‘Content Marketing’ Videos

  • Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    WordCamp Toronto 2015Speaker: Brian Rotsztein

    January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

    You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

    Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

    Learning Outcomes

    – Follow clear steps to better content marketing.
    – Implement actionable content marketing ideas.
    – Find ideal content opportunities.
    – Practice smart content marketing.

    Presentation Slides »

  • Michael Cropper: Tracking Your Content Marketing Results Accurately

    Michael Cropper: Tracking Your Content Marketing Results Accurately

    WordCamp Manchester 2015Speaker: Michael Cropper

    December 17, 2015 — Without a clear tracking strategy you should not be investing time in content marketing. Tracking your digital marketing activities accurately will enable you to justify the time you are investing, see a clear return on your investment and direct you efforts in the future based on past results. Reviewing the core tools to track your digital marketing activities accurately, how to integrate these tools into a effective process and how to deal with the growing Google Analytics referral spam problem.

    Presentation Slides »

  • Bjørn Seaton: Is the Internet Dethroning the Content King

    Bjørn Seaton: Is the Internet Dethroning the Content King

    WordCamp Cantabria 2015Speaker: Bjørn Seaton

    December 4, 2015 — Content is king, and yet the comparative value of content has fallen non-stop since the dawn of the internet.

    This talk is a discussion of the content marketing supply/demand paradox and how a CMS like WordPress fits into that reality.

  • Warren Denley: Email Marketing – The Secret Weapon To Grow Your Business

    Warren Denley: Email Marketing – The Secret Weapon To Grow Your Business

    WordCamp Brisbane 2015Speaker: Warren Denley

    October 2, 2015 — Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and keep them coming back to your site until they are ready to buy from you.
    You Need Email Marketing! Warren’s talk will cover:
    – Selecting an email provider.
    – Quick start guide to setting up your account and creating your first list.
    – Creating your email template.
    – Integrating your list with your site (collecting subscribers).
    – Communicating with your list.
    – Measuring, monitoring and improving your engagement.
    – Case studies – what works and what doesn’t.
    – Taking it further – segmentation and funnels.

    Presentation Slides »

  • Brian Rotsztein: Use Content Marketing to Better Reach Your Ideal Audience

    Brian Rotsztein: Use Content Marketing to Better Reach Your Ideal Audience

    WordCamp Montréal 2015Speaker: Brian Rotsztein

    September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

    Presentation Slides »

  • Liesl Barrell and Mohamed Hamad: How to Turn Your WordPress Site into a Marketing Machine

    Liesl Barrell and Mohamed Hamad: How to Turn Your WordPress Site into a Marketing Machine

    WordCamp Montréal 2015Speakers: Liesl Barrell, Mohamed Hamad

    September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
    How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
    In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…

    Presentation Slides »

  • Yana Petrova: Content Marketing for Geeks

    Yana Petrova: Content Marketing for Geeks

    WordCamp Finland 2015Speaker: Yana Petrova

    July 9, 2015 — Yana’s a chaos maintainer in the civic hacking organisation Obshtestvo.bg (Society: Bulgaria) that builds independent online tools to help society be closer to the government and the decision making process. Yana talked about content marketing for geeks.

  • Brian Rotsztein: Grow Your Audience with Content Marketing

    Brian Rotsztein: Grow Your Audience with Content Marketing

    WordCamp Montréal 2014Speaker: Brian Rotsztein

    May 30, 2015 — This session covers important aspects of content marketing and emphasize how to promote content and grow an audience. Learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand your reach. Topics such as social influence, guest posts, and social signals for SEO are discussed. Key plugins and relevant online tools are also be highlighted.

    Presentation Slides »

  • Yusuf Chowdhury: Web Traffic - Because We Know That Getting Found Means A Big Difference

    Yusuf Chowdhury: Web Traffic – Because We Know That Getting Found Means A Big Difference

    WordCamp San Antonio 2015Speaker: Yusuf Chowdhury

    April 17, 2015 — Building a successful website is a very challenging task. One must have the knowledge and skills to build up the right balance in every aspect of it. In the end, a business product, service, and content will always be the most important part on the platform; however, all of these would come to waste (money, effort), if not given with the right web traffic. Digital marketing can be overwhelming in the sense that the Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. However, if your 2015 plans involve boosting ranks, generating leads, online sales, and building awareness, then maybe it is time that we need to focus on big things and we explore more creative solutions. And I will get you there by discussing about: ‘targeted’ traffic and methods of getting it, social media, off site SEO, link building and many more things that will help convert traffic to ranks and sales.

    Presentation Slides »

  • Darcy Sullivan: WordPress and Content Marketing - A Match Made Online

    Darcy Sullivan: WordPress and Content Marketing – A Match Made Online

    WordCamp Orlando 2014Speaker: Darcy Sullivan

    March 20, 2015 — Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. WordPress is the top platform to deliver the content you’ve developed.

    Presentation Slides »

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