‘business models’ Videos

  • Chris Lema: First Things First – Your Business Model Counts

    Chris Lema: First Things First – Your Business Model Counts

    WordCamp Miami 2015Speaker: Chris Lema

    July 9, 2015 — People give a lot of business advice without first stepping back and asking about your business model. Actually, plenty of people start a business without thinking of their own business model. I’ll look over a set of them and highlight the challenges and benefits of each.

    Presentation Slides »

  • James Laws: Running a Successful Business with the Add-On Model

    James Laws: Running a Successful Business with the Add-On Model

    WordCamp Denver 2015Speaker: James Laws

    July 5, 2015 — Being successful in business is challenging. When we started we were late to the party in a very saturated market. We weren’t getting very far and needed to find something that would differentiate us from the other players. Then we discovered the add-on business model and it fit beautifully with our product.
    This add-on model allowed us to engage with the greater WordPress community like never before. It turned our struggling company into one that is well respected and growing almost faster than we can keep up with. In many ways, it has shaped our very ethos on how and why we give back to the WordPress community.

  • Brad Williams: Hiring Employee Number One - From Freelancer to Agency

    Brad Williams: Hiring Employee Number One – From Freelancer to Agency

    WordCamp London 2015Speaker: Brad Williams

    June 2, 2015 — From a part-time hobby to a full-blown agency, Brad has built WebDevStudios into one of the largest agencies in the world focusing 100% on WordPress development and design. In this presentation Brad talks through the history of the company, discuss challenges faced along the way, and shares tips on how he grew a hobby to a distributed company with 35 full-time employees.

    Presentation Slides »

  • Martin Glanert: Wie wird aus deiner Dienstleistung ein dig. Produkt, das du immer wieder verkaufen kannst?

    Martin Glanert: Wie wird aus deiner Dienstleistung ein dig. Produkt, das du immer wieder verkaufen kannst?

    WordCamp Hamburg 2014Speaker: Martin Glanert

    May 27, 2015 — Session im BarCamp-Slot beim WordCamp Hamburg 2014 über die Nutzung von WordPress

  • Laura Kalbag: Indie Design

    Laura Kalbag: Indie Design

    WordCamp London 2015Speaker: Laura Kalbag

    May 27, 2015 — Considerate design and user experience is vital to making alternatives to the current mainstream tech. We don’t want our alternatives to only be available to a geek elite. Accessibility and diversity will make us design better solutions, and help new tech spread beyond enthusiasts. Accessible sharing and education will also help us promote sustainable practices in our industries and communities.

    Presentation Slides »

  • Mickey Mellen and Ali Green: Planning Your Website from Concept to Launch

    Mickey Mellen and Ali Green: Planning Your Website from Concept to Launch

    WordCamp Atlanta 2015Speakers: Mickey Mellen, Ali Green

    April 26, 2015 — Over the past decade we’ve continually refined our process for dreaming, planning, designing and creating WordPress-powered sites, and we’d love to share our process with you. We believe proper planning makes the entire process go much smoother. Join us as we walk through our steps for creating a polished website.

  • David Cowan: Before the Shopping Cart - A Primer on eCommerce Business Models

    David Cowan: Before the Shopping Cart – A Primer on eCommerce Business Models

    WordCamp Atlanta 2015Speaker: David Cowan

    April 8, 2015 — Starting an online business comes with many decisions, some of which you—or your client—may not know you need to make. These decisions will directly influence the direction you take in the design of their ecommerce site and ultimately determine how sucessful (and profitable) your customer is.

  • Mark Forrester: Going Small to Grow Big

    Mark Forrester: Going Small to Grow Big

    WordCamp Cape Town 2014Speaker: Mark Forrester

    March 9, 2015 — In 2014 the WordPress platform has matured and the ecosystem has grown up, as have the demands and requirements of WordPress site owners. The commercial product space has become noticeably saturated and overnight success for plugin and theme creators is a thing of yesteryear. But never fear there’s still plenty of entrepreneurial opportunity and gold nuggets to be mined if you look in the right places.

  • Kirk Bowman: Four Steps to Determine Value and Start Pricing

    Kirk Bowman: Four Steps to Determine Value and Start Pricing

    WordCamp Dallas/Fort Worth 2014

    October 30, 2014 — Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle.

    What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business.

    So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

  • Patrick Rauland: Freemium For the Rest of Us

    Patrick Rauland: Freemium For the Rest of Us

    WordCamp Chicago 2014Speaker: Patrick Rauland

    July 21, 2014 — Freemium is a proven business model for plugins and themes. But what about everyone else? Can you improve your business by giving away some products for free and making money with premium products? Do you have to tell software or can it be other things? We’ll go over these questions as we look at the freemium model in general and how it can relate to other industries.

    Presentation Slides »

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