March 23, 2015 — Whether you want to be identified as a WordPress Developer, Humor Blogger, or Super Hero, Rich will help you identify and operate as one voice and personality across all social media. He will start with a focus on WordPress components (favicons, taglines, themes, etc.) to help define your personal WordPress voice, and then address how to express that voice consistently across the social media gamut (Facebook, Pinterest, Instagram and Twitter).
March 20, 2015 — Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. WordPress is the top platform to deliver the content you’ve developed.
January 1, 2015 — This presentation discusses established usability principles that can help inform your decisions on content and layout, including important things that must be remembered for those looking at your website on mobile platforms.
December 13, 2014 — This presentation gives a framework and resources for streamlined content-based products and how to make them profitable.
December 6, 2014 — This talk is about ways to focus your efforts in a manner that eliminates some of the deadline pressure bloggers feel by eliminating some myths about certain “rules” of blogging, and about the importance of setting a consistent content strategy and using an editorial calendar.
December 5, 2014 — This session takes a fresh look at web content by seeing it through the eyes of the user, and discusses methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO.
October 20, 2014 — There’s a thin line between a content-rich WordPress website and a content-cluttered one. When your list of posts or pages goes beyond a few screens, it’s a sign that you might want to do some spring cleaning. In this talk, I’ll share strategies to reviewing your existing content, purging or updating old posts, and how to re-structure your content plan to help keep things organized in the future.
March 1, 2014 — This presentation gives you an overview of creating great content for your site that works with your goals. Be ready to leave the session and implement the simple things that will help your site.
February 4, 2014 — We all know that WordPress is an amazing tool, but producing an amazing website is never a given. A little planning goes a long way, so take a little time to get organized before you place the first pixel or spend hours searching through themes.
This session walks through the needs analysis and planning phases for a typical small business or personal brand website. Covering: Audience profiles, Project goals, Content requirements & strategy, Wireframes, Rapid Prototype and Style Board