June 21, 2017 — Taking that first step from working as a freelancer to making your first hire and becoming an agency is an exciting but daunting step. In this talk I will explain how I accidentally started an agency and strategically grew my WordPress specialist agency from myself to over 40 people over the course of 5 years with minimum staff turnover.
I will cover:
– How and when to make hires
– Where to find new employees (from developers to operations)
– How to create a company culture
– How you can ensure your employees are on board for the long run
June 20, 2017 — As you progress in your professional life as a WordPress user, you’ve probably considered starting your own business on WordPress. Maybe you’ve had a few paid freelance jobs. Or perhaps you’ve been refining your skills in your free time. However you arrived at this point, the logical next step is to start your own Business.
June 16, 2017 — Do you have a plugin (or several) in the WordPress.org repository? Have you ever wondered how to turn your plugin development skills into a sustaining income-based business? Not sure how to go about it? In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium product. Attendees will learn everything they need to know to create a plugin that people will love and recommend to others.
May 7, 2017 — Amrit will have an interactive session exploring various facets of organisational culture.
Culture is a dominant aspect in any organisation, whether apparent or not it still exists.
He will be discussing what open source culture is, on how certain behavioural sets can be effectively mapped to an individual’s job roles and responsibilities.
He will also be sharing his thoughts on how culture varies in service and product based organisation.
May 6, 2017 — Based on the nature of business & objectives, the Key Performance indicators (KPI) are different for different businesses.
Gajanan will first explain why different business should track different key performance indicator (KPI) to measure own success.
Next, he will show how you can use a free service such as Google Tag Manager using free WordPress plugin to setup and track KPIs for your business.
The session will talk about a few examples of trackings such as “phone number clicks” on your “call us” button on the site.
The session will also cover varied goals too. As an example of this is, leads received from Blog Posts vs Home Page or leads received from two different videos.
Also, he will cover tracking the various campaigns & sources from UTM URL parameters.
For a few local business, it’s little tricky to understand the response from websites. As an example, a local restaurant might see a good traffic to the website but cannot map it with the footfalls?
Gajanan Sapate will talk about how to work with such situations like above and others.
As an expert in this space, you can ask him questions about your digital problems too.
April 15, 2017 — Every company’s biggest challenge is finding and closing sales. Finding your pot of gold at the end of the rainbow doesn’t involve luck or getting past the leprechaun. Our joint talk (Leah Halbina, Account Manager & Krystal Galewski, Business Development Specialist) will dive into and provide guidance on this common struggle for big companies, small companies and freelancers alike. At emagine, our Business Development & Sales team is on the front lines of finding the companies we want to work with, attracting the right contacts, nurturing prospects and closing the deal. We know first-hand that it’s not an easy task but we also know it’s not impossible. In a world where tactics are constantly changing, it’s important to be strategic. Making it about your prospect (and not completely about you and your business) can go a long way in a world of standardized sales emails and boilerplate proposals.
First, prospector Krystal Galewski will talk about:
– Defining your ideal client
– Identifying the companies you want to work with
– Finding the right contacts
– Attracting and nurturing prospects
Then, Leah (“The Closer”) will discuss:
– Researching and understanding a potential client and their world
– Creating a personalized proposal
– How to set yourself apart and seal the deal
We know from experience that this approach works because our close rate has improved dramatically since making changes nearly a year ago. This talk is for anyone who is out there trying to find and win new business. Applying these steps and the principles we’ll share to your business can help you grow if you’re ready to get out there and make the change.
April 13, 2017 — Instead of working for anyone and everyone, what if your company served a niche market? In an increasingly crowded field, many freelancers are finding success by focusing on a niche market. Settling on a niche can be a little intimidating at first, but on the other side is a business with more clients, higher rates, and more efficient workflow. If you’re a freelancer that has worked in every industry under the sun, yet can’t shake the feeling that your business could be something…more, this is your session. Hopefully, you’ll walk away inspired enough to come up with a brand new business model!
April 13, 2017 — Perché è importante avere un contratto? Quali sono le clausole indispensabili e gli errori da evitare?
Dai tempi di pagamento alla consegna dei materiali, dal diritto d’autore alla manutenzione del sito: come avere un contratto che soddisfi te ed il tuo cliente.
March 30, 2017 — Blogging can be one of the best methods for driving inbound leads into your business. Yet, the biggest challenge many small business owners face is not whether they need a blog, but how to build a blog that brings in business.
March 25, 2017 — Talk fatto al WordPress Meetup Marzo 2017 Episodio 20: «Spring is Coming».