January 8, 2017 — Content marketing is certainly an industry buzzword as it continues to top the budgets of practically all marketers. But is it effective and is it being approached in the most strategic of ways?
This presentation will walk-through how to plan and execute an effective content marketing strategy to generate qualified sales leads. We’ll discuss and review various WordPress plugins to consider and layout (high level) a funnel system to gain engagement that leads into form completions.
In 30 minutes, attendees will gain insights into what content to develop, how to align it with the buying process, what infrastructure us required, and how to build am automated system to put the funnel on auto-pilot.
December 5, 2016 — In today’s world, it is all about content marketing. Doing it right means thinking about a lot of different things. What should you publish? How do you make it converting? How do you connect it to analytics? What about SEO tricks?
Whether you are a user, developer or designer you will find this session useful. Whether as a reminder as to what’s important for the other groups and how to help work towards the common goal of a better website and effective business, or as a primer on how to boost your workflow.
November 21, 2016 — For the serious individual, non-profit or company that is serious about content marketing, one of the key challenges is developing and managing an efficient process to create and publish content on a frequent basis. Attendees will learn how to develop an easy step-by-step process to plan, research, write, edit and distribute content. We will also review some popular tools to integrate with their WordPress instance to boost productivity and efficiency.
November 2, 2016 — Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool
October 27, 2016 — We designed and built a peer-to-peer e-commerce platform for JWalkyn.com. It was an eye-opening experience pushing WordPress to the absolute max to create this unique site to help people buy and sell their favorite Air Jordan shoes.
October 27, 2016 — Today’s relationships are created with information, not people. Buyers are searching for information that will help them make an informed decision. Businesses that provide that information win. By providing relevant, useful content to your customers, you are creating something of value for them, and they will ultimately reward you with their business and loyalty. From content types to SEO, here are 10 things to keep in mind when creating your content marketing strategy.
August 25, 2016 — Brandee Spears Segraves facilitates a discussion on content marketing and maintaining an authentic voice. Join this content marketing expert for an inspiring conversation on using WordPress to tell your story.
July 7, 2016 — Content Marketing: Building a relationship of trust by Laura Lynch (@darjeelingblend)
Have ever imagined to get more readers, followers, leads, prospect, clients, writing content on your blog?
With the right type of content, paying attention to SEO, and following a few rules, you can positively impact your business in a few easy steps. And WordPress is the best platform for it!
Laura Lynch is a freelance copywriter, content marketer, and researcher for several agencies in and around Ann Arbor, Michigan. She creates and edits content for four different blogs, and is getting ready to publish an ebook on social media marketing for small businesses. She has been a speaker for Michigan Marketing Minds, and is a recent devotee of WordPress.
Laura will help us answer key questions, including:
• Which numbers matter on social media?
• How big is your audience?
• What is your engagement rate?
And many more!
April 23, 2016 — Content marketing sounds like a magic bullet — something that can improve your SEO, boost your traffic, and bring in more sales.
Reality check: it’s not, at least not for everyone.
I’ll clear up three common misconceptions about content marketing and explain the realities, plus how you can find the best use for it based on your business, audience, and desired outcome.