December 1, 2016 — Sure, you could do a lot of guesswork at the beginning of a website design project. Let’s build a template and throw in some placeholders, and see what becomes of it! Only to discover when the text and media come rolling in from your content creators that half the template needs to be rebuilt, and the menu structure you had in mind was way off-base.
This happens a lot, costing everyone involved valuable time and energy — especially you. Learn how to put content first in the sequence of design steps.
This talk will cover:
Defining your audience and goals
How to convince your client to provide content in a timely fashion
Understanding, organizing, and prioritizing content
Brainstorming ideas for optimal site and page structure
August 15, 2016 — Whether you’re using WordPress as a blogger, a brand or a social enterprise, placing your audience at the heart of the content you publish can make the experience more rewarding.
This talk explores why audience-led content performs better and gives you practical advice on how to create content that builds a relationship with your community of users.
The principle of attracting, engaging and converting your audience by meetings needs
Implications of Google’s Hummingbird and RankBrain updates and Google’s Search Quality Guidelines
Understanding audience needs: how to mind-map intentions and tools to use to research search trends
Understanding user journeys: analysing trigger events and the decision-cycle
Tailoring content to mind-sets: how to use psychographic framing
Testing and refining: tools and metrics to use to analyse WordPress content performance and make improvements to increase engagement
June 25, 2016 — In 2008, Kevin Kelly argued that creators (authors, musicians, artists, photographers, etc.) can make a living if they have “1,000 True Fans”. A creator blog is key to building such a community. In this fast-paced session, Todd will walk the audience through the critical WordPress-related pieces required to build and maintain a dedicated, engaged and responsive audience.
January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.
You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.
Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.
– Follow clear steps to better content marketing.
– Implement actionable content marketing ideas.
– Find ideal content opportunities.
– Practice smart content marketing.
July 14, 2015 — Okay, so you have a blog set up.. now what?
What are the guidelines for Google?
How to get your readers to sign up.
What are dofollow links?
Ad what? Using Adsense and other sources to monetize your site.
Depending on the audience, either start with the basic setup and plugins needed to run a blog on your site or take things to a higher level with affiliate links, ads and sponsored posts.
May 23, 2015 — Whether you’re starting a personal blog to share your thoughts and ideas, or blogging to promote your business, storytelling is the most effective way to engage your audience. Recitations of facts or personal journal entries might convey meaning, but stories provide your audience with a relatable entry point into your subject matter. Story inspires, teaches, and stimulates discussion. The well-told story is memorable and unique, positioning you as a trusted voice. This presentation looks at all the elements of creative nonfiction storytelling so you can create the most compelling content for your blog, one 400-600 word post at a time.
November 17, 2014 — This talks gives tips and information about building an online community in 5 easy steps.