May 8, 2015 — Driven by passion and a desire to be our own bosses, oftentimes we struggle with the financial aspects of running a sustainable freelance-based business. This talk discusses setting financial goals, budgeting, accounting for time, and consistently measuring and analyzing financial data to ensure we’re setting ourselves up for longevity and growth while we serve our clients well.
June 29, 2014 — Custom theming can be daunting to those developers used to relying on premium themes and frameworks for client projects, but the benefits to custom theming are clear. This session helps the beginner to intermediate developer understand why custom theming can provide a more solid end product for their clients, and helps them get over the hump and start building their first custom theme using _s (the Underscores starter theme from Automattic).
May 4, 2014 — I’ll share how I took my WordPress business from free side jobs to a development firm that supports my family of four. If I can help people overcome their fears or speed up their learning curve, I’m game!
January 7, 2014 — This panel is for people looking to build their WordPress business past an employee of one. It discusses hiring/firing, money management, team collaboration, finding higher level clients, our “breakout” moments.
(no slides available.)
June 7, 2012