May 1, 2016 — Running your own business is tough. There’s tons of things to think about, for sure. But how do you handle that, while also trying to stay current with all the technological changes that seem constant? How do you manage investing in your own growth? If there’s anyone who can share insights into the question, there’s no doubt it’s Tom.
April 29, 2016 — In this session I will dive head first in how to get online presence for your brick and mortar business. There are so many tactics online to help you market your business, and I will show you which ones are the best. I will also talk about what can hurt your business. Every brick and mortar relies on a localized online strategy and I will help business owners and web development specialists know how to build local businesses through Local SEO the holistic way.
April 28, 2016 — Tony Perez will be opening up the business track by tackling the first of our core questions on Sunday. Sure, sometimes it’s hard to ask for advice. But what do you do when you get it? How do you determine what to do with it? Should you listen to it all? Ok, maybe that’s more than one question. But we’re confident Tony will have some great advice for us.
April 28, 2016 — Steve’s been running Zeek for years. So it only makes sense that we’d hear how he’s done it. And hear the challenges he’s faced as he’s shifted the business from Flash banner ad games to WordPress sites and mobile applications. If you want to hear about the hustle, there’s no one better to hear it from than Steve.
April 17, 2016 — I would like to talk about our journey with Freshjobs – a job board for Swiss web professionals. The talk is intended to be a business talk. I’m going to share our experience in designing & building an online platform on top of WordPress. I’ll share some secrets and learning from running & maintaining it for about 5 years now. I will show you how we managed to balance client work and product work and how we focussed on the features that really matter because of financial and time constraints.
April 14, 2016 — The panelists offer practical suggestions from their own experiences (less story telling, and more “this is how this applied to me and can apply to others also”). Suggestions and talk doesn’t have to be WordPress specific but feel free to note how a WordPress business is unique is any aspects. Suggestions can also cover recurring revenues or client strategies.
April 7, 2016 — What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by:
identifying communication problems on the web generally and on your own website
determining your organization’s identity (it’s not the same thing as your brand)
finding consistency in written and visual content with your identity
selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones
getting others on board with this consistency (it’s sometimes like herding cats, I know)
We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.
March 29, 2016 — Unpredictable income creates stress and anxiety for many freelancers. Learn how to stabilize your business with a growing revenue stream of recurring income based on WordPress maintenance plans. We’ll talk about why this is important, how to package and price your services, and how to sell your services to clients.
October 9, 2015 — Maintaining any business for 20 years is difficult. But keeping a tech business running strong for 20 years is a big challenge. Zeek Interactive just turned 20 and Steve will discuss how to stay ahead of the game in an ever-changing tech environment.
July 9, 2015 — People give a lot of business advice without first stepping back and asking about your business model. Actually, plenty of people start a business without thinking of their own business model. I’ll look over a set of them and highlight the challenges and benefits of each.