December 23, 2016 — For many years, the dual diagnosis of anxiety and depression kept me from sharing my knowledge, experience, and voice with others. Despite this, I started speaking publicly (at WordCamps and WooConf) at the beginning of 2016. I want to share a few tips and things I learned with others who feel like they have something important to share, but are scared or might be held back by similar conditions/illnesses.
November 21, 2016 — Now that you’re publishing with WordPress, it’s time to get your posts in front of the right people. This session will explore the benefits of content promotion and amplification methods like email, social media, ads, and more. We’ll also look at how you can figure out which marketing method best matches up to your blog, business, or budget — because no one likes ineffective strategies.
August 2, 2016 — If there’s one thing worse than writer’s block, it’s running out of ideas for your blog or business — or not having any to begin with. Luckily, the internet has made getting inspired an easy task, not to mention an incredibly quick one. In this talk, I’ll share tips, tools, and content “lifehacks” you can use to generate 100 (or more!) content ideas in less time than it takes to settle on a new theme.
April 23, 2016 — Content marketing sounds like a magic bullet — something that can improve your SEO, boost your traffic, and bring in more sales.
Reality check: it’s not, at least not for everyone.
I’ll clear up three common misconceptions about content marketing and explain the realities, plus how you can find the best use for it based on your business, audience, and desired outcome.