February 7, 2017 — Branding is more than just your business name, logo, and color scheme; it’s your company’s DNA. Branding is built around your core values, what you believe, and why you exist. Once you’ve identified your brand, social media is a great way to build and promote it. But how can you do that without getting lost in all the noise and clutter? Learn strategies and tips on how to make your business stand out on your preferred social platform(s).
February 7, 2017 — This talk will encompass the following objectives:
1 Why the change from Wix to WordPress
2 How long the change took from start to finish
3 The brand structure and which direction it took
4 The elements used to create the brand
5 How to make the brand sustainable
February 7, 2017 — Marketing funnels are the next step to get measurable results from your websites for you and for your clients.
We’ll go through what funnels are, how they work for you while you sleep and give you the tools you need to build automated WordPress powered marketing systems, even if you don’t call yourself a marketer.
February 7, 2017 — The entrepreneurial journey is always uncertain and when we must pivot quickly, we hope only hope that we went in the right direction.
Join Rachel Magario as she shares from an interesting perspective regarding how to “listen” to your business when you can not see through your blind spots in order to make better decisions before pivoting, to create a better customer experience and to gain that edge you need in your market.
February 7, 2017 — Pricing and positioning web services is hard. Let’s make it easier — and make your business more profitable in the process. In this talk about sales and finance, Geoff Myers will compare and analyze several different pricing models and strategies available to freelancers and agencies, including the following structures:
Hourly / Daily / Weekly Rates
Fixed Bid / Fixed Scope
Commissions / Profit Sharing
Equity / Partnerships
February 7, 2017 — So, You Want To Sell Online? Or, A Brief Treatise on the Complexities, Pitfalls, Processes, Patterns, Thoughts and Dreams of a Modern eTailer – And Some Tech, Too.
Ah, the allure of running an eCommerce business. Sipping drinks on the beach while a third party logistics company, or Amazon, does all the work. Living the dream, right?
Maybe. Eventually. The reality is that it takes putting a lot of pieces in place in the right way while juggling your financial stability to start and sustain a modern eTailer, just like any other business. Competition is everywhere. Knockoffs are rampant. Trademarks are harder than ever to defend. You have to wear a lot of hats. Inventor, technologist, marketer, social media manager, customer whisperer, warehouse manager, shipping guru, packaging expert… the list goes on!
In this session, we’re going to take a 50,000 foot look at the systems, tools and knowledge needed to launch a successful eCommerce store in 2017. There’s no way we can cover it all, but you’ll leave ready to conquer your corner of the eCommerce world!
February 7, 2017 — A new client contacts you about a project they want you to do. You quickly negotiate a price. You can’t quite put your finger on it, but you get the feeling that something isn’t quite right. You are really excited to start the new project and make some money so you start right away. You get a couple days in and the client is adding all kinds of things to the project that they thought would be included. On Friday they remember that they never told you the project needs to be completed by Monday. Knowing that it is impossible to finish the project by Monday you get a sinking feeling. Meanwhile, the client thinks that what they are asking for is perfectly normal. After all this is their first website. Quickly you begin to curse the day you met the client and wish you never took on this project.
Having the skills to design and develop a website is only part of what you need to become a successful freelancer. Working with clients and managing expectations are essential skills to have as a freelancer. This session will be an open discussion about how to work with clients and manage projects.
February 7, 2017 — A solid design and some general understanding about human psychology can go a long way to helping increase the performance of your website. In this session we’ll go over some subtle and not so subtle methods you can try on your site, to see better results.
February 7, 2017 — Internationalization, localization and making your site multilingual the proper way to reach more people.
February 7, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?
Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.
Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.
When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.