‘Business’ Videos

  • Kronda Adair: Building A Life With WordPress

    Kronda Adair: Building A Life With WordPress

    WordCamp Portland 2015Speaker: Kronda Adair

    November 21, 2015 — Are you a WordPress freelancer who’s not quite living the dream you had in mind when you started? Are you working long hours making small sites for too little money? In the past year, I’ve studied with some of the most successful entrepreneurs both in and out of the WordPress ecosystem. I’ll share the cliff notes on everything I’ve learned that can help you transform your business and start doing higher value work for better clients to build the life you want. Come learn how to get off the freelance roller coaster by giving your customers what they need instead of just what they’re asking for.

    Presentation Slides »

  • Ariel Rule: Web Personalization - Why It Will Make or Break Your Business’ Success

    Ariel Rule: Web Personalization – Why It Will Make or Break Your Business’ Success

    WordCamp Portland 2015Speaker: Ariel Rule

    November 21, 2015 — Whether you’re a WordPress Web Designer or a steady blogger, building and customizing your own or a client’s website to fit their brand is important for more reasons than one. But when it comes to taking a site to the next level for your blog or business, personalizing the way a website interacts with a potential customer can change the success of a business — online and offline, big and small, for better or worse.

  • Pavol Draxler: Business riziká WordPress implementátorov

    Pavol Draxler: Business riziká WordPress implementátorov

    WordCamp Slovakia 2015Speaker: Pavol Draxler

    November 17, 2015 — Ochrana WordPress stránky. Ako sa brániť pred útokmi hackerov.

  • Sharon McMullen: Before You Quit Your Day Job

    Sharon McMullen: Before You Quit Your Day Job

    WordCamp Philadelphia 2015Speaker: Sharon McMullen

    November 3, 2015 — When I left my day job, I thought to myself “I’ll have so much more time when I’m full time working on my own business!” But that wasn’t the case. With clients knocking at my door and trying to grow the business, there were a slew of things I wish I had done before I left my steady paycheck to make the transition easier. I’ve gathered my top 10 things to work on before you quit your job to follow your design or development solo career.

    Presentation Slides »

  • Luca Sartoni: Why The Plumber Always Wins

    Luca Sartoni: Why The Plumber Always Wins

    WordCamp Netherlands 2015Speaker: Luca Sartoni

    October 19, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses why this happens and how a WordPress professional can become a better marketer, more professional, more profitable.

  • Steve Zehngut: Survival Skills - 20 Years in Tech

    Steve Zehngut: Survival Skills – 20 Years in Tech

    WordCamp Los Angeles 2015Speaker: Steve Zehngut

    October 9, 2015 — Maintaining any business for 20 years is difficult. But keeping a tech business running strong for 20 years is a big challenge. Zeek Interactive just turned 20 and Steve will discuss how to stay ahead of the game in an ever-changing tech environment.

  • Helena Denley: Leveraging Your Skills – Moving From One-On-One Client Work To Creating Your First Online Course

    Helena Denley: Leveraging Your Skills – Moving From One-On-One Client Work To Creating Your First Online Course

    WordCamp Brisbane 2015Speaker: Helena Denley

    October 2, 2015 — Are you a freelancer who is at capacity with clients but aren’t earning the income you would like to be? Are you a freelancer looking to expand your reach beyond the one on one client work? If you answered ‘Yes’ to either or both of those questions then this is a must see talk for you!
    Helena will help you plan your first online course by helping you with following tasks:
    Do you have a list? If not start building one now so you can survey your list to find out what they may want.
    Can your current skills, the ones you use in your freelance business with one-on-one clients, translate into an online course?
    – Skills assessment.
    – Target market – who are you be able to teach your skills to?
    – Creating your course – delivered live or pre-recorded?
    – Minimum viable product and iterate as you go or at each release.
    – Fitting course creation amongst current work.
    – Cut back on one-on-one work to make time to deliver the course.
    – Specific launches or Evergreen course.

    Presentation Slides »

  • Steven Slack: Resources and Lessons for Using WordPress in Your Business

    Steven Slack: Resources and Lessons for Using WordPress in Your Business

    WordCamp Asheville 2015Speaker: Steven Slack

    September 29, 2015 — Every business that uses or intends to use WordPress faces common obstacles. These may include finding qualified developers to build a theme, finding particular plugins to achieve a task or not knowing where to find help online to fix an issue.

    In this talk I will discuss many of these common pain points I have seen businesses have. I will share resources where you can find solid answers from the WordPress community. You will also learn some important concepts behind maintaining your WordPress site, as well as questions you can ask a developer if you are looking to hire.


    Resources for choosing a good theme
    Resources for finding solidly built plugins
    Questions to ask any theme or plugin developer you intend to hire

    Presentation Slides »

  • Jennifer Saylor and Sarah Benoit: How Social Media Can Accomplish Your Business or Organizational Goals

    Jennifer Saylor and Sarah Benoit: How Social Media Can Accomplish Your Business or Organizational Goals

    Speakers: Jennifer Saylor, Sarah Benoit

    September 16, 2015 — Just in case you forgot: Facebook and other social networks actually
    serve a business purpose. If you want to generate a strong social
    media ROI over time, connect your business goals to your efforts on
    social media. Shift your energy to YOUR BUSINESS rather than the of
    unending grind of creating content, and learn how to combine your
    creativity with what your clients and customers want to produce
    results. Then learn how to implement the right social media tracking
    and reporting systems, so once you establish your company or
    organizational goals, you’ll know when you’re hitting them. Find out
    what data to evaluate regularly to refine your social strategy and
    make sure it’s performing for your business and your bottom line. Make
    social media work for you–without the burnout, aimless effort, and
    inefficiency that waste the money and resources of so many businesses
    and nonprofits.


    – Learn an easy method to associate each social media site your business or organization uses with specific and even measurable financial, marketing, and communications goals
    – Learn how to use Google Analytics data and other social site statistics to guide your strategy for reaching your social media marketing goals
    – Learn how to communicate with your team that you have designed a results-oriented social media plan, and what data they can expect to review each month or quarter
    – Take home a list of recommended social media tools designed for use with WordPress

  • Troy Dean: Recurring Revenue Is The Holy Grail

    Troy Dean: Recurring Revenue Is The Holy Grail

    WordCamp Brisbane 2015Speaker: Troy Dean

    September 14, 2015 — Troy talks about why recurring revenue is the holy grail and how you can create recurring revenue in your WordPress business. During the talk Troy teaches you how to package up your recurring revenue offer, how to pitch it to clients and how to build infrastructure to automate most of the work.

    Presentation Slides »


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