December 2, 2016 — Créer un blogue ou un site de présentation d’entreprise est assez facile avec WordPress. Par contre, gérer une boutique en ligne avec des centaines d’items ou un site ayant de nombreux contenus devant régulièrement être mis à jour devient rapidement complexe. C’est d’autant plus évident en entreprise où peu de personnes connaissent bien le fonctionnement de WordPress. Je vous propose de présenter un cas où avec quelques plug-ins (je ne suis pas programmeur) et la bonne configuration, il devient facile et rapide de gérer efficacement des milliers d’éléments qui doivent être mis à jour régulièrement. Dans ce cas précis, la personne qui tient à jour les données n’a besoin d’aucune connaissance en WordPress. Je vous montrerai en même temps comment optimiser efficacement le référencement Web (SEO) dans un tel contexte.
November 25, 2016 — Among other marginal skills, I am quite good at inventing words, so I cooked up ‘blogophyte’ to describe a neophyte blogger. Among the thousands of dazzlingly competent web developers and other professionals, might it be helpful to hear the journey of a blogophyte piecing together the jigsaw of social media and web development tools to find creative expression through WordPress?
November 16, 2016 — Quando si parla di blog, generalmente, ci si occupa degli aspetti prettamente tecnici, quindi SEO, posizionamento sui motori di ricerca, ottimizzazione… ma non si prendono (quasi) mai in considerazione gli aspetti giuridici. Partendo dall’analisi di un blog e dei contenuti tratteremo di:
– testi (cosa e come scrivere, diritto di cronaca)
– immagini (utilizzabilità e copyright)
– gestione dei commenti (risposte e cancellazione dei commenti “scomodi”)
In linea generale tutti sappiamo perfettamente cosa si può e cosa non si può fare online, purtroppo, però, appena iniziamo a navigare online ci dimentichiamo anche le regole più scontate, con conseguenze piuttosto pesanti a livello giuridico (oltre che d’immagine nel caso di brand).
November 15, 2016 — Lessons from daily blogging for over 600 days & still counting
November 3, 2016 — Ivana Ćirković comes from Belgrade, Serbia, and she will share her personal involvement with WordPress in her talk: How I met your WordPress. Owner of the Digital Margeting Agency KickStart.rs and of an online magazine for women OrganVlasti.com, Ivana is part of the WordPress ecosystem from a non-technical position. Talking about her experience with WordPress from the beginnings, Ivana wants to inspire others to be part of this growing community and share all the benefits WordPress has to offer.
November 3, 2016 — Is your blog feeling tired and looking outdated? Don’t have time for a total redesign? In this talk, we’ll cover 12 ideas for freshening up your blog with design elements, plugins, and code snippets.
November 1, 2016 — In September 2013 I launched a blog for Italian creative female entrepreneurs: I was chatting almost daily with a bunch of other freelancers and we thought it would have been cool to have a place to hangout online and tell our stories.
Three years later, C+B (Casa+Bottega) is a very popular niche blog in Italy, entirely made of volunteers, with more than 10 regular authors and 50 guest-posters.
In these 3 years we tried many different approaches to organize our team and our editorial calendar: in this talk I will take you behind the scenes of our blog and show you what we do to coordinate our efforts and keep our sanity!
October 30, 2016 — There’s a lot of great reasons to blog — most of them have been articulated by tons of brilliant folks (you can make money, you can have influence, you can demonstrate expertise). What I’ll share with you is five things you will discover about yourself as you start blogging consistently.
October 6, 2016 — Being an educator has given me a larger and newer audience, most of whom impressionable teenagers between the ages of 17-19. Blogging then has become a role more accountable, and has more far-reaching and in-depth effects than ever before.
A new social responsibility is established and reinforced, and new personal blogging guidelines are aligned with the integrity embodied in the field of education.