May 31, 2015 — Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. My presentation guides you through the most important parts of our process, with live examples showing this isn’t just theory, it works.
April 17, 2015 — Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
Just a few of the topics covered include:
Writing compelling and optimized headlines
The visual vs. the text editor, and the pros and cons of both
Categorization—should your categories be included in your URLs?
Tags—are they necessary, or are they creating duplicate content?
March 18, 2015 — This session shares actionable insights on how to grow your blog, optimize your workflow and increase your revenue. Discover how to use Twitter to drive more traffic, how to scientifically utilize your site’s real-estate to maximize your results and how to keep more visitors on your site.
March 9, 2015 — webZunder ist ein Social Media Dashboard, wo unter einer zentralen Oberfläche Content für WordPress, Facebook, Twitter, XING und andere Plattformen verwaltet und verteilt werden kann.
January 25, 2015 — Do you really need a blog? What about a website? Or a photo gallery or contact forms? This session will give you, the user, the tools and questions you need to ask yourself in order to build an effective and manageable website. Whether you want a website for your business, a blog about your dog, or a place to showcase your jewelry designs, this session will help you develop a content strategy that fits your needs and create a successful WordPress site.
January 7, 2015 — We always talk about rankings and the performance of your website, but changes you make to your overall business strategy can greatly impact the way your website performs and how much business you actually makes.
January 5, 2015 — This presentation discusses the benefits of choosing WordPress to power a nonprofit website, point out special considerations and must-have. It covers recommended plugins and themes, and share resources available online to help nonprofits with their websites.
December 19, 2014 — If you own a website you likely want to be remembered. But finding the balance between getting found and sounding human seems impossible. In this session, explore what it means to sound like yourself on your blog without sacrificing your visibility online.