May 12, 2016 — Return on investment is the end result that you want when it comes to your website. Whether it’s buyers, subscribers, commenters, social shares, or some type of engagement, you need to figure out the right formula. A lot of it begins with design and your use of calls to action. The color, the size, the text, the placement of it, as well as want you want it to do, are just part of the formula. I’m going to discuss what a call to action is, tips on creating a great call to action, and some cool resources to test them so you get the most out of it.
April 14, 2016 — Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.
With so many options on Yoast SEO, there’s a lot to get confused about.
I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.
Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.
February 20, 2016 — Ive been blogging for over 14 years now. Ive seen a lot of things go on, and experienced failure and success. Ive seen a lot of bloggers, even ones that I had come to know as friends, just give up. However, even after 14 years, I love blogging. I want to share with you my tips that I learned throughout my long blogging journey well, the abridged edition at least. 😉 I hope that with my own experience, you will be able to find it useful in what to look out for, what to avoid, and what you probably should be doing. Whether you’re a new blogger, or have been blogging between 1-5 years, hopefully my mistakes and my discoveries will help you rock out your blog for decades to come.
January 20, 2016 — You’ve probably seen it happen- someone complains because they just got a website, but they don’t know how to use it. Their designer or developer or project manager just left them high and dry without some type of direction or documentation.
Let’s face it, as a designer or developer or project manager, you’re definitely going to run into someone who isn’t really that familiar with WordPress. In fact, you’ll encounter all sorts of user levels when it comes to working with clients. How do you teach your client how to use their WordPress website? How do you figure it into your project’s scope? If you don’t like teaching them, what can you do to make sure your relationship with your client ends on a good note because you were diligent to give them the tools they need to continue on their own?
I’ll be going over strategies to help you put together a plan on teaching your clients how to use WordPress. Let’s decrease the frustration together and allow your clients to become enthusiastic WordPress users that are making money.
November 17, 2015 — Keeping your website secure is important. No one likes a site that has nasty code injections or has been defaced. In fact, WordPress Security is one of the issues that continually needs to be taught to WordPressers around the world because for some people, their website is their livelihood.
I’m not here to make your head pop up with mind boggling hardening tricks. I’m hear to give you an introduction to WordPress Security. I might make you laugh, but security is a serious matter. I will be covering a couple methods to secure your WordPress website, and even a couple beginner tips on what to do if your site has been hacked.
By the end of this session, I hope you find a security method that suits you, and are more aware of the importance of securing your WordPress website.
May 27, 2015 — Blogging is not new. It might be new to some people, but it’s been around for some time. Some even think it’s a dirty word! Blogging is just another cute term like writing a journal or creating content. Now, blogging doesn’t mean you have to sit with the night light on and talk about what you did for the day. It’s MORE than that! Blogging is a tool anyone can use, even a business. You don’t even have to be some hotshot journalist or Grammar Nazi. I’m going to answer why you should be blogging, and if you’re a business owner, this is definitely a MUST attend because you’re going to get a the 411 on the foundation of leveraging blogging for your business.
August 22, 2014 — So you started a WordPress powered website, or you’re contemplating it, or you already have and not sure what to do next. Out of the box WordPress can do a lot, but there are some functionalities you might want it to do, like:
– Allow people to contact you
– Allow people to share your articles over social network sites
– Some plugins for search engine optimization
– Plugin suggestions for security
… and a few other fun plugins in case you need them
This session is to help you get your best foot forward with a basic list of plugins to get your site rolling right away, even today!!!
August 21, 2014 — WordPress is a content management system. What you do with it is your decision. This presentation goes over some general ways that any niche can leverage their business using WordPress. Some points that will be covered are:
What WordPress can do for you
Sharing some social media marketing tips
How blogging can be a great way to leverage your business
Explain how you should be more aware about website conversion, as well as tips
Some inspiration quotes by small business owners that are well known leaders in the WordPress community
This presentation is for both the newbie business owner, and the ones struggling to find their way. Oh, and for those who are making it already,
June 8, 2012