June 29, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making.
June 25, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making. Next to a solid planning there are many ways to perform A/B tests, Usability tests, and performance tracking but only a few ways to do them right. Luca’s presentation explores strategies of growth WordPress and the basics of A/B testing, going through the available online tools, the common mistakes and the right procedures.
May 29, 2015 — Growth talks are usually addressing large businesses or startups but I’d like to take a different angle and give a few valuable tips to anyone who wants to run a project using WordPress in some way or another. It can be a personal blog, a small business or a larger project. How do define your very own relevant metrics, how to make sure you are focusing your effort in the right direction, how to take important decisions and how to monitor your results. All of this, specifically tied to WordPress sites and blogs.
November 5, 2014 — Growth is the main goal for any online project but only large companies can invest in growth teams and professional planning. In this presentation Luca explores the frontiers of Growth Engineering, giving practical advice on how to apply the best growth strategies to any WordPress site, from the personal blog to the large publishing site. How to acquire new traffic in an ethical way, how to engage the visitors and turn them into regular readers, how to drive a successful campaign on WordPress.
May 17, 2014 — Going to work vs. being at work, productivity 101 in a distributed environment, major challenges in a distributed environment, common mistakes and how to fix them and remote socialisation.