October 9, 2015 — All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good. In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.
May 20, 2014 — As a website owner in a country where english is not the primary language, you quickly find the need to translate your website into, at the very least, English. This presentation covers what options are available to us for translating website and how should we go think and go about the process? Also practical lessons showing some common difficulties and solutions is the focus of this session.