January 15, 2013 — There are all kind of ways to approach your website- but when you strip everything else away its a machine. Using these tools, exercises and philosophies you can remove the self doubt and procrastination that usually accompanies website construction whether you’re running a blog, business site or non profit. We’ll cover what your sitemap should look like, what content to put on the site and how to write it, what plugins to use and then how to measure it all and refine it.

Presentation Slides »

June 24, 2012 — “Figuring out what the site should say, how it should say it and where it should say it is two steps short of brain surgery.” says Amanda

January 29, 2011

September 19, 2010

November 14, 2009 — Non profits inhabit their own strange little bubble of marketing goals, work attitude, lack of staff, volunteer turnover and of course, budget. NPO websites need to serve both marketing and functional goals to create engaging messaging and effective service delivery. Amanda Blum nails down why Wordpress is the ideal solution across the board (and speaking of which, how to convince yours).

Video courtesy ISOC-NY.

Slides for this presentation are available here.