May 8, 2015 — Bootstrapping a web development business usually means having little money for traditional advertising. Learn how to use the power of teaching to give a little to get a lot. You won’t leave this session empy-handed, as you’ll take away valuable action items that will help you attract highly targeted clients.
May 2, 2015 — Let’s talk “Website Strategy.” If you’re creating content to attract business, position yourself as an expert and grow an online business, you have to blog differently. You have to blog with a strategy. You also need a great website that infuses your style and personality with attractive visual elements. Your site should flow so that visitors can purchase your products or services easily. It doesn’t have to be complicated. Your website can be simple, stylish and strategic. I’ll show how to use WordPress to do just that. Gone are the days where all you need is a cute lil blog and the customers come rolling in. Today there is so much noise online, your competition is fighting for the attention of your potential customers. You need to stand out…and fast! The best way to do that is with a strong website strategy.
April 27, 2015 — Developers build up a library of code and get the right tools to be more efficient, and everyone working in the WordPress space can benefit from the same application of productive skills to get more done in less time. Learn some of the things that have kept me from having to return to a day job.
February 27, 2015 — During 14 years of working with clients I learned what are the early signs of clients from Hell. I want to share that knowledge, because I believe now that some jobs are just not worth it (stress, white hair, ulcers… ;)). I tell why it’s important to always be honest with client about tools we use for our job – in this case WordPress. And at last – how to avoid working with client when you have bad feeling about it.
January 20, 2015 — In this session, I share some easy methods that you can start doing with your projects today to improve overall client satisfaction and try and eliminate that dreaded list of things that just ‘aren’t quite right’ on a project you thought was done.
January 5, 2015 — This presentation covers an array of tools that the modern designer and front-end developer have at their disposal to refresh not only their ability to create meaningful, lasting websites, but their interest in having a meaningful, lasting profession.
November 7, 2014 — A designer’s perspective on working with clients of different sizes to form creative solutions that meet them where they’re at, and where they’re going.
Taylor will focus more on understanding the position of clients within their own business/organization and asking key questions to further understand their design requests in order to create effective design solutions.
October 18, 2014 — Making a website is more then making pretty picture and some sales jargon. You have to fully understand the project, your audience, current traffic trends and the even more important – the business goals before every writing a line of code.
August 21, 2014 — Technology can be intimidating. From the tools to the geek speak, many clients glaze over when they think about working with WordPress. By embracing the role of geek translator, you can train your clients to work within their site or at least be comfortable in knowing what they want done. Everyone has skills they bring to the table when working with a website but those skills may not be in understanding the terminology or function of WordPress. We will go over some simple steps and resources to help make the process of educating clients about WordPress go more smoothly and be more effective. By utilizing multiple training methods and tailoring your training to his/her level of understanding you can give your client the space in which to build confidence and understanding. Build long-lasting, healthy client relationships (and make money!) by learning how to translate the geek!
March 30, 2014 — Once you build a website with WordPress for a client you need to show them how to use it. This presentation covers what is critical to show them about how to use their WordPress website without blowing it up.