July 20, 2014 — Let’s say goodbye to being overwhelmed by the information in Google Analytics. This session covers just the data points that are most applicable to your website. And discusses what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we walked through WordPress-specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your Google Analytics account.)
May 19, 2014 — It’s ridiculously easy to slap some Google Analytics code on a WordPress site, and step away. But there is a lot more that developers and site managers/owners SHOULD do with analytics to show more obvious development ROI, make getting data easier and allow for ongoing growth without loss of data.
In this session, Julie Kosbab helps developers and site managers integrate data collection with WordPress’ features to create powerful insights. Ideas which apply to both commercial and custom themes throughout the WordPress site lifecycle.
October 8, 2013 — So how do you determine if your site is living up to potential? This talk tackles that question and discusses ways to gather and analyze information about how visitors interact with a site. It also discusses how to use that information to answer important questions that will help you optimize sites for (business) performance.
November 5, 2011
September 26, 2009 — Ian Lurie reviews a few WordPress blogs for the audience, providing tips to improve SEO, readability, performance and subscribership.
Video production by Joe Christensen of Blaze Streaming Media.