January 20, 2016 — You’ve probably seen it happen- someone complains because they just got a website, but they don’t know how to use it. Their designer or developer or project manager just left them high and dry without some type of direction or documentation.
Let’s face it, as a designer or developer or project manager, you’re definitely going to run into someone who isn’t really that familiar with WordPress. In fact, you’ll encounter all sorts of user levels when it comes to working with clients. How do you teach your client how to use their WordPress website? How do you figure it into your project’s scope? If you don’t like teaching them, what can you do to make sure your relationship with your client ends on a good note because you were diligent to give them the tools they need to continue on their own?
I’ll be going over strategies to help you put together a plan on teaching your clients how to use WordPress. Let’s decrease the frustration together and allow your clients to become enthusiastic WordPress users that are making money.
January 8, 2016 — The hardest thing for many clients to understand is the PURPOSE of their website… who it’s for (their customers) and what it’s supposed to do (attract new or more business). In SEO terms, the most important thing is the matter of relevance. Valerie asks: relevant to what, relevant to whom?
Understanding one’s client is the key to knowing how to present the content of the site. In this session, Valerie will discuss the importance of defining business objectives and identifying one’s target audience in creating content that both engages that audience AND satisfies Google’s directives on creating an SEO-friendly website.
December 13, 2015 — Our worst clients challenge us. They push us to defend our work. They demand our full attention. They make unreasonable requests – knowingly or otherwise.
Our worst clients serve as a constant reminder of why we do the work we do. Whether overly communicative or radio silent – difficult clients push us to be better versions of ourselves.
Find out why good clients are good, but bad clients are better.
November 2, 2015 — As web designers and developers, we often focus on the technical aspects of our jobs. Unfortunately, many of us struggle with an important part of a project – communication with our clients. It is an often overlooked piece of the puzzle, but it is directly correlated with outcomes and how the client feels we did our job. In this talk, we will look at communicating with clients and managing expectations in three broad phases of a project – pitching/planning, development, and launching/troubleshooting. Specifically, we will look at steps that will make the client feel involved and important. This level of involvement and communication will help keep clients happy through the entire process, giving us an outstanding outcome.
October 1, 2015 — 3 tips to help web designers get the right content from clients. Some easy-to-use sites designers can refer their clients to, such as building infographics, images for their blogs, and topic ideas.
Jo will cover some of the following topics during her presentation:
– Why a pretty website isn’t enough.
– Providing content slows the web designer down.
– Content generating ideas.
– Content moving with the times – not static.
– Clients start off strong, then fade when novelty of being a blogger fades.
– Strategies and tips to help clients manage their content
– Ways web designers can help get the right content the first time.
– Repurposing existing content.
– Personality in content.
– Stories matter.
September 26, 2015 — A prospective client calls us wanting work – Yay! They get into complaining about their existing web developer. They’re a good dev, we know them. Where did it go wrong? Is the client crazy? This is a classic problem that happens the world over to web designers/developers. It causes us (and the clients) pain and stress.
Ben talks about this common problem and a few related questions.