October 18, 2014 — To successfully market your product or service, you have to follow all of the rules, right? Be active on social media, publish regular updates on the blog, make your site look like bigger brands, and so forth? It’s becoming evident that the widely-accepted rules we’ve internalized are nothing more than suggestions made by companies that might have succeeded in spite of their tactics rather than because of them. In this talk, we’ll discuss how to build loyalty and trust into your marketing strategy by harnessing your best strength: who you are and what you do.
August 28, 2014 — This presentation covers the basics of starting a WordPress business. It looks at what you will need to get started, how to protect yourself, what to charge, and some very common pitfalls that freelancers fall into.
July 18, 2014 — Mattias Grönborg presenterar tio steg till en lyckad paketering av WordPress produkter. Dessa tio steg är ett resultat av hans erfarenheter från arbetet med att lyfta iGoMoon från en traditionell WordPress Byrå till en WordPress Business. iGoMoon har en vision att förändra branschen genom att leverera paketerade produkter.
July 3, 2014 — If you’re frustrated with low revenue, you can raise your rates. If you’re not earning enough to support your plugin business, you can raise the price. But when? How? At what cost? And how do you know if you’re doing it right? In this session, I share with you some stories that will help you price better.
May 4, 2014 — I’ll share how I took my WordPress business from free side jobs to a development firm that supports my family of four. If I can help people overcome their fears or speed up their learning curve, I’m game!
May 3, 2014 — There are a lot of steps between starting a business and buying a Maserati. This talk covers a few critical areas to consider as a new small business owner begins to hone their process. Walking through some of the common business mistakes and misconceptions can help get attendees on the road to growing their business and being more profitable.
It covers: Estimating, Time Tracking, Analyzing Time Data and Evaluating Profitability
March 12, 2014 — Discover 101 practical ideas you can use to position yourself as a premium WordPress consultant and get paid premium fees.
October 16, 2013 — This talk discusses best design practices for a business website, how to promote the website, and how to use it to to generate leads and sales for both online and offline businesses.
May 27, 2013 — We hear that the client is always right, but that may not always be the case. After all, only one of you is a web professional. But when we don’t manage customers and expectations, projects can quickly enter the “I lost all my profit” zone. Come find out how to protect yourself from that evil place.