February 4, 2014 — We all know that WordPress is an amazing tool, but producing an amazing website is never a given. A little planning goes a long way, so take a little time to get organized before you place the first pixel or spend hours searching through themes.
This session walks through the needs analysis and planning phases for a typical small business or personal brand website. Covering: Audience profiles, Project goals, Content requirements & strategy, Wireframes, Rapid Prototype and Style Board
February 6, 2013 — In the digital age bristling with social networks & blogs, Betsy Cohen guides the way to authors & creative individual in creating their WordPress website as good as their cover page. She talks about structuring a site, reflecting your goals, identifying your audience, incorporating your personal identity & content, using plugins & post types and creating a broader platform.