‘branding’ Videos

  • Anthony Miyazaki: Building Your Expertise Branding Online - The What, The Why, and The How

    Anthony Miyazaki: Building Your Expertise Branding Online – The What, The Why, and The How

    WordCamp Miami 2017Speaker: Anthony Miyazaki

    May 17, 2017 — The success of small- and medium-sized technology consulting businesses is heavily dependent on how the front-line consultants are perceived by potential clients. This personal/professional branding relies on communicating several key factors such as Expertise, Ethics, Effectiveness, and Efficiency. In this presentation, my goal is to move your personal brand, as well as your organizational brand, to where it needs to be to not only attract the right clientele or employers, venture capitalists, etc., but also to allow you to command the type and amount of compensation that will allow you to meet your various goals. We’ll discuss the What, the Why, and the all-important How to make sure that the right people understand your expertise in the right way.

  • Tippi Thole: How to Brand Your WordPress Site

    Tippi Thole: How to Brand Your WordPress Site

    WordCamp Montreal 2016Speaker: Tippi Thole

    December 16, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!

    Presentation Slides »

  • Beatrice Lugano: Il Personal Branding del tuo sito

    Beatrice Lugano: Il Personal Branding del tuo sito

    WordCamp Milano 2016Speaker: Beatrice Lugano

    December 12, 2016 — Un’immagine consistente del proprio brand oggi è diventata fondamentale, per il freelance così come per l’impresa. I partecipanti a questo talk impareranno che cos’è il personal branding, per poterlo applicare al loro sito o ai siti che realizzano per i propri clienti. Dopo una panoramica sul significato di branding e sull’importanza dell’immagine coordinata, vedremo strumenti e consigli pratici su come renderla al meglio. Comprenderemo inoltre perché il personal branding è fondamentale per l’acquisizione di un numero maggiore di clienti.

    Presentation Slides »

  • Tippi Thole: How to Brand Your WordPress Site

    Tippi Thole: How to Brand Your WordPress Site

    WordCamp Baltimore 2016Speaker: Tippi Thole

    November 20, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!

  • Amanda Narcisi: Brand Yourself

    Amanda Narcisi: Brand Yourself

    WordCamp Pittsburgh 2016Speaker: Amanda Narcisi

    October 6, 2016 — Get ideas on how to make your owns logo, banner images, profile pics and how to embrace your brand and make it a business.

  • Karen Dimmick: Branding – Precusor to Design, Marketing, Development

    Karen Dimmick: Branding – Precusor to Design, Marketing, Development

    WordCamp Miami 2016Speaker: Karen Dimmick

    April 9, 2016 — Branding is not what you think it is. In this talk you’ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients.

    We’ll look at why you want an underlying brand personality, what that is, some examples, and then do an in depth look at one specific brand personality.

    This session is geared to freelancers who want to improve their business and / or be able to help improve their clients’ businesses.

    Presentation Slides »

  • Jaelithe Russ: Branding Your WordPress Site

    Jaelithe Russ: Branding Your WordPress Site

    WordCamp North Canton 2015Speaker: Jaelithe Russ

    August 25, 2015 — If you’ve ever wondered, “what is a brand?” or “how can I use branding signals to my advantage?” or “how does branding apply to my business/ blog/ site?” then this would be a good session for you. Establishing a simple, different, and relevant meaning for your brand with the power to inspire effective branding signals – like your WordPress site – makes for brand success. Learn 5 key branding strategies, and walk away with actionable tips to improve your brand presence.

  • Izabela Lundberg: Create Professional Brand – Local and Global

    Izabela Lundberg: Create Professional Brand – Local and Global

    WordCamp Denver 2015Speaker: Izabela Lundberg

    July 3, 2015 — I had multiple websites before and recently I created the new one marketing myself vs. businesses. I want to share the power behind your own personal and professional brand. Topics discussed:
    How to create powerful and influential personal/professional brand – How to stand out in the crowed – How to create new opportunities – How to be a leader in your niche

  • Chris Lema: Strengthening Your Brand With a Blog

    Chris Lema: Strengthening Your Brand With a Blog

    WordCamp San Francisco 2014Speaker: Chris Lema

    November 13, 2014 — Contrary to popular beliefs, blogging is neither dead, nor difficult. But it does require a few strategies to help you know what to write about – as a blank screen can be intimidating. The takeaway from my own story, and the stories of others, will help you feel much more confident about starting or refreshing your blog to drive results.

    Presentation Slides »

  • Rebecca Gill: 10 Tips for Turning Your WordPress Website Into an Traffic Driving Machine

    Rebecca Gill: 10 Tips for Turning Your WordPress Website Into an Traffic Driving Machine

    WordCamp Grand Rapids 2014Speaker: Rebecca Gill

    November 5, 2014 — Did you build it and no one came? If your website isn’t bringing in visitors like it should, join me for an educational session full of action items. We’ll walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.

    Presentation Slides »