January 7, 2017 — According to research by BrightLocal, 64% of local customers use online search engines and online directories as their primary method for finding local businesses. Only 28% of people use traditional paper directories.
Times have changed, and digital marketing is upon us. If you are a locally-based service business, it is essential that your website is optimized correctly and that you have properly claimed local directory profiles, Additionally, it is important that you optimize your local citations/links and have established a solid review strategy.
January 7, 2017 — Whatever you’re trying to achieve through your WordPress site, relevant content must be part of your formula for success. You might have the world’s most amazing logo, design, search optimization, mobile-friendly features, and everything else a good WordPress site should offer. But without tangible, authentic, and valuable content to offer up, that beautiful, functional site will remain an empty, lonely shell.
Find out how to generate content that will reach and engage your intended target. By applying some fundamentals of good old-fashioned journalism and editorial strategy, you can crack the code on producing what today’s consumers of content really want.
This session will cover:
– Identifying which content areas or topics you should focus on
– Choosing which media will work best for you (articles, videos, e-books, etc.)
– Creating an editorial plan and calendar
– Getting your content out to your desired audience
– How to use your content to achieve your goals
Throughout the presentation, you’ll see illustrative examples of WordPress content at its best, with tips and takeaways to improve your own site.
January 7, 2017 — What if you could sell without selling? By blogging about your business you create something your future, past and current clients want to follow. Stay top of mind by creating great content that they will want to come back to and share. We want to do business with people we know and trust not some stranger or robot. Story marketing is so important to create loyalty and cheerleaders for your business. With social media like Pinterest having a blog now is more important than ever! Control the conversation and help others fall in love with your brand!
January 7, 2017 — Search engines handle billions of searches every day. Optimize your website so people actively looking can find you. Learn what you should be doing on every page and how WordPress and Yoast make it easy to position your site to rank better. I’ll cover important SEO tips and a strategy to move your site up the rankings.
January 7, 2017 — This presentation will focus on businesses and individuals using WordPress to deliver their message and grow.
– Determining your web strategy
– Why WordPress is a good fit
– Effective planning and implementation
– Turning visitors in customer
– Managing maintenance and enhancements
January 7, 2017 — WordPress 101 is a full-day workshop designed for those who are just getting started with WordPress, or who may not even have a WordPress website yet.
Below is a brief outline of the topics covered.
What IS WordPress Anyway? On overview of the software.
WordPress.com vs Self-Hosted WordPress
Adjusting The General Settings
Review the General Settings
Review Your Writing Settings
Review Your Reading Settings
Review Your Discussion Settings
Review Your Media Settings
Getting to Know Your Dashboard
January 7, 2017 — Who needs designers anymore… right? Well, everyone, actually.
Designing for interactive media is much more than pushing pixels into place. There’s so many more dimensions to good design, and some amazing tools to help us successfully solve these greater problem solving challenges. Designers, developers, project managers and even content creators all play a role in this process, so lets look at how design has “grown up” and become so beautifully complex, yet exponentially more exciting than it ever has before.
January 6, 2017 — Justin reveals the fool-proof way to get your premium theme & plugin issues resolved in a timely manner. Cut your resolution time in half with these simple steps!
January 6, 2017 — Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.
January 6, 2017 — In this session Adam will detail how he discovered WordPress and the open source community, the many businesses that he’s started and failed at, and how he’s utilized these experiences to continually fuel his entrepreneurial spirit and create his own path to a work/life balance and how you can too.
No matter what your passion, WordPress can be an integral tool to helping you achieve your dreams and success in your own business.
“It’s hard to beat a person who never gives up.”
― Babe Ruth