Language: English

  • Eric Kuznacic: Brand-building with Social Media

    Eric Kuznacic: Brand-building with Social Media

    WordCamp Waukesha 2017Speaker: Eric Kuznacic

    February 7, 2017 — Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).

    Presentation Slides »

  • Tanja Turner: From Wix To WordPress - A Simple Case Study

    Tanja Turner: From Wix To WordPress – A Simple Case Study

    WordCamp Sydney 2016Speaker: Tanja Turner

    February 7, 2017 — This talk will encompass the following objectives:

    1 Why the change from Wix to WordPress
    2 How long the change took from start to finish
    3 The brand structure and which direction it took
    4 The elements used to create the brand
    5 How to make the brand sustainable

    Presentation Slides »

  • Simon Kelly: Building Marketing Automation Funnels In WordPress

    Simon Kelly: Building Marketing Automation Funnels In WordPress

    WordCamp Sydney 2016Speaker: Simon Kelly

    February 7, 2017 — Marketing funnels are the next step to get measurable results from your websites for you and for your clients.

    We’ll go through what funnels are, how they work for you while you sleep and give you the tools you need to build automated WordPress powered marketing systems, even if you don’t call yourself a marketer.

    Presentation Slides »

  • Rachel Magario: How to See Through Your Business Blind Spots

    Rachel Magario: How to See Through Your Business Blind Spots

    WordCamp Waukesha 2017Speaker: Rachel Magario

    February 7, 2017 — The entrepreneurial journey is always uncertain and when we must pivot quickly, we hope only hope that we went in the right direction.

    Join Rachel Magario as she shares from an interesting perspective regarding how to “listen” to your business when you can not see through your blind spots in order to make better decisions before pivoting, to create a better customer experience and to gain that edge you need in your market.

    Presentation Slides »

  • Geoff Myers: Website Pricing 101 - Don’t Be a Commodity

    Geoff Myers: Website Pricing 101 – Don’t Be a Commodity

    WordCamp Waukesha 2017Speaker: Geoff Myers

    February 7, 2017 — Pricing and positioning web services is hard. Let’s make it easier — and make your business more profitable in the process. In this talk about sales and finance, Geoff Myers will compare and analyze several different pricing models and strategies available to freelancers and agencies, including the following structures:

    Hourly / Daily / Weekly Rates
    Fixed Bid / Fixed Scope
    Monthly Retainers
    Value Based
    Commissions / Profit Sharing
    Equity / Partnerships
    And More!

    Presentation Slides »

  • Zach Stepek: So, You Want To Sell Online?

    Zach Stepek: So, You Want To Sell Online?

    WordCamp Waukesha 2017Speaker: Zach Stepek

    February 7, 2017 — So, You Want To Sell Online? Or, A Brief Treatise on the Complexities, Pitfalls, Processes, Patterns, Thoughts and Dreams of a Modern eTailer – And Some Tech, Too.

    Ah, the allure of running an eCommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the dream, right?

    Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert… the list goes on!

    In this session, we’re going to take a 50,000 foot look at the systems, tools and knowledge needed to launch a successful eCommerce store in 2017. There’s no way we can cover it all, but you’ll leave ready to conquer your corner of the eCommerce world!

    Presentation Slides »

  • Damon Schopen: A Freelancer’s Guide To Handling Difficult Clients

    Damon Schopen: A Freelancer’s Guide To Handling Difficult Clients

    WordCamp Waukesha 2017Speaker: Damon Schopen

    February 7, 2017 — A new client contacts you about a project they want you to do. You quickly negotiate a price. You can’t quite put your finger on it, but you get the feeling that something isn’t quite right. You are really excited to start the new project and make some money so you start right away. You get a couple days in and the client is adding all kinds of things to the project that they thought would be included. On Friday they remember that they never told you the project needs to be completed by Monday. Knowing that it is impossible to finish the project by Monday you get a sinking feeling. Meanwhile, the client thinks that what they are asking for is perfectly normal. After all this is their first website. Quickly you begin to curse the day you met the client and wish you never took on this project.

    Having the skills to design and develop a website is only part of what you need to become a successful freelancer. Working with clients and managing expectations are essential skills to have as a freelancer. This session will be an open discussion about how to work with clients and manage projects.

    Presentation Slides »

  • Dustin Drees: Persuasive Web Design - The Subtle Clues That Drive Conversions

    Dustin Drees: Persuasive Web Design – The Subtle Clues That Drive Conversions

    WordCamp Waukesha 2017Speaker: Dustin Drees

    February 7, 2017 — A solid design and some general understanding about human psychology can go a long way to helping increase the performance of your website. In this session we’ll go over some subtle and not so subtle methods you can try on your site, to see better results.

    Presentation Slides »

  • Dat Hoang: Going Global with WordPress Multilingual

    Dat Hoang: Going Global with WordPress Multilingual

    WordCamp Manila 2016Speaker: Dat Hoang

    February 7, 2017 — Internationalization, localization and making your site multilingual the proper way to reach more people.

    Presentation Slides »

  • Mike Demopoulos: A/B Testing – Which Way Does Your Duck Face?

    Mike Demopoulos: A/B Testing – Which Way Does Your Duck Face?

    WordCamp Waukesha 2017Speaker: Mike Demopoulos

    February 7, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »