May 30, 2016 — How do you write a really good WordPress tutorial? A high-accessible breakdown of how to write about WordPress in a way that is engaging and can be understood clearly. A look through how to: successfully identify people’s problems, establish trust and create an engaging narrative, format code examples, understand how to maximise accessibility, weave in calls-to-action and share your work! The aim is to ensure everybody can come away from the talk much better understanding how to write the awesome WordPress tutorials that can spread knowledge far and wide.
February 28, 2014 — A buzzword-free introduction to how blogging can be used as an effective promotional tool.
First be looking at the blogging basics: finding the right topics and publishing content that’s going to bring in readers. And then a crash-course in how social media can be used as a genuinely effective tool for blog promotion, covering which social networks to use and how to mix in data to use them effectively.