Scott Offord: Creating and Promoting Compelling Content Through Blogging

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Published

June 5, 2014

In this presentation Scott discusses how to define your website marketing goals, understand your audience and how to get your executives and your team members involved in the content creation, publication and promotion process through blogging. He touches on what makes content compelling, how to generate topic ideas and how to take action by executing an editorial and engagement calendar.

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Event

WordCamp Minneapolis 2014 34

Speakers

Scott Offord 2

Tags

blogging 54
Content Creation 8
Content Marketing 6

Language

English 2115

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