October 8, 2015 — Learn to embrace the client dynamic and avoid one of the most common mistakes in running a creative business. Treat your client as an adversary and you will foster a short term relationship that is contentious and unfruitful.
As design professionals, we need to let go of the “artist” persona and embrace the creative entrepreneur as one who solves not just design problems but business problems.
Learn how to:
Pivot when you are getting negative feedback
Define objective goals to reduce frustration and endless revision cycles
Talk about money
Charge for value versus time
October 6, 2015 — Every technically minded person needs to know how to communicate technical knowledge clearly and effectively. This talk examines the fundamentals of “explaining hard things to humans,” including:
– What makes technical communication uniquely difficult, and uniquely important.
– Avoiding two major impediments to technical communication: arrogance (relating to gaps in knowledge as a hassle or irritation) and breeziness (attempting to gloss over gaps in knowledge).
– How and why to make technical communication both audience-aware and strategic – tailored to both the knowledge level of the audience and the goal of the communication.
– The value of analogies in technical communication.
– Principles of clear technical writing.
August 5, 2015 — You’re the expert, that’s why they hired you. Let’s talk about how to handle ridiculous client requests, exercising your expertise, the importance of keeping the admin interface simple, how to avoid common pitfalls when working with clients, and how to handle your hourly rates.
August 3, 2015 — The Principles of Effective Technical Communication – This talk summarizes things I’ve learned over the past 18 months writing WordPress tutorials at WPShout, as well as co-writing an e-book and screencast series on WordPress development. It describes principles for communicating technical knowledge clearly and effectively.
July 27, 2015 — In this talk we explore what goes into a TandM contract, how to persuade a prospective client to sign one, and how to live up to the expectations you create in the persuasion process, to deliver a successful project.
June 13, 2015 — Nous connaissons bien le concept de maintenir notre santé, nos maisons, nos voitures…alors pourquoi est-ce que cette notion de maintenance – de soin préventive et de l’entretient quotidien – rentre si difficilement dans l’esprit de certains quand il s’agit de nos sites Internet ?
Je vais tout d’abord vous parler de l’importance de la maintenance d’un site web, de quoi il s’agit exactement, comment mieux en parler entre le prestataire et le client. Puis, je vous parlerai des outils qui existent pour optimiser tout cela.
June 8, 2015 — This talk goes through 10 best practices you can undertake to ensure the website you turn over is sustainable, that client and provider leave the experience happier and we all stop wasting each other’s time. Practices covers internal processes as well as inherent WP tools to create better workflow and UI on the dashboard.
June 8, 2015 — This talk is about the different options out there, your clients’ learning styles, and how to better understand what your clients need while making sure they are comfortable moving forward. And the most common needs people have when looking for support and documentation, as well as strategies for making your documentation easier for your customers to understand.
May 8, 2015 — Bootstrapping a web development business usually means having little money for traditional advertising. Learn how to use the power of teaching to give a little to get a lot. You won’t leave this session empy-handed, as you’ll take away valuable action items that will help you attract highly targeted clients.
May 2, 2015 — Let’s talk “Website Strategy.” If you’re creating content to attract business, position yourself as an expert and grow an online business, you have to blog differently. You have to blog with a strategy. You also need a great website that infuses your style and personality with attractive visual elements. Your site should flow so that visitors can purchase your products or services easily. It doesn’t have to be complicated. Your website can be simple, stylish and strategic. I’ll show how to use WordPress to do just that. Gone are the days where all you need is a cute lil blog and the customers come rolling in. Today there is so much noise online, your competition is fighting for the attention of your potential customers. You need to stand out…and fast! The best way to do that is with a strong website strategy.