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		<title>Diane Jacob: Killer Food Blogs</title>
		<link>http://wordpress.tv/2011/09/09/diane-jacob-killer-food-blogs/</link>
		<comments>http://wordpress.tv/2011/09/09/diane-jacob-killer-food-blogs/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 09:41:43 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Aaron Jorbin: Don’t Repeat Your Mistakes: Writing Javascript Unit Tests</title>
		<link>http://wordpress.tv/2011/09/09/aaron-jorbin-don%e2%80%99t-repeat-your-mistakes-writing-javascript-unit-tests/</link>
		<comments>http://wordpress.tv/2011/09/09/aaron-jorbin-don%e2%80%99t-repeat-your-mistakes-writing-javascript-unit-tests/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 07:50:28 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<category><![CDATA[JavaScript]]></category>
		<category><![CDATA[unit testing]]></category>

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		<title>Chris Coyier: CSS Pseudo Elements for Fun and Profit!</title>
		<link>http://wordpress.tv/2011/09/09/chris-coyier-css-pseudo-elements-for-fun-and-profit/</link>
		<comments>http://wordpress.tv/2011/09/09/chris-coyier-css-pseudo-elements-for-fun-and-profit/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 04:21:11 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Sujan Patel: SEO for WordPress in 2011</title>
		<link>http://wordpress.tv/2011/09/09/sujan-patel-seo-for-wordpress-in-2011/</link>
		<comments>http://wordpress.tv/2011/09/09/sujan-patel-seo-for-wordpress-in-2011/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 02:22:18 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Austin Smith: From Drupal to WordPress: Migrating the New York Observer</title>
		<link>http://wordpress.tv/2011/09/08/austin-smith-from-drupal-to-wordpress-migrating-the-new-york-observer/</link>
		<comments>http://wordpress.tv/2011/09/08/austin-smith-from-drupal-to-wordpress-migrating-the-new-york-observer/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 23:28:13 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Jane Wells, Daryl Koopersmith, John James Jacoby: Bendywords!</title>
		<link>http://wordpress.tv/2011/09/08/jane-wells-daryl-koopersmith-john-james-jacoby-bendywords/</link>
		<comments>http://wordpress.tv/2011/09/08/jane-wells-daryl-koopersmith-john-james-jacoby-bendywords/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 20:06:51 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Ed Celis: Build a Better Frankenstein’s Monster: Tabletracker.com</title>
		<link>http://wordpress.tv/2011/09/08/ed-celis-build-a-better-frankenstein%e2%80%99s-monster-tabletracker-com/</link>
		<comments>http://wordpress.tv/2011/09/08/ed-celis-build-a-better-frankenstein%e2%80%99s-monster-tabletracker-com/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 18:37:38 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Aaron Campbell and Andy Stratton: Getting Involved: Contribution and Courtesy</title>
		<link>http://wordpress.tv/2011/09/08/aaron-campbell-and-andy-stratton-getting-involved-contribution-and-courtesy/</link>
		<comments>http://wordpress.tv/2011/09/08/aaron-campbell-and-andy-stratton-getting-involved-contribution-and-courtesy/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 18:29:11 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Scott Taylor: WordPress in the Enterprise at eMusic</title>
		<link>http://wordpress.tv/2011/09/08/scott-taylor-wordpress-in-the-enterprise-at-emusic/</link>
		<comments>http://wordpress.tv/2011/09/08/scott-taylor-wordpress-in-the-enterprise-at-emusic/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 14:32:26 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Steve Zehngut: How To Hire and Manage a Developer</title>
		<link>http://wordpress.tv/2011/09/08/steve-zehngut-how-to-hire-and-manage-a-developer/</link>
		<comments>http://wordpress.tv/2011/09/08/steve-zehngut-how-to-hire-and-manage-a-developer/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 11:34:24 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Jonathan Davis: WordPress and E-commerce: Navigating the Minefield</title>
		<link>http://wordpress.tv/2011/09/08/jonathan-davis-wordpress-and-e-commerce-navigating-the-minefield/</link>
		<comments>http://wordpress.tv/2011/09/08/jonathan-davis-wordpress-and-e-commerce-navigating-the-minefield/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 03:26:05 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Pete Davies: Vikings, Viagra, and Versace: a brief history of spam</title>
		<link>http://wordpress.tv/2011/09/07/pete-davies-vikings-viagra-and-versace-a-brief-history-of-spam/</link>
		<comments>http://wordpress.tv/2011/09/07/pete-davies-vikings-viagra-and-versace-a-brief-history-of-spam/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 22:55:55 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Sheri Bigelow: Top 10 Features You Aren’t Using – But Should Be!</title>
		<link>http://wordpress.tv/2011/09/07/sheri-bigelow-top-10-features/</link>
		<comments>http://wordpress.tv/2011/09/07/sheri-bigelow-top-10-features/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 22:07:02 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Mark Jaquith, Jon Cave, Brad Williams: Plugin Security Showdown</title>
		<link>http://wordpress.tv/2011/09/07/mark-jaquith-jon-cave-brad-williams-plugin-security-showdown/</link>
		<comments>http://wordpress.tv/2011/09/07/mark-jaquith-jon-cave-brad-williams-plugin-security-showdown/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 20:30:26 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Daryl Koopersmith: Decisions, Not Options</title>
		<link>http://wordpress.tv/2011/09/07/daryl-koopersmith-decisions-not-options/</link>
		<comments>http://wordpress.tv/2011/09/07/daryl-koopersmith-decisions-not-options/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 20:29:45 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Sara Cannon: Responsive Web Design</title>
		<link>http://wordpress.tv/2011/09/07/sara-cannon-responsive-web-design-2/</link>
		<comments>http://wordpress.tv/2011/09/07/sara-cannon-responsive-web-design-2/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 19:38:31 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Kevin Cheng: See What I Mean: How to Use Comics to Communicate Ideas</title>
		<link>http://wordpress.tv/2011/09/07/kevin-cheng-see-what-i-mean-how-to-use-comics-to-communicate-ideas/</link>
		<comments>http://wordpress.tv/2011/09/07/kevin-cheng-see-what-i-mean-how-to-use-comics-to-communicate-ideas/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 18:22:52 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Chelsea Otakan: Version Control for Designers</title>
		<link>http://wordpress.tv/2011/09/07/chelsea-otakan-version-control-for-designers/</link>
		<comments>http://wordpress.tv/2011/09/07/chelsea-otakan-version-control-for-designers/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 11:07:56 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Otto Wood, Andrew Nacin: The Otto and Nacin Show</title>
		<link>http://wordpress.tv/2011/09/07/otto-wood-andrew-nacin-the-otto-and-nacin-show/</link>
		<comments>http://wordpress.tv/2011/09/07/otto-wood-andrew-nacin-the-otto-and-nacin-show/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 04:53:02 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>David Cowgill, Brian Gardner, Drew Strojny, Lance Willett: Making Money And Having Fun Selling WordPress Themes</title>
		<link>http://wordpress.tv/2011/09/07/david-cowgill-brian-gardner-drew-strojny-lance-willett-making-money-and-having-fun-selling-wordpress-themes/</link>
		<comments>http://wordpress.tv/2011/09/07/david-cowgill-brian-gardner-drew-strojny-lance-willett-making-money-and-having-fun-selling-wordpress-themes/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 03:36:47 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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			<media:title type="plain">David Cowgill, Brian Gardner, Drew Strojny, Lance Willett: Making Money And Having Fun Selling WordPress Themes</media:title>
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		<title>Andrew Nacin: Debugging in WordPress</title>
		<link>http://wordpress.tv/2011/09/02/andrew-nacin-debugging-in-wordpress/</link>
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		<pubDate>Fri, 02 Sep 2011 20:08:07 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Crystal Beasley: Getting to +1: Negotiating Features in Open Source Teams</title>
		<link>http://wordpress.tv/2011/09/02/crystal-beasley-getting-to-1-negotiating-features-in-open-source-teams/</link>
		<comments>http://wordpress.tv/2011/09/02/crystal-beasley-getting-to-1-negotiating-features-in-open-source-teams/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 07:11:13 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Aaron Hockley: IRL FTW! Organizing Meetups and WordCamps</title>
		<link>http://wordpress.tv/2011/08/31/aaron-hockley-irl-ftw-organizing-meetups-and-wordcamps/</link>
		<comments>http://wordpress.tv/2011/08/31/aaron-hockley-irl-ftw-organizing-meetups-and-wordcamps/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 22:11:19 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Barry Abrahamson: Ask Barry (About Scaling, Servers, or WordPress.com Infrastructure)</title>
		<link>http://wordpress.tv/2011/08/31/barry-abrahamson-ask-barry-about-scaling-servers-or-wordpress-com-infrastructure/</link>
		<comments>http://wordpress.tv/2011/08/31/barry-abrahamson-ask-barry-about-scaling-servers-or-wordpress-com-infrastructure/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 19:15:18 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Willo O’Brien: Leveling Up Your Blog with Video</title>
		<link>http://wordpress.tv/2011/08/31/willo-o%e2%80%99brien-leveling-up-your-blog-with-video/</link>
		<comments>http://wordpress.tv/2011/08/31/willo-o%e2%80%99brien-leveling-up-your-blog-with-video/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 19:13:14 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Heather Gold: Tools for Tummeling in the Age of Google Plus</title>
		<link>http://wordpress.tv/2011/08/31/heather-gold-tools-for-tummeling-in-the-age-of-google-plus/</link>
		<comments>http://wordpress.tv/2011/08/31/heather-gold-tools-for-tummeling-in-the-age-of-google-plus/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 18:31:40 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Teru Kuwayama: Taking WordPress to War: Basetrack.org</title>
		<link>http://wordpress.tv/2011/08/31/teru-kuwayama-taking-wordpress-to-war-basetrack-org/</link>
		<comments>http://wordpress.tv/2011/08/31/teru-kuwayama-taking-wordpress-to-war-basetrack-org/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 12:37:31 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Sara Rosso: Intro to the WordPress Ecosystem</title>
		<link>http://wordpress.tv/2011/08/31/sara-rosso-intro-to-the-wordpress-ecosystem/</link>
		<comments>http://wordpress.tv/2011/08/31/sara-rosso-intro-to-the-wordpress-ecosystem/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 12:33:57 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Mike Adams: Developing Secure Widgets: Secure iFrame Communication in a Pre-postMessage World</title>
		<link>http://wordpress.tv/2011/08/31/mike-adams-developing-secure-widgets-secure-iframe-communication-in-a-pre-postmessage-world/</link>
		<comments>http://wordpress.tv/2011/08/31/mike-adams-developing-secure-widgets-secure-iframe-communication-in-a-pre-postmessage-world/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 12:31:36 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Shannon Smith: Taking WordPress to the World: Options for a Multilingual Site</title>
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		<comments>http://wordpress.tv/2011/08/31/shannon-smith-taking-wordpress-to-the-world-options-for-a-multilingual-site/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 12:24:04 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Hanni Ross: Top 5 Ways to Break Your Blog – and Fix It</title>
		<link>http://wordpress.tv/2011/08/29/hanni-ross-top-5-ways-to-break-your-blog-%e2%80%93-and-fix-it/</link>
		<comments>http://wordpress.tv/2011/08/29/hanni-ross-top-5-ways-to-break-your-blog-%e2%80%93-and-fix-it/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 19:24:35 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Andrew Riddles: Creating a WordCampus</title>
		<link>http://wordpress.tv/2011/08/29/andrew-riddles-creating-a-wordcampus/</link>
		<comments>http://wordpress.tv/2011/08/29/andrew-riddles-creating-a-wordcampus/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 19:21:25 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Ian Stewart: Awesome Up Your Boring Theme: WordPress Post Formats</title>
		<link>http://wordpress.tv/2011/08/29/ian-stewart-awesome-up-your-boring-theme-wordpress-post-formats/</link>
		<comments>http://wordpress.tv/2011/08/29/ian-stewart-awesome-up-your-boring-theme-wordpress-post-formats/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 19:19:27 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Estelle Weyl: CSS3 Features: Making Snow in the Summer without JavaScript</title>
		<link>http://wordpress.tv/2011/08/29/estelle-weyl-css3-features-making-snow-in-the-summer-without-javascript/</link>
		<comments>http://wordpress.tv/2011/08/29/estelle-weyl-css3-features-making-snow-in-the-summer-without-javascript/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 18:17:32 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Core Team: Q&amp;A</title>
		<link>http://wordpress.tv/2011/08/29/core-team-qa/</link>
		<comments>http://wordpress.tv/2011/08/29/core-team-qa/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 18:06:32 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Jeff Veen: How the Web Works</title>
		<link>http://wordpress.tv/2011/08/28/jeff-veen-how-the-web-works/</link>
		<comments>http://wordpress.tv/2011/08/28/jeff-veen-how-the-web-works/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 22:02:32 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Michael “Mitcho” 芳貴 Erlewine: Building Custom CMS applications on WordPress</title>
		<link>http://wordpress.tv/2011/08/23/michael-%e2%80%9cmitcho%e2%80%9d-%e8%8a%b3%e8%b2%b4-erlewine-building-custom-cms-applications-on-wordpress/</link>
		<comments>http://wordpress.tv/2011/08/23/michael-%e2%80%9cmitcho%e2%80%9d-%e8%8a%b3%e8%b2%b4-erlewine-building-custom-cms-applications-on-wordpress/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 11:59:07 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Greg Veen: Web Fonts for Developers</title>
		<link>http://wordpress.tv/2011/08/23/greg-veen-web-fonts-for-developers/</link>
		<comments>http://wordpress.tv/2011/08/23/greg-veen-web-fonts-for-developers/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 11:45:51 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>John James Jacoby: What&#8217;s New in BuddyPress 1.5</title>
		<link>http://wordpress.tv/2011/08/23/john-james-jacoby-whats-new-in-buddypress-1-5/</link>
		<comments>http://wordpress.tv/2011/08/23/john-james-jacoby-whats-new-in-buddypress-1-5/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 11:43:43 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Nikolay Bachiyski: Unit Testing Will Change Your Life</title>
		<link>http://wordpress.tv/2011/08/20/nikolay-bachiyski-unit-testing-will-change-your-life/</link>
		<comments>http://wordpress.tv/2011/08/20/nikolay-bachiyski-unit-testing-will-change-your-life/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 18:42:04 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Jane Wells: Appearance is Everything: Customizing Your Theme</title>
		<link>http://wordpress.tv/2011/08/20/jane-wells-appearance-is-everything-customizing-your-theme/</link>
		<comments>http://wordpress.tv/2011/08/20/jane-wells-appearance-is-everything-customizing-your-theme/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 18:40:46 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
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		<title>Mark Jaquith: Scaling, Servers, and Deploys &#8212; Oh My!</title>
		<link>http://wordpress.tv/2011/08/20/mark-jaquith-scaling-servers-and-deploys-oh-my/</link>
		<comments>http://wordpress.tv/2011/08/20/mark-jaquith-scaling-servers-and-deploys-oh-my/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 18:35:14 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
				<category><![CDATA[2011]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[scaling]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[infrastructure]]></category>

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		<title>Matt Mullenweg: State of the Word 2011</title>
		<link>http://wordpress.tv/2011/08/14/matt-mullenweg-state-of-the-word-2011/</link>
		<comments>http://wordpress.tv/2011/08/14/matt-mullenweg-state-of-the-word-2011/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 13:00:02 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
				<category><![CDATA[WordCampTV]]></category>
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		<category><![CDATA[Year]]></category>
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		<category><![CDATA[keynote]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[featured]]></category>

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		<title>WCSF 2011: Core Team Bumper Chairs</title>
		<link>http://wordpress.tv/2011/08/13/wcsf-2011-core-team-bumper-chairs/</link>
		<comments>http://wordpress.tv/2011/08/13/wcsf-2011-core-team-bumper-chairs/#comments</comments>
		<pubDate>Sat, 13 Aug 2011 21:40:42 +0000</pubDate>
		<dc:creator>blazestreaming</dc:creator>
				<category><![CDATA[2011]]></category>
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		<title>Matt Mullenweg: State of the Word 2010</title>
		<link>http://wordpress.tv/2010/05/12/sotw2010/</link>
		<comments>http://wordpress.tv/2010/05/12/sotw2010/#comments</comments>
		<pubDate>Wed, 12 May 2010 22:54:44 +0000</pubDate>
		<dc:creator>Michael Pick</dc:creator>
				<category><![CDATA[2010]]></category>
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		<category><![CDATA[Matt Mullenweg]]></category>
		<category><![CDATA[State of the Word]]></category>
		<category><![CDATA[WordCampSF]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3786</guid>
		<description><![CDATA[<A href="http://ma.tt">Matt Mullenweg</a> discusses the year past and year ahead for the WordPress community in his keynote presentation at <a href="http://2010.sf.wordcamp.org/">WordCamp San Francisco 2010</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3786&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>34</slash:comments>
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			<media:title type="html">Michael Pick</media:title>
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			<media:rating scheme="urn:mpaa">g</media:rating>
			<media:title type="plain">Matt Mullenweg: State of the Word 2010</media:title>
			<media:description type="plain">Matt Mullenweg discusses the year past and year ahead for the WordPress community in his keynote presentation at WordCamp San Francisco 2010.</media:description>
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		<item>
		<title>Michael Koenig: IntenseDebate</title>
		<link>http://wordpress.tv/2010/05/01/michael-koenig-intensedebate-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/michael-koenig-intensedebate-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 16:10:25 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[Automattician]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[IntenseDebate]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=4038</guid>
		<description><![CDATA[<a href="http://mkoenig.wordpress.com/">Michael Koenig</a> presents an introduction to the <a href="http://intensedebate.com/">IntenseDebate</a> commenting service and how it can enhance your site's discussion in this lightning session.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=4038&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">markel</media:title>
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			<media:title type="plain">Michael Koenig: IntenseDebate</media:title>
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		<item>
		<title>Stephan Spencer: SEO for WordPress</title>
		<link>http://wordpress.tv/2010/05/01/stephan-spencer-seo-wordpress-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/stephan-spencer-seo-wordpress-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 16:00:58 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Themes]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=4009</guid>
		<description><![CDATA[<a href="http://www.stephanspencer.com/">Stephan Spencer</a> shows techniques and pointers for optimizing <a href="http://wordpress.org/">WordPress</a> for search engines in this lightning session.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=4009&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
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			<media:title type="html">markel</media:title>
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			<media:title type="plain">Stephan Spencer: SEO for WordPress</media:title>
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		<item>
		<title>Raphael Mudge: After the Deadline</title>
		<link>http://wordpress.tv/2010/05/01/raphael-mudge-after-the-deadline-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/raphael-mudge-after-the-deadline-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 16:00:43 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[Automattician]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[spellchecking]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=4035</guid>
		<description><![CDATA[<a href="http://blog.afterthedeadline.com/">Raphael Mudge</a> gives a quick introduction to After the Deadline, a contextual spell, grammar, and style checker, including how it can help you and how you can use it everywhere on the web.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=4035&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>5</slash:comments>
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			<media:title type="plain">Raphael Mudge: After the Deadline</media:title>
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		<item>
		<title>Yoav Farhi: Right to Left WordPress</title>
		<link>http://wordpress.tv/2010/05/01/yoav-farhi-right-to-left-themes-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/yoav-farhi-right-to-left-themes-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 15:50:09 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[Automattician]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[i18n]]></category>
		<category><![CDATA[right to left]]></category>
		<category><![CDATA[RTL]]></category>
		<category><![CDATA[Themes]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3999</guid>
		<description><![CDATA[Are you developing a <a href="http://wordpress.org/">WordPress</a> theme? <a href="http://yoavfarhi.com/">Yoav Farhi</a> from <a href="http://automattic.com/">Automattic</a> teaches you the basics of right-to-left language support in seven minutes in this lightning session.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3999&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Beau Lebens: Gravatar Open Profiles</title>
		<link>http://wordpress.tv/2010/05/01/beau-lebens-gravatar-profiles-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/beau-lebens-gravatar-profiles-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 15:40:48 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[Automattician]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Gravatar]]></category>
		<category><![CDATA[profiles]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3995</guid>
		<description><![CDATA[Learn about the new <a href="http://gravatar.com/">Gravatar</a> Open Profiles in seven minutes from this lightning session from <a href="http://dentedreality.org/">Beau Lebens</a> of <a href="http://automattic.com/">Automattic</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3995&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">markel</media:title>
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			<media:title type="plain">Beau Lebens &#8211; Gravatar Open Profiles</media:title>
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		<item>
		<title>Allan Cole: Children Are the Future &#8211; Child Themes in WordPress</title>
		<link>http://wordpress.tv/2010/05/01/allan-cole-wordpress-child-themes-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/allan-cole-wordpress-child-themes-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 15:40:43 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[child themes]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Themes]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=4028</guid>
		<description><![CDATA[<a href="http://allancole.com/">Allan Cole</a> gives a brief introduction to child themes and explains their benefits and advantages in this lightning session.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=4028&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="plain">Allan Cole: Children Are the Future</media:title>
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		<item>
		<title>Dan Milward: WP E-Commerce</title>
		<link>http://wordpress.tv/2010/05/01/dan-milward-wordpress-ecommerce-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/dan-milward-wordpress-ecommerce-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 15:30:23 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Plugins]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=4020</guid>
		<description><![CDATA[Dan Milward of <a href="http://getshopped.org/">GetShopped.org</a> gives an introduction to the WP E-Commerce plugin, a look into future updates, and a sneak peek at the new WordPress Shop, running WordPress 3.0 and the newest version of WP E-Commerce.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=4020&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Rinat Tuhvatshin: WordPress and Freedom in Kyrgyzstan</title>
		<link>http://wordpress.tv/2010/05/01/rinat-tuhvatshin-wordpress-freedom-kyrgyzstan-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/rinat-tuhvatshin-wordpress-freedom-kyrgyzstan-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 15:10:05 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[freedom]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[journalism]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=4015</guid>
		<description><![CDATA[Rinat Tuhvatshin of <a href="http://kloop.info/">Kloop</a> tells the incredible story of how WordPress has empowered the people of Kyrgyzstan to write for a worldwide audience about events happening in their country.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=4015&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Scott Rosenberg: WordPress &#8211; A Key Link in Blogging&#8217;s Evolutionary Chain</title>
		<link>http://wordpress.tv/2010/05/01/scott-rosenberg-blogging-history-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/scott-rosenberg-blogging-history-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 14:30:29 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[history]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3985</guid>
		<description><![CDATA[<a href="http://www.wordyard.com/">Scott Rosenberg</a> gives a crash course on the history of blogging and describes the unique role that WordPress has had over the years in improving the state of online publishing and in enabling millions of people to publish their thoughts—and the role of open source in the success of WordPress as a platform.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3985&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Jane Wells: User Experience the WordPress Way</title>
		<link>http://wordpress.tv/2010/05/01/jane-wells-wordpress-user-experience-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/jane-wells-wordpress-user-experience-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 11:20:30 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
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		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Plugins]]></category>
		<category><![CDATA[Themes]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3969</guid>
		<description><![CDATA[<a href="http://jane.wordpress.com/">Jane Wells</a> uses real examples to demonstrate how to best design your WordPress user experiences to mesh with those of the core software and fulfill the expectations of your users.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3969&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="plain">Jane Wells: User Experience the WordPress Way</media:title>
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		<item>
		<title>John Ford: Living with Our Computers… and Keeping It Healthy</title>
		<link>http://wordpress.tv/2010/05/01/john-ford-healthy-computing-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/john-ford-healthy-computing-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 11:20:01 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[ergonomics]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[quality of life]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3918</guid>
		<description><![CDATA[<a href="http://aldenta.com/">John Ford</a> talks about the relationship we have with our computers and how they influence our lives—and how you can maintain a healthy lifestyle while using our computers daily.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3918&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="plain">John Ford: Living with Our Computers… And Keeping it Healthy</media:title>
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		<item>
		<title>Mitcho Erlewine: Abstract Your Code!</title>
		<link>http://wordpress.tv/2010/05/01/mitcho-erlewine-abstract-code-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/mitcho-erlewine-abstract-code-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 10:50:12 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[abstraction]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3963</guid>
		<description><![CDATA[<a href="http://mitcho.com/">Mitcho Erlewine</a> discusses avoiding programming disasters by properly abstracting the code you write and how you can make sure to write code both you and others can reuse in the future.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3963&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">markel</media:title>
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			<media:title type="plain">Mitcho Erlewine &#8211; Abstract Your Code!</media:title>
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		<item>
		<title>Karl Fogel: Bodysurfing the Blogosphere</title>
		<link>http://wordpress.tv/2010/05/01/karl-fogel-audience-distributed-film-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/karl-fogel-audience-distributed-film-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 10:30:19 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[distributed]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[movie]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3901</guid>
		<description><![CDATA[<a href="http://www.red-bean.com/kfogel/">Karl Fogel</a> relays the success story of the film "<a href="http://www.sitasingstheblues.com/">Sita Sings the Blues</a>" from filmmaker <a href="http://blog.ninapaley.com/">Nina Paley</a> and how it has benefited from the use of open licensing and lessons from the free software movement.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3901&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="plain">Karl Fogel: Bodysurfing the Blogosphere</media:title>
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		<title>Joseph Scott: Writing Secure Plugins</title>
		<link>http://wordpress.tv/2010/05/01/joseph-scott-secure-plugins-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/joseph-scott-secure-plugins-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 10:30:00 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[Automattician]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Plugins]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3954</guid>
		<description><![CDATA[<a href="http://josephscott.org/">Joseph Scott</a> teaches guidelines, practices, and tips for designing your WordPress plugins to keep a responsible balance between using the power granted to plugin authors and keeping your users' data and installations secure and stable.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3954&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="plain">Joseph Scott &#8211; Writing Secure Plugins</media:title>
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		<title>Daniel Cook: Why We Turned Microsoft Office into a Game</title>
		<link>http://wordpress.tv/2010/05/01/daniel-cook-microsoft-office-game-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/daniel-cook-microsoft-office-game-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 09:50:57 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[office]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3948</guid>
		<description><![CDATA[<a href="http://lostgarden.com/">Daniel Cook</a> explains using game mechanics to teach users how to learn features and controls in applications. What the Office Labs team did can provide inspiration for engaging users with your new product or website.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3948&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="plain">Daniel Cook &#8211; Why We Turned Microsoft Office into a Game</media:title>
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		<item>
		<title>Vanessa Fox: WordPress, Audience Engagement, and SEO</title>
		<link>http://wordpress.tv/2010/05/01/vanessa-fox-wordpress-engagement-seo-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/vanessa-fox-wordpress-engagement-seo-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 09:50:14 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3899</guid>
		<description><![CDATA[<a href="http://www.ninebyblue.com/blog/">Vanessa Fox</a> presents on the prevalence of search engines as the basis of web browsing, the importance of drawing traffic to your site, and methods for building an audience.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3899&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Niall Kennedy: Writing Plugins for N00bs</title>
		<link>http://wordpress.tv/2010/05/01/niall-kennedy-writing-plugins-for-n00bs/</link>
		<comments>http://wordpress.tv/2010/05/01/niall-kennedy-writing-plugins-for-n00bs/#comments</comments>
		<pubDate>Sat, 01 May 2010 09:00:20 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[basics]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[Plugins]]></category>
		<category><![CDATA[videopress]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3924</guid>
		<description><![CDATA[<a href="http://www.niallkennedy.com/">Niall Kennedy</a> kicks off the developer track of <a href="http://2010.sf.wordcamp.org/">WordCamp San Francisco 2010</a> and gives an overview of how using and developing plugins can extend and enhance your WordPress-based site.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3924&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="plain">Niall Kennedy: Writing Plugins for N00bs</media:title>
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		<item>
		<title>Scott Berkun: WordPress in 2020</title>
		<link>http://wordpress.tv/2010/05/01/scott-berkun-wordpress-future-sf10/</link>
		<comments>http://wordpress.tv/2010/05/01/scott-berkun-wordpress-future-sf10/#comments</comments>
		<pubDate>Sat, 01 May 2010 09:00:14 +0000</pubDate>
		<dc:creator>Ryan Markel</dc:creator>
				<category><![CDATA[2010]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[WordPress 3.0]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=3885</guid>
		<description><![CDATA[<a href="http://www.scottberkun.com/">Scott Berkun</a> opens the general track of WordCamp San Francisco with a discussion on the evolution of <a href="http://wordpress.org/">WordPress</a>, its effects on publishing on the Web, and his thoughts on how it will affect the future of writing and publishing.

Video provided by <a href="http://blazestreaming.com/">Blaze Streaming Media</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=3885&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">markel</media:title>
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			<media:title type="plain">Scott Berkun: WordPress in 2020</media:title>
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		<item>
		<title>Douglas Hanna: Showcasing the Showcase &#8211; WordCamp SF 2009</title>
		<link>http://wordpress.tv/2009/08/11/douglas-hanna-showcasing-the-showcase-wordcamp-sf-2009/</link>
		<comments>http://wordpress.tv/2009/08/11/douglas-hanna-showcasing-the-showcase-wordcamp-sf-2009/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 15:30:52 +0000</pubDate>
		<dc:creator>Michael Pick</dc:creator>
				<category><![CDATA[2009]]></category>
		<category><![CDATA[Location]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Slides]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[Year]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[showcase]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=2389</guid>
		<description><![CDATA[Automattic's <a href="http://www.serviceuntitled.com/">Douglas Hanna</a> presents the <a href="http://wordpress.org/showcase/">WordPress Showcase</a> to the audience of WordCamp San Francisco 2009

Video produced by <a href="http://davecurlee.com">Dave Curlee</a> and <a href="http://onemansblog.com">John P</a>, with post-production by Michael Pick.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=2389&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Michael Pick</media:title>
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			<media:rating scheme="urn:mpaa">g</media:rating>
			<media:title type="plain">Douglas Hanna &#8211; Showcasing the Showcase</media:title>
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		<item>
		<title>Philip Greenspun: How the Web and the Weblog Changed Writing</title>
		<link>http://wordpress.tv/2009/08/11/philip-greenspun-sf/</link>
		<comments>http://wordpress.tv/2009/08/11/philip-greenspun-sf/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 07:34:56 +0000</pubDate>
		<dc:creator>Michael Pick</dc:creator>
				<category><![CDATA[2009]]></category>
		<category><![CDATA[Location]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[Year]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=2385</guid>
		<description><![CDATA[<a href="http://philip.greenspun.com/">Philip Greenspun</a> presents on the impact of the web and weblog on written communication in this presentation from WordCamp San Francisco 2009

Video produced by <a href="http://davecurlee.com">Dave Curlee</a> and <a href="http://onemansblog.com">John P</a>, with post-production by Michael Pick<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=2385&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">Michael Pick</media:title>
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			<media:rating scheme="urn:mpaa">g</media:rating>
			<media:title type="plain">Philip Greenspun &#8211; How the Web and Weblog Changed Writing</media:title>
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		<item>
		<title>Chris Pirillo &#8211; Community WebVisions: WordCamp San Francisco 2009</title>
		<link>http://wordpress.tv/2009/07/15/chris-pirillo-communityweb/</link>
		<comments>http://wordpress.tv/2009/07/15/chris-pirillo-communityweb/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 14:52:28 +0000</pubDate>
		<dc:creator>Michael Pick</dc:creator>
				<category><![CDATA[2009]]></category>
		<category><![CDATA[Location]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[WordCampTV]]></category>
		<category><![CDATA[Year]]></category>
		<category><![CDATA[Pirillo]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=2076</guid>
		<description><![CDATA[Chris Pirillo's presentation on web communities, recorded at WordCamp San Francisco 2009.

Video by <a href="http://www.davecurlee.com/">Dave Curlee</a> and <a href="http://onemansblog.com/">John P.</a> Post production by <a href="http://www.davecurlee.com/">Dave Curlee</a>.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=2076&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
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			<media:title type="html">Michael Pick</media:title>
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			<media:rating scheme="urn:mpaa">g</media:rating>
			<media:title type="plain">Chris Pirillo: WordCamp San Francisco 2009</media:title>
			<media:thumbnail url="http://videos.videopress.com/WKVD5T9k/wcsf09-chris-pirillo-community-webvisions-2009.original.jpg" width="256" height="144" />
			<media:player url="http://s0.videopress.com/player.swf?v=1.03&#38;guid=WKVD5T9k&#38;isDynamicSeeking=true" width="400" height="225" />

			<media:text type="plain" lang="en" start="00:00:31.000" end="00:00:34.000">Hello, everybody;</media:text>

			<media:text type="plain" lang="en" start="00:00:34.000" end="00:00:37.000">I&#039;m glad you decided to come here and not listen to the Google guy—</media:text>

			<media:text type="plain" lang="en" start="00:00:37.000" end="00:00:40.000">or one of the Google guys—Google&#039;s quite</media:text>

			<media:text type="plain" lang="en" start="00:00:40.000" end="00:00:43.000">an alluring title there.</media:text>

			<media:text type="plain" lang="en" start="00:00:43.000" end="00:00:48.000">So, I first met Matt virtually—</media:text>

			<media:text type="plain" lang="en" start="00:00:48.000" end="00:00:54.000">He really liked the stuff that I was doing years ago,</media:text>

			<media:text type="plain" lang="en" start="00:00:54.000" end="00:00:57.000">at least, on the Web, and then we changed the site design</media:text>

			<media:text type="plain" lang="en" start="00:00:57.000" end="00:01:00.000">through something that happened—we had a wonderful web designer</media:text>

			<media:text type="plain" lang="en" start="00:01:00.000" end="00:01:04.000">for lockergnome.com, which I&#039;ve been running since 1996,</media:text>

			<media:text type="plain" lang="en" start="00:01:04.000" end="00:01:08.000">a site that&#039;s driven by content,</media:text>

			<media:text type="plain" lang="en" start="00:01:08.000" end="00:01:11.000">usually stuff related to technology.</media:text>

			<media:text type="plain" lang="en" start="00:01:11.000" end="00:01:14.000">We had this wonderful, beautiful design, with CSS,</media:text>

			<media:text type="plain" lang="en" start="00:01:14.000" end="00:01:19.000">and it was just wonderful, and the web designer</media:text>

			<media:text type="plain" lang="en" start="00:01:19.000" end="00:01:24.000">quit because he wanted to become a male stripper.</media:text>

			<media:text type="plain" lang="en" start="00:01:24.000" end="00:01:27.000">So this left us in the lurch, and we couldn&#039;t do things.</media:text>

			<media:text type="plain" lang="en" start="00:01:27.000" end="00:01:34.000">He had everything so broken-out, we couldn&#039;t move forward.</media:text>

			<media:text type="plain" lang="en" start="00:01:34.000" end="00:01:38.000">So we had to go with something a lot more utilitarian,</media:text>

			<media:text type="plain" lang="en" start="00:01:38.000" end="00:01:41.000">and Matt ended up posting on his blog,</media:text>

			<media:text type="plain" lang="en" start="00:01:41.000" end="00:01:46.000">&#34;What the heck? This is such a step backwards.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:01:46.000" end="00:01:49.000">But there was a reason why, and I couldn&#039;t explain</media:text>

			<media:text type="plain" lang="en" start="00:01:49.000" end="00:01:52.000">the set of circumstances, so that&#039;s how I came to know Matt;</media:text>

			<media:text type="plain" lang="en" start="00:01:52.000" end="00:01:55.000">I wasn&#039;t hooked into WordPress at that point in time,</media:text>

			<media:text type="plain" lang="en" start="00:01:55.000" end="00:02:01.000">but to give any perspective, I was one of the first registered</media:text>

			<media:text type="plain" lang="en" start="00:02:01.000" end="00:02:07.000">business users of Movable Type, years and years and years and years ago.</media:text>

			<media:text type="plain" lang="en" start="00:02:07.000" end="00:02:10.000">And I switched over to using WordPress—well, WordPress MU,</media:text>

			<media:text type="plain" lang="en" start="00:02:10.000" end="00:02:16.000">or WPMU—pretty much at its first public release,</media:text>

			<media:text type="plain" lang="en" start="00:02:16.000" end="00:02:19.000">and also have been using WordPress for my personal blog</media:text>

			<media:text type="plain" lang="en" start="00:02:19.000" end="00:02:22.000">for quite a while. I am nothing more than just a geek, that&#039;s it—</media:text>

			<media:text type="plain" lang="en" start="00:02:22.000" end="00:02:28.000">hey, J—he&#039;s someone I would consider part of my community,</media:text>

			<media:text type="plain" lang="en" start="00:02:28.000" end="00:02:31.000">because I know him by his first name.</media:text>

			<media:text type="plain" lang="en" start="00:02:31.000" end="00:02:34.000">And that&#039;s what community is all about, really:</media:text>

			<media:text type="plain" lang="en" start="00:02:34.000" end="00:02:40.000">getting to know people. Because the Internet</media:text>

			<media:text type="plain" lang="en" start="00:02:40.000" end="00:02:46.000">is not so much a series of cables and wires so much as it is</media:text>

			<media:text type="plain" lang="en" start="00:02:46.000" end="00:02:49.000">a connection between people. Without people,</media:text>

			<media:text type="plain" lang="en" start="00:02:49.000" end="00:02:52.000">the Internet would be nothing.</media:text>

			<media:text type="plain" lang="en" start="00:02:52.000" end="00:02:55.000">It would even exist. I still remember the first time I sat down</media:text>

			<media:text type="plain" lang="en" start="00:02:55.000" end="00:02:58.000">in front of a computer. This is—well, no, not the first time;</media:text>

			<media:text type="plain" lang="en" start="00:02:58.000" end="00:03:01.000">I can&#039;t remember that time—the first time I sat down in front of a computer</media:text>

			<media:text type="plain" lang="en" start="00:03:01.000" end="00:03:05.000">to email somebody who was sitting no further than this far away from me</media:text>

			<media:text type="plain" lang="en" start="00:03:05.000" end="00:03:08.000">in a computer lab back in 1992.</media:text>

			<media:text type="plain" lang="en" start="00:03:08.000" end="00:03:11.000">And I emailed him something,</media:text>

			<media:text type="plain" lang="en" start="00:03:11.000" end="00:03:14.000">and I just knew—that moment—my life was forever changed.</media:text>

			<media:text type="plain" lang="en" start="00:03:14.000" end="00:03:17.000">And it was true. That was a defining moment of my life;</media:text>

			<media:text type="plain" lang="en" start="00:03:17.000" end="00:03:21.000">I was like, &#34;this is it! I must do this for the rest of my life!&#34;</media:text>

			<media:text type="plain" lang="en" start="00:03:21.000" end="00:03:26.000">I don&#039;t know why, but it thrills me every day</media:text>

			<media:text type="plain" lang="en" start="00:03:26.000" end="00:03:30.000">to wake up and check my email, despite the amount of spam</media:text>

			<media:text type="plain" lang="en" start="00:03:30.000" end="00:03:33.000">that I get; I still love email. Because it&#039;s the connection</media:text>

			<media:text type="plain" lang="en" start="00:03:33.000" end="00:03:36.000">that I make with people from all around the world.</media:text>

			<media:text type="plain" lang="en" start="00:03:36.000" end="00:03:45.000">It still amazes me to this day; it&#039;s a miracle.</media:text>

			<media:text type="plain" lang="en" start="00:03:45.000" end="00:03:50.000">And obviously, I don&#039;t need to proselytize you; you know that.</media:text>

			<media:text type="plain" lang="en" start="00:03:50.000" end="00:03:53.000">But if you just sit there and think about it: how powerful that is...</media:text>

			<media:text type="plain" lang="en" start="00:03:53.000" end="00:03:56.000">community is already inside you.</media:text>

			<media:text type="plain" lang="en" start="00:03:56.000" end="00:04:00.000">Now I&#039;m going to try to remember what it was like</media:text>

			<media:text type="plain" lang="en" start="00:04:00.000" end="00:04:04.000">to be back in high school in advanced math—I&#039;m not the mathematician,</media:text>

			<media:text type="plain" lang="en" start="00:04:04.000" end="00:04:07.000">not a scientist; I&#039;m an English major, or was; my degree</media:text>

			<media:text type="plain" lang="en" start="00:04:07.000" end="00:04:10.000">is in English education, which means I&#039;m only qualified to teach nouns and verbs,</media:text>

			<media:text type="plain" lang="en" start="00:04:10.000" end="00:04:14.000">everything I do now is just out of passion; I was very lucky—</media:text>

			<media:text type="plain" lang="en" start="00:04:14.000" end="00:04:19.000">but there&#039;s this idea of a Venn diagram.</media:text>

			<media:text type="plain" lang="en" start="00:04:19.000" end="00:04:22.000">Are you familiar with the Venn diagram?</media:text>

			<media:text type="plain" lang="en" start="00:04:22.000" end="00:04:26.000">OK, essentially—I&#039;m Italian, so I can use my arms while I&#039;m talking—</media:text>

			<media:text type="plain" lang="en" start="00:04:26.000" end="00:04:30.000">It&#039;s like, you&#039;ve got these circles. And in-between, they kind of cross over.</media:text>

			<media:text type="plain" lang="en" start="00:04:30.000" end="00:04:35.000">Right? And in the middle, where that cross over is like this little thing,</media:text>

			<media:text type="plain" lang="en" start="00:04:35.000" end="00:04:38.000">can you imagine that? The Venn diagram?</media:text>

			<media:text type="plain" lang="en" start="00:04:38.000" end="00:04:41.000">I like coffee. And I also live in Seattle.</media:text>

			<media:text type="plain" lang="en" start="00:04:41.000" end="00:04:45.000">And in the middle, I like coffee and I live in Seattle.</media:text>

			<media:text type="plain" lang="en" start="00:04:45.000" end="00:04:48.000">And there are other people who also like coffee and live in Seattle.</media:text>

			<media:text type="plain" lang="en" start="00:04:48.000" end="00:04:51.000">And since I don&#039;t have three arms, I can&#039;t do a third one—that&#039;d be kind of crazy,</media:text>

			<media:text type="plain" lang="en" start="00:04:51.000" end="00:04:56.000">arm juggling—but I also use Mac OS X. </media:text>

			<media:text type="plain" lang="en" start="00:04:56.000" end="00:04:59.000">Now, in the middle of that Venn diagram—</media:text>

			<media:text type="plain" lang="en" start="00:04:59.000" end="00:05:02.000">I use Mac OS X, I drink coffee, and I live in Seattle—how many other people</media:text>

			<media:text type="plain" lang="en" start="00:05:02.000" end="00:05:06.000">do as well? Well, not everybody. Did someone say everybody?</media:text>

			<media:text type="plain" lang="en" start="00:05:06.000" end="00:05:12.000">In a perfect world, sure. But we&#039;re not living in that perfect world.</media:text>

			<media:text type="plain" lang="en" start="00:05:12.000" end="00:05:18.000">That Venn diagram, where that point at which everything kind of crosses over—</media:text>

			<media:text type="plain" lang="en" start="00:05:18.000" end="00:05:21.000">I have all these interests; I have these things about me;</media:text>

			<media:text type="plain" lang="en" start="00:05:21.000" end="00:05:26.000">this is who I am. OK? I don&#039;t let somebody else define me.</media:text>

			<media:text type="plain" lang="en" start="00:05:26.000" end="00:05:30.000">That&#039;s controlling. That&#039;s bad behavior. </media:text>

			<media:text type="plain" lang="en" start="00:05:30.000" end="00:05:35.000">I am this person. I&#039;m a walking Venn diagram.</media:text>

			<media:text type="plain" lang="en" start="00:05:35.000" end="00:05:41.000">We all are. We&#039;re not unidimensional. We&#039;re multifaceted.</media:text>

			<media:text type="plain" lang="en" start="00:05:41.000" end="00:05:45.000">Every one of us, despite what you think about yourself, you are.</media:text>

			<media:text type="plain" lang="en" start="00:05:45.000" end="00:05:48.000">Many things about you. And you carry these things about you</media:text>

			<media:text type="plain" lang="en" start="00:05:48.000" end="00:05:55.000">wherever you go. That is community.</media:text>

			<media:text type="plain" lang="en" start="00:05:55.000" end="00:05:59.000">It&#039;s inside you.</media:text>

			<media:text type="plain" lang="en" start="00:05:59.000" end="00:06:02.000">And that is why you can go from one Web site to another to another</media:text>

			<media:text type="plain" lang="en" start="00:06:02.000" end="00:06:10.000">to another to another, and it&#039;s the experience that it helps you have.</media:text>

			<media:text type="plain" lang="en" start="00:06:10.000" end="00:06:13.000">But it&#039;s already inside you. Because if it doesn&#039;t exist inside you,</media:text>

			<media:text type="plain" lang="en" start="00:06:13.000" end="00:06:18.000">no Web site, no Web service, nothing is ever going to change that.</media:text>

			<media:text type="plain" lang="en" start="00:06:18.000" end="00:06:23.000">I have a thing against PR and marketing people.</media:text>

			<media:text type="plain" lang="en" start="00:06:23.000" end="00:06:31.000">It&#039;s not that I don&#039;t like them, it&#039;s just they don&#039;t always get it.</media:text>

			<media:text type="plain" lang="en" start="00:06:31.000" end="00:06:36.000">And I hear the word &#34;community&#34; thrown about; every so often,</media:text>

			<media:text type="plain" lang="en" start="00:06:36.000" end="00:06:42.000">I&#039;ll get pitched, &#34;We&#039;ve got a business where we&#039;re going after</media:text>

			<media:text type="plain" lang="en" start="00:06:42.000" end="00:06:46.000">the real estate vertical, and we&#039;re going create a viral community.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:06:46.000" end="00:06:54.000">I do not ever want to be a part of anything &#34;viral&#34; in a community.</media:text>

			<media:text type="plain" lang="en" start="00:06:58.000" end="00:07:00.000">That&#039;s me.</media:text>

			<media:text type="plain" lang="en" start="00:07:00.000" end="00:07:03.000">It may be a part of your Venn diagram, great.</media:text>

			<media:text type="plain" lang="en" start="00:07:03.000" end="00:07:06.000">Nothing against viruses, or communities, really. </media:text>

			<media:text type="plain" lang="en" start="00:07:06.000" end="00:07:10.000">But when you have an idea that you&#039;re going to</media:text>

			<media:text type="plain" lang="en" start="00:07:10.000" end="00:07:13.000">create something from scratch, and it&#039;s just going to happen,</media:text>

			<media:text type="plain" lang="en" start="00:07:13.000" end="00:07:17.000">it doesn&#039;t work that way.</media:text>

			<media:text type="plain" lang="en" start="00:07:17.000" end="00:07:24.000">Now, there&#039;s a community in here—there&#039;s a variety of communities in here,</media:text>

			<media:text type="plain" lang="en" start="00:07:24.000" end="00:07:28.000">intersecting—I see a lot of Apple notebooks;</media:text>

			<media:text type="plain" lang="en" start="00:07:28.000" end="00:07:31.000">How many Apple notebooks? Just raise your hand.</media:text>

			<media:text type="plain" lang="en" start="00:07:31.000" end="00:07:34.000">I mean, I can see, but there&#039;s quite a few; and a few PC users as well.</media:text>

			<media:text type="plain" lang="en" start="00:07:34.000" end="00:07:37.000">I&#039;m not going to—yeah, raise your notebooks—</media:text>

			<media:text type="plain" lang="en" start="00:07:37.000" end="00:07:40.000">I don&#039;t want to pick on the Vista users;</media:text>

			<media:text type="plain" lang="en" start="00:07:40.000" end="00:07:43.000">I&#039;ve kind of beat that dead horse.</media:text>

			<media:text type="plain" lang="en" start="00:07:43.000" end="00:07:46.000">That&#039;s a community, right? It&#039;s a community</media:text>

			<media:text type="plain" lang="en" start="00:07:46.000" end="00:07:50.000">that&#039;s just there. You&#039;re probably passionate about it,</media:text>

			<media:text type="plain" lang="en" start="00:07:50.000" end="00:07:53.000">as Apple users tend to be—sometimes a little too passionate—</media:text>

			<media:text type="plain" lang="en" start="00:07:53.000" end="00:07:59.000">but you care a lot about the product, potentially.</media:text>

			<media:text type="plain" lang="en" start="00:07:59.000" end="00:08:02.000">Maybe you have an iPhone, maybe you have other Apple products,</media:text>

			<media:text type="plain" lang="en" start="00:08:02.000" end="00:08:05.000">you become an evangelist without even realizing</media:text>

			<media:text type="plain" lang="en" start="00:08:05.000" end="00:08:08.000">that you&#039;re an evangelist because you love the product.</media:text>

			<media:text type="plain" lang="en" start="00:08:08.000" end="00:08:11.000">Maybe you don&#039;t love the product, but you&#039;re using it anyway</media:text>

			<media:text type="plain" lang="en" start="00:08:11.000" end="00:08:16.000">because everyone else is. Is it the company, or is it the community?</media:text>

			<media:text type="plain" lang="en" start="00:08:16.000" end="00:08:20.000">Well, it&#039;s a little of both. But the company has created something</media:text>

			<media:text type="plain" lang="en" start="00:08:20.000" end="00:08:24.000">that the &#34;community&#34; wants. </media:text>

			<media:text type="plain" lang="en" start="00:08:24.000" end="00:08:27.000">I didn&#039;t like the iPhone when Apple first released it.</media:text>

			<media:text type="plain" lang="en" start="00:08:27.000" end="00:08:30.000">I—really, in fact, I—have eaten a lot of crow</media:text>

			<media:text type="plain" lang="en" start="00:08:30.000" end="00:08:34.000">for posting 20 reasons why I wasn&#039;t going to use the iPhone.</media:text>

			<media:text type="plain" lang="en" start="00:08:34.000" end="00:08:40.000">And then a month later—you know what did it for me? The weather app.</media:text>

			<media:text type="plain" lang="en" start="00:08:40.000" end="00:08:43.000">It freaked me out. I was like, &#34;it can&#039;t be this usable.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:08:43.000" end="00:08:46.000">&#34;I&#039;ve been using mobile devices for so long.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:08:46.000" end="00:08:49.000">&#34;It&#039;s not this usable.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:08:49.000" end="00:08:52.000">It was such a shift in thinking.</media:text>

			<media:text type="plain" lang="en" start="00:08:52.000" end="00:08:55.000">I actually cared about a mobile device for the first time in my life.</media:text>

			<media:text type="plain" lang="en" start="00:08:55.000" end="00:09:00.000">After saying &#34;no, it&#039;s not going to happen.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:09:00.000" end="00:09:03.000">But it did.</media:text>

			<media:text type="plain" lang="en" start="00:09:03.000" end="00:09:06.000">And I&#039;m not the only one who likes the iPhone,</media:text>

			<media:text type="plain" lang="en" start="00:09:06.000" end="00:09:09.000">who likes Mac OS X, who thinks it&#039;s a wonderful choice for consumers.</media:text>

			<media:text type="plain" lang="en" start="00:09:09.000" end="00:09:12.000">But it&#039;s not the company that&#039;s telling me,</media:text>

			<media:text type="plain" lang="en" start="00:09:12.000" end="00:09:16.000">it&#039;s feeling like I identify with my computer.</media:text>

			<media:text type="plain" lang="en" start="00:09:16.000" end="00:09:20.000">Like I feel for technology.</media:text>

			<media:text type="plain" lang="en" start="00:09:20.000" end="00:09:25.000">I grew up when PCs—I used to make fun of people like me.</media:text>

			<media:text type="plain" lang="en" start="00:09:25.000" end="00:09:28.000">Of course, people make fun of people like me all the time,</media:text>

			<media:text type="plain" lang="en" start="00:09:28.000" end="00:09:31.000">it&#039;s not going to stop them. But it&#039;s not about</media:text>

			<media:text type="plain" lang="en" start="00:09:31.000" end="00:09:34.000">the company that creates the product, so much as it is the culture</media:text>

			<media:text type="plain" lang="en" start="00:09:38.000" end="00:09:41.000">I see you&#039;ve got an Apple notebook, you&#039;ve got an Apple—</media:text>

			<media:text type="plain" lang="en" start="00:09:41.000" end="00:09:44.000">I can connect; we can connect—we can talk about our favorite apps,</media:text>

			<media:text type="plain" lang="en" start="00:09:44.000" end="00:09:47.000">an iPhone; we can talk about our favorite apps; it&#039;s the culture.</media:text>

			<media:text type="plain" lang="en" start="00:09:47.000" end="00:09:50.000">Forget the company.</media:text>

			<media:text type="plain" lang="en" start="00:09:50.000" end="00:09:53.000">I&#039;ve said this about Macworld, too, with Apple dropping out;</media:text>

			<media:text type="plain" lang="en" start="00:09:53.000" end="00:09:56.000">I don&#039;t think it&#039;s as big a deal as people have made it out to be.</media:text>

			<media:text type="plain" lang="en" start="00:09:56.000" end="00:10:00.000">Because Macworld is more about the community than it is the company.</media:text>

			<media:text type="plain" lang="en" start="00:10:00.000" end="00:10:03.000">That is my opinion.</media:text>

			<media:text type="plain" lang="en" start="00:10:03.000" end="00:10:07.000">Back in the day—way back in the day—I may not look it, but I am 35 years old,</media:text>

			<media:text type="plain" lang="en" start="00:10:07.000" end="00:10:12.000">been online, as I said, since 1992.</media:text>

			<media:text type="plain" lang="en" start="00:10:12.000" end="00:10:15.000">That was before the Web.</media:text>

			<media:text type="plain" lang="en" start="00:10:15.000" end="00:10:18.000">Hard to believe.</media:text>

			<media:text type="plain" lang="en" start="00:10:18.000" end="00:10:24.000">I would connect with other people using newsgroups and BBS&#039;s.</media:text>

			<media:text type="plain" lang="en" start="00:10:25.000" end="00:10:29.000">I fingered people; I fingered Coke machines;</media:text>

			<media:text type="plain" lang="en" start="00:10:29.000" end="00:10:35.000">I subscribed to Scott Yanoff&#039;s list of things to do on the &#34;Internet&#34;,</media:text>

			<media:text type="plain" lang="en" start="00:10:35.000" end="00:10:40.000">it was a mail—it was a piece of text—that told you what you could do online!</media:text>

			<media:text type="plain" lang="en" start="00:10:40.000" end="00:10:45.000">And it was the definitive resource of what you could do online.</media:text>

			<media:text type="plain" lang="en" start="00:10:45.000" end="00:10:48.000">I&#039;m sorry; not to make some of you feel young.</media:text>

			<media:text type="plain" lang="en" start="00:10:48.000" end="00:10:53.000">(Maybe I am.)</media:text>

			<media:text type="plain" lang="en" start="00:10:53.000" end="00:10:58.000">But you would only be able to go to certain places to communicate.</media:text>

			<media:text type="plain" lang="en" start="00:10:58.000" end="00:11:01.000">You had to go there; if I wanted to talk about The Simpsons;</media:text>

			<media:text type="plain" lang="en" start="00:11:01.000" end="00:11:04.000">if I wanted to talk about &#34;Weird Al&#34; Yankovic;</media:text>

			<media:text type="plain" lang="en" start="00:11:04.000" end="00:11:07.000">if I wanted to—you know—share my ASCII art;</media:text>

			<media:text type="plain" lang="en" start="00:11:07.000" end="00:11:10.000">if I wanted to do one thing, then I would have to go there,</media:text>

			<media:text type="plain" lang="en" start="00:11:10.000" end="00:11:14.000">because that was the only place that existed for that affinity.</media:text>

			<media:text type="plain" lang="en" start="00:11:14.000" end="00:11:17.000">For sharing information.</media:text>

			<media:text type="plain" lang="en" start="00:11:17.000" end="00:11:25.000">And it&#039;s not that way anymore. It&#039;s not.</media:text>

			<media:text type="plain" lang="en" start="00:11:25.000" end="00:11:28.000">And that&#039;s a good thing. Instead of community existing</media:text>

			<media:text type="plain" lang="en" start="00:11:28.000" end="00:11:31.000">in just one little pocket, it&#039;s everywhere.</media:text>

			<media:text type="plain" lang="en" start="00:11:31.000" end="00:11:35.000">It&#039;s OK to be everywhere,</media:text>

			<media:text type="plain" lang="en" start="00:11:35.000" end="00:11:38.000">but just keep that in mind.</media:text>

			<media:text type="plain" lang="en" start="00:11:38.000" end="00:11:46.000">Now, people who—you know—aren&#039;t really... exploratory,</media:text>

			<media:text type="plain" lang="en" start="00:11:46.000" end="00:11:50.000">online—I mean, they see the Internet, they can check their email,</media:text>

			<media:text type="plain" lang="en" start="00:11:50.000" end="00:11:53.000">maybe they get on Facebook, and that&#039;s about it. </media:text>

			<media:text type="plain" lang="en" start="00:11:53.000" end="00:11:56.000">Maybe some shopping or whatever.</media:text>

			<media:text type="plain" lang="en" start="00:11:56.000" end="00:11:59.000">They see the Internet as potentially just what Facebook gives them.</media:text>

			<media:text type="plain" lang="en" start="00:11:59.000" end="00:12:04.000">But—obviously—that&#039;s not the way it is.</media:text>

			<media:text type="plain" lang="en" start="00:12:04.000" end="00:12:07.000">And it&#039;s not going to be that way forever.</media:text>

			<media:text type="plain" lang="en" start="00:12:07.000" end="00:12:10.000">Of course, I&#039;m not going to go into the political debates</media:text>

			<media:text type="plain" lang="en" start="00:12:10.000" end="00:12:16.000">on identification and owning—who owns your identity,</media:text>

			<media:text type="plain" lang="en" start="00:12:16.000" end="00:12:19.000">who owns your content; this is not a political discussion.</media:text>

			<media:text type="plain" lang="en" start="00:12:19.000" end="00:12:22.000">But just keep in mind</media:text>

			<media:text type="plain" lang="en" start="00:12:22.000" end="00:12:27.000">that as the Internet expands, and you&#039;re that walking Venn diagram,</media:text>

			<media:text type="plain" lang="en" start="00:12:27.000" end="00:12:30.000">hopefully at some point those two things will come together.</media:text>

			<media:text type="plain" lang="en" start="00:12:30.000" end="00:12:33.000">Right now, we&#039;re still trapped inside of somebody else&#039;s idea</media:text>

			<media:text type="plain" lang="en" start="00:12:33.000" end="00:12:36.000">of what an experience should be for you.</media:text>

			<media:text type="plain" lang="en" start="00:12:36.000" end="00:12:39.000">It always made me laugh when I&#039;d see a portal that said,</media:text>

			<media:text type="plain" lang="en" start="00:12:39.000" end="00:12:42.000">&#34;My Such-and-Such.&#34; I&#039;m like, &#34;that&#039;s not my anything,</media:text>

			<media:text type="plain" lang="en" start="00:12:42.000" end="00:12:45.000">it&#039;s just your my something.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:12:45.000" end="00:12:50.000">Being distributed, though, it&#039;s certainly reaching its frustrations.</media:text>

			<media:text type="plain" lang="en" start="00:12:50.000" end="00:12:58.000">I&#039;m trying to think of how better to explain this;</media:text>

			<media:text type="plain" lang="en" start="00:12:58.000" end="00:13:01.000">Instant messaging.</media:text>

			<media:text type="plain" lang="en" start="00:13:01.000" end="00:13:07.000">You&#039;ve got Windows Live (or MSN), you&#039;ve got Yahoo!, ICQ,</media:text>

			<media:text type="plain" lang="en" start="00:13:07.000" end="00:13:12.000">AOL, Gadu-Gadu, Google Talk or Jabber;</media:text>

			<media:text type="plain" lang="en" start="00:13:12.000" end="00:13:16.000">you&#039;ve got all of these different protocols, and they&#039;re all competing with one another.</media:text>

			<media:text type="plain" lang="en" start="00:13:16.000" end="00:13:19.000">Do you bucket your friends that way? &#34;I&#039;m sorry; I can&#039;t talk to you;</media:text>

			<media:text type="plain" lang="en" start="00:13:19.000" end="00:13:23.000">you&#039;re not on AOL.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:13:23.000" end="00:13:26.000">It&#039;s unintuitive. </media:text>

			<media:text type="plain" lang="en" start="00:13:26.000" end="00:13:29.000">That&#039;s why I like using Adium on Mac OS X;</media:text>

			<media:text type="plain" lang="en" start="00:13:29.000" end="00:13:32.000">some people on Windows may use Digsby—</media:text>

			<media:text type="plain" lang="en" start="00:13:32.000" end="00:13:35.000">[gagging noise]</media:text>

			<media:text type="plain" lang="en" start="00:13:35.000" end="00:13:38.000">I&#039;m sorry; I can&#039;t even say the word.</media:text>

			<media:text type="plain" lang="en" start="00:13:38.000" end="00:13:41.000">It&#039;s a unified instant messenger that brings them all together into one.</media:text>

			<media:text type="plain" lang="en" start="00:13:41.000" end="00:13:44.000">And it&#039;s free.</media:text>

			<media:text type="plain" lang="en" start="00:13:44.000" end="00:13:47.000">But it&#039;s the idea of basically letting the Internet come—</media:text>

			<media:text type="plain" lang="en" start="00:13:47.000" end="00:13:50.000">and the experiences on the Internet come—on your terms,</media:text>

			<media:text type="plain" lang="en" start="00:13:50.000" end="00:13:53.000">rather than on somebody else&#039;s terms. We&#039;re getting there,</media:text>

			<media:text type="plain" lang="en" start="00:13:53.000" end="00:13:58.000">and with community, it falls very much into that same hole.</media:text>

			<media:text type="plain" lang="en" start="00:13:58.000" end="00:14:01.000">This is the one that always trips me up.</media:text>

			<media:text type="plain" lang="en" start="00:14:01.000" end="00:14:04.000">And I hope everybody can read the slides; are you guys good in the back?</media:text>

			<media:text type="plain" lang="en" start="00:14:04.000" end="00:14:07.000">OK. It kills me when I&#039;m either asked a question</media:text>

			<media:text type="plain" lang="en" start="00:14:07.000" end="00:14:10.000">or I hear someone saying,</media:text>

			<media:text type="plain" lang="en" start="00:14:10.000" end="00:14:15.000">&#34;Well, I put up a blog, and nobody came!&#34;</media:text>

			<media:text type="plain" lang="en" start="00:14:15.000" end="00:14:18.000">Duh!</media:text>

			<media:text type="plain" lang="en" start="00:14:18.000" end="00:14:21.000">&#34;I set up a forum, and no one participated!&#34;</media:text>

			<media:text type="plain" lang="en" start="00:14:21.000" end="00:14:24.000">Duh!</media:text>

			<media:text type="plain" lang="en" start="00:14:24.000" end="00:14:27.000">The tools are ubiquitous.</media:text>

			<media:text type="plain" lang="en" start="00:14:27.000" end="00:14:30.000">They&#039;re everywhere.</media:text>

			<media:text type="plain" lang="en" start="00:14:30.000" end="00:14:33.000">A blog is just a tool.</media:text>

			<media:text type="plain" lang="en" start="00:14:33.000" end="00:14:36.000">And if you think a blog is a community,</media:text>

			<media:text type="plain" lang="en" start="00:14:36.000" end="00:14:39.000">then you too are a tool.</media:text>

			<media:text type="plain" lang="en" start="00:14:39.000" end="00:14:42.000">[applause]</media:text>

			<media:text type="plain" lang="en" start="00:14:42.000" end="00:14:45.000">Going back to the PR/marketing thing there.</media:text>

			<media:text type="plain" lang="en" start="00:14:45.000" end="00:14:48.000">It just—I cringe, but at the same time, I&#039;m just like,</media:text>

			<media:text type="plain" lang="en" start="00:14:48.000" end="00:14:51.000">&#34;Go ahead, do your thing, man. Do it,</media:text>

			<media:text type="plain" lang="en" start="00:14:51.000" end="00:14:54.000">because I know what&#039;s going to happen.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:14:54.000" end="00:14:58.000">Community exists in one place:</media:text>

			<media:text type="plain" lang="en" start="00:14:58.000" end="00:15:01.000">and that&#039;s here.</media:text>

			<media:text type="plain" lang="en" start="00:15:01.000" end="00:15:04.000">In your heart.</media:text>

			<media:text type="plain" lang="en" start="00:15:04.000" end="00:15:09.000">That&#039;s your Venn diagram. Your heart.</media:text>

			<media:text type="plain" lang="en" start="00:15:09.000" end="00:15:12.000">Because without heart,</media:text>

			<media:text type="plain" lang="en" start="00:15:12.000" end="00:15:15.000">what is community?</media:text>

			<media:text type="plain" lang="en" start="00:15:15.000" end="00:15:18.000">Without passion,</media:text>

			<media:text type="plain" lang="en" start="00:15:18.000" end="00:15:21.000">without connections,</media:text>

			<media:text type="plain" lang="en" start="00:15:21.000" end="00:15:24.000">without a feeling of belonging,</media:text>

			<media:text type="plain" lang="en" start="00:15:24.000" end="00:15:27.000">what is it? Well, it&#039;s not community; at least, not how I would define it,</media:text>

			<media:text type="plain" lang="en" start="00:15:27.000" end="00:15:30.000">or how I would care to define it. Maybe that&#039;s idealistic of me,</media:text>

			<media:text type="plain" lang="en" start="00:15:30.000" end="00:15:33.000">and you know what? I&#039;m OK with that being idealistic of me.</media:text>

			<media:text type="plain" lang="en" start="00:15:33.000" end="00:15:41.000">Because to me, you can&#039;t build this.</media:text>

			<media:text type="plain" lang="en" start="00:15:41.000" end="00:15:44.000">It&#039;s either there, or it&#039;s not.</media:text>

			<media:text type="plain" lang="en" start="00:15:44.000" end="00:15:47.000">And you know you&#039;ve got a vibrant community</media:text>

			<media:text type="plain" lang="en" start="00:15:47.000" end="00:15:50.000">when it takes care of its own,</media:text>

			<media:text type="plain" lang="en" start="00:15:50.000" end="00:15:53.000">instead of eating its own.</media:text>

			<media:text type="plain" lang="en" start="00:15:53.000" end="00:15:59.000">To take care of, to empathize,</media:text>

			<media:text type="plain" lang="en" start="00:15:59.000" end="00:16:02.000">to connect.</media:text>

			<media:text type="plain" lang="en" start="00:16:02.000" end="00:16:05.000">To build.</media:text>

			<media:text type="plain" lang="en" start="00:16:05.000" end="00:16:08.000">To collaborate. To share.</media:text>

			<media:text type="plain" lang="en" start="00:16:08.000" end="00:16:11.000">To listen, to talk. It all comes from here.</media:text>

			<media:text type="plain" lang="en" start="00:16:11.000" end="00:16:17.000">And without this, it is just a set of tools.</media:text>

			<media:text type="plain" lang="en" start="00:16:17.000" end="00:16:23.000">Anybody can go out right now and set up a Web site,</media:text>

			<media:text type="plain" lang="en" start="00:16:23.000" end="00:16:32.000">with different features: online chat, forums, blogs,</media:text>

			<media:text type="plain" lang="en" start="00:16:32.000" end="00:16:37.000">upload photos, videos; you name it. There&#039;s a lot of tools out there.</media:text>

			<media:text type="plain" lang="en" start="00:16:37.000" end="00:16:40.000">Anybody; which means if you&#039;ve got an idea,</media:text>

			<media:text type="plain" lang="en" start="00:16:40.000" end="00:16:43.000">&#34;Well, I&#039;d like to create a blog about coffee,&#34;</media:text>

			<media:text type="plain" lang="en" start="00:16:43.000" end="00:16:48.000">well, the chances of someone else having done that before are pretty strong.</media:text>

			<media:text type="plain" lang="en" start="00:16:48.000" end="00:16:51.000">Pretty strong. Right? Not strong coffee—</media:text>

			<media:text type="plain" lang="en" start="00:16:51.000" end="00:16:54.000">well, hopefully; I like strong coffee—</media:text>

			<media:text type="plain" lang="en" start="00:16:54.000" end="00:16:59.000">but it&#039;s not the topic; it&#039;s not the idea that makes it valuable.</media:text>

			<media:text type="plain" lang="en" start="00:16:59.000" end="00:17:02.000">It never is. Because there are a lot of—</media:text>

			<media:text type="plain" lang="en" start="00:17:02.000" end="00:17:05.000">well, as Philip was just referring to;</media:text>

			<media:text type="plain" lang="en" start="00:17:05.000" end="00:17:08.000">he&#039;s had photo.net up for a while—</media:text>

			<media:text type="plain" lang="en" start="00:17:08.000" end="00:17:11.000">there&#039;s a lot of photography forums online.</media:text>

			<media:text type="plain" lang="en" start="00:17:11.000" end="00:17:14.000">A lot. Where do you go?</media:text>

			<media:text type="plain" lang="en" start="00:17:14.000" end="00:17:17.000">Do you go anywhere, if that&#039;s something you care about?</media:text>

			<media:text type="plain" lang="en" start="00:17:17.000" end="00:17:20.000">They&#039;re everywhere.</media:text>

			<media:text type="plain" lang="en" start="00:17:20.000" end="00:17:23.000">Community is everywhere.</media:text>

			<media:text type="plain" lang="en" start="00:17:23.000" end="00:17:26.000">And sometimes, the same people exist in a variety</media:text>

			<media:text type="plain" lang="en" start="00:17:26.000" end="00:17:29.000">of the same types of communities. Sometimes,</media:text>

			<media:text type="plain" lang="en" start="00:17:29.000" end="00:17:32.000">people only exist in one community, or another,</media:text>

			<media:text type="plain" lang="en" start="00:17:32.000" end="00:17:35.000">or they go after this one because everyone else is there;</media:text>

			<media:text type="plain" lang="en" start="00:17:35.000" end="00:17:38.000">all their friends are there; therefore, they need to be there.</media:text>

			<media:text type="plain" lang="en" start="00:17:38.000" end="00:17:43.000">So, in a way, it is—the tools are a commodity.</media:text>

			<media:text type="plain" lang="en" start="00:17:43.000" end="00:17:47.000">But each one of you is not.</media:text>

			<media:text type="plain" lang="en" start="00:17:47.000" end="00:17:50.000">Even if you are an identical twin.</media:text>

			<media:text type="plain" lang="en" start="00:17:50.000" end="00:17:53.000">Or triplet.</media:text>

			<media:text type="plain" lang="en" start="00:17:53.000" end="00:17:56.000">Or octuplet.</media:text>

			<media:text type="plain" lang="en" start="00:17:56.000" end="00:17:59.000">You&#039;re still unique. You still have your own set of</media:text>

			<media:text type="plain" lang="en" start="00:17:59.000" end="00:18:02.000">morals, ideals, beliefs;</media:text>

			<media:text type="plain" lang="en" start="00:18:02.000" end="00:18:05.000">you have your own heart.</media:text>

			<media:text type="plain" lang="en" start="00:18:05.000" end="00:18:08.000">And you take that with you wherever you go.</media:text>

			<media:text type="plain" lang="en" start="00:18:08.000" end="00:18:11.000">You are the asset to the community,</media:text>

			<media:text type="plain" lang="en" start="00:18:11.000" end="00:18:14.000">not the other way around.</media:text>

			<media:text type="plain" lang="en" start="00:18:14.000" end="00:18:17.000">It has kind of been my experience that when people come and ask,</media:text>

			<media:text type="plain" lang="en" start="00:18:17.000" end="00:18:20.000">&#34;Well, how do I control the community?</media:text>

			<media:text type="plain" lang="en" start="00:18:20.000" end="00:18:24.000">How do I stop them from saying something about me that I don&#039;t like?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:18:24.000" end="00:18:27.000">And the answer is: you can&#039;t.</media:text>

			<media:text type="plain" lang="en" start="00:18:27.000" end="00:18:30.000">And I hope we all know that.</media:text>

			<media:text type="plain" lang="en" start="00:18:30.000" end="00:18:33.000">Do we all know that?</media:text>

			<media:text type="plain" lang="en" start="00:18:33.000" end="00:18:39.000">One of the reasons why I started out this particular presentation</media:text>

			<media:text type="plain" lang="en" start="00:18:39.000" end="00:18:42.000">explaining how I met Matt—he said something</media:text>

			<media:text type="plain" lang="en" start="00:18:42.000" end="00:18:45.000">that was absolutely accurate: our stuff sucked. </media:text>

			<media:text type="plain" lang="en" start="00:18:45.000" end="00:18:48.000">And in fact, I would go so far as to say that our stuff still sucks.</media:text>

			<media:text type="plain" lang="en" start="00:18:48.000" end="00:18:51.000">I&#039;m not a designer, nor am I a developer.</media:text>

			<media:text type="plain" lang="en" start="00:18:51.000" end="00:18:54.000">But I&#039;ve got to use the tools at my disposal to make something happen.</media:text>

			<media:text type="plain" lang="en" start="00:18:54.000" end="00:18:57.000">I didn&#039;t tell him to take his post down;</media:text>

			<media:text type="plain" lang="en" start="00:18:57.000" end="00:19:00.000">I emailed him; I said &#34;Yeah; you&#039;re right.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:19:00.000" end="00:19:03.000">And then I met him in Seattle—I think I bought him a beer, too—</media:text>

			<media:text type="plain" lang="en" start="00:19:03.000" end="00:19:07.000">this was before I was using WordPress.</media:text>

			<media:text type="plain" lang="en" start="00:19:07.000" end="00:19:11.000">You can&#039;t control the message—but you can guide it.</media:text>

			<media:text type="plain" lang="en" start="00:19:11.000" end="00:19:16.000">Some people have asked, &#34;Well, how do you go about hiring community leaders?</media:text>

			<media:text type="plain" lang="en" start="00:19:16.000" end="00:19:19.000">Managers? People who come in and take care of your stuff?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:19:19.000" end="00:19:24.000">Well, you can; you can go on Craigslist, or LinkedIn,</media:text>

			<media:text type="plain" lang="en" start="00:19:24.000" end="00:19:28.000">look over a few resumes: community, experience, blah blah blah,</media:text>

			<media:text type="plain" lang="en" start="00:19:28.000" end="00:19:32.000">but I&#039;ve always discovered that the best community leaders</media:text>

			<media:text type="plain" lang="en" start="00:19:32.000" end="00:19:35.000">come out of the community,</media:text>

			<media:text type="plain" lang="en" start="00:19:35.000" end="00:19:41.000">rather than dropped in, like a food shipment.</media:text>

			<media:text type="plain" lang="en" start="00:19:41.000" end="00:19:45.000">&#34;Oooh, it&#039;s a foreign thing. What is that?</media:text>

			<media:text type="plain" lang="en" start="00:19:45.000" end="00:19:49.000">Oh, sustenance.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:19:51.000" end="00:19:56.000">If you cultivate, if you feed, if you water it,</media:text>

			<media:text type="plain" lang="en" start="00:19:56.000" end="00:20:00.000">it&#039;s like a plant; it&#039;ll grow.</media:text>

			<media:text type="plain" lang="en" start="00:20:00.000" end="00:20:05.000">And it&#039;ll sprout branches,</media:text>

			<media:text type="plain" lang="en" start="00:20:05.000" end="00:20:08.000">and out of the branches, leaves,</media:text>

			<media:text type="plain" lang="en" start="00:20:08.000" end="00:20:14.000">and grow. And there may be some dry seasons, certainly.</media:text>

			<media:text type="plain" lang="en" start="00:20:14.000" end="00:20:18.000">But the stronger branches are going to come out of that community.</media:text>

			<media:text type="plain" lang="en" start="00:20:18.000" end="00:20:21.000">The pillars of your community.</media:text>

			<media:text type="plain" lang="en" start="00:20:21.000" end="00:20:24.000">The louder voices.</media:text>

			<media:text type="plain" lang="en" start="00:20:24.000" end="00:20:27.000">You may not always agree with them,</media:text>

			<media:text type="plain" lang="en" start="00:20:27.000" end="00:20:30.000">but if you empower your community, </media:text>

			<media:text type="plain" lang="en" start="00:20:30.000" end="00:20:34.000">if you guide your community, </media:text>

			<media:text type="plain" lang="en" start="00:20:34.000" end="00:20:39.000">if you take it upon yourself to become</media:text>

			<media:text type="plain" lang="en" start="00:20:39.000" end="00:20:42.000">someone inside a community, </media:text>

			<media:text type="plain" lang="en" start="00:20:42.000" end="00:20:45.000">you&#039;ll lead it before you are ever given the title.</media:text>

			<media:text type="plain" lang="en" start="00:20:45.000" end="00:20:48.000">That&#039;s organic.</media:text>

			<media:text type="plain" lang="en" start="00:20:48.000" end="00:20:52.000">I have more in common with a guy who lives in Ireland</media:text>

			<media:text type="plain" lang="en" start="00:20:52.000" end="00:20:55.000">than I do my next-door neighbor.</media:text>

			<media:text type="plain" lang="en" start="00:20:55.000" end="00:20:58.000">When I was growing up, I would never have imagined</media:text>

			<media:text type="plain" lang="en" start="00:20:58.000" end="00:21:01.000">that I could press a button on my computer</media:text>

			<media:text type="plain" lang="en" start="00:21:01.000" end="00:21:04.000">and within—within not even seconds,</media:text>

			<media:text type="plain" lang="en" start="00:21:04.000" end="00:21:07.000">talk to someone on the other side of the world,</media:text>

			<media:text type="plain" lang="en" start="00:21:07.000" end="00:21:10.000">about something that we both cared about,</media:text>

			<media:text type="plain" lang="en" start="00:21:10.000" end="00:21:13.000">that we were both passionate about,</media:text>

			<media:text type="plain" lang="en" start="00:21:13.000" end="00:21:16.000">that we made a connection over.</media:text>

			<media:text type="plain" lang="en" start="00:21:16.000" end="00:21:19.000">And I didn&#039;t have to pay anything to connect to him. </media:text>

			<media:text type="plain" lang="en" start="00:21:19.000" end="00:21:22.000">I don&#039;t really use–I mean, I use Skype,</media:text>

			<media:text type="plain" lang="en" start="00:21:22.000" end="00:21:25.000">but I&#039;d much rather with group chat,</media:text>

			<media:text type="plain" lang="en" start="00:21:25.000" end="00:21:28.000">in an ad-hoc construct would rather use something called Ventrilo,</media:text>

			<media:text type="plain" lang="en" start="00:21:28.000" end="00:21:31.000">which is used a lot by gamers,</media:text>

			<media:text type="plain" lang="en" start="00:21:31.000" end="00:21:34.000">and an open source equivalent would be called Mumble;</media:text>

			<media:text type="plain" lang="en" start="00:21:34.000" end="00:21:37.000">low-latency, high-quality audio group chat,</media:text>

			<media:text type="plain" lang="en" start="00:21:37.000" end="00:21:40.000">ad-hoc. So much better than Skype.</media:text>

			<media:text type="plain" lang="en" start="00:21:40.000" end="00:21:45.000">But I can connect with anybody.</media:text>

			<media:text type="plain" lang="en" start="00:21:45.000" end="00:21:48.000">no matter where they are,</media:text>

			<media:text type="plain" lang="en" start="00:21:48.000" end="00:21:51.000">versus growing up.</media:text>

			<media:text type="plain" lang="en" start="00:21:51.000" end="00:21:54.000">Now in the seventh grade, my dad saw this little segment on CNN</media:text>

			<media:text type="plain" lang="en" start="00:21:54.000" end="00:21:57.000">where Topps—you know, the people who make baseball cards—</media:text>

			<media:text type="plain" lang="en" start="00:21:57.000" end="00:22:01.000">were starting to print out these things called Garbage Pail Kids.</media:text>

			<media:text type="plain" lang="en" start="00:22:01.000" end="00:22:04.000">So he brought three wax packs home—</media:text>

			<media:text type="plain" lang="en" start="00:22:04.000" end="00:22:07.000">that&#039;s what they used to call them, because they were made with wax; they&#039;d seal them with wax—</media:text>

			<media:text type="plain" lang="en" start="00:22:07.000" end="00:22:14.000">it&#039;s all plastic now. Little bubble gum in there that tasted like cement.</media:text>

			<media:text type="plain" lang="en" start="00:22:14.000" end="00:22:17.000">And he brought home this package—I&#039;ve got two younger brothers—</media:text>

			<media:text type="plain" lang="en" start="00:22:17.000" end="00:22:21.000">and he opened this packet of little stickers,</media:text>

			<media:text type="plain" lang="en" start="00:22:21.000" end="00:22:24.000">and it was like, &#34;Oh, this is great.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:22:24.000" end="00:22:27.000">And I started collecting Garbage Pail Kids.</media:text>

			<media:text type="plain" lang="en" start="00:22:27.000" end="00:22:31.000">Do you guys remember Garbage Pail Kids?</media:text>

			<media:text type="plain" lang="en" start="00:22:31.000" end="00:22:34.000">OK.</media:text>

			<media:text type="plain" lang="en" start="00:22:34.000" end="00:22:37.000">I know some of you don&#039;t; you&#039;re Googling it right now.</media:text>

			<media:text type="plain" lang="en" start="00:22:37.000" end="00:22:41.000">So in the seventh grade, collecting something was a pain in the neck.</media:text>

			<media:text type="plain" lang="en" start="00:22:41.000" end="00:22:44.000">I didn&#039;t know who else liked Garbage Pail Kids.</media:text>

			<media:text type="plain" lang="en" start="00:22:44.000" end="00:22:47.000">It was like, &#34;Are there any kids in my neighborhood who do?</media:text>

			<media:text type="plain" lang="en" start="00:22:47.000" end="00:22:50.000">You do; you don&#039;t. You do; you don&#039;t. What do you have?</media:text>

			<media:text type="plain" lang="en" start="00:22:50.000" end="00:22:53.000">What can I trade? I need this one; I need to find that one.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:22:53.000" end="00:22:56.000">I need to get more Garbage Pail Kids. But I need to find where they are,</media:text>

			<media:text type="plain" lang="en" start="00:22:56.000" end="00:22:59.000">so either I have to call around town to gas stations:</media:text>

			<media:text type="plain" lang="en" start="00:22:59.000" end="00:23:02.000">&#34;Do you have Garbage Pail Kids?&#34; I&#039;m sorry; this was like seventh grade.</media:text>

			<media:text type="plain" lang="en" start="00:23:02.000" end="00:23:05.000">[higher voice] &#34;Do you have Garbage Pail Kids?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:23:05.000" end="00:23:08.000">[normal voice] &#34;What?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:23:08.000" end="00:23:11.000">…was always the answer. &#34;Huh?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:23:11.000" end="00:23:14.000">Or, I&#039;d have to drive around town, because I had my hot spots,</media:text>

			<media:text type="plain" lang="en" start="00:23:14.000" end="00:23:17.000">and I couldn&#039;t drive; I was in the seventh grade, so I had to convince my parents,</media:text>

			<media:text type="plain" lang="en" start="00:23:17.000" end="00:23:20.000">&#34;Please, can we go? There&#039;s a new edition out. I need to complete the collection.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:23:20.000" end="00:23:23.000">Of course, I wasn&#039;t that annoying. Or maybe I was.</media:text>

			<media:text type="plain" lang="en" start="00:23:23.000" end="00:23:27.000">I&#039;m romanticizing the past at this point.</media:text>

			<media:text type="plain" lang="en" start="00:23:27.000" end="00:23:30.000">It was difficult to get information;</media:text>

			<media:text type="plain" lang="en" start="00:23:30.000" end="00:23:33.000">it was difficult to share affinities.</media:text>

			<media:text type="plain" lang="en" start="00:23:33.000" end="00:23:36.000">Nowadays, because, yes, Topps has got what they call a new series—</media:text>

			<media:text type="plain" lang="en" start="00:23:36.000" end="00:23:39.000">I still collect Garbage Pail Kids; I&#039;ve got &#039;em all;</media:text>

			<media:text type="plain" lang="en" start="00:23:39.000" end="00:23:44.000">bound; it&#039;s just wonderful to see—</media:text>

			<media:text type="plain" lang="en" start="00:23:44.000" end="00:23:47.000">now, I just go to Ebay, and I click a button,</media:text>

			<media:text type="plain" lang="en" start="00:23:47.000" end="00:23:50.000">because someone&#039;s selling the whole series.</media:text>

			<media:text type="plain" lang="en" start="00:23:50.000" end="00:23:53.000">All right. It&#039;s no longer fun.</media:text>

			<media:text type="plain" lang="en" start="00:23:53.000" end="00:23:56.000">But now, I can talk with other people</media:text>

			<media:text type="plain" lang="en" start="00:23:56.000" end="00:23:59.000">who are discussing the direction and the art—</media:text>

			<media:text type="plain" lang="en" start="00:23:59.000" end="00:24:02.000">yeah; there&#039;s an art to it—</media:text>

			<media:text type="plain" lang="en" start="00:24:02.000" end="00:24:05.000">and connect with them. And I couldn&#039;t do that growing up,</media:text>

			<media:text type="plain" lang="en" start="00:24:05.000" end="00:24:08.000">and there&#039;s some of you who are a lot younger than me,</media:text>

			<media:text type="plain" lang="en" start="00:24:08.000" end="00:24:11.000">who don&#039;t remember what it&#039;s like to live that way.</media:text>

			<media:text type="plain" lang="en" start="00:24:11.000" end="00:24:14.000">And of course, there are some of you who are older than me,</media:text>

			<media:text type="plain" lang="en" start="00:24:14.000" end="00:24:17.000">who can tell—&#34;I remember the first time;</media:text>

			<media:text type="plain" lang="en" start="00:24:17.000" end="00:24:20.000">we had rotary dial, and we liked it.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:24:20.000" end="00:24:23.000">I used to have nightmares about rotary dial.</media:text>

			<media:text type="plain" lang="en" start="00:24:23.000" end="00:24:26.000">[laughter]</media:text>

			<media:text type="plain" lang="en" start="00:24:26.000" end="00:24:29.000">Do you? I&#039;m serious. OK; rotary dial was on a phone.</media:text>

			<media:text type="plain" lang="en" start="00:24:29.000" end="00:24:32.000">You&#039;d pick it up; it would be corded, this little curly—</media:text>

			<media:text type="plain" lang="en" start="00:24:32.000" end="00:24:35.000">like a pigtail—and you would have to stick your finger</media:text>

			<media:text type="plain" lang="en" start="00:24:35.000" end="00:24:38.000">in a hole. And move it—you would rotate it</media:text>

			<media:text type="plain" lang="en" start="00:24:38.000" end="00:24:41.000">in a clockwise direction.</media:text>

			<media:text type="plain" lang="en" start="00:24:41.000" end="00:24:44.000">And you would get all the way through the seventh digit,</media:text>

			<media:text type="plain" lang="en" start="00:24:44.000" end="00:24:47.000">and you&#039;d miss it by a number. &#34;Aw, $&#38;#@.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:24:47.000" end="00:24:50.000">And you&#039;d have to hang it up, you&#039;d have to pick it up,</media:text>

			<media:text type="plain" lang="en" start="00:24:50.000" end="00:24:53.000">and you&#039;d—I still have nightmares about that.</media:text>

			<media:text type="plain" lang="en" start="00:24:53.000" end="00:24:56.000">I&#039;m going to go to my grave having nightmares about rotary dial.</media:text>

			<media:text type="plain" lang="en" start="00:24:56.000" end="00:24:59.000">But now I can share those experiences</media:text>

			<media:text type="plain" lang="en" start="00:24:59.000" end="00:25:02.000">with anybody from around the world.</media:text>

			<media:text type="plain" lang="en" start="00:25:02.000" end="00:25:05.000">I don&#039;t even have to pay for a phone call to connect with someone.</media:text>

			<media:text type="plain" lang="en" start="00:25:05.000" end="00:25:08.000">I can do it online. Lickety-split.</media:text>

			<media:text type="plain" lang="en" start="00:25:08.000" end="00:25:11.000">No longer just have to communicate with someone down the street.</media:text>

			<media:text type="plain" lang="en" start="00:25:11.000" end="00:25:14.000">I want to reiterate this point. I really do.</media:text>

			<media:text type="plain" lang="en" start="00:25:14.000" end="00:25:17.000">The voices, the strong voices are—</media:text>

			<media:text type="plain" lang="en" start="00:25:17.000" end="00:25:22.000">it&#039;s in them. It&#039;s in you,</media:text>

			<media:text type="plain" lang="en" start="00:25:22.000" end="00:25:25.000">to be a strong voice, if you have something to say.</media:text>

			<media:text type="plain" lang="en" start="00:25:25.000" end="00:25:28.000">Of course, if you&#039;re just regurgitating what somebody else is saying,</media:text>

			<media:text type="plain" lang="en" start="00:25:28.000" end="00:25:31.000">well, you don&#039;t really have a lot to say,</media:text>

			<media:text type="plain" lang="en" start="00:25:31.000" end="00:25:34.000">you just have a lot to say about what someone else is saying.</media:text>

			<media:text type="plain" lang="en" start="00:25:34.000" end="00:25:37.000">That&#039;s not really leadership so much as it is follower... ship.</media:text>

			<media:text type="plain" lang="en" start="00:25:37.000" end="00:25:40.000">Worship.</media:text>

			<media:text type="plain" lang="en" start="00:25:40.000" end="00:25:43.000">If you have a voice, use it.</media:text>

			<media:text type="plain" lang="en" start="00:25:43.000" end="00:25:46.000">Exercise it. Make those connections.</media:text>

			<media:text type="plain" lang="en" start="00:25:46.000" end="00:25:49.000">And before you know it, you will be a leader,</media:text>

			<media:text type="plain" lang="en" start="00:25:49.000" end="00:25:52.000">whether you know it or not.</media:text>

			<media:text type="plain" lang="en" start="00:25:52.000" end="00:25:55.000">When you get an email or a direct message</media:text>

			<media:text type="plain" lang="en" start="00:25:55.000" end="00:25:58.000">or a comment from somebody that you never would know,</media:text>

			<media:text type="plain" lang="en" start="00:25:58.000" end="00:26:01.000">or maybe someone walks up to you</media:text>

			<media:text type="plain" lang="en" start="00:26:01.000" end="00:26:04.000">at a conference, says, &#34;Oh my, I listen to your podcast,</media:text>

			<media:text type="plain" lang="en" start="00:26:04.000" end="00:26:07.000">I was—you know—I had no idea what was going on</media:text>

			<media:text type="plain" lang="en" start="00:26:07.000" end="00:26:10.000">with something, and you helped me so much.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:26:10.000" end="00:26:13.000">You just became a leader.</media:text>

			<media:text type="plain" lang="en" start="00:26:13.000" end="00:26:17.000">And maybe it&#039;s a mutual admiration society,</media:text>

			<media:text type="plain" lang="en" start="00:26:17.000" end="00:26:20.000">where the person who&#039;s connecting with you, you didn&#039;t realize,</media:text>

			<media:text type="plain" lang="en" start="00:26:20.000" end="00:26:23.000">&#34;Oh, dude, I read your stuff all the time!&#34;</media:text>

			<media:text type="plain" lang="en" start="00:26:23.000" end="00:26:26.000">&#34;Really? I read your stuff all the time. Let&#039;s be pen pals.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:26:26.000" end="00:26:29.000">OK; that kind of doesn&#039;t really exist anymore,</media:text>

			<media:text type="plain" lang="en" start="00:26:29.000" end="00:26:32.000">but you made this connection you didn&#039;t realize;</media:text>

			<media:text type="plain" lang="en" start="00:26:32.000" end="00:26:35.000">that you both liked each other&#039;s stuff. Have you had this experience before?</media:text>

			<media:text type="plain" lang="en" start="00:26:35.000" end="00:26:38.000">OK. Good.</media:text>

			<media:text type="plain" lang="en" start="00:26:38.000" end="00:26:41.000">That comes out of your voice. This one&#039;s a tough one</media:text>

			<media:text type="plain" lang="en" start="00:26:41.000" end="00:26:44.000">for people to wrap their heads around. And I&#039;m going to say it:</media:text>

			<media:text type="plain" lang="en" start="00:26:44.000" end="00:26:47.000">community is the antithesis of ego.</media:text>

			<media:text type="plain" lang="en" start="00:26:47.000" end="00:26:50.000">Community is inside you,</media:text>

			<media:text type="plain" lang="en" start="00:26:50.000" end="00:26:53.000">but it&#039;s not about you.</media:text>

			<media:text type="plain" lang="en" start="00:26:57.000" end="00:27:00.000">This is one of the reasons why</media:text>

			<media:text type="plain" lang="en" start="00:27:00.000" end="00:27:03.000">a blog, which is very egocentric, or can be,</media:text>

			<media:text type="plain" lang="en" start="00:27:03.000" end="00:27:06.000">let&#039;s set aside the idea of a group blog,</media:text>

			<media:text type="plain" lang="en" start="00:27:06.000" end="00:27:09.000">a personal blog.</media:text>

			<media:text type="plain" lang="en" start="00:27:09.000" end="00:27:12.000">In fact, the funniest remark I ever received,</media:text>

			<media:text type="plain" lang="en" start="00:27:12.000" end="00:27:15.000">and I think it was a comment in my blog:</media:text>

			<media:text type="plain" lang="en" start="00:27:15.000" end="00:27:18.000">someone was accusing me</media:text>

			<media:text type="plain" lang="en" start="00:27:18.000" end="00:27:21.000">of being too egotistical in my personal blog.</media:text>

			<media:text type="plain" lang="en" start="00:27:21.000" end="00:27:25.000">And I wasn&#039;t sure how to take that.</media:text>

			<media:text type="plain" lang="en" start="00:27:25.000" end="00:27:29.000">I was like, &#34;Well, then I guess I&#039;ve succeeded.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:27:29.000" end="00:27:32.000">&#34;Yay me!&#34;</media:text>

			<media:text type="plain" lang="en" start="00:27:32.000" end="00:27:35.000">That&#039;s the easiest way, by the way,</media:text>

			<media:text type="plain" lang="en" start="00:27:35.000" end="00:27:38.000">if you ever want to deflate someone who&#039;s just</media:text>

			<media:text type="plain" lang="en" start="00:27:38.000" end="00:27:41.000">fired off something nasty to you; </media:text>

			<media:text type="plain" lang="en" start="00:27:41.000" end="00:27:44.000">maybe they spent a good amount of time, four or five paragraphs in the email;</media:text>

			<media:text type="plain" lang="en" start="00:27:44.000" end="00:27:47.000">reply, and just wink. You know:</media:text>

			<media:text type="plain" lang="en" start="00:27:47.000" end="00:27:50.000">semicolon, paren.</media:text>

			<media:text type="plain" lang="en" start="00:27:50.000" end="00:27:53.000">And then hit send.</media:text>

			<media:text type="plain" lang="en" start="00:27:53.000" end="00:27:56.000">That&#039;s it. And they&#039;ll email back and write twice as much.</media:text>

			<media:text type="plain" lang="en" start="00:27:56.000" end="00:27:59.000">And you don&#039;t have to respond to that point; you&#039;ve made your point.</media:text>

			<media:text type="plain" lang="en" start="00:27:59.000" end="00:28:02.000">I heard you. OK.</media:text>

			<media:text type="plain" lang="en" start="00:28:02.000" end="00:28:07.000">Not worth your time.</media:text>

			<media:text type="plain" lang="en" start="00:28:07.000" end="00:28:10.000">I learned that lesson years ago.</media:text>

			<media:text type="plain" lang="en" start="00:28:10.000" end="00:28:13.000">When I first started publishing Lockergnome—</media:text>

			<media:text type="plain" lang="en" start="00:28:13.000" end="00:28:16.000">this is back in, I think I&#039;d been doing it for a year,</media:text>

			<media:text type="plain" lang="en" start="00:28:16.000" end="00:28:19.000">so this is about 1997—</media:text>

			<media:text type="plain" lang="en" start="00:28:19.000" end="00:28:22.000">I got an email from someone</media:text>

			<media:text type="plain" lang="en" start="00:28:22.000" end="00:28:25.000">doing just this, and he was ripping me apart.</media:text>

			<media:text type="plain" lang="en" start="00:28:25.000" end="00:28:28.000">I mean, I put my heart and soul into what I do.</media:text>

			<media:text type="plain" lang="en" start="00:28:28.000" end="00:28:31.000">Everything I do, my heart and soul is there.</media:text>

			<media:text type="plain" lang="en" start="00:28:31.000" end="00:28:34.000">So when he just ripped me apart,</media:text>

			<media:text type="plain" lang="en" start="00:28:34.000" end="00:28:37.000">I took it personally.</media:text>

			<media:text type="plain" lang="en" start="00:28:37.000" end="00:28:40.000">My roommate walks into the room. I had a roommate at the time.</media:text>

			<media:text type="plain" lang="en" start="00:28:40.000" end="00:28:43.000">He&#039;s throwing popcorn into his mouth, as he was prone to do.</media:text>

			<media:text type="plain" lang="en" start="00:28:43.000" end="00:28:46.000">He said, &#34;What&#039;s wrong?&#34; I said, &#34;Ah, this guy just ripped me apart,</media:text>

			<media:text type="plain" lang="en" start="00:28:46.000" end="00:28:49.000">because I wrote this one thing and he was offended.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:28:49.000" end="00:28:52.000">And he kind of nods his head and says, &#34;Uh-huh.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:28:52.000" end="00:28:55.000">He said, &#34;How many people are you distributing to now?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:28:55.000" end="00:28:58.000">I said, &#34;I don&#039;t know&#34;—at that point—&#34;30,000 or something.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:28:58.000" end="00:29:01.000">You know where I&#039;m going with this.</media:text>

			<media:text type="plain" lang="en" start="00:29:01.000" end="00:29:04.000">He says, &#34;And how many people complained?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:29:04.000" end="00:29:08.000">I said, &#34;One.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:29:08.000" end="00:29:11.000">He said, &#34;Then shut the #*%$ up! What are you worried about?</media:text>

			<media:text type="plain" lang="en" start="00:29:11.000" end="00:29:17.000">He had a bad day! One guy, out of 30,000 people, complains!</media:text>

			<media:text type="plain" lang="en" start="00:29:17.000" end="00:29:20.000">He doesn&#039;t know you!</media:text>

			<media:text type="plain" lang="en" start="00:29:20.000" end="00:29:23.000">He doesn&#039;t know who you are.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:29:23.000" end="00:29:26.000">I was like, &#34;Yeah; I guess you&#039;re right.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:29:26.000" end="00:29:29.000">So as much as I would connect </media:text>

			<media:text type="plain" lang="en" start="00:29:29.000" end="00:29:32.000">with people inside of my community,</media:text>

			<media:text type="plain" lang="en" start="00:29:32.000" end="00:29:36.000">I realize it wasn&#039;t always about me at that point.</media:text>

			<media:text type="plain" lang="en" start="00:29:36.000" end="00:29:39.000">It was about their experiences—</media:text>

			<media:text type="plain" lang="en" start="00:29:39.000" end="00:29:42.000">with me.</media:text>

			<media:text type="plain" lang="en" start="00:29:42.000" end="00:29:45.000">The strongest voices in a community</media:text>

			<media:text type="plain" lang="en" start="00:29:45.000" end="00:29:50.000">are devoid of ego.</media:text>

			<media:text type="plain" lang="en" start="00:29:50.000" end="00:29:53.000">Which isn&#039;t to say that you don&#039;t know who they are,</media:text>

			<media:text type="plain" lang="en" start="00:29:53.000" end="00:29:56.000">or what they like, or where else you can find them online.</media:text>

			<media:text type="plain" lang="en" start="00:29:56.000" end="00:30:00.000">It&#039;s just that the first thing on their mind isn&#039;t themselves.</media:text>

			<media:text type="plain" lang="en" start="00:30:00.000" end="00:30:03.000">That&#039;s a tough one to get around,</media:text>

			<media:text type="plain" lang="en" start="00:30:03.000" end="00:30:06.000">especially with Twitter being very egocentric;</media:text>

			<media:text type="plain" lang="en" start="00:30:06.000" end="00:30:09.000">with blogging being egocentric. Just keep in mind</media:text>

			<media:text type="plain" lang="en" start="00:30:09.000" end="00:30:12.000">that community is not. And everywhere you go,</media:text>

			<media:text type="plain" lang="en" start="00:30:12.000" end="00:30:15.000">you&#039;re bringing community with you.</media:text>

			<media:text type="plain" lang="en" start="00:30:15.000" end="00:30:18.000">I&#039;m not sure how much time we have left;</media:text>

			<media:text type="plain" lang="en" start="00:30:18.000" end="00:30:21.000">I can&#039;t read that. I&#039;m blind.</media:text>

			<media:text type="plain" lang="en" start="00:30:21.000" end="00:30:24.000">Thank you. I&#039;m out?</media:text>

			<media:text type="plain" lang="en" start="00:30:24.000" end="00:30:27.000">Oh, zero. Thank you.</media:text>
		</media:group>
	</item>
		<item>
		<title>John Lilly &#8211; Lessons From Mozilla: WordCamp San Francisco 2009</title>
		<link>http://wordpress.tv/2009/07/08/john-lilly-mozilla/</link>
		<comments>http://wordpress.tv/2009/07/08/john-lilly-mozilla/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 09:11:04 +0000</pubDate>
		<dc:creator>Michael Pick</dc:creator>
				<category><![CDATA[2009]]></category>
		<category><![CDATA[Location]]></category>
		<category><![CDATA[Presentation Video]]></category>
		<category><![CDATA[San Francisco]]></category>
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		<guid isPermaLink="false">http://wordpress.tv/?p=2062</guid>
		<description><![CDATA[<a href="http://john.jubjubs.net/about/">John Lilly</a>, CEO of <a href="http://mozila.org">Mozilla</a>, presents at WordCamp San Francisco 2009 on Open Source, lessons learned from Mozilla, and the role of community.

Video by <a href="http://www.davecurlee.com/">Dave Curlee</a> and <a href="http://onemansblog.com/about/">John P</a> , with post-production by Michael Pick<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=2062&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Michael Pick</media:title>
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		<title>Timothy Ferriss: Blogging Without Killing Yourself</title>
		<link>http://wordpress.tv/2009/06/26/tim-ferriss-blogging-without-killing-yourself-wordcamp-san-francisco-2009/</link>
		<comments>http://wordpress.tv/2009/06/26/tim-ferriss-blogging-without-killing-yourself-wordcamp-san-francisco-2009/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 17:08:52 +0000</pubDate>
		<dc:creator>Michael Pick</dc:creator>
				<category><![CDATA[2009]]></category>
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		<category><![CDATA[San Francisco]]></category>
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		<category><![CDATA[Tim Ferriss]]></category>

		<guid isPermaLink="false">http://wordpress.tv/?p=1992</guid>
		<description><![CDATA[<a href="http://www.fourhourworkweek.com/blog/about/">Bestselling author Timothy Ferriss</a> delivers his presentation on effective blogging at WordCamp San Francisco 2009<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=wordpress.tv&amp;blog=5089392&amp;post=1992&amp;subd=wptv&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>10</slash:comments>
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			<media:title type="html">Michael Pick</media:title>
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			<media:title type="plain">tim-ferriss-web</media:title>
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			<media:text type="plain" lang="en" start="00:00:09.000" end="00:00:13.000">All right; good morning, everyone.</media:text>

			<media:text type="plain" lang="en" start="00:00:13.000" end="00:00:17.000">I am so surprisingly nervous, it is unbelievable.</media:text>

			<media:text type="plain" lang="en" start="00:00:17.000" end="00:00:20.000">So I&#039;ll start with a story,</media:text>

			<media:text type="plain" lang="en" start="00:00:20.000" end="00:00:23.000">and then we&#039;ll jump into the presentation.</media:text>

			<media:text type="plain" lang="en" start="00:00:23.000" end="00:00:26.000">So WordPress: I&#039;ve been on WordPress for three years,</media:text>

			<media:text type="plain" lang="en" start="00:00:26.000" end="00:00:29.000">from the very very beginning, and I thought it would be nice</media:text>

			<media:text type="plain" lang="en" start="00:00:29.000" end="00:00:32.000">to explain how I came to know Matt.</media:text>

			<media:text type="plain" lang="en" start="00:00:32.000" end="00:00:37.000">It was actually a mutual introduction through MJ Kim, who is a friend of ours,</media:text>

			<media:text type="plain" lang="en" start="00:00:37.000" end="00:00:40.000">and I wanted to interview Matt for my blog.</media:text>

			<media:text type="plain" lang="en" start="00:00:40.000" end="00:00:44.000">I was very, very anxious and nervous about trying to reach out to Matt.</media:text>

			<media:text type="plain" lang="en" start="00:00:44.000" end="00:00:47.000">&#34;The 25 Most Influential People on the Web,&#34; so forth and so on;</media:text>

			<media:text type="plain" lang="en" start="00:00:47.000" end="00:00:50.000">and I put it off, I put if off, I put it off; </media:text>

			<media:text type="plain" lang="en" start="00:00:50.000" end="00:00:53.000">and then finally, one day at lunch, I was like, &#34;You know what?</media:text>

			<media:text type="plain" lang="en" start="00:00:53.000" end="00:00:56.000">I&#039;m just going to call him.&#34; So I called him, and he answered,</media:text>

			<media:text type="plain" lang="en" start="00:00:56.000" end="00:00:59.000">and I was like, &#34;Hi; my name&#039;s Tim Ferriss;&#34;</media:text>

			<media:text type="plain" lang="en" start="00:00:59.000" end="00:01:02.000">and I went and I went and I went, and I finished, and then he chuckled,</media:text>

			<media:text type="plain" lang="en" start="00:01:02.000" end="00:01:05.000">like he does, and said very calmly like Yoda,</media:text>

			<media:text type="plain" lang="en" start="00:01:05.000" end="00:01:09.000">&#34;That is the longest self-introduction I&#039;ve ever heard in my life.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:01:09.000" end="00:01:12.000">So despite those inauspicious beginnings,</media:text>

			<media:text type="plain" lang="en" start="00:01:12.000" end="00:01:15.000">we&#039;ve had a lot of fun.</media:text>

			<media:text type="plain" lang="en" start="00:01:15.000" end="00:01:18.000">So the title of this talk was &#34;Scalable Blogging Behaviors,&#34;</media:text>

			<media:text type="plain" lang="en" start="00:01:18.000" end="00:01:21.000">which is really, really boring.</media:text>

			<media:text type="plain" lang="en" start="00:01:21.000" end="00:01:24.000">So the content is the same,</media:text>

			<media:text type="plain" lang="en" start="00:01:24.000" end="00:01:27.000">but I&#039;m going to call it: &#34;How to Blog Without Killing Yourself.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:01:27.000" end="00:01:32.000">And I&#039;ll explain some of the best practices</media:text>

			<media:text type="plain" lang="en" start="00:01:32.000" end="00:01:37.000">when I write, research, track my blog,</media:text>

			<media:text type="plain" lang="en" start="00:01:37.000" end="00:01:40.000">and also point out some of the things that I find fun</media:text>

			<media:text type="plain" lang="en" start="00:01:40.000" end="00:01:43.000">and why I do all of this.</media:text>

			<media:text type="plain" lang="en" start="00:01:43.000" end="00:01:48.000">So the first question that I get a lot: &#34;Why do I blog?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:01:48.000" end="00:01:51.000">Why would I blog?</media:text>

			<media:text type="plain" lang="en" start="00:01:51.000" end="00:01:56.000">It&#039;s not for income generation, because there are much faster ways to generate income.</media:text>

			<media:text type="plain" lang="en" start="00:01:56.000" end="00:01:59.000">So why do I blog? So if you look here,</media:text>

			<media:text type="plain" lang="en" start="00:01:59.000" end="00:02:02.000">this is one of my posts; it&#039;s a very popular post called</media:text>

			<media:text type="plain" lang="en" start="00:02:02.000" end="00:02:08.000">&#34;Total Immersion;&#34; how I learned to swim after decades of phobia about swimming.</media:text>

			<media:text type="plain" lang="en" start="00:02:08.000" end="00:02:12.000">And then on the right-hand side, you&#039;ll see this. I posted this during the Olympics,</media:text>

			<media:text type="plain" lang="en" start="00:02:12.000" end="00:02:19.000">when everyone was watching of course to see if the Spinks medal record would be broken,</media:text>

			<media:text type="plain" lang="en" start="00:02:19.000" end="00:02:24.000">and on the right-hand side, this is Ron Turner who pops up (he&#039;s the USA National Team coach),</media:text>

			<media:text type="plain" lang="en" start="00:02:24.000" end="00:02:28.000">offering advice, and there was a former Olympian, and a silver medalist,</media:text>

			<media:text type="plain" lang="en" start="00:02:28.000" end="00:02:31.000">at the Olympics, in a separate post who popped up to offer advice,</media:text>

			<media:text type="plain" lang="en" start="00:02:31.000" end="00:02:34.000">and the bigger question is, &#34;Why do I do anything?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:02:34.000" end="00:02:39.000">And this is the most important question that you can answer.</media:text>

			<media:text type="plain" lang="en" start="00:02:39.000" end="00:02:42.000">And the rather new-age answer that I came up with,</media:text>

			<media:text type="plain" lang="en" start="00:02:42.000" end="00:02:45.000">because I get asked a lot, &#34;What do you want in life? What do you want?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:02:45.000" end="00:02:48.000">It&#039;s a very broad question.</media:text>

			<media:text type="plain" lang="en" start="00:02:48.000" end="00:02:51.000">But in general, it is to love, be loved,</media:text>

			<media:text type="plain" lang="en" start="00:02:51.000" end="00:02:54.000">and never stop learning, and that sounds very fufu-wawa;</media:text>

			<media:text type="plain" lang="en" start="00:02:54.000" end="00:02:57.000">let&#039;s hold hands and dance around,</media:text>

			<media:text type="plain" lang="en" start="00:02:57.000" end="00:03:00.000">but it translates into very important decisions.</media:text>

			<media:text type="plain" lang="en" start="00:03:00.000" end="00:03:03.000">So another way to look at that would be</media:text>

			<media:text type="plain" lang="en" start="00:03:03.000" end="00:03:06.000">that I use my blog for access to people and resources.</media:text>

			<media:text type="plain" lang="en" start="00:03:06.000" end="00:03:11.000">So income isn&#039;t your only currency.</media:text>

			<media:text type="plain" lang="en" start="00:03:11.000" end="00:03:14.000">You have authority, you have audience, you have the right audience,</media:text>

			<media:text type="plain" lang="en" start="00:03:14.000" end="00:03:17.000">not just a large audience. So in this case,</media:text>

			<media:text type="plain" lang="en" start="00:03:17.000" end="00:03:20.000">it is the perfect laboratory for not only learning,</media:text>

			<media:text type="plain" lang="en" start="00:03:20.000" end="00:03:23.000">learning from my readers, but also sharing</media:text>

			<media:text type="plain" lang="en" start="00:03:23.000" end="00:03:26.000">and that translates into my broader goals.</media:text>

			<media:text type="plain" lang="en" start="00:03:26.000" end="00:03:30.000">So that is why I blog.</media:text>

			<media:text type="plain" lang="en" start="00:03:30.000" end="00:03:33.000">And there&#039;s indirect and direct income from a blog.</media:text>

			<media:text type="plain" lang="en" start="00:03:33.000" end="00:03:36.000">I&#039;m not going to get into monetization; we can talk about that in the Q&#38;A;</media:text>

			<media:text type="plain" lang="en" start="00:03:36.000" end="00:03:39.000">but most of the benefit that I get is indirect.</media:text>

			<media:text type="plain" lang="en" start="00:03:39.000" end="00:03:42.000">It&#039;s from meeting people via the blog.</media:text>

			<media:text type="plain" lang="en" start="00:03:42.000" end="00:03:50.000">So the overarching principle in my life, and also when I blog,</media:text>

			<media:text type="plain" lang="en" start="00:03:50.000" end="00:03:54.000">is that &#34;whenever you find yourself on the side of the majority, it&#039;s time to pause and reflect.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:03:54.000" end="00:03:57.000">So there are a lot of rules.</media:text>

			<media:text type="plain" lang="en" start="00:03:57.000" end="00:04:00.000">There are many, many rules that you will feel obligated to follow in blogging.</media:text>

			<media:text type="plain" lang="en" start="00:04:00.000" end="00:04:03.000">When I was just getting started, I was told</media:text>

			<media:text type="plain" lang="en" start="00:04:03.000" end="00:04:06.000">that I had to put up six posts before lunch,</media:text>

			<media:text type="plain" lang="en" start="00:04:06.000" end="00:04:09.000">and you might expect that that doesn&#039;t jibe very well</media:text>

			<media:text type="plain" lang="en" start="00:04:09.000" end="00:04:12.000">with my philosophy in general.</media:text>

			<media:text type="plain" lang="en" start="00:04:12.000" end="00:04:15.000">And as it turns out, posting six times a day,</media:text>

			<media:text type="plain" lang="en" start="00:04:15.000" end="00:04:18.000">posting more, bringing more audience,</media:text>

			<media:text type="plain" lang="en" start="00:04:18.000" end="00:04:24.000">posting times, different old wives&#039; tales that have been passed along,</media:text>

			<media:text type="plain" lang="en" start="00:04:24.000" end="00:04:28.000">in the relative short time span that we&#039;ve all been sharing these practices,</media:text>

			<media:text type="plain" lang="en" start="00:04:28.000" end="00:04:33.000">really don&#039;t withstand scrutiny and testing in most cases.</media:text>

			<media:text type="plain" lang="en" start="00:04:33.000" end="00:04:36.000">I&#039;ll stop pointing at the screen now, I think.</media:text>

			<media:text type="plain" lang="en" start="00:04:36.000" end="00:04:41.000">All right. So, let&#039;s talk about frequency and tools.</media:text>

			<media:text type="plain" lang="en" start="00:04:41.000" end="00:04:44.000">So what you&#039;re looking at here is a screen shot</media:text>

			<media:text type="plain" lang="en" start="00:04:44.000" end="00:04:47.000">from CrazyEgg. CrazyEgg.com, which I use</media:text>

			<media:text type="plain" lang="en" start="00:04:47.000" end="00:04:50.000">for looking at heatmaps, and more specifically</media:text>

			<media:text type="plain" lang="en" start="00:04:50.000" end="00:04:53.000">click patterns on my blog.</media:text>

			<media:text type="plain" lang="en" start="00:04:53.000" end="00:04:56.000">And I will get to frequency, but I want to talk about what you&#039;re looking at first.</media:text>

			<media:text type="plain" lang="en" start="00:04:56.000" end="00:04:59.000">So that I can do—this is a Confetti view—</media:text>

			<media:text type="plain" lang="en" start="00:04:59.000" end="00:05:02.000">and I&#039;ll set it to a test for 5,000 clicks—</media:text>

			<media:text type="plain" lang="en" start="00:05:02.000" end="00:05:05.000">and I&#039;ll do this repeatedly every time I make a homepage design change;</media:text>

			<media:text type="plain" lang="en" start="00:05:05.000" end="00:05:08.000">I will run a test like this, and you just slap in one or two lines</media:text>

			<media:text type="plain" lang="en" start="00:05:08.000" end="00:05:14.000">of JavaScript and it will track it automatically.</media:text>

			<media:text type="plain" lang="en" start="00:05:14.000" end="00:05:17.000">And you can see here that I&#039;m looking at my top 15 referrers,</media:text>

			<media:text type="plain" lang="en" start="00:05:17.000" end="00:05:20.000">which are my largest 15 sources of traffic,</media:text>

			<media:text type="plain" lang="en" start="00:05:20.000" end="00:05:23.000">and then I can select or deselect them</media:text>

			<media:text type="plain" lang="en" start="00:05:23.000" end="00:05:26.000">to see where people are clicking.</media:text>

			<media:text type="plain" lang="en" start="00:05:26.000" end="00:05:29.000">And you learn some very interesting things.</media:text>

			<media:text type="plain" lang="en" start="00:05:29.000" end="00:05:32.000">So for example, if people come through google.com, which is not highlighted right now,</media:text>

			<media:text type="plain" lang="en" start="00:05:32.000" end="00:05:35.000">they click on the most popular of all time,</media:text>

			<media:text type="plain" lang="en" start="00:05:35.000" end="00:05:38.000">on this upper-right-hand side.</media:text>

			<media:text type="plain" lang="en" start="00:05:38.000" end="00:05:41.000">And this is my most valuable real estate, I&#039;ve realized.</media:text>

			<media:text type="plain" lang="en" start="00:05:41.000" end="00:05:44.000">Over and over again; it&#039;s almost like a reverse Google pattern:</media:text>

			<media:text type="plain" lang="en" start="00:05:44.000" end="00:05:47.000">on Google, if you look at the click patterns, it seems to be generally an &#34;F&#34;;</media:text>

			<media:text type="plain" lang="en" start="00:05:47.000" end="00:05:50.000">on my blog, it&#039;s completely the opposite, because the sidebar&#039;s on the right-hand side.</media:text>

			<media:text type="plain" lang="en" start="00:05:50.000" end="00:05:53.000">So Americans and—your guys&#039; traffic will generate clicks</media:text>

			<media:text type="plain" lang="en" start="00:05:53.000" end="00:05:56.000">on the most popular of all time.</media:text>

			<media:text type="plain" lang="en" start="00:05:56.000" end="00:05:59.000">Germans will click on &#34;Tim&#039;s Favorites&#34;.</media:text>

			<media:text type="plain" lang="en" start="00:05:59.000" end="00:06:02.000">Americans don&#039;t care at all about my favorites.</media:text>

			<media:text type="plain" lang="en" start="00:06:02.000" end="00:06:05.000">And I&#039;ll get into more details here,</media:text>

			<media:text type="plain" lang="en" start="00:06:05.000" end="00:06:08.000">but in addition to CrazyEgg, I really just use Google Analytics.</media:text>

			<media:text type="plain" lang="en" start="00:06:08.000" end="00:06:11.000">I don&#039;t get too fancy,</media:text>

			<media:text type="plain" lang="en" start="00:06:11.000" end="00:06:14.000">because it is true that what you measure gets managed,</media:text>

			<media:text type="plain" lang="en" start="00:06:14.000" end="00:06:17.000">but it&#039;s also true that you should only measure the things that matter.</media:text>

			<media:text type="plain" lang="en" start="00:06:17.000" end="00:06:20.000">And Google can often send people down ratholes,</media:text>

			<media:text type="plain" lang="en" start="00:06:20.000" end="00:06:23.000">making the analytics, at least—web site optimizers—</media:text>

			<media:text type="plain" lang="en" start="00:06:23.000" end="00:06:26.000">much, much better, will send people</media:text>

			<media:text type="plain" lang="en" start="00:06:26.000" end="00:06:29.000">down many different decision trees</media:text>

			<media:text type="plain" lang="en" start="00:06:29.000" end="00:06:32.000">spending a lot of time on things that don&#039;t necessarily have a huge impact.</media:text>

			<media:text type="plain" lang="en" start="00:06:32.000" end="00:06:35.000">Frequency:</media:text>

			<media:text type="plain" lang="en" start="00:06:35.000" end="00:06:38.000">So, I&#039;ve tested everything. Everything that I&#039;m going to share with you today</media:text>

			<media:text type="plain" lang="en" start="00:06:38.000" end="00:06:41.000">I have come to realize through data.</media:text>

			<media:text type="plain" lang="en" start="00:06:41.000" end="00:06:44.000">The best times for my particular blog</media:text>

			<media:text type="plain" lang="en" start="00:06:44.000" end="00:06:47.000">are 7 a.m. (Pacific Standard),</media:text>

			<media:text type="plain" lang="en" start="00:06:47.000" end="00:06:50.000">6 p.m. (Eastern Standard),</media:text>

			<media:text type="plain" lang="en" start="00:06:50.000" end="00:06:57.000">and those times also map to submissions to digg.com,</media:text>

			<media:text type="plain" lang="en" start="00:06:57.000" end="00:07:00.000">not that that is necessarily up to me.</media:text>

			<media:text type="plain" lang="en" start="00:07:00.000" end="00:07:03.000">But those, historically, are the best times.</media:text>

			<media:text type="plain" lang="en" start="00:07:03.000" end="00:07:06.000">And in terms of days, I get the best response—</media:text>

			<media:text type="plain" lang="en" start="00:07:06.000" end="00:07:09.000">and best response meaning comments,</media:text>

			<media:text type="plain" lang="en" start="00:07:09.000" end="00:07:12.000">quality of comments, trackbacks, and so forth—</media:text>

			<media:text type="plain" lang="en" start="00:07:12.000" end="00:07:16.000">on Tuesday, Thursday, and Saturday,</media:text>

			<media:text type="plain" lang="en" start="00:07:16.000" end="00:07:19.000">which was very unexpected.</media:text>

			<media:text type="plain" lang="en" start="00:07:19.000" end="00:07:22.000">So posting—if I post on a Friday night,</media:text>

			<media:text type="plain" lang="en" start="00:07:22.000" end="00:07:25.000">I get a very, very strong response on Saturdays.</media:text>

			<media:text type="plain" lang="en" start="00:07:25.000" end="00:07:28.000">So if I have an important post,</media:text>

			<media:text type="plain" lang="en" start="00:07:28.000" end="00:07:31.000">something that I really want to allow to germinate</media:text>

			<media:text type="plain" lang="en" start="00:07:31.000" end="00:07:35.000">and spread across the Interwebs, then I&#039;ll pick one of those three days.</media:text>

			<media:text type="plain" lang="en" start="00:07:35.000" end="00:07:38.000">And I tend to post once or twice a week.</media:text>

			<media:text type="plain" lang="en" start="00:07:38.000" end="00:07:41.000">I&#039;ve done that since the very beginning,</media:text>

			<media:text type="plain" lang="en" start="00:07:41.000" end="00:07:44.000">and while it&#039;s easy to say, &#34;Well, your blog is successful</media:text>

			<media:text type="plain" lang="en" start="00:07:44.000" end="00:07:47.000">because you had a bestselling book,&#34; the fact of the matter is</media:text>

			<media:text type="plain" lang="en" start="00:07:47.000" end="00:07:50.000">that the blog has helped the book far more than the book has helped the blog.</media:text>

			<media:text type="plain" lang="en" start="00:07:50.000" end="00:07:53.000">All right. So let&#039;s move on.</media:text>

			<media:text type="plain" lang="en" start="00:07:53.000" end="00:07:57.000">So these are some of my random findings.</media:text>

			<media:text type="plain" lang="en" start="00:07:57.000" end="00:08:00.000">And I&#039;m a bit of a compulsive tester,</media:text>

			<media:text type="plain" lang="en" start="00:08:00.000" end="00:08:03.000">so hopefully, you&#039;ll find some questions,</media:text>

			<media:text type="plain" lang="en" start="00:08:03.000" end="00:08:06.000">some little tidbit of value here, even though </media:text>

			<media:text type="plain" lang="en" start="00:08:06.000" end="00:08:09.000">everyone here probably knows more about WordPress than I do.</media:text>

			<media:text type="plain" lang="en" start="00:08:09.000" end="00:08:12.000">So a few things that I like to point out here:</media:text>

			<media:text type="plain" lang="en" start="00:08:12.000" end="00:08:17.000">Changing the &#34;Categories&#34; label to &#34;Topics&#34;</media:text>

			<media:text type="plain" lang="en" start="00:08:17.000" end="00:08:22.000">in the bottom-right dramatically improved click activity</media:text>

			<media:text type="plain" lang="en" start="00:08:22.000" end="00:08:25.000">and the number of average page views per-visit.</media:text>

			<media:text type="plain" lang="en" start="00:08:25.000" end="00:08:28.000">So the wording is very important.</media:text>

			<media:text type="plain" lang="en" start="00:08:28.000" end="00:08:31.000">Do not underestimate the value of copy.</media:text>

			<media:text type="plain" lang="en" start="00:08:31.000" end="00:08:34.000">So just changing the label from &#34;Categories&#34; to &#34;Topics&#34;</media:text>

			<media:text type="plain" lang="en" start="00:08:34.000" end="00:08:38.000">dramatically improved the click density in that area,</media:text>

			<media:text type="plain" lang="en" start="00:08:38.000" end="00:08:41.000">which is very important to me. All of these items that you see</media:text>

			<media:text type="plain" lang="en" start="00:08:41.000" end="00:08:44.000">on the right-hand side are designed to pull people</media:text>

			<media:text type="plain" lang="en" start="00:08:44.000" end="00:08:47.000">who would be a one-time visitor deeper into the site.</media:text>

			<media:text type="plain" lang="en" start="00:08:47.000" end="00:08:50.000">If you look at the &#34;Most Popular&#34; tabs on the right-hand side,</media:text>

			<media:text type="plain" lang="en" start="00:08:50.000" end="00:08:56.000">which I had developed by a college student at the time,</media:text>

			<media:text type="plain" lang="en" start="00:08:56.000" end="00:08:59.000">who did the entire site, and some people have asked me,</media:text>

			<media:text type="plain" lang="en" start="00:08:59.000" end="00:09:02.000">&#34;How much did your site cost?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:09:02.000" end="00:09:05.000">My first blog cost nothing, because I set it up myself,</media:text>

			<media:text type="plain" lang="en" start="00:09:05.000" end="00:09:08.000">and the first iteration cost, I think, $500, and this one was about $1200.</media:text>

			<media:text type="plain" lang="en" start="00:09:08.000" end="00:09:11.000">So to give you an idea.</media:text>

			<media:text type="plain" lang="en" start="00:09:11.000" end="00:09:14.000">It doesn&#039;t have to cost that much, but I was in a rush.</media:text>

			<media:text type="plain" lang="en" start="00:09:14.000" end="00:09:17.000">Now, I have the current hits—this is very important—I have the current hits first;</media:text>

			<media:text type="plain" lang="en" start="00:09:17.000" end="00:09:22.000">that is the default display; because that changes every 30 days by default.</media:text>

			<media:text type="plain" lang="en" start="00:09:22.000" end="00:09:25.000">It&#039;s a running 30-day calendar. What that means is</media:text>

			<media:text type="plain" lang="en" start="00:09:25.000" end="00:09:28.000">it&#039;s almost impossible for—</media:text>

			<media:text type="plain" lang="en" start="00:09:28.000" end="00:09:33.000">it is impossible for those posts to stay the same over time.</media:text>

			<media:text type="plain" lang="en" start="00:09:33.000" end="00:09:34.000">If it&#039;s all-time, as the default display is, as a lot of sites do,</media:text>

			<media:text type="plain" lang="en" start="00:09:34.000" end="00:09:37.000">it is a self-fulfilling prophecy.</media:text>

			<media:text type="plain" lang="en" start="00:09:37.000" end="00:09:40.000">You&#039;re basically reinforcing clicking on those posts,</media:text>

			<media:text type="plain" lang="en" start="00:09:40.000" end="00:09:43.000">and they remain the best forever.</media:text>

			<media:text type="plain" lang="en" start="00:09:43.000" end="00:09:46.000">Which is not what I want.</media:text>

			<media:text type="plain" lang="en" start="00:09:46.000" end="00:09:49.000">Because that is one of the tools that I use.</media:text>

			<media:text type="plain" lang="en" start="00:09:49.000" end="00:09:52.000">I also use the stats program in WordPress itself.</media:text>

			<media:text type="plain" lang="en" start="00:09:52.000" end="00:09:55.000">If you look above the &#34;Most Popular&#34;, those straight lines,</media:text>

			<media:text type="plain" lang="en" start="00:09:55.000" end="00:09:58.000">those straight red lines indicate things that have been omitted.</media:text>

			<media:text type="plain" lang="en" start="00:09:58.000" end="00:10:01.000">So I used to have my Twitter status</media:text>

			<media:text type="plain" lang="en" start="00:10:01.000" end="00:10:04.000">in the top-right hand side of my blog,</media:text>

			<media:text type="plain" lang="en" start="00:10:04.000" end="00:10:07.000">and then I realized I was facilitating a mass exodus</media:text>

			<media:text type="plain" lang="en" start="00:10:07.000" end="00:10:11.000">from my blog, particularly of first-time users.</media:text>

			<media:text type="plain" lang="en" start="00:10:11.000" end="00:10:14.000">And this is a very, very—depending on your goals—</media:text>

			<media:text type="plain" lang="en" start="00:10:14.000" end="00:10:17.000">but for me, I want to build a very high-quality readership</media:text>

			<media:text type="plain" lang="en" start="00:10:17.000" end="00:10:21.000">based on shared interests and so forth. That is a very expensive habit,</media:text>

			<media:text type="plain" lang="en" start="00:10:21.000" end="00:10:24.000">because it is extremely costly, in time or energy,</media:text>

			<media:text type="plain" lang="en" start="00:10:24.000" end="00:10:27.000">resources, to get good first-time visitors.</media:text>

			<media:text type="plain" lang="en" start="00:10:27.000" end="00:10:30.000">You don&#039;t want them to leave right away.</media:text>

			<media:text type="plain" lang="en" start="00:10:30.000" end="00:10:33.000">So I have for the time being removed that and put it down here.</media:text>

			<media:text type="plain" lang="en" start="00:10:33.000" end="00:10:37.000">You&#039;ll see up in the top-right-hand side these 7 reasons to subscribe,</media:text>

			<media:text type="plain" lang="en" start="00:10:37.000" end="00:10:40.000">so that will take you to 7 reasons to subscribe to my RSS feed.</media:text>

			<media:text type="plain" lang="en" start="00:10:40.000" end="00:10:43.000">Now, there are considerations</media:text>

			<media:text type="plain" lang="en" start="00:10:43.000" end="00:10:48.000">that you should take into consideration</media:text>

			<media:text type="plain" lang="en" start="00:10:48.000" end="00:10:51.000">(&#34;allow me to introduce myself&#34;), and among them</media:text>

			<media:text type="plain" lang="en" start="00:10:51.000" end="00:10:54.000">is if you are advertising,</media:text>

			<media:text type="plain" lang="en" start="00:10:54.000" end="00:10:57.000">that is, if you have advertising on your site,</media:text>

			<media:text type="plain" lang="en" start="00:10:57.000" end="00:11:00.000">it may not make sense for you to push people from your blog</media:text>

			<media:text type="plain" lang="en" start="00:11:00.000" end="00:11:04.000">to your RSS feed, because generally, your CPM rates will be much higher</media:text>

			<media:text type="plain" lang="en" start="00:11:04.000" end="00:11:07.000">on your blog. So you&#039;re basically taking someone</media:text>

			<media:text type="plain" lang="en" start="00:11:07.000" end="00:11:11.000">from looking at a Mercedes and moving them to buying a Yugo.</media:text>

			<media:text type="plain" lang="en" start="00:11:11.000" end="00:11:14.000">And you don&#039;t want to do that, obviously, if you&#039;re trying to monetize your blog.</media:text>

			<media:text type="plain" lang="en" start="00:11:14.000" end="00:11:17.000">So RSS, I find, is for me increasingly less and less relevant,</media:text>

			<media:text type="plain" lang="en" start="00:11:17.000" end="00:11:20.000">particularly as microblogging tools like Twitter</media:text>

			<media:text type="plain" lang="en" start="00:11:20.000" end="00:11:23.000">become more and more prevalent.</media:text>

			<media:text type="plain" lang="en" start="00:11:23.000" end="00:11:27.000">If you look to the left, there&#039;s a few things I want to point out:</media:text>

			<media:text type="plain" lang="en" start="00:11:27.000" end="00:11:30.000">&#34;Gear&#34;. If you go to the &#34;Gear&#34; section on my site—</media:text>

			<media:text type="plain" lang="en" start="00:11:30.000" end="00:11:33.000">just go to http://fourhourblog.com, that&#039;s the short URL—</media:text>

			<media:text type="plain" lang="en" start="00:11:33.000" end="00:11:38.000">then if you click on &#34;Gear&#34;, there&#039;s pretty much nothing there.</media:text>

			<media:text type="plain" lang="en" start="00:11:38.000" end="00:11:41.000">It&#039;s a holding spot. So I put up the &#34;Gear&#34; on the navigation bar</media:text>

			<media:text type="plain" lang="en" start="00:11:41.000" end="00:11:44.000">to see—to gauge the interest level.</media:text>

			<media:text type="plain" lang="en" start="00:11:44.000" end="00:11:47.000">And at some point, perhaps,</media:text>

			<media:text type="plain" lang="en" start="00:11:47.000" end="00:11:52.000">in the future, it will be full of various goods for sale and so forth,</media:text>

			<media:text type="plain" lang="en" start="00:11:52.000" end="00:11:55.000">but I wanted to test at least the initial conversion</media:text>

			<media:text type="plain" lang="en" start="00:11:55.000" end="00:11:58.000">from that term to click-through, and it&#039;s very, very high.</media:text>

			<media:text type="plain" lang="en" start="00:11:58.000" end="00:12:01.000">&#34;Resources&#34; is probably number two, &#34;Forum&#34; is number three.</media:text>

			<media:text type="plain" lang="en" start="00:12:01.000" end="00:12:04.000">Above the &#34;On the Shortness of Life&#34;,</media:text>

			<media:text type="plain" lang="en" start="00:12:04.000" end="00:12:07.000">that red bar, you&#039;ll notice there&#039;s something missing.</media:text>

			<media:text type="plain" lang="en" start="00:12:07.000" end="00:12:10.000">The date is missing.</media:text>

			<media:text type="plain" lang="en" start="00:12:10.000" end="00:12:13.000">Now why is the date missing?</media:text>

			<media:text type="plain" lang="en" start="00:12:13.000" end="00:12:16.000">Because this is an older post, and new visitors</media:text>

			<media:text type="plain" lang="en" start="00:12:16.000" end="00:12:20.000">are biased for new material and against old material,</media:text>

			<media:text type="plain" lang="en" start="00:12:20.000" end="00:12:25.000">generally speaking. So, if you&#039;re on the home page of the blog,</media:text>

			<media:text type="plain" lang="en" start="00:12:25.000" end="00:12:28.000">the dates are displayed. If you come through a permalink,</media:text>

			<media:text type="plain" lang="en" start="00:12:28.000" end="00:12:31.000">or a link from another site, to an old post,</media:text>

			<media:text type="plain" lang="en" start="00:12:31.000" end="00:12:34.000">the date is not displayed at the top but at the very bottom.</media:text>

			<media:text type="plain" lang="en" start="00:12:34.000" end="00:12:37.000">All right?</media:text>

			<media:text type="plain" lang="en" start="00:12:37.000" end="00:12:40.000">And this has dramatically improved the time on the site per visitor.</media:text>

			<media:text type="plain" lang="en" start="00:12:40.000" end="00:12:43.000">And last, I want to point out</media:text>

			<media:text type="plain" lang="en" start="00:12:43.000" end="00:12:48.000">this particular post, &#34;On the Shortness of Life: An Introduction to Seneca&#34;,</media:text>

			<media:text type="plain" lang="en" start="00:12:48.000" end="00:12:51.000">it&#039;s a stoic philosophy, which I think is perfect</media:text>

			<media:text type="plain" lang="en" start="00:12:51.000" end="00:12:54.000">for analytical thinkers and entrepreneurs in general,</media:text>

			<media:text type="plain" lang="en" start="00:12:54.000" end="00:12:57.000">the stoic school of thought,</media:text>

			<media:text type="plain" lang="en" start="00:12:57.000" end="00:13:00.000">this post, if you print it out, is 15 pages long.</media:text>

			<media:text type="plain" lang="en" start="00:13:00.000" end="00:13:04.000">It&#039;s 15 pages long, and it was hugely popular.</media:text>

			<media:text type="plain" lang="en" start="00:13:04.000" end="00:13:07.000">So in terms of length and all these conventions,</media:text>

			<media:text type="plain" lang="en" start="00:13:07.000" end="00:13:10.000">learn to test them.</media:text>

			<media:text type="plain" lang="en" start="00:13:10.000" end="00:13:13.000">I have broken every single one of them,</media:text>

			<media:text type="plain" lang="en" start="00:13:13.000" end="00:13:16.000">expecting to fail, and then they do well,</media:text>

			<media:text type="plain" lang="en" start="00:13:16.000" end="00:13:19.000">and I&#039;ve followed all the rules, and had posts that are terribly unsuccessful.</media:text>

			<media:text type="plain" lang="en" start="00:13:19.000" end="00:13:22.000">One of the things that I do, however,</media:text>

			<media:text type="plain" lang="en" start="00:13:22.000" end="00:13:26.000">with a post like this, and with many longer posts,</media:text>

			<media:text type="plain" lang="en" start="00:13:26.000" end="00:13:29.000">is I will put at the very top of the post, in bold,</media:text>

			<media:text type="plain" lang="en" start="00:13:29.000" end="00:13:32.000">&#34;Total Read Time: 5 Minutes.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:13:32.000" end="00:13:35.000">12 minutes. 15 minutes. In this case,</media:text>

			<media:text type="plain" lang="en" start="00:13:35.000" end="00:13:38.000">because it was so long, I had &#34;Total Read Time:&#34;,</media:text>

			<media:text type="plain" lang="en" start="00:13:38.000" end="00:13:41.000">and then in parentheses &#34;Bolded Parts: 3 Minutes.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:13:41.000" end="00:13:44.000">So it&#039;s 15 pages if you read the whole thing.</media:text>

			<media:text type="plain" lang="en" start="00:13:44.000" end="00:13:48.000">I bolded about a sentence per three or four paragraphs,</media:text>

			<media:text type="plain" lang="en" start="00:13:48.000" end="00:13:53.000">so total read time, bolded parts, let&#039;s just say three to five minutes,</media:text>

			<media:text type="plain" lang="en" start="00:13:53.000" end="00:13:56.000">and then the total read time: 45 minutes, an hour, whatever it was.</media:text>

			<media:text type="plain" lang="en" start="00:13:56.000" end="00:13:59.000">And I&#039;m giving people very low resistance</media:text>

			<media:text type="plain" lang="en" start="00:13:59.000" end="00:14:02.000">entry points to complex or long material.</media:text>

			<media:text type="plain" lang="en" start="00:14:02.000" end="00:14:05.000">So this is a very, very successful post that continues to be</media:text>

			<media:text type="plain" lang="en" start="00:14:05.000" end="00:14:08.000">a very, very successful post.</media:text>

			<media:text type="plain" lang="en" start="00:14:08.000" end="00:14:11.000">So you can see I have the current hits: it&#039;s number three.</media:text>

			<media:text type="plain" lang="en" start="00:14:11.000" end="00:14:14.000">And it&#039;s continued to do very well.</media:text>

			<media:text type="plain" lang="en" start="00:14:14.000" end="00:14:17.000">So test it all. Reading time, as a side note, I&#039;m taking 250 words per minute</media:text>

			<media:text type="plain" lang="en" start="00:14:17.000" end="00:14:23.000">as the average reading speed. Americans in general are 150 to 300 words per minute;</media:text>

			<media:text type="plain" lang="en" start="00:14:23.000" end="00:14:26.000">a page is about 350 words, generally speaking.</media:text>

			<media:text type="plain" lang="en" start="00:14:26.000" end="00:14:29.000">All right. So writing: how I research.</media:text>

			<media:text type="plain" lang="en" start="00:14:29.000" end="00:14:34.000">You&#039;ll see here I have Twitter, and then I have something called Slinkset on the right-hand side.</media:text>

			<media:text type="plain" lang="en" start="00:14:34.000" end="00:14:37.000">This would be an example of analytical research.</media:text>

			<media:text type="plain" lang="en" start="00:14:37.000" end="00:14:40.000">Slinkset.com, here in the middle,</media:text>

			<media:text type="plain" lang="en" start="00:14:40.000" end="00:14:43.000">allows you to create your personal Digg</media:text>

			<media:text type="plain" lang="en" start="00:14:43.000" end="00:14:46.000">in about 20 seconds.</media:text>

			<media:text type="plain" lang="en" start="00:14:46.000" end="00:14:49.000">And people can submit, and vote up or down, various suggestions.</media:text>

			<media:text type="plain" lang="en" start="00:14:49.000" end="00:14:52.000">So yesterday, as I was finishing things up</media:text>

			<media:text type="plain" lang="en" start="00:14:52.000" end="00:14:55.000">and trying to determine what to include and what not to include,</media:text>

			<media:text type="plain" lang="en" start="00:14:55.000" end="00:14:58.000">because we have limited time today,</media:text>

			<media:text type="plain" lang="en" start="00:14:58.000" end="00:15:00.000">I threw out a tweet you see here.</media:text>

			<media:text type="plain" lang="en" start="00:15:00.000" end="00:15:03.000">&#34;What would you like to know about how I blog? Please tell me here and vote.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:15:03.000" end="00:15:08.000">I threw it up, and then had all of these various submissions voted up, voted down;</media:text>

			<media:text type="plain" lang="en" start="00:15:08.000" end="00:15:09.000">and so you can see, &#34;What is your ultimate goal of blogging?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:15:09.000" end="00:15:12.000">Sell more books? Nah.</media:text>

			<media:text type="plain" lang="en" start="00:15:12.000" end="00:15:15.000">Side effect; not really my goal. More speaking opportunities?</media:text>

			<media:text type="plain" lang="en" start="00:15:15.000" end="00:15:18.000">That would be an example of indirect income. It&#039;s nice, but I don&#039;t need it.</media:text>

			<media:text type="plain" lang="en" start="00:15:18.000" end="00:15:21.000">Just enjoy writing? Sometimes, sometimes it makes me want to cry into my pillow.</media:text>

			<media:text type="plain" lang="en" start="00:15:21.000" end="00:15:24.000">Other monetization strategies? Not really.</media:text>

			<media:text type="plain" lang="en" start="00:15:24.000" end="00:15:27.000">Blog readers are a good experiment? Guinea pigs, yes, absolutely.</media:text>

			<media:text type="plain" lang="en" start="00:15:27.000" end="00:15:30.000">So here we go.</media:text>

			<media:text type="plain" lang="en" start="00:15:30.000" end="00:15:33.000">Going down the process here.</media:text>

			<media:text type="plain" lang="en" start="00:15:33.000" end="00:15:36.000">Twitter—as full disclosure, I&#039;m an investor in Twitter—I use Twitter—</media:text>

			<media:text type="plain" lang="en" start="00:15:36.000" end="00:15:39.000">I&#039;m not going to spend a lot of time on it, because we&#039;re talking about blogging—</media:text>

			<media:text type="plain" lang="en" start="00:15:39.000" end="00:15:42.000">but it is, I consider, a microblogging platform. I use it for polling,</media:text>

			<media:text type="plain" lang="en" start="00:15:42.000" end="00:15:47.000">I use it for quick research, and then sharing that back with my Twitter followers,</media:text>

			<media:text type="plain" lang="en" start="00:15:47.000" end="00:15:50.000">if there&#039;s a consensus,</media:text>

			<media:text type="plain" lang="en" start="00:15:50.000" end="00:15:53.000">and really as a personal online diary of sorts.</media:text>

			<media:text type="plain" lang="en" start="00:15:53.000" end="00:15:56.000">I track the things that I come across</media:text>

			<media:text type="plain" lang="en" start="00:15:56.000" end="00:15:59.000">that I would then like to go back and revisit.</media:text>

			<media:text type="plain" lang="en" start="00:15:59.000" end="00:16:02.000">It&#039;s fun to look at on iCal, for example, which you can synchronize.</media:text>

			<media:text type="plain" lang="en" start="00:16:02.000" end="00:16:05.000">So there you have it. And then Evernote:</media:text>

			<media:text type="plain" lang="en" start="00:16:05.000" end="00:16:08.000">this is a different type of research.</media:text>

			<media:text type="plain" lang="en" start="00:16:08.000" end="00:16:11.000">If I&#039;m researching anything that I want to know more about,</media:text>

			<media:text type="plain" lang="en" start="00:16:11.000" end="00:16:14.000">that I&#039;m having problems with, I will assume</media:text>

			<media:text type="plain" lang="en" start="00:16:14.000" end="00:16:17.000">there&#039;s probably at least one other person on the planet</media:text>

			<media:text type="plain" lang="en" start="00:16:17.000" end="00:16:20.000">who&#039;s doing the same thing or wants to do the same thing.</media:text>

			<media:text type="plain" lang="en" start="00:16:20.000" end="00:16:23.000">And I will clip the entire page to Evernote,</media:text>

			<media:text type="plain" lang="en" start="00:16:23.000" end="00:16:29.000">so you press one button, and it scrapes all the text</media:text>

			<media:text type="plain" lang="en" start="00:16:29.000" end="00:16:32.000">and saves it in something called Evernote, which is which is basically</media:text>

			<media:text type="plain" lang="en" start="00:16:32.000" end="00:16:35.000">your external brain, for all intents and purposes. You can take photos of things</media:text>

			<media:text type="plain" lang="en" start="00:16:35.000" end="00:16:38.000">and it will recognize text, as well as bring searchable. And I&#039;ll just bold those pieces,</media:text>

			<media:text type="plain" lang="en" start="00:16:38.000" end="00:16:41.000">and I will at any given time bold links and certain bolded excerpts</media:text>

			<media:text type="plain" lang="en" start="00:16:41.000" end="00:16:44.000">as drafts. I have have about 45 drafts right now,</media:text>

			<media:text type="plain" lang="en" start="00:16:44.000" end="00:16:47.000">I would say only 5 to 10 of those will ever be—</media:text>

			<media:text type="plain" lang="en" start="00:16:47.000" end="00:16:50.000">5 to 10 percent of those will ever be published.</media:text>

			<media:text type="plain" lang="en" start="00:16:50.000" end="00:16:53.000">So: writing. How I write.</media:text>

			<media:text type="plain" lang="en" start="00:16:53.000" end="00:16:56.000">Some of you may recognize this guy here.</media:text>

			<media:text type="plain" lang="en" start="00:16:56.000" end="00:16:59.000">Tucker Max is one of the most offensive human beings on the planet.</media:text>

			<media:text type="plain" lang="en" start="00:16:59.000" end="00:17:02.000">And I mean that as a compliment to him; he would take it as a compliment.</media:text>

			<media:text type="plain" lang="en" start="00:17:02.000" end="00:17:05.000">At South By Southwest in 2007 I went to a panel called </media:text>

			<media:text type="plain" lang="en" start="00:17:05.000" end="00:17:08.000">&#34;From Blog to Book&#34;.</media:text>

			<media:text type="plain" lang="en" start="00:17:08.000" end="00:17:11.000">His book&#039;s a New York Times bestseller, it has been for ages,</media:text>

			<media:text type="plain" lang="en" start="00:17:11.000" end="00:17:14.000">he did it entirely on his own. And I went up to him,</media:text>

			<media:text type="plain" lang="en" start="00:17:14.000" end="00:17:17.000">to try to politely ask a question at the end, and he said,</media:text>

			<media:text type="plain" lang="en" start="00:17:17.000" end="00:17:20.000">&#34;Who the fuck are you?&#34; And it had a rough start,</media:text>

			<media:text type="plain" lang="en" start="00:17:20.000" end="00:17:23.000">but ended up actually having a very interesting conversation later</media:text>

			<media:text type="plain" lang="en" start="00:17:23.000" end="00:17:33.000">over drinks, and he said, &#34;I&#039;m not a good,&#34; he said, &#34;The important thing is not being a good writer.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:17:33.000" end="00:17:36.000">He&#039;s very smart—went to law school—&#34;The important thing is not being a good writer,</media:text>

			<media:text type="plain" lang="en" start="00:17:36.000" end="00:17:40.000">it is having a voice. That is why my writing is popular.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:17:40.000" end="00:17:43.000">Which is really communicating your personality to the written word.</media:text>

			<media:text type="plain" lang="en" start="00:17:43.000" end="00:17:46.000">This took me a long time to get comfortable with.</media:text>

			<media:text type="plain" lang="en" start="00:17:46.000" end="00:17:52.000">I actually threw out the first four chapters I wrote for &#34;The Four-Hour Work Week&#34;.</media:text>

			<media:text type="plain" lang="en" start="00:17:52.000" end="00:17:55.000">Because it started with sort of an academician, Princetonian</media:text>

			<media:text type="plain" lang="en" start="00:17:55.000" end="00:17:58.000">(I went to Princeton), pomposity, for lack of a better word,</media:text>

			<media:text type="plain" lang="en" start="00:17:58.000" end="00:18:01.000">but really pretty awful. And then I went to the opposite end</media:text>

			<media:text type="plain" lang="en" start="00:18:01.000" end="00:18:05.000">and it was Three Stooges slapstick, and then finally ended up somewhere in the middle,</media:text>

			<media:text type="plain" lang="en" start="00:18:05.000" end="00:18:08.000">which is my natural tone.</media:text>

			<media:text type="plain" lang="en" start="00:18:08.000" end="00:18:11.000">So a few things: passion beats polling and focus groups.</media:text>

			<media:text type="plain" lang="en" start="00:18:11.000" end="00:18:15.000">Mark Cuban—some of you may be familiar with, billionaire, blogger, among other things—</media:text>

			<media:text type="plain" lang="en" start="00:18:15.000" end="00:18:18.000">has said, &#34;Don&#039;t write what your readers tell you to write about,</media:text>

			<media:text type="plain" lang="en" start="00:18:18.000" end="00:18:21.000">write about what you&#039;re passionate about.&#34; And what I&#039;ve noticed</media:text>

			<media:text type="plain" lang="en" start="00:18:21.000" end="00:18:24.000">is that whenever I poll, &#34;Would you like me to write about</media:text>

			<media:text type="plain" lang="en" start="00:18:24.000" end="00:18:29.000">this, this, this, this, or this,&#34; or, &#34;What would you like me to write about?&#34;,</media:text>

			<media:text type="plain" lang="en" start="00:18:29.000" end="00:18:32.000">generally speaking, it does very poorly.</media:text>

			<media:text type="plain" lang="en" start="00:18:32.000" end="00:18:35.000">I think that people most often</media:text>

			<media:text type="plain" lang="en" start="00:18:35.000" end="00:18:38.000">are quite bad at predicting what they would like.</media:text>

			<media:text type="plain" lang="en" start="00:18:38.000" end="00:18:41.000">I could go into a lot of psychology, but I&#039;ll spare you.</media:text>

			<media:text type="plain" lang="en" start="00:18:41.000" end="00:18:44.000">Whenever I&#039;m really ecstatic about something,</media:text>

			<media:text type="plain" lang="en" start="00:18:44.000" end="00:18:47.000">really interested in something, really sad about something,</media:text>

			<media:text type="plain" lang="en" start="00:18:47.000" end="00:18:51.000">really upset about something, it always does well.</media:text>

			<media:text type="plain" lang="en" start="00:18:51.000" end="00:18:54.000">It always does well.</media:text>

			<media:text type="plain" lang="en" start="00:18:54.000" end="00:18:57.000">Po Bronson, who has written many different books: &#34;What Should I Do with My Life?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:18:57.000" end="00:19:00.000">He&#039;s written a number of bestsellers,</media:text>

			<media:text type="plain" lang="en" start="00:19:00.000" end="00:19:03.000">a very, very good writer, and he said to me once,</media:text>

			<media:text type="plain" lang="en" start="00:19:03.000" end="00:19:06.000">&#34;When you&#039;re blocked, when you don&#039;t know what to write about,</media:text>

			<media:text type="plain" lang="en" start="00:19:06.000" end="00:19:09.000">write about what makes you angry.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:19:09.000" end="00:19:12.000">Caveat: one thing I never do on my blog is attack other people.</media:text>

			<media:text type="plain" lang="en" start="00:19:12.000" end="00:19:15.000">Ever. There&#039;s enough negativity out there.</media:text>

			<media:text type="plain" lang="en" start="00:19:15.000" end="00:19:18.000">I view it as a shortcut and a very cheap way</media:text>

			<media:text type="plain" lang="en" start="00:19:18.000" end="00:19:23.000">to get short-term traffic and to attract readers that you don&#039;t want.</media:text>

			<media:text type="plain" lang="en" start="00:19:23.000" end="00:19:26.000">So I don&#039;t attack people,</media:text>

			<media:text type="plain" lang="en" start="00:19:26.000" end="00:19:29.000">but you can write about the problem and not the person.</media:text>

			<media:text type="plain" lang="en" start="00:19:29.000" end="00:19:32.000">And this is very, very effective.</media:text>

			<media:text type="plain" lang="en" start="00:19:32.000" end="00:19:35.000">A few things: biorhythms: measure output.</media:text>

			<media:text type="plain" lang="en" start="00:19:35.000" end="00:19:38.000">I do my best writing from 1 a.m. to 5 a.m.,</media:text>

			<media:text type="plain" lang="en" start="00:19:38.000" end="00:19:41.000">which explains why I was stumbling around like a drunkard earlier.</media:text>

			<media:text type="plain" lang="en" start="00:19:41.000" end="00:19:44.000">I was up late. That&#039;s for synthesis;</media:text>

			<media:text type="plain" lang="en" start="00:19:44.000" end="00:19:47.000">I can gather notes throughout the day, but for any type of synthesis</media:text>

			<media:text type="plain" lang="en" start="00:19:47.000" end="00:19:50.000">I do my best work during that period of time.</media:text>

			<media:text type="plain" lang="en" start="00:19:50.000" end="00:19:53.000">Find your best writing or synthesis period.</media:text>

			<media:text type="plain" lang="en" start="00:19:53.000" end="00:20:00.000">My process is: I put on, most recently, James Bond,</media:text>

			<media:text type="plain" lang="en" start="00:20:00.000" end="00:20:03.000">mute it, put on music, generally, Federico Arbele,</media:text>

			<media:text type="plain" lang="en" start="00:20:03.000" end="00:20:06.000">if anyone&#039;s interested in Argentine music,</media:text>

			<media:text type="plain" lang="en" start="00:20:06.000" end="00:20:09.000">and I&#039;ll have a glass of wine,</media:text>

			<media:text type="plain" lang="en" start="00:20:09.000" end="00:20:12.000">one (it goes downhill from there). One glass of wine,</media:text>

			<media:text type="plain" lang="en" start="00:20:12.000" end="00:20:15.000">and yerba maté, which is a tea that has three times the stimulants in it.</media:text>

			<media:text type="plain" lang="en" start="00:20:15.000" end="00:20:18.000">Caffeine, theobromine, and theophylline.</media:text>

			<media:text type="plain" lang="en" start="00:20:18.000" end="00:20:21.000">So you get a nice even-keeled experience.</media:text>

			<media:text type="plain" lang="en" start="00:20:21.000" end="00:20:26.000">For important posts, edit it by hand.</media:text>

			<media:text type="plain" lang="en" start="00:20:26.000" end="00:20:29.000">All right. For my most important posts, I will do a draft,</media:text>

			<media:text type="plain" lang="en" start="00:20:29.000" end="00:20:32.000">whether that&#039;s in WordPress or elsewhere, print it out, and edit by hand.</media:text>

			<media:text type="plain" lang="en" start="00:20:32.000" end="00:20:35.000">The goal should be to remove 20 percent—10 to 20 percent of the post</media:text>

			<media:text type="plain" lang="en" start="00:20:35.000" end="00:20:38.000">every time you do a revision or edit.</media:text>

			<media:text type="plain" lang="en" start="00:20:38.000" end="00:20:41.000">So for important posts, edit by hand.</media:text>

			<media:text type="plain" lang="en" start="00:20:41.000" end="00:20:44.000">And then the last is ignore SEO for the first draft.</media:text>

			<media:text type="plain" lang="en" start="00:20:44.000" end="00:20:47.000">(Search Engine Optimization.) When you start off in your mind</media:text>

			<media:text type="plain" lang="en" start="00:20:47.000" end="00:20:50.000">with the objective of optimizing something for search,</media:text>

			<media:text type="plain" lang="en" start="00:20:50.000" end="00:20:53.000">it ends up reading like something optimized for search.</media:text>

			<media:text type="plain" lang="en" start="00:20:53.000" end="00:20:56.000">So you&#039;re writing a post on steak and you have steak mentioned 15 times</media:text>

			<media:text type="plain" lang="en" start="00:20:56.000" end="00:20:59.000">in the first paragraph and bolded. It is awful.</media:text>

			<media:text type="plain" lang="en" start="00:20:59.000" end="00:21:02.000">So write your post,</media:text>

			<media:text type="plain" lang="en" start="00:21:02.000" end="00:21:05.000">and then if you want to go to, let&#039;s say, Google Keyword tool</media:text>

			<media:text type="plain" lang="en" start="00:21:05.000" end="00:21:08.000">and you say, &#34;Well, I could use &#039;steak house&#039;, I could use &#039;steak&#039;,</media:text>

			<media:text type="plain" lang="en" start="00:21:08.000" end="00:21:11.000">I could use &#039;steak shop&#039;, I could use &#039;medium rare&#039;, who knows,&#34;</media:text>

			<media:text type="plain" lang="en" start="00:21:11.000" end="00:21:15.000">then you can search for synonyms, sort by average monthly volume,</media:text>

			<media:text type="plain" lang="en" start="00:21:15.000" end="00:21:18.000">and then you can make your choice.</media:text>

			<media:text type="plain" lang="en" start="00:21:21.000" end="00:21:25.000">What I said was, you can go to Google Keyword tools,</media:text>

			<media:text type="plain" lang="en" start="00:21:25.000" end="00:21:28.000">search by average monthly volume; I think it&#039;s three columns from the left;</media:text>

			<media:text type="plain" lang="en" start="00:21:28.000" end="00:21:31.000">and that will generally give you an indication.</media:text>

			<media:text type="plain" lang="en" start="00:21:31.000" end="00:21:35.000">It&#039;s not a comprehensive indication, but it&#039;s a good indication.</media:text>

			<media:text type="plain" lang="en" start="00:21:35.000" end="00:21:39.000">Also, last but not least, one thing I do is</media:text>

			<media:text type="plain" lang="en" start="00:21:39.000" end="00:21:42.000">I try to make sure—this right example&#039;s not a good example—</media:text>

			<media:text type="plain" lang="en" start="00:21:42.000" end="00:21:45.000">I try to make sure that my posts</media:text>

			<media:text type="plain" lang="en" start="00:21:45.000" end="00:21:48.000">can really only be described one way.</media:text>

			<media:text type="plain" lang="en" start="00:21:48.000" end="00:21:51.000">So what I used to do on occasion is have two topics in one post.</media:text>

			<media:text type="plain" lang="en" start="00:21:51.000" end="00:21:54.000">Bad idea.</media:text>

			<media:text type="plain" lang="en" start="00:21:54.000" end="00:21:57.000">You&#039;re splitting up your anchor text.</media:text>

			<media:text type="plain" lang="en" start="00:21:57.000" end="00:22:00.000">In other words, when you want people to link to you,</media:text>

			<media:text type="plain" lang="en" start="00:22:00.000" end="00:22:03.000">if they link to my post on steak with how to cook steak, and everyone does that,</media:text>

			<media:text type="plain" lang="en" start="00:22:03.000" end="00:22:06.000">that is generally a good thing for me. If, on the other hand,</media:text>

			<media:text type="plain" lang="en" start="00:22:06.000" end="00:22:09.000">it&#039;s scattered, and there are multiple topics, you don&#039;t get the same type of impact</media:text>

			<media:text type="plain" lang="en" start="00:22:09.000" end="00:22:12.000">although Matt can talk much more about this than I can.</media:text>

			<media:text type="plain" lang="en" start="00:22:12.000" end="00:22:15.000">So I could be totally off, but that&#039;s my experience.</media:text>

			<media:text type="plain" lang="en" start="00:22:15.000" end="00:22:18.000">Video and photos, quickly. There is no correlation to the amount of time</media:text>

			<media:text type="plain" lang="en" start="00:22:18.000" end="00:22:21.000">that you will spend on a video and the results.</media:text>

			<media:text type="plain" lang="en" start="00:22:21.000" end="00:22:24.000">I&#039;ve spent so much time;</media:text>

			<media:text type="plain" lang="en" start="00:22:24.000" end="00:22:27.000">I got a videographer, and we went to Scharffen Berger,</media:text>

			<media:text type="plain" lang="en" start="00:22:27.000" end="00:22:30.000">and did a five-part series on tasting chocolate, and it did OK, it didn&#039;t do poorly.</media:text>

			<media:text type="plain" lang="en" start="00:22:30.000" end="00:22:33.000">And then I shot this: this is one minute, a one-take wonder,</media:text>

			<media:text type="plain" lang="en" start="00:22:33.000" end="00:22:37.000">in my kitchen with my younger brother. I was like, &#34;Dude, help me out.</media:text>

			<media:text type="plain" lang="en" start="00:22:37.000" end="00:22:40.000">Just use my digital camera and take a video.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:22:40.000" end="00:22:43.000">This is of me peeling hard-boiled eggs without peeling them.</media:text>

			<media:text type="plain" lang="en" start="00:22:43.000" end="00:22:46.000">I&#039;m not going to play it right now.</media:text>

			<media:text type="plain" lang="en" start="00:22:46.000" end="00:22:49.000">This has almost 2-and-a-half million views.</media:text>

			<media:text type="plain" lang="en" start="00:22:52.000" end="00:22:55.000">So short is good when it comes to video.</media:text>

			<media:text type="plain" lang="en" start="00:22:55.000" end="00:22:58.000">Now I very rarely do standalone video posts.</media:text>

			<media:text type="plain" lang="en" start="00:22:58.000" end="00:23:01.000">Generally, what I will do is have some type of</media:text>

			<media:text type="plain" lang="en" start="00:23:01.000" end="00:23:04.000">bonus, value-add in the text. Why?</media:text>

			<media:text type="plain" lang="en" start="00:23:04.000" end="00:23:07.000">Because nothing travels in my opinion faster than text.</media:text>

			<media:text type="plain" lang="en" start="00:23:07.000" end="00:23:10.000">Text sticks around.</media:text>

			<media:text type="plain" lang="en" start="00:23:10.000" end="00:23:13.000">And text gets indexed. So, I almost always have—</media:text>

			<media:text type="plain" lang="en" start="00:23:13.000" end="00:23:16.000">and at the very least, this is what I talk about in this video.</media:text>

			<media:text type="plain" lang="en" start="00:23:16.000" end="00:23:20.000">Because having someone come to my site is more valuable for me</media:text>

			<media:text type="plain" lang="en" start="00:23:20.000" end="00:23:23.000">than someone going to YouTube and viewing the video.</media:text>

			<media:text type="plain" lang="en" start="00:23:23.000" end="00:23:26.000">On the right-hand side, you see this photograph?</media:text>

			<media:text type="plain" lang="en" start="00:23:26.000" end="00:23:29.000">It&#039;s a really cool photograph.</media:text>

			<media:text type="plain" lang="en" start="00:23:29.000" end="00:23:32.000">Passport, all these different items;</media:text>

			<media:text type="plain" lang="en" start="00:23:32.000" end="00:23:35.000">so this is another post that did quite well: &#34;How to Be Jason Bourne:</media:text>

			<media:text type="plain" lang="en" start="00:23:35.000" end="00:23:38.000">Multiple Passports, Swiss Banking, and Crossing Borders.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:23:38.000" end="00:23:41.000">This post received—just to give you an indication—</media:text>

			<media:text type="plain" lang="en" start="00:23:41.000" end="00:23:46.000">more than 80,000 visits via StumbleUpon.</media:text>

			<media:text type="plain" lang="en" start="00:23:46.000" end="00:23:49.000">24,000; 25,000 in the first 24 hours.</media:text>

			<media:text type="plain" lang="en" start="00:23:49.000" end="00:23:52.000">StumbleUpon in my opinion is arguably</media:text>

			<media:text type="plain" lang="en" start="00:23:52.000" end="00:23:55.000">the cheapest source of traffic</media:text>

			<media:text type="plain" lang="en" start="00:23:55.000" end="00:23:58.000">if you purchase their advertising, which I&#039;ve experimented with.</media:text>

			<media:text type="plain" lang="en" start="00:23:58.000" end="00:24:01.000">It works extremely well.</media:text>

			<media:text type="plain" lang="en" start="00:24:01.000" end="00:24:04.000">I don&#039;t do much of that,</media:text>

			<media:text type="plain" lang="en" start="00:24:04.000" end="00:24:08.000">but it provides a very slow trickle IV of high-quality traffic.</media:text>

			<media:text type="plain" lang="en" start="00:24:08.000" end="00:24:11.000">So this post on the left:</media:text>

			<media:text type="plain" lang="en" start="00:24:11.000" end="00:24:14.000">Digg front page, did very well.</media:text>

			<media:text type="plain" lang="en" start="00:24:14.000" end="00:24:17.000">And that has a value, maybe 40,000 or 50,000 views.</media:text>

			<media:text type="plain" lang="en" start="00:24:17.000" end="00:24:20.000">Or rather, unique visitors in the same period of time.</media:text>

			<media:text type="plain" lang="en" start="00:24:20.000" end="00:24:23.000">And it continues to do well, but it serves a different purpose.</media:text>

			<media:text type="plain" lang="en" start="00:24:23.000" end="00:24:26.000">This is more of an evergreen topic.</media:text>

			<media:text type="plain" lang="en" start="00:24:26.000" end="00:24:29.000">One thing I don&#039;t do is focus on topical items much.</media:text>

			<media:text type="plain" lang="en" start="00:24:29.000" end="00:24:34.000">I don&#039;t chase the news. That is a tiresome, thankess job.</media:text>

			<media:text type="plain" lang="en" start="00:24:34.000" end="00:24:39.000">And it&#039;s not fun to do. It has to be fun, or your readers will not have fun.</media:text>

			<media:text type="plain" lang="en" start="00:24:39.000" end="00:24:42.000">If you&#039;re not having fun, it will come across very clearly in what you write.</media:text>

			<media:text type="plain" lang="en" start="00:24:42.000" end="00:24:45.000">The picture here: how did I find it?</media:text>

			<media:text type="plain" lang="en" start="00:24:45.000" end="00:24:50.000">This is a trick that I&#039;m sure some of you already use,</media:text>

			<media:text type="plain" lang="en" start="00:24:50.000" end="00:24:53.000">but a lot of you probably don&#039;t.</media:text>

			<media:text type="plain" lang="en" start="00:24:53.000" end="00:24:56.000">You go do Flickr, you click on Advanced Search,</media:text>

			<media:text type="plain" lang="en" start="00:24:56.000" end="00:24:59.000">you go to Creative Commons-only, and then you sort by most interesting.</media:text>

			<media:text type="plain" lang="en" start="00:24:59.000" end="00:25:02.000">You find awesome, awesome, awesome stuff.</media:text>

			<media:text type="plain" lang="en" start="00:25:02.000" end="00:25:05.000">So comments: ah, comments.</media:text>

			<media:text type="plain" lang="en" start="00:25:05.000" end="00:25:08.000">How do we deal with comments? So the living room method:</media:text>

			<media:text type="plain" lang="en" start="00:25:08.000" end="00:25:13.000">You can see, I get a fair number of comments</media:text>

			<media:text type="plain" lang="en" start="00:25:13.000" end="00:25:19.000">on many of my posts. This one has almost 2,000 comments.</media:text>

			<media:text type="plain" lang="en" start="00:25:19.000" end="00:25:22.000">Which is a lot…</media:text>

			<media:text type="plain" lang="en" start="00:25:22.000" end="00:25:25.000">for me to go through.</media:text>

			<media:text type="plain" lang="en" start="00:25:25.000" end="00:25:28.000">So I do read my comments,</media:text>

			<media:text type="plain" lang="en" start="00:25:28.000" end="00:25:31.000">because my point—again, with the blog—partially</media:text>

			<media:text type="plain" lang="en" start="00:25:31.000" end="00:25:36.000">is to learn as much as possible, and there are some gems hiding.</media:text>

			<media:text type="plain" lang="en" start="00:25:36.000" end="00:25:39.000">I have a zero tolerance policy. A very close to zero tolerance policy</media:text>

			<media:text type="plain" lang="en" start="00:25:39.000" end="00:25:42.000">with any type of abuse,</media:text>

			<media:text type="plain" lang="en" start="00:25:42.000" end="00:25:45.000">any type of snarkiness,</media:text>

			<media:text type="plain" lang="en" start="00:25:45.000" end="00:25:48.000">I just delete those.</media:text>

			<media:text type="plain" lang="en" start="00:25:48.000" end="00:25:51.000">Nothing gives me greater pleasure than getting a comment that&#039;s like,</media:text>

			<media:text type="plain" lang="en" start="00:25:51.000" end="00:25:54.000">&#34;You are the white horseman to our children, ahh!&#34;</media:text>

			<media:text type="plain" lang="en" start="00:25:54.000" end="00:26:01.000">And it&#039;s like a three-page diatribe, and I just go &#34;ooooh, he must have spent days on that, delete!&#34;</media:text>

			<media:text type="plain" lang="en" start="00:26:01.000" end="00:26:04.000">There&#039;s enough negativity in the world;</media:text>

			<media:text type="plain" lang="en" start="00:26:04.000" end="00:26:07.000">you have no obligation to put it on your blog.</media:text>

			<media:text type="plain" lang="en" start="00:26:07.000" end="00:26:10.000">So I view my blog like my house. My living room.</media:text>

			<media:text type="plain" lang="en" start="00:26:10.000" end="00:26:13.000">I&#039;m inviting these people into my home.</media:text>

			<media:text type="plain" lang="en" start="00:26:13.000" end="00:26:16.000">If you come to my cocktail party, and you&#039;re like,</media:text>

			<media:text type="plain" lang="en" start="00:26:16.000" end="00:26:19.000">&#34;You son of a bitch! I&#039;m gonna—gah!&#34;</media:text>

			<media:text type="plain" lang="en" start="00:26:19.000" end="00:26:22.000">You&#039;re out of my house. And you&#039;re not invited back.</media:text>

			<media:text type="plain" lang="en" start="00:26:22.000" end="00:26:25.000">That is poor etiquette. So with the comments,</media:text>

			<media:text type="plain" lang="en" start="00:26:25.000" end="00:26:28.000">generally, I can scan very quickly,</media:text>

			<media:text type="plain" lang="en" start="00:26:28.000" end="00:26:31.000">and I can tell if it&#039;s spam, I&#039;m fairly good at that,</media:text>

			<media:text type="plain" lang="en" start="00:26:31.000" end="00:26:34.000">it gets harder and harder, but Akismet catches almost all of it,</media:text>

			<media:text type="plain" lang="en" start="00:26:34.000" end="00:26:37.000">and it&#039;s not that hard. I probably spend about 20 minutes a day on comments.</media:text>

			<media:text type="plain" lang="en" start="00:26:37.000" end="00:26:40.000">And I&#039;ll save good comments in Evernote or another document,</media:text>

			<media:text type="plain" lang="en" start="00:26:40.000" end="00:26:44.000">because one of my objectives with readership</media:text>

			<media:text type="plain" lang="en" start="00:26:44.000" end="00:26:48.000">is to have at least 10 percent of my comments on any given post</media:text>

			<media:text type="plain" lang="en" start="00:26:48.000" end="00:26:51.000">to be suitable as posts in their own right.</media:text>

			<media:text type="plain" lang="en" start="00:26:51.000" end="00:26:54.000">I want that quality of post.</media:text>

			<media:text type="plain" lang="en" start="00:26:54.000" end="00:26:57.000">And that is very, very, very critical to me.</media:text>

			<media:text type="plain" lang="en" start="00:26:57.000" end="00:27:02.000">I try to encourage the proper behavior by having</media:text>

			<media:text type="plain" lang="en" start="00:27:02.000" end="00:27:05.000">comment rules, which you can see here.</media:text>

			<media:text type="plain" lang="en" start="00:27:05.000" end="00:27:08.000">This is both at the top of the comments and at the bottom.</media:text>

			<media:text type="plain" lang="en" start="00:27:08.000" end="00:27:11.000">I really don&#039;t want there to be any ambiguity.</media:text>

			<media:text type="plain" lang="en" start="00:27:11.000" end="00:27:14.000">So this is borrowed largely—the first part—from Brian Oberkirch:</media:text>

			<media:text type="plain" lang="en" start="00:27:14.000" end="00:27:17.000">&#34;Remember what Fonzie was like? Cool. That&#039;s how we&#039;re gonna be—cool.</media:text>

			<media:text type="plain" lang="en" start="00:27:17.000" end="00:27:20.000">Critical is fine, but if you&#039;re rude, we&#039;ll delete your stuff.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:27:20.000" end="00:27:24.000">And then there&#039;s a bolded part here, which is a recent pet peeve of mine</media:text>

			<media:text type="plain" lang="en" start="00:27:24.000" end="00:27:28.000">that has been making me nuts. &#34;Please do not put your URL</media:text>

			<media:text type="plain" lang="en" start="00:27:28.000" end="00:27:31.000">in the comment text and please use your PERSONAL name</media:text>

			<media:text type="plain" lang="en" start="00:27:31.000" end="00:27:34.000">or initials and not your business name,</media:text>

			<media:text type="plain" lang="en" start="00:27:34.000" end="00:27:39.000">as the latter comes off like spam. Have fun, and thanks for adding to the conversation.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:27:39.000" end="00:27:42.000">So if it&#039;s like &#34;Free Kiteboarding Tips,&#34; and then it&#039;s John, it&#039;s like,</media:text>

			<media:text type="plain" lang="en" start="00:27:42.000" end="00:27:45.000">&#34;Please just put John in. I know what you&#039;re trying to do.&#34;</media:text>

			<media:text type="plain" lang="en" start="00:27:45.000" end="00:27:48.000">Even with the nofollow&#039;s, I understand what you&#039;re trying to do.</media:text>

			<media:text type="plain" lang="en" start="00:27:48.000" end="00:27:52.000">It&#039;s annoying. I put that bolded part in just recently, about a month-and-a-half ago.</media:text>

			<media:text type="plain" lang="en" start="00:27:52.000" end="00:27:55.000">I expected it to have zero impact. I was like,</media:text>

			<media:text type="plain" lang="en" start="00:27:55.000" end="00:27:58.000">&#34;You know, no one&#039;s going to read that stuff.&#34; At least 90 percent of it: gone.</media:text>

			<media:text type="plain" lang="en" start="00:27:58.000" end="00:28:01.000">Amazing. It&#039;s really incredible, but it does work,</media:text>

			<media:text type="plain" lang="en" start="00:28:01.000" end="00:28:04.000">you just have to make it very, very, very obvious.</media:text>

			<media:text type="plain" lang="en" start="00:28:04.000" end="00:28:07.000">And that is how I manage comments. </media:text>

			<media:text type="plain" lang="en" start="00:28:07.000" end="00:28:10.000">I have no qualms with blacklisting people,</media:text>

			<media:text type="plain" lang="en" start="00:28:10.000" end="00:28:13.000">but I don&#039;t usually bother, because if you delete them once or twice,</media:text>

			<media:text type="plain" lang="en" start="00:28:13.000" end="00:28:16.000">their enthusiasm doesn&#039;t last.</media:text>

			<media:text type="plain" lang="en" start="00:28:16.000" end="00:28:19.000">All right, so playgrounds and labs: quickly.</media:text>

			<media:text type="plain" lang="en" start="00:28:19.000" end="00:28:22.000">I have a number of areas, a number of sites, that I use</media:text>

			<media:text type="plain" lang="en" start="00:28:22.000" end="00:28:25.000">for different types of experiments, data gathering, and so forth.</media:text>

			<media:text type="plain" lang="en" start="00:28:25.000" end="00:28:30.000">So long-form: this is a reference to long-form writing,</media:text>

			<media:text type="plain" lang="en" start="00:28:30.000" end="00:28:35.000">Is the fourhourblog.com, which is also fourhourworkweek.com/blog.</media:text>

			<media:text type="plain" lang="en" start="00:28:35.000" end="00:28:38.000">That, I use for my really substantive posts.</media:text>

			<media:text type="plain" lang="en" start="00:28:38.000" end="00:28:42.000">Not always; every once in a while, it&#039;s something ridiculous,</media:text>

			<media:text type="plain" lang="en" start="00:28:42.000" end="00:28:45.000">like the &#34;How to Peel Hard-Boiled Eggs without Peeling Them&#34;,</media:text>

			<media:text type="plain" lang="en" start="00:28:45.000" end="00:28:48.000">and that is done largely for my own entertainment.</media:text>

			<media:text type="plain" lang="en" start="00:28:48.000" end="00:28:51.000">And you know what? Every once in a while, somebody&#039;s like, </media:text>

			<media:text type="plain" lang="en" start="00:28:51.000" end="00:28:54.000">&#34;oh, I really wish you wouldn&#039;t put those posts up,&#34;</media:text>

			<media:text type="plain" lang="en" start="00:28:54.000" end="00:28:57.000">Sorry, man. This has to be fun for me. If it&#039;s not fun, I don&#039;t want to do it.</media:text>

			<media:text type="plain" lang="en" start="00:28:57.000" end="00:29:00.000">And if I stop doing it, that&#039;s the end of the blog.</media:text>

			<media:text type="plain" lang="en" start="00:29:00.000" end="00:29:03.000">So every once in a while, just for shits and giggles, I&#039;ll throw something up that&#039;s kind of ridiculous.</media:text>

			<media:text type="plain" lang="en" start="00:29:03.000" end="00:29:06.000">And I encourage you to do the same. Make it fun. </media:text>

			<media:text type="plain" lang="en" start="00:29:06.000" end="00:29:09.000">So long-form is that blog.</media:text>

			<media:text type="plain" lang="en" start="00:29:09.000" end="00:29:12.000">Short-form is—this is actually a new site—blog.timferriss.com,</media:text>

			<media:text type="plain" lang="en" start="00:29:12.000" end="00:29:17.000">which is done through Weebly, which is another interesting platform,</media:text>

			<media:text type="plain" lang="en" start="00:29:17.000" end="00:29:23.000">but I have a bunch of other WordPress blogs as well:</media:text>

			<media:text type="plain" lang="en" start="00:29:23.000" end="00:29:28.000">liberation.org would be another one that I use for social media fundraising.</media:text>

			<media:text type="plain" lang="en" start="00:29:28.000" end="00:29:35.000">In this particular case, I am taking email content and converting it into blog posts.</media:text>

			<media:text type="plain" lang="en" start="00:29:35.000" end="00:29:38.000">I receive many, many interesting emails.</media:text>

			<media:text type="plain" lang="en" start="00:29:38.000" end="00:29:41.000">And obviously, with permissions from the people involved,</media:text>

			<media:text type="plain" lang="en" start="00:29:41.000" end="00:29:44.000">I will label those in Gmail as blog material. </media:text>

			<media:text type="plain" lang="en" start="00:29:44.000" end="00:29:47.000">And I have hundreds of these.</media:text>

			<media:text type="plain" lang="en" start="00:29:47.000" end="00:29:50.000">But I don&#039;t think they&#039;re suitable for the long-form.</media:text>

			<media:text type="plain" lang="en" start="00:29:50.000" end="00:29:53.000">They&#039;re not quite as substantive as some of my other posts,</media:text>

			<media:text type="plain" lang="en" start="00:29:53.000" end="00:29:56.000">so I&#039;ve been experimenting with this short-form.</media:text>

			<media:text type="plain" lang="en" start="00:29:56.000" end="00:29:59.000">In this particular case, three tips for would-be dancers,</media:text>

			<media:text type="plain" lang="en" start="00:29:59.000" end="00:30:02.000">from first-class to world-class. What was the advice I sent this guy?</media:text>

			<media:text type="plain" lang="en" start="00:30:02.000" end="00:30:05.000">It was a really long email. Why not take advantage of that and use it as a blog post?</media:text>

			<media:text type="plain" lang="en" start="00:30:05.000" end="00:30:08.000">And then micro-form: that would be Twitter.</media:text>

			<media:text type="plain" lang="en" start="00:30:08.000" end="00:30:11.000">And of course you&#039;re familiar with that.</media:text>

			<media:text type="plain" lang="en" start="00:30:14.000" end="00:30:16.000">In sum:</media:text>

			<media:text type="plain" lang="en" start="00:30:16.000" end="00:30:19.000">Think big, but play often. You have to take fun seriously.</media:text>

			<media:text type="plain" lang="en" start="00:30:19.000" end="00:30:22.000">Blogging can be your own self-imposed hell if you let it.</media:text>

			<media:text type="plain" lang="en" start="00:30:22.000" end="00:30:25.000">Most people do that.</media:text>

			<media:text type="plain" lang="en" start="00:30:25.000" end="00:30:28.000">They follow rules from people who are not paying them to blog.</media:text>

			<media:text type="plain" lang="en" start="00:30:28.000" end="00:30:31.000">Don&#039;t do that.</media:text>

			<media:text type="plain" lang="en" start="00:30:31.000" end="00:30:34.000">And if you talk to a lot of the top bloggers,</media:text>

			<media:text type="plain" lang="en" start="00:30:34.000" end="00:30:37.000">they&#039;re absolutely open to breaking all of the rules.</media:text>

			<media:text type="plain" lang="en" start="00:30:37.000" end="00:30:40.000">So don&#039;t take advice from people you don&#039;t want to emulate.</media:text>

			<media:text type="plain" lang="en" start="00:30:40.000" end="00:30:43.000">Listen to people who&#039;ve done it,</media:text>

			<media:text type="plain" lang="en" start="00:30:43.000" end="00:30:46.000">and not to say that I am one of the top bloggers,</media:text>

			<media:text type="plain" lang="en" start="00:30:46.000" end="00:30:49.000">but my blog is not a source of stress for me.</media:text>

			<media:text type="plain" lang="en" start="00:30:49.000" end="00:30:52.000">It is not a source of stress, and it has been a huge,</media:text>

			<media:text type="plain" lang="en" start="00:30:52.000" end="00:30:56.000">hugely positive thing in my life, and I plan to continue doing it for a very long time.</media:text>

			<media:text type="plain" lang="en" start="00:30:56.000" end="00:30:59.000">So take fun seriously. So if we have some time—</media:text>

			<media:text type="plain" lang="en" start="00:30:59.000" end="00:31:02.000">I don&#039;t know how much time we have—but I&#039;d love to open it up to Q&#38;A;</media:text>

			<media:text type="plain" lang="en" start="00:31:02.000" end="00:31:05.000">you can ask me about anything you&#039;d like whatsoever:</media:text>

			<media:text type="plain" lang="en" start="00:31:05.000" end="00:31:08.000">how much time to I spend on a blog post, maybe?</media:text>

			<media:text type="plain" lang="en" start="00:31:08.000" end="00:31:11.000">I&#039;ll let somebody—OK.</media:text>

			<media:text type="plain" lang="en" start="00:31:11.000" end="00:31:14.000">So I will let them—we&#039;ll just start here.</media:text>

			<media:text type="plain" lang="en" start="00:31:21.000" end="00:31:25.000">The question was: &#34;You have 7 reasons to subscribe; what were some of the reasons?&#34;</media:text>

			<media:text type="plain" lang="en" start="00:31:25.000" end="00:31:28.000">I haven&#039;t looked at it in so long, to be perfectly honest;</media:text>

			<media:text type="plain" lang="en" start="00:31:28.000" end="00:31:31.000">I have no idea. I don&#039;t subscribe to my own blog.</media:text>

			<media:text type="plain" lang="en" start="00:31:31.000" end="00:31:34.000">I don&#039;t use an RSS reader.</media:text>

			<media:text type="plain" lang="en" start="00:31:34.000" end="00:31:37.000">But I honestly don&#039;t know.</media:text>

			<media:text type="plain" lang="en" start="00:31:37.000" end="00:31:40.000">I find that with RSS, people unsubscribe very quickly,</media:text>

			<media:text type="plain" lang="en" start="00:31:40.000" end="00:31:43.000">so again, there&#039;s a high cost involved if you</media:text>

			<media:text type="plain" lang="en" start="00:31:43.000" end="00:31:46.000">put in a lot of time or effort to convert them,</media:text>

			<media:text type="plain" lang="en" start="00:31:46.000" end="00:31:49.000">and that can be discouraging if you see</media:text>

			<media:text type="plain" lang="en" start="00:31:49.000" end="00:31:54.000">your RSS count dropping</media:text>

			<media:text type="plain" lang="en" start="00:31:54.000" end="00:31:57.000">but I find that you can take quite a long period of time off.</media:text>

			<media:text type="plain" lang="en" start="00:31:57.000" end="00:32:00.000">I&#039;ve taken two, three weeks away from the blog at a time</media:text>

			<media:text type="plain" lang="en" start="00:32:00.000" end="00:32:03.000">and using Twitter and Facebook, </media:text>

			<media:text type="plain" lang="en" start="00:32:03.000" end="00:32:06.000">if you&#039;re building that simultaneously,</media:text>

			<media:text type="plain" lang="en" start="00:32:06.000" end="00:32:09.000">it&#039;s quite easy to get back on track.</media:text>

			<media:text type="plain" lang="en" start="00:32:09.000" end="00:32:12.000">So I&#039;m paying less and less attention to RSS.</media:text>

			<media:text type="plain" lang="en" start="00:32:12.000" end="00:32:15.000">[question] It seems like you spend a lot of time with your blog and everything,</media:text>

			<media:text type="plain" lang="en" start="00:32:15.000" end="00:32:18.000">so how can you handle to feed that in four hours a week?</media:text>

			<media:text type="plain" lang="en" start="00:32:18.000" end="00:32:21.000">Yeah. That&#039;s a good question.</media:text>

			<media:text type="plain" lang="en" start="00:32:21.000" end="00:32:24.000">I was going to answer this right in the beginning, and then I was like,</media:text>

			<media:text type="plain" lang="en" start="00:32:24.000" end="00:32:27.000">all right, you know, let me cover the details first.</media:text>

			<media:text type="plain" lang="en" start="00:32:27.000" end="00:32:30.000">So there are some very, very impressive, incredible</media:text>

			<media:text type="plain" lang="en" start="00:32:30.000" end="00:32:33.000">critiques of &#34;The Four-Hour Work Week&#34;,</media:text>

			<media:text type="plain" lang="en" start="00:32:33.000" end="00:32:38.000">or of things that I actually don&#039;t recommend.</media:text>

			<media:text type="plain" lang="en" start="00:32:38.000" end="00:32:41.000">Such as being idle.</media:text>

			<media:text type="plain" lang="en" start="00:32:41.000" end="00:32:44.000">So for those of you who have not read the book,</media:text>

			<media:text type="plain" lang="en" start="00:32:44.000" end="00:32:47.000">in the book, work is defined as something that you want to do less of.</media:text>

			<media:text type="plain" lang="en" start="00:32:47.000" end="00:32:50.000">You have to fill your time somehow. Right?</media:text>

			<media:text type="plain" lang="en" start="00:32:50.000" end="00:32:53.000">And the goal is to create a lifestyle you enjoy,</media:text>

			<media:text type="plain" lang="en" start="00:32:53.000" end="00:32:56.000">spend time with people whose company you enjoy, </media:text>

			<media:text type="plain" lang="en" start="00:32:56.000" end="00:32:59.000">and in this particular case, the blog doesn&#039;t run my life,</media:text>

			<media:text type="plain" lang="en" start="00:32:59.000" end="00:33:02.000">but there are times when I will spend time on it,</media:text>

			<media:text type="plain" lang="en" start="00:33:02.000" end="00:33:05.000">a good amount of time on it, and I&#039;ll enjoy it.</media:text>

			<media:text type="plain" lang="en" start="00:33:05.000" end="00:33:09.000">Some posts, I would say, the shortest post will probably take me 20, 25 minutes.</media:text>

			<media:text type="plain" lang="en" start="00:33:09.000" end="00:33:12.000">There are other posts, if I&#039;m taking it seriously;</media:text>

			<media:text type="plain" lang="en" start="00:33:12.000" end="00:33:15.000">I had a friend die of pancreatic cancer recently,</media:text>

			<media:text type="plain" lang="en" start="00:33:15.000" end="00:33:18.000">which prompted the post on Stoicism, </media:text>

			<media:text type="plain" lang="en" start="00:33:18.000" end="00:33:21.000">and I spent six hours on that.</media:text>

			<media:text type="plain" lang="en" start="00:33:21.000" end="00:33:26.000">I will spend as much time on what I deem to be an important post</media:text>

			<media:text type="plain" lang="en" start="00:33:26.000" end="00:33:29.000">as a guest post for The Economist.</media:text>

			<media:text type="plain" lang="en" start="00:33:29.000" end="00:33:32.000">Which I did a while back,</media:text>

			<media:text type="plain" lang="en" start="00:33:32.000" end="00:33:35.000">for a debate series.</media:text>

			<media:text type="plain" lang="en" start="00:33:35.000" end="00:33:38.000">I view it as equally important.</media:text>

			<media:text type="plain" lang="en" start="00:33:38.000" end="00:33:41.000">Absolutely.</media:text>

			<media:text type="plain" lang="en" start="00:33:41.000" end="00:33:44.000">[question] What other plugins do you use on WordPress, other than the obvious ones?</media:text>

			<media:text type="plain" lang="en" start="00:33:44.000" end="00:33:47.000">So this is a good question. I was going to take a screenshot,</media:text>

			<media:text type="plain" lang="en" start="00:33:47.000" end="00:33:50.000">and then I couldn&#039;t figure it out.</media:text>

			<media:text type="plain" lang="en" start="00:33:50.000" end="00:33:53.000">I had to scroll to make it long enough.</media:text>

			<media:text type="plain" lang="en" start="00:33:53.000" end="00:33:56.000">Besides the obvious, Redirection, I think it is.</media:text>

			<media:text type="plain" lang="en" start="00:33:56.000" end="00:33:59.000">Matt Mullenweg introduced me to that.</media:text>

			<media:text type="plain" lang="en" start="00:33:59.000" end="00:34:02.000">For handling 404 errors and things like that.</media:text>

			<media:text type="plain" lang="en" start="00:34:07.000" end="00:34:10.000">Redirection; I&#039;m trying to think of others;</media:text>

			<media:text type="plain" lang="en" start="00:34:10.000" end="00:34:13.000">If you look at the features in my sidebar, it will probably tell you.</media:text>

			<media:text type="plain" lang="en" start="00:34:13.000" end="00:34:16.000">Popularity Contest, a lot of basics.</media:text>

			<media:text type="plain" lang="en" start="00:34:16.000" end="00:34:19.000">Nothing too fancy. I use ShareThis,</media:text>

			<media:text type="plain" lang="en" start="00:34:19.000" end="00:34:22.000">I&#039;m not completely convinced that people spend a lot of time on it.</media:text>

			<media:text type="plain" lang="en" start="00:34:22.000" end="00:34:25.000">I think it&#039;s confusing to most people.</media:text>

			<media:text type="plain" lang="en" start="00:34:25.000" end="00:34:28.000">But I didn&#039;t want to list them all out.</media:text>

			<media:text type="plain" lang="en" start="00:34:30.000" end="00:34:33.000">I&#039;m trying to minimize the number of plugins.</media:text>

			<media:text type="plain" lang="en" start="00:34:33.000" end="00:34:36.000">Because sometimes they don&#039;t play so well together.</media:text>

			<media:text type="plain" lang="en" start="00:34:40.000" end="00:34:43.000">[question] How do you integrate Twitter?</media:text>

			<media:text type="plain" lang="en" start="00:34:43.000" end="00:34:46.000">To me, it&#039;s like a firehose of information that I can never seem to get a handle on.</media:text>

			<media:text type="plain" lang="en" start="00:34:46.000" end="00:34:49.000">How I manage Twitter?</media:text>

			<media:text 
