February 21, 2012

September 25, 2011

September 20, 2011

September 7, 2011

July 10, 2010 — Jim Turner, Beth Hayden, and Bethany Siegler discuss common questions related to business blogging. Is blogging really a necessity for my company? How do I get the most out of blogging? How can WordPress help to market our products or services? How can we make sure it actually reaches our target clients? What should we write about and/or how can we find content to include? What should we not write about or include on a business blog?

Video provided by Blaze Streaming Media.

June 12, 2010

June 12, 2010

April 24, 2010 — Lucy Beer talks about how to get the best out of your WordPress-based site to promote your business or service, including some basic marketing strategy, selections for useful plugins, and ground rules for effectiveness.

Video provided by Blaze Streaming Media.

April 24, 2010 — Steve Zehngut discusses working with WordPress developers to build successful sites using WordPress as a content management system. Learn “How to Speak Geek” and work with a WordPress developer to complete a successful project in this session.

January 23, 2010 — Creative yet inexpensive Internet marketing techniques such as blogging can build a company’s online presence, spawn brand loyalty, and generate leads/results. Because a corporate blog is a place for customers, prospects and like-minded individuals to share ideas, it reinforces a company’s image and brand as a thought-leader. Karen Rubin discusses what kind of content you can create to attract your customers, how to bring people to your blog and how to keep the momentum going.

Slides for this presentation are available here.

Special thanks to the Microsoft NERD Center for hosting WordCamp Boston.