June 20, 2016 — In the ten years of running a design agency I’ve run into countless freelancers, consultants and business owners that dream of breaking free from the pains of client work by selling a product.
Two years ago I started a successful plugin business and learned what it takes to break from the service mindset and produce a product that you can sell and scale.
In this presentation I discuss how to come up with a viable product, finding the time or resources to build it, marketing the product and what challenges you can expect to face.
January 22, 2015 — This talk discusses the lizard brain and how it’s secrets influences our actions and thought. It then covers the framework for emotional reactions and how you can use design to elicit positive reactions to visual stimuli.
July 16, 2014 — Designing for first impressions is no easy task. 50 milliseconds isn’t enough time to read a single line of copy or even fully comprehend what you’re looking at. So how can you design for good first impressions? The key is understanding human psychology and emotional reactions. Despite our highly evolved state, all humans have a subconscious “lizard brain” that makes lightening fast assessments about what feels good or bad. If you understand the lizard brain, you can use design to illicit positive first impressions. This talk discusses the lizard brain and how it secrets influences our actions and thought. It then covers the framework for emotional reactions and how you can use design to illicit positive reactions to visual stimuli.
October 18, 2013 — This talk demonstrates how one can design themes and websites that are emotionally engaging and intuitively usable; creating the most compelling user experience possible.
October 5, 2013 — This talk dives into basic UX methodologies before exploring how WordPress already has the functionality to accommodate core UX needs. With the information provided you can create more usable themes, happier users and a better web for all.
September 17, 2013 — Logic and statistics drive many usability discussions. Likewise, emotion is often discussed in context of interactivity and aesthetics. Emotion and usability sound like separate topics but they closely intertwined, so much so they are impossible to separate. This presentation demonstrates how one can design themes and websites that are emotionally engaging and intuitively usable; creating the most compelling user experience possible.