July 4, 2016 — Whether it’s differences between European and American business cultures, or the age-old battle for budget allocation between marketing and IT departments, how do you optimize your interaction with clients that have different personalities and business practices than your own?
April 21, 2016 — For the past year, Adam has helped run his family’s restaurant, Grandaddy’s. In this lightning talk, he’ll share how whether your selling waffles or widgets, you need to relate to the customer, build a rapport, and anticipate their needs before they even ask.
April 19, 2016 — Managing expectations is the key to maintaining a healthy relationship with clients. Almost all conflict between clients and vendors can be attributed to misaligned expectations.
During this session, Steve will share his best tips gathered through real-world experience over 20 years in the digital industry. You will learn how to prevent problems before they happen, how to properly communicate expectations, how to assess and anticipate client needs, how to diffuse difficult situations and more.
Having positive client relationships leads to better productivity, which leads to more profit. And who doesn’t want that?
April 19, 2016 — This lightening talk will be for those who are looking for ways to optimize their existing WordPress site or planning to start a new WordPress site on the right foot! I’ll be covering helpful tips to keep in mind when creating new content for your WordPress. Making your site google bot friendly, optimizing content with keywords and more!
February 21, 2016 — Trust is important in any relationship and absolutely critical in a work-for-hire one. Trust takes a long time to earn and can be broken in a split second. Steve will examine this and discuss techniques for building trust, maintaining trust and what to do when trust is lost.
December 20, 2015 — Data architecture. The key to a smoother development process and a happier relationship with your clients. In this talk I will define “data architecture”, talk about what you need to know about WordPress before entering it’s realm, questions you need the answers to before jumping in to it, and how to use this information to properly plan your data before programming.
December 14, 2015 — We often forget when designing and developing websites that there are actual users on the other side of the screen. Whether through ability, age or cultural differences, there are a lot of ways that we can inadvertently alienate users. We sometimes forget that we’re making websites for our clients and customers, not ourselves.
In this presentation, I’ll give a brief rundown of considerations that should be given to make your website as effective to as wide a range of users as possible. Accessibility, internationalization, UX and UI changes will be covered, as well as some tips on how to determine your goal, and make your website work toward that goal for you.
December 11, 2015 — Every technically minded person needs to know how to communicate technical knowledge clearly and effectively. This talk examines the fundamentals of “explaining hard things to humans,” including:
What makes technical communication uniquely difficult, and uniquely important.
Avoiding two major impediments to technical communication: arrogance (relating to gaps in knowledge as a hassle or irritation) and breeziness (attempting to ignore gaps in knowledge altogether).
How and why to make technical communication both audience-aware and strategic: tailored to both the knowledge level of the audience and the goal of the communication.
The value of analogies in technical communication.
Principles of clear technical writing.
You’ll leave the talk better able to communicate what you know, and to diagnose and work with common failures in technical communication.
October 8, 2015 — Learn to embrace the client dynamic and avoid one of the most common mistakes in running a creative business. Treat your client as an adversary and you will foster a short term relationship that is contentious and unfruitful.
As design professionals, we need to let go of the “artist” persona and embrace the creative entrepreneur as one who solves not just design problems but business problems.
Learn how to:
Pivot when you are getting negative feedback
Define objective goals to reduce frustration and endless revision cycles
Talk about money
Charge for value versus time
October 6, 2015 — Every technically minded person needs to know how to communicate technical knowledge clearly and effectively. This talk examines the fundamentals of “explaining hard things to humans,” including:
– What makes technical communication uniquely difficult, and uniquely important.
– Avoiding two major impediments to technical communication: arrogance (relating to gaps in knowledge as a hassle or irritation) and breeziness (attempting to gloss over gaps in knowledge).
– How and why to make technical communication both audience-aware and strategic – tailored to both the knowledge level of the audience and the goal of the communication.
– The value of analogies in technical communication.
– Principles of clear technical writing.