Karen Rubin: Rock Your Business Blog

Published

January 23, 2010

Creative yet inexpensive Internet marketing techniques such as blogging can build a company’s online presence, spawn brand loyalty, and generate leads/results. Because a corporate blog is a place for customers, prospects and like-minded individuals to share ideas, it reinforces a company’s image and brand as a thought-leader. Karen Rubin discusses what kind of content you can create to attract your customers, how to bring people to your blog and how to keep the momentum going.

Slides for this presentation are available here.

Special thanks to the Microsoft NERD Center for hosting WordCamp Boston.

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Event

WordCamp Boston 2010 15

Speakers

Karen Rubin 2

Tags

brand 1
Business 50
marketing 24
SEM 1
SEO 50
traffic 1

Language

English 1677

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10 Responses to “Karen Rubin: Rock Your Business Blog”

  1. Peter Michelsen

    Great Video!

  2. raksamuda

    Nice,, good luck

  3. Wayne Busch

    Great tips and useful information. Thanks.

  4. Paul Heath

    Some excellent tips on blogging including: importance of title and imagery, useful food analogy to post types, selecting topics, identifying personas … highly recommended and worth the 30 mins.

  5. Dale Berkebile

    Again a great presentation on why blogging is so important. I like the use of the food items in reference to blog article. I think people get overwhelmed with trying to become Hemingway. The key is writing on a regular basis, but also providing remarkable content. We are amazed at how much traffic we are able to drive to our site through our blog.

    Thanks again for sharing this info.

  6. Pentti Harinen

    THANKS KAREN!

  7. Tom Savage

    Nice concise presentation for anyone considering starting a company blog.
    Thank you Karen.

  8. Robert D.

    Excellent presentation, thank you Karen! Lots of great tips, especially when you discussed the various ways to mix up your posts and the strategies you suggest to attract readers. I will download your presentation and make an outline for my current blog project. Thanks again :)

  9. artpeopleplaceschange

    Interesting info thanks!

  10. Amgad

    Great presentation. I Didn’t know you could divide posts into all those types.

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