‘Content Marketing’ Videos

  • Erik Bernskiöld: Content Marketing Done Right For Everybody

    Erik Bernskiöld: Content Marketing Done Right For Everybody

    WordCamp Stockholm 2016Speaker: Erik Bernskiold

    December 5, 2016 — In today’s world, it is all about content marketing. Doing it right means thinking about a lot of different things. What should you publish? How do you make it converting? How do you connect it to analytics? What about SEO tricks?
    Whether you are a user, developer or designer you will find this session useful. Whether as a reminder as to what’s important for the other groups and how to help work towards the common goal of a better website and effective business, or as a primer on how to boost your workflow.

    Presentation Slides »

  • Mia Orantes: How to Plan an Insanely Easy Content Marketing Workflow for Your WordPress Blog

    Mia Orantes: How to Plan an Insanely Easy Content Marketing Workflow for Your WordPress Blog

    WordCamp Baltimore 2016Speaker: Mia Orantes

    November 21, 2016 — For the serious individual, non-profit or company that is serious about content marketing, one of the key challenges is developing and managing an efficient process to create and publish content on a frequent basis. Attendees will learn how to develop an easy step-by-step process to plan, research, write, edit and distribute content. We will also review some popular tools to integrate with their WordPress instance to boost productivity and efficiency.

  • Rodolfo Melogli: Content Marketing - Turn Your WordPress Website Into a Traffic Generation Tool

    Rodolfo Melogli: Content Marketing – Turn Your WordPress Website Into a Traffic Generation Tool

    WordCamp Belfast 2016Speaker: Rodolfo Melogli

    November 2, 2016 — Content Marketing: How to Turn your WordPress Website into a Traffic Generation Tool

    Presentation Slides »

  • Mike Jones: Using WordPress to Power a P2P E-Commerce Brand

    Mike Jones: Using WordPress to Power a P2P E-Commerce Brand

    WordCamp Phoenix 2016Speaker: Mike Jones

    October 27, 2016 — We designed and built a peer-to-peer e-commerce platform for JWalkyn.com. It was an eye-opening experience pushing WordPress to the absolute max to create this unique site to help people buy and sell their favorite Air Jordan shoes.

    Presentation Slides »

  • Perri Collins: Content Marketing 101

    Perri Collins: Content Marketing 101

    WordCamp Phoenix 2016Speaker: Perri Collins

    October 27, 2016 — Today’s relationships are created with information, not people. Buyers are searching for information that will help them make an informed decision. Businesses that provide that information win. By providing relevant, useful content to your customers, you are creating something of value for them, and they will ultimately reward you with their business and loyalty. From content types to SEO, here are 10 things to keep in mind when creating your content marketing strategy.

  • Brandee Spears Segraves: Keeping Content Marketing Authentic

    Brandee Spears Segraves: Keeping Content Marketing Authentic

    WordCamp Fayetteville 2016Speaker: Brandee Spears Segraves

    August 25, 2016 — Brandee Spears Segraves facilitates a discussion on content marketing and maintaining an authentic voice. Join this content marketing expert for an inspiring conversation on using WordPress to tell your story.

  • Laura Lynch: Content Marketing: Building a Relationship of Trust

    Laura Lynch: Content Marketing: Building a Relationship of Trust

    Wordpress Meetup ViennaSpeaker: Laura Lynch

    July 7, 2016 — Content Marketing: Building a relationship of trust by Laura Lynch (@darjeelingblend)

    Have ever imagined to get more readers, followers, leads, prospect, clients, writing content on your blog?

    With the right type of content, paying attention to SEO, and following a few rules, you can positively impact your business in a few easy steps. And WordPress is the best platform for it!

    Laura Lynch is a freelance copywriter, content marketer, and researcher for several agencies in and around Ann Arbor, Michigan. She creates and edits content for four different blogs, and is getting ready to publish an ebook on social media marketing for small businesses. She has been a speaker for Michigan Marketing Minds, and is a recent devotee of WordPress.

    Laura will help us answer key questions, including:

    • Which numbers matter on social media?
    • How big is your audience?
    • What is your engagement rate?

    And many more!

    Presentation Slides »

  • Nicole Kohler: Common Misconceptions About Content Marketing

    Nicole Kohler: Common Misconceptions About Content Marketing

    WordCamp Lancaster 2016Speaker: Nicole Kohler

    April 23, 2016 — Content marketing sounds like a magic bullet — something that can improve your SEO, boost your traffic, and bring in more sales.

    Reality check: it’s not, at least not for everyone.

    I’ll clear up three common misconceptions about content marketing and explain the realities, plus how you can find the best use for it based on your business, audience, and desired outcome.

    Presentation Slides »

  • Shayla Price: Power Of User-Generated Content

    Shayla Price: Power Of User-Generated Content

    WordCamp Miami 2016Speaker: Shayla Price

    April 22, 2016 — The Power of User-Generated Content is a great talk for newbies learning about content marketing and social media. This presentation will highlight the benefits of UGC with examples. Attendees will learn how to run an effective UGC campaign.

    Presentation Slides »

  • Chris Dippold: Social Media Marketing richtig nutzen: „Next Level Marketing“

    Chris Dippold: Social Media Marketing richtig nutzen: „Next Level Marketing“

    WordCamp Nuremberg 2016Speaker: Chris Dippold

    April 21, 2016 — Obwohl Social Media heutzutage nicht mehr wegzudenken ist, nutzen trotzdem noch viel zu wenige Unternehmen diese Kanäle richtig. Besonders kleine und mittelständische Unternehmen könnten gegenüber ihren großen Mitbewerbern deutlich besser abschneiden, als wir es uns möglicherweise vorstellen können. In dieser Session möchte Chris uns einen neuen Blickwinkel in die Sozialen Netzwerke geben, inspirierende Praxis-Beispiele zeigen und Tools erklären, um direkt danach anzufangen – auch ohne zwangsläufig einen Cent in Marketing investieren zu müssen. Folgende Fragen werden dabei von ihm beantwortet:

    Welche Sozialen Netzwerke & Webseiten sind für dein Unternehmen relevant?
    Welche Ziele sollte ein Unternehmen verfolgen?
    Wie wird man auf Facebook & Co erfolgreich und wie verdient man damit mehr Geld?
    Wie viel Zeit und Geld muss investiert werden?
    Warum Emotionen wichtig sind und wie Facebook uns beeinflusst
    Warum Facebook, Google, Amazon & Co die perfekten Tools haben, um erfolgreicher zu werden
    9 Tools, mit den du schneller an dein Ziel kommst
    Warum Facebook Marketing einer der effektivsten und kostengünstigsten Plattformen ist