February 3, 2017 — Having built hundreds of websites for clients over the past 8 years I see some things that work exceptionally well every time and other things that are invariably almost always failures.
Putting a website together is a science but not rocket science, and I will show you how we do it with our clients.
Simple things like…
* How big to make the logo and were to place it
* Why you should never use stock images
* Why the worst place to start is to replicate competitors websites
* How to automate your marketing
* The most effective call to action
* The highest converting instruction on a contact form
* Optimal layout of the header, sidebar, footer, body
* Quick hacks to getting high converting copy
January 4, 2017 — Design agencies across the country have commented that they are no longer designing websites because they struggle to money on their web design projects — in fact, they frequently lose money.
This presentation is a reaction to this industry belief based on our agency experiences. It will present an approach that will lead to profitable projects, showing you how, with a few changes to process, a design agency can make money from website projects.
November 21, 2016 — The number one goal of any nonprofit website is to help the organization meet its mission. Whether it’s driving donations to help bring access to clean water or recruiting volunteers to build new homes and restore playgrounds, a nonprofit’s website can greatly help with this. This session goes into how to use WordPress to drive and collect donations and recruit volunteers as well as tips and tools on how to maintain a healthy WordPress website over the long-term.
November 21, 2016 — Now that you’re publishing with WordPress, it’s time to get your posts in front of the right people. This session will explore the benefits of content promotion and amplification methods like email, social media, ads, and more. We’ll also look at how you can figure out which marketing method best matches up to your blog, business, or budget — because no one likes ineffective strategies.
August 14, 2016 — This topic will cover how NonProfit Organizations (NPO) can make use of WordPress to track their constituents, donations, events, memberships and more. NPO have many choice, both open source and proprietary. This talk will expolre my journey with NPOs and technology from 1983 until today and how using an open source CRM has been a game changer. We will explore the integration of CiviCRM into WordPress as well as other options that exist for NPOs
July 11, 2016 — How to apply the lessons I learned in project management.
July 4, 2016 — Have you ever wanted to run your own agency? Ever looked around your office and thought, “I could do this better than these guys!”? Ever yearned for more influence and flexibility in your day job? I’m going to tell you how my friends and I started our own WordPress development shop, carved out our niche, and built a successful 10-person firm with clients like the Pathfinder International, the Center for Food Safety, and the Endangered Species Coalition.
July 3, 2016 — There is a huge demand for WordPress websites, ranging in price from 500 to 1500 euros. It’s a very interesting and large share of the market to go after. So how come a lot of agencies and freelance WordPress developers leave this market untapped? Well, because it can be hard to do these small WordPress projects in a time effective way. In this 10-minute talk, Chris will give you some helpful pointers that will show you how to do these small projects profitably.
May 4, 2016 — Let’s face it, blogging is a profitable practice and if you’re not doing it, you’re missing out. But how do you know you’re doing it right? In her presentation, Elayna Fernandez, award-winning Marketing Master Trainer, teaches you exactly how you can become a credible, visible, and profitable blogger so you can increase your influence, impact, and income.
What this session includes:
3 Common Reasons Why Blogging Isn’t Working For You (And How To Fix It)
7 Little Changes That Will Make A Big Difference With Your Blog Success
7 Horrible Mistakes You Could Be Making With Your Blog
The Ultimate Checklist For A Successful Blog Post That Both Google and Your Readers Love
13 Tools Every Blogger Should Be Using To Get The Results They Want
…and much more!
March 26, 2016 — I’m a digital marketer with a love for my community and the nonprofits that serve my community. Some friends and I set out to create a way to help marketing professionals and developers use their specific skills to help local nonprofits, and 48in48 (48in48.org) was born. We recently finished our first 48in48 event where a team of over 150 people built 48 WordPress websites for 48 nonprofits in 48 hours. This session will explore what I learned during the creation, planning and execution of the event and will give some thoughts on how the WordPress community can give back using their professional skills.