April 17, 2015 — Building a successful website is a very challenging task. One must have the knowledge and skills to build up the right balance in every aspect of it. In the end, a business product, service, and content will always be the most important part on the platform; however, all of these would come to waste (money, effort), if not given with the right web traffic. Digital marketing can be overwhelming in the sense that the Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. However, if your 2015 plans involve boosting ranks, generating leads, online sales, and building awareness, then maybe it is time that we need to focus on big things and we explore more creative solutions. And I will get you there by discussing about: ‘targeted’ traffic and methods of getting it, social media, off site SEO, link building and many more things that will help convert traffic to ranks and sales.
March 20, 2015 — Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. WordPress is the top platform to deliver the content you’ve developed.
March 16, 2015 — Using experiences from NicSocks.com and his previous company, Motribe, Nic will explain the value of real relationships and face to face business in a digital era.
March 9, 2015 — webZunder ist ein Social Media Dashboard, wo unter einer zentralen Oberfläche Content für WordPress, Facebook, Twitter, XING und andere Plattformen verwaltet und verteilt werden kann.
January 1, 2015 — WordPress heavy users know that there are some great plugin options for SEO in WordPress. With indicators such as green and red lights, they even help you in your own SEO execution. But what’s the best strategy behind the on-page execution? And does SEO extend beyond just the URLs of my website?
November 20, 2014 — Blogging is critical to the success of any online business, yet it’s often ignored, underutilized, or flailing. Learn the biggest mistakes new bloggers make, why they are sabotaging their own success, and how to avoid doing the same. From headlines, to optimization, to formatting, to promotion, we’ll cover how to get every one of your blog posts maximum visibility and get them in front of people who need what you offer, are ready to buy, but just don’t yet know you exist.
June 5, 2014 — In this presentation Scott discusses how to define your website marketing goals, understand your audience and how to get your executives and your team members involved in the content creation, publication and promotion process through blogging. He touches on what makes content compelling, how to generate topic ideas and how to take action by executing an editorial and engagement calendar.
May 14, 2014 — You may love your blog posts and WordPress website content, but does anyone else? How do you know what’s working and what’s not? If your content marketing plan (or lack thereof) could benefit from a strategy planning overview, then this session will help you understand what kind of content your market is searching for, how to make it find-able and how to track what’s working and what’s not.
February 28, 2014 — A buzzword-free introduction to how blogging can be used as an effective promotional tool.
First be looking at the blogging basics: finding the right topics and publishing content that’s going to bring in readers. And then a crash-course in how social media can be used as a genuinely effective tool for blog promotion, covering which social networks to use and how to mix in data to use them effectively.