‘branding’ Videos

  • Karen Dimmick: Branding – Precusor to Design, Marketing, Development

    Karen Dimmick: Branding – Precusor to Design, Marketing, Development

    WordCamp Miami 2016Speaker: Karen Dimmick

    April 9, 2016 — Branding is not what you think it is. In this talk you’ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients.

    We’ll look at why you want an underlying brand personality, what that is, some examples, and then do an in depth look at one specific brand personality.

    This session is geared to freelancers who want to improve their business and / or be able to help improve their clients’ businesses.

    Presentation Slides »

  • Jaelithe Russ: Branding Your WordPress Site

    Jaelithe Russ: Branding Your WordPress Site

    WordCamp North Canton 2015Speaker: Jaelithe Russ

    August 25, 2015 — If you’ve ever wondered, “what is a brand?” or “how can I use branding signals to my advantage?” or “how does branding apply to my business/ blog/ site?” then this would be a good session for you. Establishing a simple, different, and relevant meaning for your brand with the power to inspire effective branding signals – like your WordPress site – makes for brand success. Learn 5 key branding strategies, and walk away with actionable tips to improve your brand presence.

  • Izabela Lundberg: Create Professional Brand – Local and Global

    Izabela Lundberg: Create Professional Brand – Local and Global

    WordCamp Denver 2015Speaker: Izabela Lundberg

    July 3, 2015 — I had multiple websites before and recently I created the new one marketing myself vs. businesses. I want to share the power behind your own personal and professional brand. Topics discussed:
    How to create powerful and influential personal/professional brand – How to stand out in the crowed – How to create new opportunities – How to be a leader in your niche

  • Chris Lema: Strengthening Your Brand With a Blog

    Chris Lema: Strengthening Your Brand With a Blog

    WordCamp San Francisco 2014Speaker: Chris Lema

    November 13, 2014 — Contrary to popular beliefs, blogging is neither dead, nor difficult. But it does require a few strategies to help you know what to write about – as a blank screen can be intimidating. The takeaway from my own story, and the stories of others, will help you feel much more confident about starting or refreshing your blog to drive results.

    Presentation Slides »

  • Rebecca Gill: 10 Tips for Turning Your WordPress Website Into an Traffic Driving Machine

    Rebecca Gill: 10 Tips for Turning Your WordPress Website Into an Traffic Driving Machine

    WordCamp Grand Rapids 2014Speaker: Rebecca Gill

    November 5, 2014 — Did you build it and no one came? If your website isn’t bringing in visitors like it should, join me for an educational session full of action items. We’ll walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.

    Presentation Slides »

  • Kevin Skarritt: Cows Hate It. You’ll Love It!

    Kevin Skarritt: Cows Hate It. You’ll Love It!

    Speaker: Kevin Skarritt

    October 9, 2014 — “Build power! Create focus! Establish consistency! …All with one, easy-to-understand innovation in brand strategy.”

    In the world of web development, especially with designers, content creators and marketers, we have a HUGE challenge; The client sometimes just can’t get out of their own way!

    Even if a designer teaches them the right way to view aesthetic issues, the content person still battles them with words … and neither of these situations fixes the same issue for the marketing person’s task.

    In one, easy to grasp, powerful, fell-swoop, it’s possible to fix all of these problems all at once! Better yet, the problem is fixed permanently! The client (and your team as well) has focus, power and consistency!

    This presentation will completely re-define how you think about brand strategy forever!

  • T-Rave: Evolving Your Content

    T-Rave: Evolving Your Content

    WordCamp Kansas City 2014Speaker: T-Rave

    September 17, 2014 — Join T-Rave for a look at online media and how you can improve your personal or business content through the use of multimedia and telling your brand’s story.

  • [日本語] Keeping Up Your Site: Maintenance, Monetization, and Self-Branding

    [日本語] Keeping Up Your Site: Maintenance, Monetization, and Self-Branding

    WordCamp Tokyo 2013Speakers: Shin Kanke, Takehiro Ichinohe, Hiro Fukami, Tetsushi Morikawa

    June 19, 2014 — サイトと長くつきあうお手入れ術 ―保守、マネタイズ、そしてセルフブランディング―

    Presentation Link »

    ウェブサイトはまさに、いきもの。いろんな可能性を秘めているウェブサイトも、公開後のお手入れを怠ると、その可能性がたちまちに台無しになってしまいます。とはいえ、フロントエンドからバックエンドまで範囲は幅広く、一口にお手入れといっても何をポイントにすればよいか分からない、という方もいらっしゃることでしょう。

    そんな悩みにお応えするのがこのセッション。ブロガー、ウェブディレクター、エンジニア…と違う立場の3人が登壇し、コンテンツの組み立て方やマネタイズ、クライアントとのコミュニケーション、WordPressそのものの安定運用のコツなど、〈今日から使えるお手入れ術〉についてトークセッションを繰り広げます。

    モデレーター: 森川徹志
    登壇者: 菅家伸(かん吉)、一戸健宏、深海寛信

  • Reiko Beach: Digital Branding: You and Your Business

    Reiko Beach: Digital Branding: You and Your Business

    WordCamp Providence 2013Speaker: Reiko Beach

    September 4, 2013 — This presentation discusses how to use some of the most popular digital tools such as Blogging, Facebook, LinkedIn, Pinterest and YouTube to help you brand yourself and your business in the digital world with some WordPress plugins to make your life simpler.

    Presentation Slides »

  • Bret Simmons: Social Business and Personal Branding

    Bret Simmons: Social Business and Personal Branding

    WordCamp Reno-Tahoe 2013Speaker: Bret Simmons

    June 4, 2013 — We are already firmly in a social business paradigm but most have no idea what that means. Good personal branding is the foundation of leveraging the full potential of social business. This presentation explains both of these concepts as well as inbound marketing.

    Presentation Slides »

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