December 21, 2016 — Tracey will take you through the essential elements of promoting a local business – from planning and building your website to SEO and marketing.
Tips on how to plan and structure a local business website and how to avoid some common mistakes
Inspiring trust in potential customers
Developer tips (that business owners don’t need to know how to do, but should ensure their developer does)
Ways to attract new customers and keep existing ones loyal
How to leverage SEO and social media to build your business locally
Tracey’s talk is aimed at small business owners and those making websites for them.
October 5, 2012 — Tracey introduces Custom Post Types and Taxonomies, outline why they’re so great and what you can use them for and introduces some of the cool tools available to make using them both easy and expedient.
Tracey is a designer who taught herself CSS, some basic PHP and MySQL to build a friend’s band a new website. After that, thanks to word of mouth, soon she was doing other band sites in her ‘spare’ time.