July 4, 2016 — Whether you’re creating a small site for one stake holder or re-designing a large site with many players, understanding how to manage the project is the key to getting anything done. We’ll look at a couple of case studies and learn about methods and strategies that keep a project on track and get the site launched.
July 4, 2016 — Whether it’s differences between European and American business cultures, or the age-old battle for budget allocation between marketing and IT departments, how do you optimize your interaction with clients that have different personalities and business practices than your own?
June 24, 2016 — When in the early stages of offering WordPress related services for clients there are a lot of unknowns. Questions like: – How do I price a project? – Where do I host the client’s site? – What do I do when the scope begins to creep? – Where do I go when I get in over my head? – How do I find clients? These and many more are difficult questions to answer for those who are new to client work but they are incredibly important. This session will be a Q&A and will focus on everything one needs to know and do to make their first projects successful.
May 30, 2016 — Tom and Vineeta Greenwood founded Wholegrain Digital in 2007 and developed it into one of Europe’s top specialist WordPress agencies, with clients such as M&S, Rightmove, Lenovo, UNICEF and Ecover. The question that we are most commonly asked by other agency owners and freelancers is “How do you get those big name clients?” In this presentation, I will reveal the key secrets, tips and techniques that Wholegrain Digital have used to attract big name clients over the years, often defying conventional business wisdom and sales practices and instead following a process centred on love.
April 7, 2016 — We all want to keep our clients having the best possible experience, that starts with project management basics. In this session, whether you’re a freelancer, a small agency, or an established enterprise grade agency, we will cover the 10 best practices I have seen and learned through 20 years of mistakes while learning from Some of the best professional service companies in the world. We will cover tactical examples and best-of-breed tools available today.
March 11, 2016 — At Moove we’re constantly striving to enhance the way we work with large corporates – improving processes, service levels and quality in everything we do.
I’ll walk you through how agencies can use a workflow that’s suited to corporate clients and large organisations – Discovery Phase, Kick-Off Meeting, Workshops and then on to Design, Development, QA, Content Import/Upload, Soft-Launch, Launch and After-Launch. I’ll show you how our team works with large clients – things to be aware of; things to avoid.
The talk will be useful to small agency owners or aspiring freelancers, who would like to work with large clients in the UK
January 25, 2016 — Even if you’re not a project manager, you can learn and incorporate some of the important tenets of project management into your projects and client relationships.
January 20, 2016 — You’ve probably seen it happen- someone complains because they just got a website, but they don’t know how to use it. Their designer or developer or project manager just left them high and dry without some type of direction or documentation.
Let’s face it, as a designer or developer or project manager, you’re definitely going to run into someone who isn’t really that familiar with WordPress. In fact, you’ll encounter all sorts of user levels when it comes to working with clients. How do you teach your client how to use their WordPress website? How do you figure it into your project’s scope? If you don’t like teaching them, what can you do to make sure your relationship with your client ends on a good note because you were diligent to give them the tools they need to continue on their own?
I’ll be going over strategies to help you put together a plan on teaching your clients how to use WordPress. Let’s decrease the frustration together and allow your clients to become enthusiastic WordPress users that are making money.
January 8, 2016 — The hardest thing for many clients to understand is the PURPOSE of their website… who it’s for (their customers) and what it’s supposed to do (attract new or more business). In SEO terms, the most important thing is the matter of relevance. Valerie asks: relevant to what, relevant to whom?
Understanding one’s client is the key to knowing how to present the content of the site. In this session, Valerie will discuss the importance of defining business objectives and identifying one’s target audience in creating content that both engages that audience AND satisfies Google’s directives on creating an SEO-friendly website.
December 13, 2015 — Our worst clients challenge us. They push us to defend our work. They demand our full attention. They make unreasonable requests – knowingly or otherwise.
Our worst clients serve as a constant reminder of why we do the work we do. Whether overly communicative or radio silent – difficult clients push us to be better versions of ourselves.
Find out why good clients are good, but bad clients are better.