June 2, 2013 — Most people go home from a WordCamp eager to install heaps of plugins, a new responsive theme, and guest post all over the place. The result is pandemonium of too much happening on your website. This presentation talks about the user journey through your website. If a plugin or feature on your site will distract the user from buying your product, remove it. It focuses on the absolute essentials of what you need, and then what gets in the way.