December 16, 2016 — Independent bloggers have become multi-platform influencers with success being much more broadly defined. Getting people to pay attention, being influential on social media networks, obtaining financial rewards and non-monetary incentives, and acquiring self-branding skills are being tied to the creation of valuable content. All of these are associated with a more recent, evolved view of blogging and success. In this session, attendees will learn what it means to be a successful blogger, discover some of the latest trends in blogging, gain insight into becoming an influencer, get advice on how to view success, get tips for finding success-generating topics to write about (e.g., products, services, people, events,…), learn about maintaining a balanced work-life lifestyle as an independent blogger, and find out about emerging trends in generating revenue from their blog and social network.
December 13, 2016 — In Quebec, animals used to be considered “things” by the Civil Code, with the same legal status as a toaster or chair. In discussing this aberration with friends, I suggested we build a website, gather signatures, and start a media campaign to build awareness around the issue. Using a free theme and the Participant Database plugin, we had a site running in a day. Within 24 hours, we’d made headlines in local media and gathered 10,000 signatures. 22 months and 50,000 signatures later, the law changed to recognize non-human animals as sentient beings with biological needs. In this lighning talk, I’ll tell the story of Animals are not objects and give tips on how to use WordPress and the influence we can have online not only to make friends and get likes, but also to make the world a better place.
December 11, 2016 — Pressing publish can do a lot of things, but maybe the most important thing it can do is to help you find your own voice. There’s power in knowing who you are, what you stand for, and how you want to present yourself to the world. All of this is helped, in deep and incredible ways, with a blog.
December 7, 2016 — You’re the boss of your company (even if it’s a company of one or two) and you need to blog. Your WordPress blog is all set up and ready, but…
Where do you start? How do you get ideas? And who has the time for all this?
Yes, you can produce content that will inspire and engage your audience, building your customer relationships and establishing yourself (and your company) as an expert in your field.
You’ll get the tech stuff everywhere else–in this talk, we break down the basics of blogging to make it efficient, effective, and fun. You will leave this talk with 10 solid ideas and the tips you need to blog like a boss!
December 5, 2016 — Tidak mudah membuat website kita berkesan dan diingat oleh para pengunjung. Banyak cara yang bisa dilakukan, tetapi jarang disadari bahwa menambahkan hal-hal kecil justru bisa membawa hasil yang besar.
December 2, 2016 — Créer un blogue ou un site de présentation d’entreprise est assez facile avec WordPress. Par contre, gérer une boutique en ligne avec des centaines d’items ou un site ayant de nombreux contenus devant régulièrement être mis à jour devient rapidement complexe. C’est d’autant plus évident en entreprise où peu de personnes connaissent bien le fonctionnement de WordPress. Je vous propose de présenter un cas où avec quelques plug-ins (je ne suis pas programmeur) et la bonne configuration, il devient facile et rapide de gérer efficacement des milliers d’éléments qui doivent être mis à jour régulièrement. Dans ce cas précis, la personne qui tient à jour les données n’a besoin d’aucune connaissance en WordPress. Je vous montrerai en même temps comment optimiser efficacement le référencement Web (SEO) dans un tel contexte.
November 25, 2016 — Among other marginal skills, I am quite good at inventing words, so I cooked up ‘blogophyte’ to describe a neophyte blogger. Among the thousands of dazzlingly competent web developers and other professionals, might it be helpful to hear the journey of a blogophyte piecing together the jigsaw of social media and web development tools to find creative expression through WordPress?
November 16, 2016 — Quando si parla di blog, generalmente, ci si occupa degli aspetti prettamente tecnici, quindi SEO, posizionamento sui motori di ricerca, ottimizzazione… ma non si prendono (quasi) mai in considerazione gli aspetti giuridici. Partendo dall’analisi di un blog e dei contenuti tratteremo di:
– testi (cosa e come scrivere, diritto di cronaca)
– immagini (utilizzabilità e copyright)
– gestione dei commenti (risposte e cancellazione dei commenti “scomodi”)
In linea generale tutti sappiamo perfettamente cosa si può e cosa non si può fare online, purtroppo, però, appena iniziamo a navigare online ci dimentichiamo anche le regole più scontate, con conseguenze piuttosto pesanti a livello giuridico (oltre che d’immagine nel caso di brand).
November 15, 2016 — Lessons from daily blogging for over 600 days & still counting