Speakers: Kevin Gold

  • Kevin Gold: Content Marketing For Lead Generation

    Kevin Gold: Content Marketing For Lead Generation

    WordCamp Cincinnati 2016Speaker: Kevin Gold

    January 8, 2017 — Content marketing is certainly an industry buzzword as it continues to top the budgets of practically all marketers. But is it effective and is it being approached in the most strategic of ways?

    This presentation will walk-through how to plan and execute an effective content marketing strategy to generate qualified sales leads. We’ll discuss and review various WordPress plugins to consider and layout (high level) a funnel system to gain engagement that leads into form completions.

    In 30 minutes, attendees will gain insights into what content to develop, how to align it with the buying process, what infrastructure us required, and how to build am automated system to put the funnel on auto-pilot.

    Presentation Slides »