July 16, 2014 — Designing for first impressions is no easy task. 50 milliseconds isn’t enough time to read a single line of copy or even fully comprehend what you’re looking at. So how can you design for good first impressions? The key is understanding human psychology and emotional reactions. Despite our highly evolved state, all humans have a subconscious “lizard brain” that makes lightening fast assessments about what feels good or bad. If you understand the lizard brain, you can use design to illicit positive first impressions. This talk discusses the lizard brain and how it secrets influences our actions and thought. It then covers the framework for emotional reactions and how you can use design to illicit positive reactions to visual stimuli.
October 18, 2013 — This talk demonstrates how one can design themes and websites that are emotionally engaging and intuitively usable; creating the most compelling user experience possible.
October 5, 2013 — This talk dives into basic UX methodologies before exploring how WordPress already has the functionality to accommodate core UX needs. With the information provided you can create more usable themes, happier users and a better web for all.
September 17, 2013 — Logic and statistics drive many usability discussions. Likewise, emotion is often discussed in context of interactivity and aesthetics. Emotion and usability sound like separate topics but they closely intertwined, so much so they are impossible to separate. This presentation demonstrates how one can design themes and websites that are emotionally engaging and intuitively usable; creating the most compelling user experience possible.