February 7, 2017 — Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).
February 6, 2017 — I will look at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies).
I look at how video marketing (live + prerecorded) can help you achieve your bigger business goals.
I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website.
I will share a list of tools and plugins for WordPress users to make the process simple.
January 23, 2017 — Bloggers Association of Kenya Digital Skills training and will talk about Basics of social media, Social Media ethics, Do’s and dont’s of and Social Media.
December 22, 2016 — The presentation looks at the current social media marketing trend (which is here to stay) – video marketing (included throughout the presentation are statistics and case studies). I look at how video marketing can help you achieve your bigger business goals. I look at current and projected statistics of video marketing and what every business can do now to get ahead. I look at how search (Google) will be affected by video and why we MUST have video content on our website. I look at how social is being affected by video and ways to maximise efforts in this area (including how to amplify the content, how to repurpose video to reduce content creation time and how to leverage video within different social media networks to increase brand presence). I also have a list of tools and plugins for WordPress users to make the process simple.
December 19, 2016 — Public relations, brands and bloggers: who’s influencing who? Sure running a blog is great, but social media followers aside — how do you monetize it? Can people really tell it you’re buying followers and engagement? The blogger market is becoming increasingly more saturated, as more and more Millenials want to be considered influencers. More often than not, bloggers with larger social media followings are hired over their low-follower peers, but how effective are the campaigns they are hired for? This talk will examine the realities of bloggers who are trying to make a living and whether or not these campaigns are actually paying off for the clients. A strong emphasis will be placed on the importance of systematic support in face to face discussions, versus faceless, less personal (and expensive!) sponsored posts on social media — and where the influencer world is heading. Spoiler alert: don’t quit your day job.
December 15, 2016 — Let’s walk through a few common AJAX patterns and compare how they look and work using the WP REST API instead of custom admin-ajax hooks and functions.
Specifically, we’ll look at code samples for infinite scolling/load more buttons, look-ahead search, and interacting with a totally custom data set (custom post type and custom post meta).
Throughout the process we’ll talk about what you get for free from the REST API, what you have to build yourself, and review real, working code so that you can build smarter and faster solutions.
December 5, 2016 — WordPress is now a stable, mature CMS suitable for any enterprise application. For media organisations it’s no longer the quick and dirty side project platform of choice, it also sits front and centre delivering business critical services. However, this means optimising to meet the needs of demanding specialist users. Ant and Dan will explore the ‘why’ and the ‘how’ of creating professional editorial tools on the WordPress platform.
November 2, 2016 — This presentation will describe the role that some of the major internet companies like Google (Analytics), Facebook (Business pages) & Twitter are playing in today’s society and how they can benefit you as an individual or small business.
The session is ideally suited for those who want to calculate the ROI of Social media, understand what function the Wordpress Website should play, its Goals & the Automation Process. It will also show you how your can build Brand awareness & picking the Social media platform is right for you.
Website & its Goals
What Social media platform is right for you?
The Platforms (Facebook, Twitter, YouTube, Pinterest & Flickr)
The Tools (Tracking & Benchmarking & Automation)
Reviewing & Improve
October 28, 2016 — Open Q&A with lawyer/blogger Ruth Carter on the legal dos and don’ts of social media. Topics can include copyright, trademark, FTC compliance, privacy, defamation, employment issues, business formation, and contracts. This is your time to get answers to your burning legal questions about blogging and social media.
October 27, 2016 — The WordPress website is the center a company’s marketing. Combined with blogging, social media helps with search engine optimization and driving traffic to the website. A well-set-up site has easy-to-find social media share and follow buttons as well as widgets to make it easy for visitors to do what you want them to do.