January 25, 2015 — Do you really need a blog? What about a website? Or a photo gallery or contact forms? This session will give you, the user, the tools and questions you need to ask yourself in order to build an effective and manageable website. Whether you want a website for your business, a blog about your dog, or a place to showcase your jewelry designs, this session will help you develop a content strategy that fits your needs and create a successful WordPress site.
January 7, 2015 — We always talk about rankings and the performance of your website, but changes you make to your overall business strategy can greatly impact the way your website performs and how much business you actually makes.
January 5, 2015 — This presentation discusses the benefits of choosing WordPress to power a nonprofit website, point out special considerations and must-have. It covers recommended plugins and themes, and share resources available online to help nonprofits with their websites.
December 19, 2014 — If you own a website you likely want to be remembered. But finding the balance between getting found and sounding human seems impossible. In this session, explore what it means to sound like yourself on your blog without sacrificing your visibility online.
November 24, 2014 — This session empowers writers, blogger, content developers, marketers and anyone who is tasked with producing online currency (content) for an online platform. Learn strategies for producing quality content (in all of its forms – blogs/CMS content/social posts/etc.), or “mining for gold” while effortlessly usurping the increased demands of the online industry.
November 18, 2014 — The success of small and large publications relies heavily on both individual and group habits. We will look at individual case studies, from individual bloggers to The New York Times, to examine workflows and processes and highlight key elements that make publications stand out.
October 26, 2014 — Stop plopping text on a page and think about new ways to present content. Create a library of design patterns that you can reuse (portfolios, testimonials, staff directories, and more) and pair them with Custom Post Types, Taxonomies, and the Custom Field Suite. With a bit of prep work, you can create a reusable toolkit for building sites that more functional and purposeful while making your own work more efficient.
October 13, 2014 — The other side of technology – content is really king! What goes on the wordpress site is as important as getting the site properly up and running. Words matter, own voice and tone matter, credibility and authenticity matter for action to happen. That desired action can be to click, to download, to watch a video, to interact/engage, to buy, to signup.
Rather than hire a copywriter, learning to write one’s own copy pays dividends in future interactions (blog posts, forum comments, emails).
Online writing is not the same as offline writing, nor is it anything we learned in grade school. My talk, rooted in human behavioral development research, gives a 9-step formula to write effectively for the worldwide web.
June 5, 2014 — In this presentation Scott discusses how to define your website marketing goals, understand your audience and how to get your executives and your team members involved in the content creation, publication and promotion process through blogging. He touches on what makes content compelling, how to generate topic ideas and how to take action by executing an editorial and engagement calendar.