April 15, 2017 — Every company’s biggest challenge is finding and closing sales. Finding your pot of gold at the end of the rainbow doesn’t involve luck or getting past the leprechaun. Our joint talk (Leah Halbina, Account Manager & Krystal Galewski, Business Development Specialist) will dive into and provide guidance on this common struggle for big companies, small companies and freelancers alike. At emagine, our Business Development & Sales team is on the front lines of finding the companies we want to work with, attracting the right contacts, nurturing prospects and closing the deal. We know first-hand that it’s not an easy task but we also know it’s not impossible. In a world where tactics are constantly changing, it’s important to be strategic. Making it about your prospect (and not completely about you and your business) can go a long way in a world of standardized sales emails and boilerplate proposals.
First, prospector Krystal Galewski will talk about:
– Defining your ideal client
– Identifying the companies you want to work with
– Finding the right contacts
– Attracting and nurturing prospects
Then, Leah (“The Closer”) will discuss:
– Researching and understanding a potential client and their world
– Creating a personalized proposal
– How to set yourself apart and seal the deal
We know from experience that this approach works because our close rate has improved dramatically since making changes nearly a year ago. This talk is for anyone who is out there trying to find and win new business. Applying these steps and the principles we’ll share to your business can help you grow if you’re ready to get out there and make the change.
December 12, 2016 — Do you feel you should raise your rates but you don’t know how? Do you deliver value to your clients but they don’t seems to appreciate?
Let’s explore the world of effective negotiation, project assessment, and value creation.
This presentation will provide immediate tools to correctly evaluate client’s needs, negotiate better rates, and effectively over deliver outstanding value that cannot be ignored
October 7, 2016 — Creating an effective training manual for your clients isn’t an easy task. When you’ve gotten your project to the final stretch and it’s almost time to hand the keys over to your client you want to rest assured that your client has the proper training to successfully take the lead.
This workshop is meant to give you the know how and the tools you need to create a training manual for your clients at any technical skill level.
August 22, 2016 — Exploring the different ways we can keep our clients happy, what tools are available to us to enable this, and some basic ideas to make it simple to have happy customers. Plus what to do with the unhappy customers (other than run away, of course). It is all stuff that we know already but perhaps need reminding of, and putting a system in place so we can get the work done.
A happy client manual, if you will…
August 14, 2016 — Spend time talking with a group of freelancers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any freelancer can take to contain the impact of a bad client. In this session, Nathan will explain the how to create a system that preserves workflow and keeps problem clients in check.
Four strategies that will keep problem clients in check.
Five monsters you should know and how to contain them.
The payoff of building good fences.
August 9, 2016 — As WordPress has evolved from a blogging tool to a full-fledged CMS and even application framework, the need for intuitive workflows for clients to manage their website’s have never been greater. As bigger organizations with more editorial staff starts using WordPress, we get a whole new set of challenges.
In this session, we will explore how we can create workflows that clients and non-technical staff find intuitive and easy to work with. Additionally, we look at common pitfalls, and find the way forward through behavioral knowledge and case studies.
August 3, 2016 — One of the biggest challenges any business owner, freelancer, project manager or customer support expert comes across is gaining trust of their potential and current clients.
Within this session I will be sharing insights into clearly establishing project plans for yourself and clients; with the over arching goal to stay organized and hold each other accountable. I will be speaking about pitfalls of going too far out of your comfort zone or taking on projects that aren’t “”quite right””. I’ll touch on jumping into Higher Education, E-Commerce, Online Publications and simply taking on your first big project.
Lastly I’ll provide examples of scenarios that have and have not worked for myself and my team in relation to educating our clients to get the most out of WordPress by getting into the WordPress dashboard and feel comfortable to take ownership of their content and their website because you’ve got their back!
July 4, 2016 — Whether you’re creating a small site for one stake holder or re-designing a large site with many players, understanding how to manage the project is the key to getting anything done. We’ll look at a couple of case studies and learn about methods and strategies that keep a project on track and get the site launched.
July 4, 2016 — Whether it’s differences between European and American business cultures, or the age-old battle for budget allocation between marketing and IT departments, how do you optimize your interaction with clients that have different personalities and business practices than your own?
June 24, 2016 — When in the early stages of offering WordPress related services for clients there are a lot of unknowns. Questions like: – How do I price a project? – Where do I host the client’s site? – What do I do when the scope begins to creep? – Where do I go when I get in over my head? – How do I find clients? These and many more are difficult questions to answer for those who are new to client work but they are incredibly important. This session will be a Q&A and will focus on everything one needs to know and do to make their first projects successful.