December 16, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!
December 12, 2016 — Un’immagine consistente del proprio brand oggi è diventata fondamentale, per il freelance così come per l’impresa. I partecipanti a questo talk impareranno che cos’è il personal branding, per poterlo applicare al loro sito o ai siti che realizzano per i propri clienti. Dopo una panoramica sul significato di branding e sull’importanza dell’immagine coordinata, vedremo strumenti e consigli pratici su come renderla al meglio. Comprenderemo inoltre perché il personal branding è fondamentale per l’acquisizione di un numero maggiore di clienti.
November 20, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!
April 9, 2016 — Branding is not what you think it is. In this talk you’ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients.
We’ll look at why you want an underlying brand personality, what that is, some examples, and then do an in depth look at one specific brand personality.
This session is geared to freelancers who want to improve their business and / or be able to help improve their clients’ businesses.
August 25, 2015 — If you’ve ever wondered, “what is a brand?” or “how can I use branding signals to my advantage?” or “how does branding apply to my business/ blog/ site?” then this would be a good session for you. Establishing a simple, different, and relevant meaning for your brand with the power to inspire effective branding signals – like your WordPress site – makes for brand success. Learn 5 key branding strategies, and walk away with actionable tips to improve your brand presence.
July 3, 2015 — I had multiple websites before and recently I created the new one marketing myself vs. businesses. I want to share the power behind your own personal and professional brand. Topics discussed:
How to create powerful and influential personal/professional brand – How to stand out in the crowed – How to create new opportunities – How to be a leader in your niche
November 13, 2014 — Contrary to popular beliefs, blogging is neither dead, nor difficult. But it does require a few strategies to help you know what to write about – as a blank screen can be intimidating. The takeaway from my own story, and the stories of others, will help you feel much more confident about starting or refreshing your blog to drive results.
November 5, 2014 — Did you build it and no one came? If your website isn’t bringing in visitors like it should, join me for an educational session full of action items. We’ll walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.
October 9, 2014 — “Build power! Create focus! Establish consistency! …All with one, easy-to-understand innovation in brand strategy.”
In the world of web development, especially with designers, content creators and marketers, we have a HUGE challenge; The client sometimes just can’t get out of their own way!
Even if a designer teaches them the right way to view aesthetic issues, the content person still battles them with words … and neither of these situations fixes the same issue for the marketing person’s task.
In one, easy to grasp, powerful, fell-swoop, it’s possible to fix all of these problems all at once! Better yet, the problem is fixed permanently! The client (and your team as well) has focus, power and consistency!
This presentation will completely re-define how you think about brand strategy forever!