Speakers: Perri Collins

  • Perri Collins: Content Marketing 101

    Perri Collins: Content Marketing 101

    WordCamp Phoenix 2016Speaker: Perri Collins

    October 27, 2016 — Today‚Äôs relationships are created with information, not people. Buyers are searching for information that will help them make an informed decision. Businesses that provide that information win. By providing relevant, useful content to your customers, you are creating something of value for them, and they will ultimately reward you with their business and loyalty. From content types to SEO, here are 10 things to keep in mind when creating your content marketing strategy.