November 6, 2014 — You’ve been managing content in WordPress, maybe you’ve dabbled with modifying a file, but you’re not sure where to go from here (other than total failure). In this session we’ll cover how to transition from dabbler to budding developer, learning opportunities around the web, and issues that can impact your learning, ranging from imposter syndrome to gender and generalisms to non-computer science educational backgrounds.
November 5, 2014 — Setting up your WordPress site is just the first step; the next challenge is filling it with useful, helpful, and interesting content that will engage readers and keep them coming back for more. This session will cover pointers from veteran blogger, author, and publisher Peter DeHaan to help beginners minimize frustration and existing bloggers to be more effective in what they write.
November 3, 2014 — As bloggers, the more personal we are, the more popular we are. Yet we often choose to be fact-based and corporate over honest and human on our blogs. We play it safe. And this gets boring. We want to be exciting and fun. After a brief presentation about reasons and ways to blog, the participants create blog posts and discuss how to build reader interest and suspense. Participants write about their own small quiet moments and big public events. This fun workshop inspires bloggers to get creative in their writing and find new ways to write.
October 31, 2014 — In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.
October 15, 2014 — I run a WordPress news website called Post Status (http://poststat.us/). I’d like to share with you the story of Post Status, lessons I’ve learned, and why blogging about my craft been the biggest reason for the success I’ve had in my career so far.
October 10, 2014 — The talk covers how I find the authors (emails, other blogs, freelance sites), how I manage the authors
(using Trello), how I edit the posts (and keep the same quality and formatting standards for all the posts),
and how & when I publish the content (keeping a schedule etc.).
October 8, 2014 — Blogging is easier to do when you’re organized. Learn some tips on how to keep your blog organized and how to keep posting on your blog consistently.
Angelica Yarde is the co-founder of Sevenality and owner of Studio 404 Paper. She is also the editor Studio 404, where she blogs about design, blogging, and business. Angelica uses her eight years of blogging and social media experience to help deliver and implement good branding practices to businesses in Central Florida.
August 21, 2014 — WordPress is a content management system. What you do with it is your decision. This presentation goes over some general ways that any niche can leverage their business using WordPress. Some points that will be covered are:
What WordPress can do for you
Sharing some social media marketing tips
How blogging can be a great way to leverage your business
Explain how you should be more aware about website conversion, as well as tips
Some inspiration quotes by small business owners that are well known leaders in the WordPress community
This presentation is for both the newbie business owner, and the ones struggling to find their way. Oh, and for those who are making it already,
August 21, 2014 — It can be difficult standing out within the crowded online world. How do you gain exposure and accomplish your online goals? What is the best way to attract attention and new viewers to your web site? Join a panel that covers a wide spectrum of different background to help provide ideas on how to attract the attention of media, the social media sphere, online readers and customers in discussing how to make your site standout.