August 6, 2015 — Who are the people who use WordPress? What are they looking for? What are their priorities and their pain points? What is the nature of their relationship with WordPress? This talk is a tour through the world of the Content Creator.
August 3, 2015 — Make your blog a go-to resource. Compelling content is a mix of vivid storytelling, offering new facts, sharing a novel viewpoint, and evoking emotion from the reader. Learn from the strategies of Pulitzer Prize winning writers and fuel a faithful readership.
July 10, 2015 — How are we improving the writing experience in WordPress? What can we do for the user to keep them better focussed on their content? I’ll talk about some improvements we did in the last few releases and what we could do in the future.
July 5, 2015 — My strategy is that the more of YOU that is in your website, the better you’re going to be able to market, sell, and just generally rock your stuff. That is SO MUCH EASIER with WordPress because I’m all about empowering my clients to do it themselves. I have no interest in being a website factory where every site is the same. I want each of my clients to have an individual site that works for them and what they do. WordPress is the only way I can deliver that.
May 31, 2015 — Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. My presentation guides you through the most important parts of our process, with live examples showing this isn’t just theory, it works.
April 17, 2015 — Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
Just a few of the topics covered include:
Writing compelling and optimized headlines
The visual vs. the text editor, and the pros and cons of both
Categorization—should your categories be included in your URLs?
Tags—are they necessary, or are they creating duplicate content?
March 18, 2015 — This session shares actionable insights on how to grow your blog, optimize your workflow and increase your revenue. Discover how to use Twitter to drive more traffic, how to scientifically utilize your site’s real-estate to maximize your results and how to keep more visitors on your site.
March 9, 2015 — webZunder ist ein Social Media Dashboard, wo unter einer zentralen Oberfläche Content für WordPress, Facebook, Twitter, XING und andere Plattformen verwaltet und verteilt werden kann.