July 5, 2015 — Being successful in business is challenging. When we started we were late to the party in a very saturated market. We weren’t getting very far and needed to find something that would differentiate us from the other players. Then we discovered the add-on business model and it fit beautifully with our product.
This add-on model allowed us to engage with the greater WordPress community like never before. It turned our struggling company into one that is well respected and growing almost faster than we can keep up with. In many ways, it has shaped our very ethos on how and why we give back to the WordPress community.
June 7, 2014 — There are many different options, or models, for selling premium plugins: one-time purchases, subscriptions, extensions, etc. If you are thinking about selling a plugin for profit, and you should, you’ll have to decide which of these pricing models is right for you. This session will walk through many of the lessons learned from the life of the Ninja Forms plugin, which follows the so-called “freemium” model. Hopefully, this session will leave you with the right sorts of questions to ask, and plenty of the pitfalls to avoid, when choosing to sell a WordPress plugin for profit.