‘audience’ Videos

  • Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    WordCamp Toronto 2015Speaker: Brian Rotsztein

    January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

    You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

    Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

    Learning Outcomes

    – Follow clear steps to better content marketing.
    – Implement actionable content marketing ideas.
    – Find ideal content opportunities.
    – Practice smart content marketing.

    Presentation Slides »

  • Sherryl Wilson: BBB ~ Beyond Basic Blogging

    Sherryl Wilson: BBB ~ Beyond Basic Blogging

    WordCamp Dayton 2015Speaker: Sherryl Wilson

    July 14, 2015 — Okay, so you have a blog set up.. now what?
    What are the guidelines for Google?
    How to get your readers to sign up.
    What are dofollow links?
    Ad what? Using Adsense and other sources to monetize your site.
    Depending on the audience, either start with the basic setup and plugins needed to run a blog on your site or take things to a higher level with affiliate links, ads and sponsored posts.

    Presentation Slides »

  • Cindy Reed: What’s Your Story? Harnessing the Power of Story to Engage Your Readers

    Cindy Reed: What’s Your Story? Harnessing the Power of Story to Engage Your Readers

    WordCamp Atlanta 2015Speaker: Cindy Reed

    May 23, 2015 — Whether you’re starting a personal blog to share your thoughts and ideas, or blogging to promote your business, storytelling is the most effective way to engage your audience. Recitations of facts or personal journal entries might convey meaning, but stories provide your audience with a relatable entry point into your subject matter. Story inspires, teaches, and stimulates discussion. The well-told story is memorable and unique, positioning you as a trusted voice. This presentation looks at all the elements of creative nonfiction storytelling so you can create the most compelling content for your blog, one 400-600 word post at a time.

  • Jeanne Brooks: Throwing Your Blog’s House Party Without Breaking Your Mom’s Vase

    Jeanne Brooks: Throwing Your Blog’s House Party Without Breaking Your Mom’s Vase

    WordCamp NYC 2014Speaker: Jeanne Brooks

    November 17, 2014 — This talks gives tips and information about building an online community in 5 easy steps.

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