December 16, 2015 — This talk will give a view of how blogging with WordPress fits well with Scottish education’s ‘Curriculum for excellence’. Some loose linkage of Community, Connections & Openness in software and education. How Glow blogs, a set of 32 multi-sites with a total of >160,000 blogs are used and are developing. Some notes of the ‘Product Owner’ role and working at large scale to fit the needs of stake holders from a wide range of ages and needs.
December 14, 2015 — Take your WordPress blog content to the next level when you re-purpose it into a digital eBook! eBooks are the new hot trend in marketing your website’s content, and you can assemble one easily using tools you likely already own! Learn about free vs. paid distribution options and how each style can benefit your website promotion strategy!
December 13, 2015 — Educational technologists often find themselves in the unenviable position of tech-change communication at their institutions. While there came be a lot of enthusiastic educators advocating for such change, there can be just as many who regard a school’s adoption of new technologies like learning management systems as an imposition on their profession. A WordPress blog can serve both audiences as an information resource and training tool. This session will look at the University of Pennsylvania’s use of a WordPress blog as a case for serving such functions, as well as discuss how to apply this type of blogging to other tough tech-change-communication contexts (business, NGOs, etc).
December 13, 2015 — In 2012 and again in 2013, I hit the blogger’s dream — one of my posts went viral. As of today, it has over a million views and has been shared on Facebook 450,000 times:
During the two separate instances when it went viral, I learned a bunch of lessons on both blogging and hosting a website. The goal of the talk is to share these lessons and help bloggers be prepared should they go viral, too:
My hosting plan left my site woefully unprepared for spikes in traffic. What were some things I could have done to prepare?
My ad network shut down my account for alleged fraud, and I lost potentially thousands of dollars worth of ad revenue. Was there anything I could have done differently?
Tons of sites started republishing the post without permission. I even had to deal with a blatant case of plagiarism, when someone not only republished my post in its entirety, but changed the title and author. What was the best way to handle this?
I was also contacted by a few reputable sites (USA Today, HuffPost) to republish the post in its entirety. Was it worth it to grant permission?
Of course, the virility of the post drew the requisite trolls. What were some of the productive — and unproductive — ways to deal with them?
December 13, 2015 — I had a writer’s block and it was horrible: I felt uncreative, watched my blog dry up, crawled in the corner and cried. I felt like a loser. But I’m NOT a loser. So I fixed it. I created a blogging plan that involved only 10 minutes each day. My writer’s block disappeared, my blog stats climbed, and I now know how to turn it around when I find myself neglecting my site.
Whether you are a personal blogger or run a business website, this talk will give strategies for adding content without huge time investments. Learn how to eliminate writer’s block, create material relevant to your site’s purpose, compile content for later publication, and build a regular publishing habit.
October 7, 2015 — You read through WordPress for Dummies and thought, “I ain’t no dummy! I can do this!” Only to find out – you really didn’t LIKE messing with PHP files and you broke more than you built. But you love WordPress and really want to make a living leveraging your skills within the WordPress economy and/or community. Well, there’s definitely more to building a career in WordPress than stylesheets, hooks, and loops. From part time bloggers to full time CEO’s, WordPress offers a diverse array of options for the budding or seasoned professional. In this session we will explore different professional skill sets that are utilized by freelancers, small agencies and large WordPress companies. With an emphasis on investing in the community at large, we will cover how to network your way to the top! (Or, at least …. how to grow your career in WordPress!) This will be an informative discussion and I will open the floor for questions/comments at the end.
October 2, 2015 — Advocacy is a key driver in moving consumers through the path to purchase, with word-of-mouth and recommendations from other travellers being the most honest and effective form of tourism marketing today. Kate’s talk will centre around Tropical North Queensland‘s advocacy strategy and the role of their new WordPress blog in their marketing endeavours.
Kate’s talk will cover the following topics:
The evolution of tourism marketing: From a controlled industry with a few small players to a more open, interactive and consumer driven market.
How things we all take for granted now-days such as mobile devices & access to free WiFi change our expectations and interaction with the tourism industry because millions of people can share their experiences online. This sharing (or advocacy) is at the core of TTNQ’s marketing strategy.
How Kate and her team use their WordPress blog as a platform to build a profile of their advocates and point consumers from their social media channels and tell a deeper story about the FNQ destination.
September 29, 2015 — We all like to see stats on how our site is doing – but without context, the numbers don’t tell us very much. What we really care about are milestones – the story about what’s happening on the site and why. You want to know when a new blog post you’ve written gets promoted on social media and causes a traffic surge on your site. You want to know when a product in WooCommerce suddenly stops selling – and more importantly why it stopped selling.
In this talk we explore the types of meaningful data and context you want to harvest from your site, and discuss techniques for setting up intelligent alerts to give you not just data about what’s happening – but context to tell you why it’s happening, and why it matters.
September 29, 2015 — Let’s face it, blogging is a profitable practice and if you’re not doing it, you’re missing out. But how do you know you’re doing it right? In her presentation, Elayna Fernandez, award-winning Marketing Master Trainer, will teach you exactly how you can become a credible, visible, and profitable blogger so you can increase your influence, impact, and income.
In this session, you will learn:
3 Common Reasons Why Blogging Isn’t Working For You (And How To Fix It)
7 Little Changes That Will Make A Big Difference With Your Blog Success
7 Horrible Mistakes You Could Be Making With Your Blog
The Ultimate Checklist For A Successful Blog Post That Both Google and Your Readers Love
13 Tools Every Blogger Should Be Using To Get The Results They Want
and much more!
September 28, 2015 — 5 rôznych typov článkov a ako ich využiť pre získavanie návštevnosti na blog. Ako zarobiť na blogu a spraviť si z toho živobytie, ako premieňať návštevníkov na svojich klientov + nové návyky tvorby obsahu.