October 28, 2016 — Finally figure out what metrics you should measure based on your specific goals, learn how to properly track specific visitor actions throughout your WordPress website as well as automatically keep count of each successful important website actions as Google Goals within Google Analytics, and then use these data points to guide the direction of the overall layout and content to create your very own data-driven WordPress website.

February 8, 2013 — An SEO primer for people who are using the web to communicate ideas and connect with audiences. Covering the very beginnings of what search engine optimization is and how to do the basics of preparing your ideas for being found on the web.

Presentation Slides »

April 4, 2012

April 4, 2012