Speakers: Brian Rotsztein

  • Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    WordCamp Toronto 2015Speaker: Brian Rotsztein

    January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

    You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

    Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

    Learning Outcomes

    – Follow clear steps to better content marketing.
    – Implement actionable content marketing ideas.
    – Find ideal content opportunities.
    – Practice smart content marketing.

    Presentation Slides »

  • Brian Rotsztein: Use Content Marketing to Better Reach Your Ideal Audience

    Brian Rotsztein: Use Content Marketing to Better Reach Your Ideal Audience

    WordCamp Montréal 2015Speaker: Brian Rotsztein

    September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

    Presentation Slides »

  • Brian Rotsztein: Grow Your Audience with Content Marketing

    Brian Rotsztein: Grow Your Audience with Content Marketing

    WordCamp Montréal 2014Speaker: Brian Rotsztein

    May 30, 2015 — This session covers important aspects of content marketing and emphasize how to promote content and grow an audience. Learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand your reach. Topics such as social influence, guest posts, and social signals for SEO are discussed. Key plugins and relevant online tools are also be highlighted.

    Presentation Slides »

  • Brian Rotsztein: SEO and Content Marketing With WordPress

    Brian Rotsztein: SEO and Content Marketing With WordPress

    WordCamp Montréal 2013Speaker: Brian Rotsztein

    September 26, 2013 — This introductory presentation highlights several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) are discussed.

    Presentation Slides »

  • Brian Rotsztein: SEO & Social Media for Business with WordPress
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