July 5, 2015 — Being successful in business is challenging. When we started we were late to the party in a very saturated market. We weren’t getting very far and needed to find something that would differentiate us from the other players. Then we discovered the add-on business model and it fit beautifully with our product.
This add-on model allowed us to engage with the greater WordPress community like never before. It turned our struggling company into one that is well respected and growing almost faster than we can keep up with. In many ways, it has shaped our very ethos on how and why we give back to the WordPress community.
June 22, 2015 — Karin shares her story how she built a WordPress company where her lifestyle works with the company and not against it. She will talk about how she manages to work from all over the world, while running a business back home.
June 21, 2015 — This talk walks through the process of building a business website, from initial planning to site launch, for less than $100. And an actionable list of to-do items that they can follow to build a business site for themselves or for their clients.
June 8, 2015 — Dans cette conférence, je vais vous raconter mon parcours, comment Internet et plus particulièrement WordPress, m’ont aidé à prendre un virage professionnel.
Nous verrons les galères pour trouver les premiers clients, les devis mal rédigés, les prix mal maîtrisés et comment je me suis adapté pour arriver à la visibilité qui est la mienne aujourd’hui.
Je vais m’attacher à répondre sur comment se vendre, comment se former, comment travailler sa visibilité et son réseau, pour enfin trouver votre place dans cet écosystème qu’est WordPress.
June 8, 2015 — How not to give appalling user support
The talk touchs on the benefits and challenges of a great user support and training. I’ll share the most common problems I encountered whilst dealing with support. It will also look at how I give the best support I can and the tools that enable me to do so.
WordPress for Good
This lightning talk presents the history and motives for the project, showcase a few “good” WordPress sites and inspire others to use WordPress for their positive projects and submit them to the showcase.
Forging a Career with WordPress: the Possibilities
In this interactive talk I’ll inspire you to think again about the career options open to you with WordPress, and bust some myths about the kind of person you need to be or the kind of background you need to have if you want to make a living from WordPress.
Smart tips and tricks for managing freelancers
“Freelancer is the ‘new employment’. Most organisations use freelancers for some tasks but some even build an entire business model on using freelancers.
In this talk Annabel explores the status of freelancers, how labels can be deceiving and suggests ways to approach hiring freelancers that will protect your business from harm.
5 ways to get better customers and sack the low value ones
This talk is about how even small ‘1 person working out of their bedrooms’ businesses can:
no more negotiating on price, stop feeling like a bedroom business and look like a professional service, stop low value customers even getting through to you, how to feel more competitive towards other businesses, the responses you need to give to difficult customers
June 8, 2015 — This talk is about the different options out there, your clients’ learning styles, and how to better understand what your clients need while making sure they are comfortable moving forward. And the most common needs people have when looking for support and documentation, as well as strategies for making your documentation easier for your customers to understand.
June 7, 2015 — Marketing yourself or your business can be really scary when you’re an introvert who is more comfortable in front of a computer than in front of real people.
There are a lot of introverted folks in the WordPress community looking for freelance jobs, employment, or quality contractors to hire, yet many of us feel scared, directionless, isolated, overwhelmed, and hungry for work.
I share my experience growing from a timid one-person freelance shop to a more confident team of nine great people, including practical tactics for in-person networking, working with freelancers, finding the right fit, and community participation.
May 29, 2015 — WordPress can generate all sorts of interesting content dynamically, but if you want speed and scalability, you should be smart about caching. Don’t make WordPress do work twice when it can do it once. In this focused talk, Mark Jaquith talks about caching strategies from basic to advanced.
May 8, 2015 — Driven by passion and a desire to be our own bosses, oftentimes we struggle with the financial aspects of running a sustainable freelance-based business. This talk discusses setting financial goals, budgeting, accounting for time, and consistently measuring and analyzing financial data to ensure we’re setting ourselves up for longevity and growth while we serve our clients well.