October 8, 2014 — This talk is be suitable both for those running a personal blog, or a business website on WordPress. It looks at:
How you can leverage and optimise for the main social sites including Facebook, Twitter, Pinterest & Linkedin as well as some other more specific platforms such as ManageWP.org.
Understanding Follow vs. Share vs. Like.
Sharing buttons, the official and other options.
Social meta data like open graph tags and twitter cards & the benefits of implementing them.
Testing and previewing social meta data – Plugins as well as manual options.
October 9, 2014 — Underscores is a starter theme, but what does that mean? Why should you use Underscores, also known as simply _s? In this talk I’ll go through why at Automattic we use it to create our themes. I’ll also show you why and how you can too.
October 15, 2014 — This talk explores how to’s & tactics to help you build the MVP of your next startup using WordPress. Using PublicBeta as a case study (i.e. mistakes made & lessons learnt), I share how WordPress powered three iterations and stages of our initial launch, which resulted in revenue of $4000+ without actually having real product.
October 15, 2014 — E-commerce used to suck. You had to manually build a content management system, integrate with PayPal’s API (barf), and worry that there was a security hole somewhere. Now with solutions like WooCommerce you can build an e-commerce store in 30 minutes. Yes seriously. It’s really easy to setup and it’s 100% free on the WordPress.org repository.
October 15, 2014 — I run a WordPress news website called Post Status (http://poststat.us/). I’d like to share with you the story of Post Status, lessons I’ve learned, and why blogging about my craft been the biggest reason for the success I’ve had in my career so far.
October 17, 2014 — There’s so much free data available to help us make decisions about the user experience. Surprisingly few people take advantage of easy ways to capture this data, and even fewer know how to use the data once they have it.
This talk reviews how to get valuable data about your website using A/B testing and Advanced Google Analytics configurations; and how to use that data to gain insight into how you can improve your blog or website. We’ll also explore how to implement these techniques in WordPress and review case studies of organizations who have leveraged their data to drastically improve their website performance.
October 17, 2014 — Copyrights, trademarks, privacy policies and open source licenses, oh my! From copyright and trademark concerns to determining how to comply with the range of open source licenses software publishers use today, the number of issues that a web developer can face in trying to determine how to comply with it all can become daunting. This session will present best practices to avoid some of the common pitfalls, and how to make the process a bit less painful in the future.
October 12, 2014 — As we move toward the “Semantic Web” or “Web 3.0″, the power of well defined, accessible information is getting greater and greater by the day.
This talk looks at the way that data and the web are changing, and the possibilities that are created by allowing your data and your design to exist independently.