Speakers: James Laws

  • James Laws: The Cost and Challenges of Selling a WordPress Product

    James Laws: The Cost and Challenges of Selling a WordPress Product

    WordCamp Miami 2016Speaker: James Laws

    April 17, 2016 — The WordPress ecosystem is maturing every day as new businesses and products enter the market. There are many models that a business can adopt in this diverse market but there are also many challenges that need to be addressed if one wants to not only survive, but thrive.
    This talk takes a “been there, tried that” look at the various business models that have been used when selling WordPress products, challenges that need to be considered, and some tried and tested solutions that have worked extremely well for us.

    Presentation Slides »

  • James Laws: Running a Successful Business with the Add-On Model

    James Laws: Running a Successful Business with the Add-On Model

    WordCamp Denver 2015Speaker: James Laws

    July 5, 2015 — Being successful in business is challenging. When we started we were late to the party in a very saturated market. We weren’t getting very far and needed to find something that would differentiate us from the other players. Then we discovered the add-on business model and it fit beautifully with our product.
    This add-on model allowed us to engage with the greater WordPress community like never before. It turned our struggling company into one that is well respected and growing almost faster than we can keep up with. In many ways, it has shaped our very ethos on how and why we give back to the WordPress community.

  • James Laws: Your Web Form Stinks

    James Laws: Your Web Form Stinks

    WordCamp Atlanta 2015Speaker: James Laws

    April 23, 2015 — This presentation covers both industry standards and my own professional experience to help you create a web form that does exactly what you want… get people to click submit.

    Presentation Slides »

  • James Laws: Ninja Forms: A Case Study Of The Freemium Plugin Model

    James Laws: Ninja Forms: A Case Study Of The Freemium Plugin Model

    WordCamp Atlanta 2014Speaker: James Laws

    June 7, 2014 — There are many different options, or models, for selling premium plugins: one-time purchases, subscriptions, extensions, etc. If you are thinking about selling a plugin for profit, and you should, you’ll have to decide which of these pricing models is right for you. This session will walk through many of the lessons learned from the life of the Ninja Forms plugin, which follows the so-called “freemium” model. Hopefully, this session will leave you with the right sorts of questions to ask, and plenty of the pitfalls to avoid, when choosing to sell a WordPress plugin for profit.