October 13, 2014 — The other side of technology – content is really king! What goes on the wordpress site is as important as getting the site properly up and running. Words matter, own voice and tone matter, credibility and authenticity matter for action to happen. That desired action can be to click, to download, to watch a video, to interact/engage, to buy, to signup.
Rather than hire a copywriter, learning to write one’s own copy pays dividends in future interactions (blog posts, forum comments, emails).
Online writing is not the same as offline writing, nor is it anything we learned in grade school. My talk, rooted in human behavioral development research, gives a 9-step formula to write effectively for the worldwide web.
June 5, 2014 — In this presentation Scott discusses how to define your website marketing goals, understand your audience and how to get your executives and your team members involved in the content creation, publication and promotion process through blogging. He touches on what makes content compelling, how to generate topic ideas and how to take action by executing an editorial and engagement calendar.
May 8, 2014 — We’re at an interesting point in the evolution of WordPress. Huge advances have been made in the way that we build themes and plugins. Leaps and bounds have been made in performance, security, and the marketplace as a whole. But up until recently, the way that we actually create, organize, and present content has been pretty stagnant. WYSIWYG and Meta Boxes for creating content. Taxonomies, P2P, and hard-coded templates for organizing and displaying content. There’s a ton that you can do with that tool-set. But we want to do more. We want front end editing, page builders, and modular content. We want rich landing pages, and interesting layouts. We want flexibility. We want to empower authors and editors. We want to lower the bar to awesome. It’s a design challenge. It’s a theme challenge. It’s a dev challenge.This talk looks at what’s out there today and what’s coming down the pipe. Hopefully this is interesting for people who create content, build themes, and work with clients.
December 11, 2013 — As someone who writes with other people, I often encounter the same problem: you either email tiny changes to your article to the one who’s ultimately responsible for the website, which is bound to go wrong. Or you log into your CMS, make some changes to your piece and save it, while one of the other editors does the exact same thing, just using another shiny laptop. Changes get lost. Stuff gets added twice and you end up frustrated because the preview doesn’t reflect your work. Now this is annoying as it is, but if you program a bit on the side (like I do) and you use version control, you know that there is a solution for that. For WordCamp, I’ll gather my thoughts on what would make a great version control tool for WordPress and test existing plugins by these requirements.
April 20, 2013 — This presentation is both a prep talk and practical how-to so that you can develop (or discover) your writing voice and to equip you with the techniques and strategies to tap into that continuous flow of inspiration.
April 20, 2013 — This presentation will teach the best way to market your blog, business or message: the power of your story. It will teach you how to shape your story, the tools and tricks to use your story on WordPress and social media. and it will teach you the most effective way to identify your target audience and how to use your story to speak directly to them.
November 3, 2011