October 30, 2014 — Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle.
What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business.
So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.
July 21, 2014 — Freemium is a proven business model for plugins and themes. But what about everyone else? Can you improve your business by giving away some products for free and making money with premium products? Do you have to tell software or can it be other things? We’ll go over these questions as we look at the freemium model in general and how it can relate to other industries.
October 16, 2009 — Hiromichi Koga’s presentation “WordPress as Business Platform” at WordCamp Kyoto 2009 in Japan.
「ビジネスプラットフォームとしての WordPress」 小賀浩通氏講演 ワードキャンプ京都2009 （日本語音声）
Video by Hiro Shinohara & Ian Cheung (Messaliberty).
October 31, 2008 — Stephen O’ Grady discusses the business models being put to use by Open Source developers and companies at WordCamp SF 2008.