Language: English

  • Jared Banz: Local SEO – How Small Businesses Can Compete In Google

    Jared Banz: Local SEO – How Small Businesses Can Compete In Google

    WordCamp Cincinnati 2016Speaker: Jared Banz

    January 7, 2017 — According to research by BrightLocal, 64% of local customers use online search engines and online directories as their primary method for finding local businesses. Only 28% of people use traditional paper directories.

    Times have changed, and digital marketing is upon us. If you are a locally-based service business, it is essential that your website is optimized correctly and that you have properly claimed local directory profiles, Additionally, it is important that you optimize your local citations/links and have established a solid review strategy.

    Presentation Slides »

  • Susan Wenner Jackson: Creating Content That Matters

    Susan Wenner Jackson: Creating Content That Matters

    WordCamp Cincinnati 2016Speaker: Susan Wenner Jackson

    January 7, 2017 — Whatever you’re trying to achieve through your WordPress site, relevant content must be part of your formula for success. You might have the world’s most amazing logo, design, search optimization, mobile-friendly features, and everything else a good WordPress site should offer. But without tangible, authentic, and valuable content to offer up, that beautiful, functional site will remain an empty, lonely shell.

    Find out how to generate content that will reach and engage your intended target. By applying some fundamentals of good old-fashioned journalism and editorial strategy, you can crack the code on producing what today’s consumers of content really want.

    This session will cover:
    – Identifying which content areas or topics you should focus on
    – Choosing which media will work best for you (articles, videos, e-books, etc.)
    – Creating an editorial plan and calendar
    – Getting your content out to your desired audience
    – How to use your content to achieve your goals

    Throughout the presentation, you’ll see illustrative examples of WordPress content at its best, with tips and takeaways to improve your own site.

    Presentation Slides »

  • Brenda Pottinger: Build Your Personal Brand and Sell Without Selling

    Brenda Pottinger: Build Your Personal Brand and Sell Without Selling

    WordCamp Cincinnati 2016Speaker: Brenda Pottinger

    January 7, 2017 — What if you could sell without selling? By blogging about your business you create something your future, past and current clients want to follow. Stay top of mind by creating great content that they will want to come back to and share. We want to do business with people we know and trust not some stranger or robot. Story marketing is so important to create loyalty and cheerleaders for your business. With social media like Pinterest having a blog now is more important than ever! Control the conversation and help others fall in love with your brand!

    Presentation Slides »

  • Scott Volpenhein: SEO in WordPress

    Scott Volpenhein: SEO in WordPress

    WordCamp Cincinnati 2016Speaker: Scott Volpenhein

    January 7, 2017 — Search engines handle billions of searches every day. Optimize your website so people actively looking can find you. Learn what you should be doing on every page and how WordPress and Yoast make it easy to position your site to rank better. I’ll cover important SEO tips and a strategy to move your site up the rankings.

    Presentation Slides »

  • David Brecount: How To Win With WordPress (Business Strategy For Your Website)

    David Brecount: How To Win With WordPress (Business Strategy For Your Website)

    WordCamp Cincinnati 2016Speaker: David Brecount

    January 7, 2017 — This presentation will focus on businesses and individuals using WordPress to deliver their message and grow.
    – Determining your web strategy
    – Why WordPress is a good fit
    – Effective planning and implementation
    – Turning visitors in customer
    – Managing maintenance and enhancements

  • Angie Meeker: WordPress 101 – What IS WordPress Anyway?

    Angie Meeker: WordPress 101 – What IS WordPress Anyway?

    WordCamp Cincinnati 2016Speaker: Angie Meeker

    January 7, 2017 — WordPress 101 is a full-day workshop designed for those who are just getting started with WordPress, or who may not even have a WordPress website yet.

    Below is a brief outline of the topics covered.

    What IS WordPress Anyway? On overview of the software.

    WordPress.com vs Self-Hosted WordPress
    Installing WordPress
    Adjusting The General Settings

    Review the General Settings
    Review Your Writing Settings
    Review Your Reading Settings
    Review Your Discussion Settings
    Review Your Media Settings
    Getting to Know Your Dashboard

    Presentation Slides »

  • Tracy Apps: Designers != Pixel Pushers

    Tracy Apps: Designers != Pixel Pushers

    WordCamp Ann Arbor 2016Speaker: Tracy Apps

    January 7, 2017 — Who needs designers anymore… right? Well, everyone, actually.

    Designing for interactive media is much more than pushing pixels into place. There’s so many more dimensions to good design, and some amazing tools to help us successfully solve these greater problem solving challenges. Designers, developers, project managers and even content creators all play a role in this process, so lets look at how design has “grown up” and become so beautifully complex, yet exponentially more exciting than it ever has before.

    Presentation Slides »

  • Justin Ferriman: Insider Secrets For Getting Timely Support For Premium Themes and Plugins

    Justin Ferriman: Insider Secrets For Getting Timely Support For Premium Themes and Plugins

    WordCamp Ann Arbor 2016Speaker: Justin Ferriman

    January 6, 2017 — Justin reveals the fool-proof way to get your premium theme & plugin issues resolved in a timely manner. Cut your resolution time in half with these simple steps!

    Presentation Slides »

  • Mike Hale: Amp it UP! Using Google Accelerated Mobile Pages with WordPress

    Mike Hale: Amp it UP! Using Google Accelerated Mobile Pages with WordPress

    WordCamp Ann Arbor 2016Speaker: Mike Hale

    January 6, 2017 — Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.

    Presentation Slides »

  • Adam Warner: Getting Off the Factory Floor - Doing What You Love and Getting Paid for It

    Adam Warner: Getting Off the Factory Floor – Doing What You Love and Getting Paid for It

    WordCamp Ann Arbor 2016Speaker: Adam Warner

    January 6, 2017 — In this session Adam will detail how he discovered WordPress and the open source community, the many businesses that he’s started and failed at, and how he’s utilized these experiences to continually fuel his entrepreneurial spirit and create his own path to a work/life balance and how you can too.

    No matter what your passion, WordPress can be an integral tool to helping you achieve your dreams and success in your own business.

    “It’s hard to beat a person who never gives up.”
    ― Babe Ruth

    Presentation Slides »