June 5, 2014 — In this presentation Scott discusses how to define your website marketing goals, understand your audience and how to get your executives and your team members involved in the content creation, publication and promotion process through blogging. He touches on what makes content compelling, how to generate topic ideas and how to take action by executing an editorial and engagement calendar.
May 16, 2014 — In personal blogging, running a true multilingual site with translations of everything is unrealistic. This talk demonstrates how it is viable to be imperfectly multilingual, as most humans actually are.
March 23, 2014 — This presentation surveys the media landscape where blogging and journalism meet. And shows where a journalistic approach and a blog approach may differ. It explains how a writer can maintain a high commitment to journalism, while also employing storytelling styles which are more compatible with blogs and their audiences.
March 18, 2014 — If you want to make money blogging, there are many things you should do and many things you shouldn’t waste time doing when it comes to blogging. Certainly this will cut at the hearts of bloggers who love to do many of the things I say are a waste and hate doing other things that will make you money. The core question is if you want to make money blogging or not. If you do, then you’ll love this session which will make you rethink how you’re spending your time blogging.
January 4, 2014 — Tips, Tricks and Tools used by Blogger ITProGuru (Dan Stolts) to become one of the top Microsoft bloggers. Dan shares his secrets to amassing an audience of more than 65k unique visitors every month. He shares how to get content ideas, how to bring those ideas to life in a compelling way, how to get people that visit your blog to act while they are there, and how to be relevant in search.
December 20, 2013 — In this presentation learn ways to find fresh new material for your blog week after week using headline starters to spur ideas, piggybacking off of popular bloggers without plagiarizing their material, interviewing people, writing posts that tie into current events as well as other strategies to make sure you always have engaging material for your readers.
December 14, 2013 — This talk discusses how to use WordPress to tell better stories that lead visitors to action. It also deconstructs successful sites and looks at external systems that interface with WordPress to help us maximize our digital presence.
June 19, 2013 — In this presentation learn the key components most articles should include which will keep readers on the page, increase page views, and rank with the search engines. The presentation focuses on the following: – content – keyword research – monetization – video / graphics – onsite SEO – social sharing – suggested tools and toys.