October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.
March 27, 2014 — This session is geared toward beginners who are in the early stages of setting up their WordPress-powered site. The session is about how I have used WordPress to start my own news startup EasternIowaNews.com and used WordPress at United Way of East Central Iowa, a site that has won a national Content Management Association Spotlight Award in the WordPress category in 2012/13.
October 7, 2013 — This talks is about implementing a topical homepage strategy to build community in the non-profit world.