May 12, 2016 — Return on investment is the end result that you want when it comes to your website. Whether it’s buyers, subscribers, commenters, social shares, or some type of engagement, you need to figure out the right formula. A lot of it begins with design and your use of calls to action. The color, the size, the text, the placement of it, as well as want you want it to do, are just part of the formula. I’m going to discuss what a call to action is, tips on creating a great call to action, and some cool resources to test them so you get the most out of it.
May 12, 2016 — Whether your site is five pages or 500, it needs a strong foundation that plans for growth. We’ll cover site maps, content strategy, user interaction and experience so you have a plan for your site now, and down the road. We’ll also touch on best practices for doing it all over again for mobile.
May 11, 2016 — Learn how to start writing custom CSS for your theme. Learn about the browsers’ developer tools, the basics of CSS syntax, some free resources to deepen your CSS knowledge and some ways you can integrate the code you write into your theme.
May 11, 2016 — In our ever complicated world, what do we REALLY need on our websites? Sometimes there are so many options, so many FREE options, that we may be tempted to add them ALL! But, is their a price to pay for loading your site down with possibly too many features? Are you or your client’s websites better off with LESS stuff? (less plugins & software???) Do your special features, for example, sliders, fade in and outs, animations, attract or distract from your website’s purpose? Is your website easy to navigate? Do you automate tasks and security when possible? These are some of the areas we will discuss in “Zen and the Art of WordPress”.
May 11, 2016 — Are you tired of cranking out the same old header-content-footer web layouts we see? Wonder if a WP page even needs a header, or a footer? Wanna get seriously crazy with page layout in WP? I have two recommendations: 1. Make lots of thumbnail sketches. Then make some more. 2. Master the fine art of registering widget areas. If you can register a set of widget areas, and load them up with graphics, type and images, you can make a WP page look like ANYTHING. You can even make a phone screen look interesting!
May 11, 2016 — Having a fast WordPress site is probably more important than you think. The speed of your website affects nearly everything related to your online goals in some way – bounce rate, search ranking, conversion, page views, reader satisfaction, total revenue… I could go on but you get the point.
Unfortunately WordPress performance optimization has become clouded in a bunch of technical speak that makes it difficult for many of us to know where to start.
I too was once lost and intimidated when it came to this stuff, but I recently made the conscious decision to roll up my sleeves and learn what it takes to serve up websites with blazing speed.
The result: faster websites, happy clients, and even happier end users. Everybody wins!
And the very best part: It’s really not that hard to do.
I’ve been creating websites for over 17 years, but I’m still no development wizard like the type you’ll find walking these halls at WordCamp San Diego.
When it comes down to it, I’m just a dude with an interest in fast-loading WordPress sites who has spent a lot of time learning things the hard way. Through my efforts I’ve honed an easy and bulletproof technique that I want to share.
In this talk we’re going to cover:
Why performance is a major concern
How to measure page speed / performance
Why you need a good web host
Server-side caching, browser caching, and recommended caching plugins/techniques
Minification & Concatenation – What it is and how to do it
Content Delivery Networks – What they are and when you should use one
How to bundle performance optimization as a service to earn more money on your next web project.
May 7, 2016 — Pippin is a prolific plugin developer and founder of several successful commercial WordPress plugin projects. This session will have a Q&A style format where the audience can ask any question related to plugin development, the WordPress.org plugins directory, selling plugins, building a development team, and anything else related to plugins. Pippin will do his best to answer every question to the best of his ability.
May 4, 2016 — Let’s face it, blogging is a profitable practice and if you’re not doing it, you’re missing out. But how do you know you’re doing it right? In her presentation, Elayna Fernandez, award-winning Marketing Master Trainer, teaches you exactly how you can become a credible, visible, and profitable blogger so you can increase your influence, impact, and income.
What this session includes:
3 Common Reasons Why Blogging Isn’t Working For You (And How To Fix It)
7 Little Changes That Will Make A Big Difference With Your Blog Success
7 Horrible Mistakes You Could Be Making With Your Blog
The Ultimate Checklist For A Successful Blog Post That Both Google and Your Readers Love
13 Tools Every Blogger Should Be Using To Get The Results They Want
…and much more!
May 4, 2016 — Dr. Nancy Richmond will share best social media practices from her #LeadersGetSocial West Coast Road trip which included visiting Facebook, Twitter, Google, Pinterest, Instagram, Nike and Starbucks headquarters. Learn how the best leaders in the industry are using social media. Discover how to increase social media engagement and create a dynamic online community.
May 4, 2016 — WordPress upgrades, they bring us new features, faster sites, and better security. But pushing that upgrade button can be a scary moment, unless you’ve ensured your site is ready and compatible. I’ll show you the best practices for ensuring your site is ready including a 5 step plan that works whether you manage one site or hundreds. This talk is for anyone that is responsible for keeping WordPress up to date on a site, beginners and technical experts alike have taken away great tips from this session.