June 19, 2013 — In this presentation learn the key components most articles should include which will keep readers on the page, increase page views, and rank with the search engines. The presentation focuses on the following: – content – keyword research – monetization – video / graphics – onsite SEO – social sharing – suggested tools and toys.
June 4, 2013 — We are already firmly in a social business paradigm but most have no idea what that means. Good personal branding is the foundation of leveraging the full potential of social business. This presentation explains both of these concepts as well as inbound marketing.
June 3, 2013 — With so much emphasis on a website’s look and feel, content is often nothing more than an afterthought. But to truly engage with our audience we need to create content that is clear, simply, succinct – and human. Special writing techniques are needed. This presentation will help people create more persuasive and effective online content.
June 2, 2013 — Two things shared in this presentation are (1) context is decisive: ie, being a blogger is not the same as being a writer; (2) there are cycles to being a blogger, and knowing that up-front makes a difference.
May 29, 2013 — Kimanzi will teach you the power of story and how to use it in a way that get people’s attention and builds a loyal and active following to your blog or website. Learn how to truly connect with people in this session.
May 5, 2013 — This presentation is for intermediate and advanced users, business owners and publishers who want to not only blog more often, but more effectively and with a defined return on investment.
April 25, 2013 — This presentation will show you how to leverage WordPress for optimal marketing efficiencies and automation without breaking your budget.
March 10, 2013 — This presentation talks about offline and online tools and resources to help you brainstorm topics for your blog, produce great content for your audience, and distribute that content to your online communities.
February 21, 2013 — An Introduction to Making Money With a Blog is aimed at an audience that’s curious about how to start bringing revenue with a blog. Topics covered are: Prerequisites to things to think about as you plan to make money, A quick overview of some considerations that will help guide your monetization strategy, Options for income and a look at the pluses and challenges of each one ( advertising, sponsorship, affiliate programs, membership sites, and product sales), A quick look at email lists and how to effectively tie one into a blog revenue stream, Where to go, What to read, and Who to follow to learn more about making money with a blog.
February 14, 2013 — Discussion of the various trials, tribulations, triumphs, and pitfalls of creating, managing, and editing a group blog of nearly any size.
Effective editing, Knowing when and why to just say “no”, How to keep your sanity and Using WordPress to everyone’s best advantage in a group blog setting.