Speakers: Andrea Zoellner

  • Andrea Zoellner: Developing a Video Strategy That Will Change Your Business

    Andrea Zoellner: Developing a Video Strategy That Will Change Your Business

    WordCamp Kansas City 2017Speaker: Andrea Zoellner

    May 4, 2017 — Video is one of the hottest mediums in marketing today. It can also be one of the most confusing and expensive. From low-cost channels like Facebook Live or Snapchat, to YouTube ads and TV spots, there are many ways you can integrate video into your marketing plan and see immediate results. In this talk, I’ll give an overview of the current video landscape and offer tools to develop a video content plan that works for your audience, objectives, and budget. Whether you’re an independent professional, a non-profit, or a business, find out how video can help you achieve your goals.

  • Andrea Zoellner: Five Newsroom Tips for Better Website Content

    Andrea Zoellner: Five Newsroom Tips for Better Website Content

    WordCamp US 2016Speaker: Andrea Zoellner

    December 10, 2016 — Clear and compelling writing can improve any website, from hobby blogs to academic resource centers. If you think your web content needs a little love, take a cue from the professionals who make a living writing every day: Journalists! In this talk, I’ll use examples from the newsroom that apply to anyone writing for the web. You don’t need to see your name in print to be a good writer.

  • Andrea Zoellner: How I Made a Living Using WordPress Without Knowing a Line of Code

    Andrea Zoellner: How I Made a Living Using WordPress Without Knowing a Line of Code

    WordCamp Toronto 2015Speaker: Andrea Zoellner

    January 16, 2016 — Think only coders can make a living using WordPress? Think again! There are a surprising number of ways to make a career using WordPress without knowing a single line of code. This presentation will tackle some of the barriers that discourage beginners from using WordPress professionally, like a lack of technical skill and feeling like an impostor.

    Shed the fear and discover different career options and simple WordPress tips while learning to leverage your unique skill set for the tech industry.

    Learning Outcomes:

    – Participants will be encouraged to use WordPress professionally.
    – Participants will be inspired to keep learning and pursue tech.
    – They will be able to market their skills for the tech industry.
    – They will have resources on how to learn to code and how to build up their knowledge and experience.

    Presentation Slides »

  • Andrea Zoellner: How I Made a Career Using WordPress Without Knowing a Line of Code

    Andrea Zoellner: How I Made a Career Using WordPress Without Knowing a Line of Code

    WordCamp Montréal 2015Speaker: Andrea Zoellner

    September 16, 2015 — Think only coders can make a living using WordPress? Think again! There are a surprising number of ways to make a career using WordPress without knowing a single line of code. This presentation will tackle some of the barriers that discourage beginners from using WordPress professionally, like a lack of technical skill and feeling like an impostor. Shed the fear and discover different career options and simple WordPress tips while learning to leverage your unique skill set for the tech industry.

    Prerequisites:
    For beginners, come as you are!

    Presentation Slides »