October 31, 2014 — New to the world of WordPress? Wondering how best to jump in? Intimidated by all the stuff you “don’t know”? Come join the party for an action-packed flash talk covering LOADS of goodies including: simple steps to getting involved, experience-based insights for developing your skills, plenty of useful resources for your bookmarks tab, and lots more. The talk will also cover some of my own adventures in WordPress land, including some of the projects, plugins, and people I’ve been involved with. So if you’re newer to the WordPress community and want to up your game (build a plugin, code a theme, get involved, etc), come join us!
October 31, 2014 — This talk will present a number of arguments for why WordPress professionals ought to volunteer time to the project, arguments that will focus on practical and financial considerations rather than on moral ones. I’ll argue that the WordPress contributor pool is too concentrated, in a way that has the potential to do disservice to people who specialize in WordPress at the freelance and small-business level. And I’ll outline several concrete strategies for organizing one’s contributions in such a way as to minimize financial sacrifices.
October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.
October 30, 2014 — Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle.
What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business.
So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.
October 29, 2014 — How do you coordinate with clients when you are 10 time zones away?
What do you do when a client needs you but you’re flying over an ocean?
How do you get work done when living in a new place every week?
Daniel Espinoza shares what he’s learned about running a sustainable WordPress business while traveling the world with his family.
October 29, 2014 — The theme of your site at minimum controls how your site looks and many times may offer a multitude of the functionality. The basics of understanding how WordPress themes work is understanding patterns in the 3–5 core files that are required for a theme.
This sessions walks you through a cursory overview of each of these files so you understand how they all work together to create a WordPress theme.
The truth is that working with WordPress plugins opens up a new universe of creativity and it’s easy to feel a little overwhelmed by it. Some of the best plugins can have thousands of lines of code and might even interact with several web services. If that’s what a plugin needs to be, how could anyone ever get started? The solution is to figure out a Minimum Viable Plugin and start learning by creating the smallest plugin we can get away with.
You’ll be surprised how far you can go just by writing simple plugins, too. Sometimes, you just want to slightly tweak the functionality of WordPress, or even another plugin, and a simple plugin will get the job done. We’ll look at a few other small plugins I’ve written that make the WordPress sites they run on a little friendlier or just work better.
And, after you’ve built the simplest possible plugin, you can try developing the second simplest possible plugin on your own. We’ll talk about a few ideas you might like to try next. And once you’ve made a few simple plugins, you’ll find yourself making plugins that might have seemed to hard to even begin before. There’s a while lot of plugin development to do after you make the simplest possible plugin, but it’s an excellent way to get started.
October 28, 2014 — Get a head start on the next step in your WordPress career by considering advantages, challenges, and tips from three job types in the WordPress economy.
Paul will share stories of the good, bad, and ugly from 7 years as a freelancer, 3 years as an agency co-founder, and 1 year as the Director of Recruiting at 10up.com, the largest WordPress agency in the world.
Want to step into freelancing? Take your business to the next level? Grow your team, or score the perfect agency job? This is the talk for you.
October 28, 2014 — Cory Miller is a former newspaper journalist turned full-time entrepreneur. In 2008, he started iThemes, which builds web design software and offers cutting-edge web design training for thousands of customers around the globe.
Named the 7th fastest growing company in Oklahoma City in 2011 by the Metro 50, iThemes employs over 20 people around the globe with headquarters in Edmond, Oklahoma.