‘Business Plan’ Videos

  • Boomer Sassmann: A Look Behind the Curtain

    Boomer Sassmann: A Look Behind the Curtain

    WordCamp Asheville 2015Speaker: Boomer Sassmann

    September 22, 2015 — This presentation is geared towards individuals looking to start or grow a WordPress design/development company. Topics covered will include:

    When and how to hire help
    Tools and services that help automate and streamline
    Project Management
    Time Tracking
    How to identify what makes your company unique in a sea of competitors


    Should you become an employee, a freelancer, or a business owner?
    What tools are vital to the success of the business operations?
    Mistakes and mishaps that you should try to avoid

    Presentation Slides »

  • Karena Kreger: Designing a Process that Gets Things Done

    Karena Kreger: Designing a Process that Gets Things Done

    WordCamp Orlando 2014Speaker: Karena Kreger

    March 30, 2015 — The beauty of WordPress is in its strength of community, resources and effectiveness. But without a plan in place, our projects can slow down and stall under the weight of all those possibilities. Learn how to jumpstart your process by NOT starting from zero each time. You’ll learn about the power of frameworks, child themes, templates, design inspiration, preferred plugins, integration services and quality research to build a custom workflow that speeds up design and development. It makes for happy clients – and a happy you!

    Presentation Slides »

  • Lenny Gale: Working Remotely

    Lenny Gale: Working Remotely

    WordCamp Orlando 2014Speaker: Lenny Gale

    March 20, 2015 — What’s worse than a 9-5 office job? Hardly anything, right? But feeling isolated, unmotivated, and distracted as a person who works remotely isn’t much better. In this session, I’ll share my story about working remotely, first as a CPA consultant and now as a full-time blogger. Plus, we’ll talk about the three things I do every morning before 10am that keep me motivated, productive and energized throughout the day. Hint: only one of them is a drug.

  • Hugo Fernandes: Creativity and Our Brain

    Hugo Fernandes: Creativity and Our Brain

    WordCamp Europe 2014Speaker: Hugo Fernandes

    November 19, 2014 — How can we develop creative and imaginative solutions to business problems? How can I do that if I’m a freelancer and work alone? How can I generate ideas in a team environment?
    More than a theoretical and subjective talk, Hugo Fernandes provides a close collaborative session where participants perform creative exercises and learn about tools and mental processes to use in the search of best ideas.

  • David Laietta: WordPress Empowerment - Moving from Idea to MVP

    David Laietta: WordPress Empowerment – Moving from Idea to MVP

    WordCamp Tampa 2014Speaker: David Laietta

    October 21, 2014 — WordPress is an easy way to get started building your minimum viable product. We’re going to discuss a few examples and ideas of using WordPress to quickly create a new project. We’ll then cover a few ways that you could get started, even with little to no PHP knowledge.

    Presentation Slides »

  • Willie Jackson: Against the Grain - Success in Publishing by Breaking All the Rules

    Willie Jackson: Against the Grain – Success in Publishing by Breaking All the Rules

    WordCamp Tampa 2014Speaker: Willie Jackson

    October 18, 2014 — To successfully market your product or service, you have to follow all of the rules, right? Be active on social media, publish regular updates on the blog, make your site look like bigger brands, and so forth? It’s becoming evident that the widely-accepted rules we’ve internalized are nothing more than suggestions made by companies that might have succeeded in spite of their tactics rather than because of them. In this talk, we’ll discuss how to build loyalty and trust into your marketing strategy by harnessing your best strength: who you are and what you do.

    Presentation Slides »

  • Panel: Building Themes For Clients: What You Need To Know When Handing Over The Keys To End Users

    Panel: Building Themes For Clients: What You Need To Know When Handing Over The Keys To End Users

    WordCamp Calgary 2014Speakers: Aleah Dunfield, Dan Stephenson, Andrew Forbes, Connor Turner

    October 8, 2014 — You’ve built a stunning WordPress powered theme and installed the site for a client. The code is top notch, the design is pixel perfect and you’re just about to hand it over to the client, but what now? How will the client use the site? Is your theme in a strong enough shape to allow clients to update the content on the fly? Do they know what to do? Learn from a panel of local Calgary Developers on the tips and tricks of handing over a web site to a client. Everything from how to create tutorials to what plug-ins to improve the end user experience will be answered in this panel.

  • Vladimir Prelovac: From plugin developer to running a successful WordPress business: A ManageWP Case Study

    Vladimir Prelovac: From plugin developer to running a successful WordPress business: A ManageWP Case Study

    WordCamp Europe 2013Speaker: Vladimir Prelovac

    February 26, 2014 — Interested to learn what it took to cross the road between being a plugin developer to running a globally successful business using WordPress as an app platform, and all that from a country that only got PayPal this year? Learn about the difficulties, hard lessons learned, creativity, and the joys of success.

  • Frederick Townes: Business Optimization

    Frederick Townes: Business Optimization

    WordCamp Europe 2013Speaker: Frederick Townes

    February 25, 2014 — If you’ve ever wanted to make your WordPress passions a full time job you’re not alone. It’s a long journey to go from idea, to a documented, commented, socially mentioned, commonly installed and productive project. In this talk, Frederick reviews many of the tough lessons learned in trying to both build a team, community and movement around a WordPress plugin. He will share tips, best practices and pitfalls and most importantly how to address them once identified. Expect the talk to be highly interactive, the more questions and interruptions you provide the more valuable it will be.

  • Kim Gjerstad: Is the Freemium Model Right for Your Plugin?

    Kim Gjerstad: Is the Freemium Model Right for Your Plugin?

    WordCamp Europe 2013Speaker: Kim Gjerstad

    February 25, 2014 — You want want to make a living from a plugin? Kim will walk you through 2 years of his own experience building a business out of a plugin. He’ll delve in the freemium model. Hard and easy lessons, you’ll learn from him.


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