December 2, 2016 — Créer un blogue ou un site de présentation d’entreprise est assez facile avec WordPress. Par contre, gérer une boutique en ligne avec des centaines d’items ou un site ayant de nombreux contenus devant régulièrement être mis à jour devient rapidement complexe. C’est d’autant plus évident en entreprise où peu de personnes connaissent bien le fonctionnement de WordPress. Je vous propose de présenter un cas où avec quelques plug-ins (je ne suis pas programmeur) et la bonne configuration, il devient facile et rapide de gérer efficacement des milliers d’éléments qui doivent être mis à jour régulièrement. Dans ce cas précis, la personne qui tient à jour les données n’a besoin d’aucune connaissance en WordPress. Je vous montrerai en même temps comment optimiser efficacement le référencement Web (SEO) dans un tel contexte.
November 21, 2016 — Le interviste utente: tecniche, strumenti, scopi. Nel talk parlerò dell’organizzazione della ricerca, con esempi e consigli pratici su come fare quando il budget è poco (o niente) e i tempi stretti, per portare a casi risultati utili per chi deve progettare (contenuti, IA, campagne marketing, nuovi servizi o prodotti), sia in ambito business che nel processo di design.
November 12, 2016 — There are 2 problems almost ALL freelancers face, regardless of their occupation, and those are:
1) what happens before they to the thing they are really good at
2) what happens after they do the thing they are really good at
Let’s take a freelance WordPress developer or designer as an example. He or she is really good at creating beautiful and powerful websites for clients.
But after the job is done, some struggle with invoicing, getting the money, filing the taxes and doing the accounting in general. The solution to this problem is relatively easy: hire someone. Hire a trustworthy freelancer who can do this for you in 1 – 2 hours a week tops. You will earn their cost back many times over.
Often WP professionals also have difficulty filling a pipeline with new projects, lining them up nicely for when they are finished working on the current project. That is why often freelance WP developers and designers end up working at an agency that has other people on the team to cover those areas before and after they do what they are good at.
Instead of presenting a lot of hyped up internet marketing tactics, Chris would like to help the WordPress community with some basic but powerful, underlying marketing principles. These are easy to understand and easy to implement after the event. And will have an immediate and profound impact on revenue and profits.
November 9, 2016 — Spend time talking with a group of freelancers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any freelancer can take to contain the impact of a bad client.
In this session, Nathan explains how to create a system that preserves workflow and keeps problem clients in check.
November 9, 2016 — Automation should be a key component to any business. Anytime you find yourself doing the same thing over and over for different clients, automate. Automating reduces human error and increases productivity. Let’s face it, when it comes to business, we are our own worse enemy. Learn how to take the “YOU” out of our business and start making more money.
November 7, 2016 — This talk explores how partnerships and existing relationships can create a fun and evergreen sales funnel for developers. The focus is on keeping the pipeline full with engaging and interesting work without introducing tired and stale “sales” functions. I love working with Developers to help them grow the business side of their work!
October 29, 2016 — In kindergarten you were taught how to share. WordPress is built on the idea of sharing. It’s what makes our community strong and supportive. However, for many of us, this is our business, our livelihood, and so our opinion about the “proper use” of GPL sometimes taints how we code or interact with “the competition.” I’ll share some stories and thoughts that may challenge you point of view – in a good way.
October 27, 2016 — In 2014, I sold everything I owned and left with 2 bags to travel the world indefinitely while I started and grew a business. 14 months of traveling took me to 7 different countries while I grew a business from 1 to 4 team members and increased revenue from 0 in 2014 to six figures in 2016. I’d like to share what I learned on my journey and what others should consider who might be interested in doing the same thing.
How to turn your location-based business into a location independent business so you can work from anywhere.
How to turn your marketing skills into a profitable business
The number one skill you can cultivate that will help you start a business and live the life of your dreams.