January 6, 2016 — Development is clear cut. It works or it doesn’t. The code is well-written or it’s a mess. Design on the other hand, is subjective, with the success of a project often based on the client’s ideas, perceptions, opinions, and personal experiences of what good design is.
As a freelancer, I have sold well over a million dollars in design services alone, and the journey has been good, bad, and at times, down right ugly as I learned along the way.
In this session, we’ll skip the sugar coating and I’ll share with you the mistakes made, lessons learned, and contract changes implemented. You’ll walk away with a deeper understanding of the role design plays in business, how to sell design, and how to navigate the sales process with clients.
If you’re a designer who rocks at design but feels a little less confident selling your services, you’re a business or agency owner who now find themselves selling design, or you’re a developer who wants to better understand pitching design to clients, this talk is for you.
November 20, 2014 — Blogging is critical to the success of any online business, yet it’s often ignored, underutilized, or flailing. Learn the biggest mistakes new bloggers make, why they are sabotaging their own success, and how to avoid doing the same. From headlines, to optimization, to formatting, to promotion, we’ll cover how to get every one of your blog posts maximum visibility and get them in front of people who need what you offer, are ready to buy, but just don’t yet know you exist.
November 4, 2014 — In a world where web design can quickly turn to web decoration, designers are problem solvers who must not only lead clients through the creative process, but protect the integrity of the solutions they deliver. With an abundance of options readily available to add to a site at any time, it is imperative that designers step up and become the voices of, and champions for purpose driven design, where each element has a specific purpose and only the elements needed to compel action are included. No more, no less.
August 5, 2014 — This panel discussion focuses on SEO issues specific to WordPress and, particularly, blogs. In addition, it illuminates the latest in Google goofiness and other peculiarities of SEO. It is not a basic tutorial in SEO, but is still a good choice for beginners.
February 28, 2014 — Discover strategies to quickly create content that positions you as an expert and attracts new clients and customers and to re-purpose the same content for maximum leverage, visibility, and conversion. Plus, learn how to apply the same content strategies to the back end of your business to automate and streamline workflow so you can increase profits.