‘Content Creation’ Videos

  • Reid Peifer: Reimagining Content Creation

    Reid Peifer: Reimagining Content Creation

    WordCamp Vancouver 2015Speaker: Reid Peifer

    October 26, 2015 — While WordPress as a whole has evolved in amazing and powerful ways, the mechanics of content creation have stayed pretty static for years. Title field, TinyMCE Wysiwyg, metadata inputs, and a featured image. These elements have been our building blocks, all presented in a relatively unchanged WP admin experience. The future of WordPress is going to depend on how that experience evolves and grows to meet the needs of content creators.

    We’re going to discuss the recent explosion of page builders, panels and modules, visual editors, customizers and front end editors. Lets take a look at the pros and cons. What does it mean for content creators, designers, and developers? Even better, lets talk about what the future holds. I’ll use specific examples of how we implemented modularized dynamic content and rich long form editorial creation on enterprise clients including Fortune 500 retailers and Ivy League institutions.

    Presentation Slides »

  • Jo Grey: Why Isn’t My Beautiful Website Enough?

    Jo Grey: Why Isn’t My Beautiful Website Enough?

    WordCamp Brisbane 2015Speaker: Jo Grey

    October 1, 2015 — 3 tips to help web designers get the right content from clients. Some easy-to-use sites designers can refer their clients to, such as building infographics, images for their blogs, and topic ideas.

    Jo will cover some of the following topics during her presentation:

    – Why a pretty website isn’t enough.
    – Providing content slows the web designer down.
    – Content generating ideas.
    – Content moving with the times – not static.
    – Clients start off strong, then fade when novelty of being a blogger fades.
    – Strategies and tips to help clients manage their content
    – Ways web designers can help get the right content the first time.
    – Repurposing existing content.
    – Engagement.
    – Personality in content.
    – Stories matter.

  • John Eckman: Design from the Content Out

    John Eckman: Design from the Content Out

    WordCamp Rhode Island 2015Speaker: John Eckman

    September 30, 2015 — “Content precedes design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman We’ve all heard that content is king, yet when it comes to designing web experiences we’re still stuck with lorem ipsum and placeholder images, as though the real content didn’t matter. We’re still designing web experiences from the top down, starting with the desktop view of the homepage, even though they’re more likely to be experienced from the bottom up – starting with a content detail page on a mobile device. Designing from the content out means starting with atomic elements of content, and building a system of components and layouts based on the real structure of content.

    Presentation Slides »

  • Ramya Pandyan: The Content Creator’s Life – Challenges, Motivations, Concerns

    Ramya Pandyan: The Content Creator’s Life – Challenges, Motivations, Concerns

    WordCamp Mumbai 2015Speaker: Ramya Pandyan

    August 6, 2015 — Who are the people who use WordPress? What are they looking for? What are their priorities and their pain points? What is the nature of their relationship with WordPress? This talk is a tour through the world of the Content Creator.

    Presentation Slides »

  • Suzette Martinez Standring: How to Create Outstanding Content

    Suzette Martinez Standring: How to Create Outstanding Content

    WordCamp Boston 2015Speaker: Suzette Martinez Standring

    August 3, 2015 — Make your blog a go-to resource. Compelling content is a mix of vivid storytelling, offering new facts, sharing a novel viewpoint, and evoking emotion from the reader. Learn from the strategies of Pulitzer Prize winning writers and fuel a faithful readership.

  • Ella Iseulde Van Dorpe: Just Write

    Ella Iseulde Van Dorpe: Just Write

    WordCamp Europe 2015Speaker: Ella Iseulde Van Dorpe

    July 10, 2015 — How are we improving the writing experience in WordPress? What can we do for the user to keep them better focussed on their content? I’ll talk about some improvements we did in the last few releases and what we could do in the future.

  • Diane Whiddon: Profitable Content Creation with WordPress

    Diane Whiddon: Profitable Content Creation with WordPress

    WordCamp Denver 2015Speaker: Diane Whiddon

    July 5, 2015 — My strategy is that the more of YOU that is in your website, the better you’re going to be able to market, sell, and just generally rock your stuff. That is SO MUCH EASIER with WordPress because I’m all about empowering my clients to do it themselves. I have no interest in being a website factory where every site is the same. I want each of my clients to have an individual site that works for them and what they do. WordPress is the only way I can deliver that.

    Presentation Slides »

  • Jon Buchan: Creating Content that Matters

    Jon Buchan: Creating Content that Matters

    WordCamp London 2015Speaker: Jon Buchan

    May 31, 2015 — Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. My presentation guides you through the most important parts of our process, with live examples showing this isn’t just theory, it works.

    Presentation Slides »

  • Michelle Lowery: The Mechanics of Content Creation in WordPress

    Michelle Lowery: The Mechanics of Content Creation in WordPress

    WordCamp San Antonio 2015Speaker: Michelle Lowery

    April 17, 2015 — Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
    Just a few of the topics covered include:
    Writing compelling and optimized headlines
    The visual vs. the text editor, and the pros and cons of both
    Categorization—should your categories be included in your URLs?
    Tags—are they necessary, or are they creating duplicate content?

    Presentation Slides »

  • Syed Balkhi: How to Grow Your Blog’s Traffic and Revenue

    Syed Balkhi: How to Grow Your Blog’s Traffic and Revenue

    WordCamp Orlando 2014Speaker: Syed Balkhi

    March 18, 2015 — This session shares actionable insights on how to grow your blog, optimize your workflow and increase your revenue. Discover how to use Twitter to drive more traffic, how to scientifically utilize your site’s real-estate to maximize your results and how to keep more visitors on your site.


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