March 29, 2014 — Designing and coding can be hard, but doing it on time and under budget is always harder. Learn the skills you need to make your client work entertaining and profitable. Everybody wins!
February 1, 2013 — Not every site needs a redesign, but every site can benefit from some careful observation and reaction to users. This session would introduce the idea of Conversion Rate Optimization (CRO), give examples of it’s usefulness, and provide some getting started tips. The topic is an essential element of effective ongoing site marketing: people think about optimizing their sites for the search engines… how about the users?