Speakers: Joost de Valk

  • Joost de Valk: WordPress and SEO in 2016

    Joost de Valk: WordPress and SEO in 2016

    WordCamp US 2016Speaker: Joost de Valk

    December 11, 2016 — WordPress has come a long way since Matt Cutts first spoke about SEO at WordCamp SF in 2007. The platform has changed and improved much of its SEO capabilities. But what’s left for the end user; which tweaks can really make a difference? Joost covers the most important aspects of a good WordPress SEO strategy.

    In this talk, he will cover:
    * your site’s settings
    * your theme
    * mobile friendliness and speed
    * needed plugin(s)
    * content

    Note: while Joost is, of course, the project lead for Yoast SEO, most of this session will _not_ cover this plugin.

  • Marieke van de Rakt & Joost de Valk: Beyond SEO – Copywriting for professionals

    Marieke van de Rakt & Joost de Valk: Beyond SEO – Copywriting for professionals

    WordCamp Europe 2016Speakers: Joost de Valk, Marieke van de Rakt

    June 29, 2016 — SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.

    Presentation Slides »

  • Joost de Valk: Holistic SEO

    Joost de Valk: Holistic SEO

    WordCamp Netherlands 2015Speaker: Joost de Valk

    October 19, 2015 — Everyone wants more traffic to their sites. To get more traffic, your site needs to perform well in search engines. People need to share your stories on social platforms. To do be able to get both, you need a holistic SEO strategy. You need to be telling great stories, using the right keywords. You need a good User eXperience and a technically excellent site. Joost will give hints and tips to achieve all of this.

    Presentation Slides »

  • Joost de Valk: The Devastating Power of Defaults

    Joost de Valk: The Devastating Power of Defaults

    WordCamp Europe 2014Speaker: Joost de Valk

    November 20, 2014 — Every plugin or theme developer who’s done a lot of development has learned that developing the backend often takes more time than developing the front end. Thinking about how you make your backend look and what you name options can save many, many hours on support. We’ve found in research amongst our own users that default settings often don’t get changed. What does this mean? What to do with it?

  • Joost de Valk: The Victory of the Commons

    Joost de Valk: The Victory of the Commons

    WordCamp Europe 2013Speaker: Joost de Valk

    December 12, 2013 — If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.

    This is pure economics; it starts with the well known story of the Tragedy of the Commons but, applied to open source, leads to a completely new outcome. If your business is build on WordPress, you should be here to listen to Joost’s talk and discuss afterwards.

  • Joost de Valk: Making sure your content is found
  • WordPress SEO & Optimization Strategies

    WordPress SEO & Optimization Strategies

    Speaker: Joost de Valk

    February 4, 2009 — Joost De Valk’s presentation on SEO and optimization strategies for your installation of WordPress. Check out the accompanying slides here.