April 28, 2016 — Steve’s been running Zeek for years. So it only makes sense that we’d hear how he’s done it. And hear the challenges he’s faced as he’s shifted the business from Flash banner ad games to WordPress sites and mobile applications. If you want to hear about the hustle, there’s no one better to hear it from than Steve.
April 19, 2016 — Managing expectations is the key to maintaining a healthy relationship with clients. Almost all conflict between clients and vendors can be attributed to misaligned expectations.
During this session, Steve will share his best tips gathered through real-world experience over 20 years in the digital industry. You will learn how to prevent problems before they happen, how to properly communicate expectations, how to assess and anticipate client needs, how to diffuse difficult situations and more.
Having positive client relationships leads to better productivity, which leads to more profit. And who doesn’t want that?
February 21, 2016 — Trust is important in any relationship and absolutely critical in a work-for-hire one. Trust takes a long time to earn and can be broken in a split second. Steve will examine this and discuss techniques for building trust, maintaining trust and what to do when trust is lost.
October 9, 2015 — Maintaining any business for 20 years is difficult. But keeping a tech business running strong for 20 years is a big challenge. Zeek Interactive just turned 20 and Steve will discuss how to stay ahead of the game in an ever-changing tech environment.
July 3, 2014 — If you’re frustrated with low revenue, you can raise your rates. If you’re not earning enough to support your plugin business, you can raise the price. But when? How? At what cost? And how do you know if you’re doing it right? In this session, I share with you some stories that will help you price better.
June 11, 2014 — Foundation is an advanced framework that allows developers to quickly build future-friendly websites. Foundation CSS performs the heavy lifting so that you can concentrate on the creative. Steve will show you how he uses Foundation to focus on mobile-first design and why Foundation is the perfect companion to Underscores.
March 31, 2014 — Steve Zehngut demonstrates how to use Foundation Framework to develop WordPress themes.
March 18, 2014 — This session is for anyone who charges for their services. This session discusses how to properly create a budget for a WordPress project and sell it to your client. The discussion includes what factors should be considered when bidding and how to ensure that you make a profit. It also discusses project based pricing vs. hourly pricing and when it is appropriate to use either method. Other topics include scope increases, project maintenance and most importantly, what to do when you don’t win a bid.
September 28, 2013 — This talk covers the advantages of developing in underscores (_s) and why it is the only starter theme that you should use. It shows how to customize this theme to make it do exactly what you want and nothing else. It also discusses the “gotchas” and what not to do. github link »