February 28, 2014 — A buzzword-free introduction to how blogging can be used as an effective promotional tool.
First be looking at the blogging basics: finding the right topics and publishing content that’s going to bring in readers. And then a crash-course in how social media can be used as a genuinely effective tool for blog promotion, covering which social networks to use and how to mix in data to use them effectively.
September 26, 2013 — This introductory presentation highlights several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) are discussed.