November 15, 2014 — Did you know that consistent blogging gives your brand:
Voice: What is your specialty in the field? How do you solve your current and future clients’ needs? Blogging allows you to address these key questions through quality content. Visibility: Is your business searchable? Each blog article you write is another page that can be indexed by search engines–whether on your own website, or appear as a guest blogger on another site. To put it simply, if you are not blogging, you are losing opportunities to be found online. Vibrance: What do you want to be known for (i.e. paid for) in your businesses? Strategic blogging allows you to show your passion and uniqueness and expertise in your field.
November 14, 2014 — Lightning Talks: Inspiring Stories
Over the years of working closely with people often associated with WP — from budding bloggers, talented designers and developers, I’ve realized that being able to release your work to the world is loaded with fear and anxiety and perfectionism and want to share my story to inspire others to click Publish and ship their work — whatever that may be. I share the stories of success (and failure) that living this philosophy has produced in my life.
November 14, 2014 — In this session, Kathy Cano-Murillo, the Crafty Chica, shares how she took her knowledge and experience from being a newspaper features reporter and applied it to create her award-winning blog, CraftyChica.com. She also shares her comical-yet-insightful lessons learned, as well as her insider tips that elevated her blog to a lifestyle site that spun off a series of books, a product line, web series, brand partnering and more. She shares her best practices for pinpointing a mission statement, and creating engaging content to support that. While Kathy‘s blog is grounded in DIY, she shares how she takes liberty with that “creativity” theme and applies to food, shopping, diary, entertainment, books and more.
November 14, 2014 — Finding your blog’s voice isn’t as simple being honest, honoring the audience’s interests, and crafting the best tone and structure for a story; except that maybe it is. Trace the evolution of my blogging voice through personal and professional blogs, group blogs, corporate blog ghostwriting, and blog awards. Hear stories of how writing and design choices, gaffes, and observations become blog voice. Because, in the end, finding your blog’s voice is about both a journey and a destination.
November 14, 2014 — Lighting Talks: Blogger Basics
The most important first step to writing for the web is understanding that you will forever be writing to dual audiences. Join Josepha for a look at what to do, and not do, when it comes to optimizing your content for search engines.
November 14, 2014 — Lighting Talks:
Learn how to better use photography on your website in this fast-paced tour of WordPress image tips. Get the most out of the built-in features in WordPress, learn how to select and prepare images for the web, and discover how strong photography can help your website.
November 13, 2014 — Contrary to popular beliefs, blogging is neither dead, nor difficult. But it does require a few strategies to help you know what to write about – as a blank screen can be intimidating. The takeaway from my own story, and the stories of others, will help you feel much more confident about starting or refreshing your blog to drive results.
November 12, 2014 — Some folks call it laziness. I call it efficiency. And I’ve used WordPress for over a decade to make my jobs more efficient – from moving one of the oldest and most popular hyperlocal sites Baristanet.com away from Movable Type, helping incorporate WordPress as a CMS at the NBA, to centralizing my slideshow workflow. I’ll talk about the struggles and breakthroughs I discovered while exploring the flexibility of using WordPress to solve a variety of problems.
November 6, 2014 — You’ve been managing content in WordPress, maybe you’ve dabbled with modifying a file, but you’re not sure where to go from here (other than total failure). In this session we’ll cover how to transition from dabbler to budding developer, learning opportunities around the web, and issues that can impact your learning, ranging from imposter syndrome to gender and generalisms to non-computer science educational backgrounds.
November 5, 2014 — Setting up your WordPress site is just the first step; the next challenge is filling it with useful, helpful, and interesting content that will engage readers and keep them coming back for more. This session will cover pointers from veteran blogger, author, and publisher Peter DeHaan to help beginners minimize frustration and existing bloggers to be more effective in what they write.