May 30, 2015 — This session covers important aspects of content marketing and emphasize how to promote content and grow an audience. Learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand your reach. Topics such as social influence, guest posts, and social signals for SEO are discussed. Key plugins and relevant online tools are also be highlighted.
September 26, 2013 — This introductory presentation highlights several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) are discussed.
October 25, 2011