December 20, 2015 — Data architecture. The key to a smoother development process and a happier relationship with your clients. In this talk I will define “data architecture”, talk about what you need to know about WordPress before entering it’s realm, questions you need the answers to before jumping in to it, and how to use this information to properly plan your data before programming.
December 14, 2015 — We often forget when designing and developing websites that there are actual users on the other side of the screen. Whether through ability, age or cultural differences, there are a lot of ways that we can inadvertently alienate users. We sometimes forget that we’re making websites for our clients and customers, not ourselves.
In this presentation, I’ll give a brief rundown of considerations that should be given to make your website as effective to as wide a range of users as possible. Accessibility, internationalization, UX and UI changes will be covered, as well as some tips on how to determine your goal, and make your website work toward that goal for you.
December 11, 2015 — Every technically minded person needs to know how to communicate technical knowledge clearly and effectively. This talk examines the fundamentals of “explaining hard things to humans,” including:
What makes technical communication uniquely difficult, and uniquely important.
Avoiding two major impediments to technical communication: arrogance (relating to gaps in knowledge as a hassle or irritation) and breeziness (attempting to ignore gaps in knowledge altogether).
How and why to make technical communication both audience-aware and strategic: tailored to both the knowledge level of the audience and the goal of the communication.
The value of analogies in technical communication.
Principles of clear technical writing.
You’ll leave the talk better able to communicate what you know, and to diagnose and work with common failures in technical communication.
October 8, 2015 — Learn to embrace the client dynamic and avoid one of the most common mistakes in running a creative business. Treat your client as an adversary and you will foster a short term relationship that is contentious and unfruitful.
As design professionals, we need to let go of the “artist” persona and embrace the creative entrepreneur as one who solves not just design problems but business problems.
Learn how to:
Pivot when you are getting negative feedback
Define objective goals to reduce frustration and endless revision cycles
Talk about money
Charge for value versus time
October 6, 2015 — Every technically minded person needs to know how to communicate technical knowledge clearly and effectively. This talk examines the fundamentals of “explaining hard things to humans,” including:
– What makes technical communication uniquely difficult, and uniquely important.
– Avoiding two major impediments to technical communication: arrogance (relating to gaps in knowledge as a hassle or irritation) and breeziness (attempting to gloss over gaps in knowledge).
– How and why to make technical communication both audience-aware and strategic – tailored to both the knowledge level of the audience and the goal of the communication.
– The value of analogies in technical communication.
– Principles of clear technical writing.
August 5, 2015 — You’re the expert, that’s why they hired you. Let’s talk about how to handle ridiculous client requests, exercising your expertise, the importance of keeping the admin interface simple, how to avoid common pitfalls when working with clients, and how to handle your hourly rates.
August 3, 2015 — The Principles of Effective Technical Communication – This talk summarizes things I’ve learned over the past 18 months writing WordPress tutorials at WPShout, as well as co-writing an e-book and screencast series on WordPress development. It describes principles for communicating technical knowledge clearly and effectively.
July 27, 2015 — In this talk we explore what goes into a TandM contract, how to persuade a prospective client to sign one, and how to live up to the expectations you create in the persuasion process, to deliver a successful project.
June 13, 2015 — Nous connaissons bien le concept de maintenir notre santé, nos maisons, nos voitures…alors pourquoi est-ce que cette notion de maintenance – de soin préventive et de l’entretient quotidien – rentre si difficilement dans l’esprit de certains quand il s’agit de nos sites Internet ?
Je vais tout d’abord vous parler de l’importance de la maintenance d’un site web, de quoi il s’agit exactement, comment mieux en parler entre le prestataire et le client. Puis, je vous parlerai des outils qui existent pour optimiser tout cela.
June 8, 2015 — This talk goes through 10 best practices you can undertake to ensure the website you turn over is sustainable, that client and provider leave the experience happier and we all stop wasting each other’s time. Practices covers internal processes as well as inherent WP tools to create better workflow and UI on the dashboard.