June 19, 2017 — Social media tips that will help small business owners connect, converse, and convert more clients via their preferred social media platforms.
How to broaden their audience via social media.
How to keep people engaged on their platforms.
How to convert their audience into paying customers.
May 16, 2017 — Is social media impacting your happiness and productivity? People usually spend 3-4 hours every day on their smartphones. Fear of missing out, plagues a huge number of social media users. This session will give you the tools and balance you need to effectively use social media for your business and personal life. Learn how to live a happier life by understanding the research behind “Social Media and Happiness”.
May 13, 2017 — Search and social media tend to be severely underestimated and misunderstood when it comes to driving traffic to a website. Understanding how they work together is essential and being great at it takes time. Join us and get a jump start on creating or reviving your current search and social media approach. Take away actionable tips that will boost your results right away as well as strategies that will help boost your business in the future.
May 6, 2017 — This workshop will teach you the basic premises to increase your organic reach with social media marketing. Facebook, Twitter, and Instagram will be covered. Businesses should already have 1 or more accounts set up.
April 3, 2017 — “If you blog it, they will come.”
Unfortunately this Field of Dreams reference isn’t true. These days, if you blog it, post it to Facebook, Instagram, Pinterest and send it to your email list, they *might* come. Learn inside tricks to help leverage social media to grow your website plus create engaged, loyal fans and customers.
February 7, 2017 — Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).
February 6, 2017 — I will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies).
I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.
I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website.
I will share a list of tools and plugins for WordPress users to make the process simple.
January 23, 2017 — Bloggers Association of Kenya Digital Skills training and will talk about Basics of social media, Social Media ethics, Do’s and dont’s of and Social Media.
December 22, 2016 — The presentation looks at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies). I look at how video marketing can help you achieve your bigger business goals. I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website. I look at how social is being affected by video and ways to maximise efforts in this area (including how to amplify the content, how to repurpose video to reduce content creation time and how to leverage video within different social media networks to increase brand presence). I also have a list of tools and plugins for WordPress users to make the process simple.
December 19, 2016 — Public relations, brands and bloggers: who’s influencing who? Sure running a blog is great, but social media followers aside — how do you monetize it? Can people really tell it you’re buying followers and engagement? The blogger market is becoming increasingly more saturated, as more and more Millenials want to be considered influencers. More often than not, bloggers with larger social media followings are hired over their low-follower peers, but how effective are the campaigns they are hired for? This talk will examine the realities of bloggers who are trying to make a living and whether or not these campaigns are actually paying off for the clients. A strong emphasis will be placed on the importance of systematic support in face to face discussions, versus faceless, less personal (and expensive!) sponsored posts on social media — and where the influencer world is heading. Spoiler alert: don’t quit your day job.