September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.
May 30, 2015 — This session covers important aspects of content marketing and emphasize how to promote content and grow an audience. Learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand your reach. Topics such as social influence, guest posts, and social signals for SEO are discussed. Key plugins and relevant online tools are also be highlighted.
September 26, 2013 — This introductory presentation highlights several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) are discussed.
October 25, 2011