Speakers: Betsy Cohen

  • Betsy Cohen: Before You Build: Content, Brand And UX Strategy

    Betsy Cohen: Before You Build: Content, Brand And UX Strategy

    WordCamp Phoenix 2014Speaker: Betsy Cohen

    February 4, 2014 &#8212 We all know that WordPress is an amazing tool, but producing an amazing website is never a given. A little planning goes a long way, so take a little time to get organized before you place the first pixel or spend hours searching through themes.

    This session walks through the needs analysis and planning phases for a typical small business or personal brand website. Covering: Audience profiles, Project goals, Content requirements & strategy, Wireframes, Rapid Prototype and Style Board

    Presentation Slides »

  • Betsy Cohen: WordPress for Authors

    Betsy Cohen: WordPress for Authors

    WordCamp Phoenix 2013Speaker: Betsy Cohen

    February 6, 2013 &#8212 In the digital age bristling with social networks & blogs, Betsy Cohen guides the way to authors & creative individual in creating their WordPress website as good as their cover page. She talks about structuring a site, reflecting your goals, identifying your audience, incorporating your personal identity & content, using plugins & post types and creating a broader platform.

    Presentation SlidesĀ»

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