December 13, 2014 — This presentation gives a framework and resources for streamlined content-based products and how to make them profitable.
December 6, 2014 — This talk is about ways to focus your efforts in a manner that eliminates some of the deadline pressure bloggers feel by eliminating some myths about certain “rules” of blogging, and about the importance of setting a consistent content strategy and using an editorial calendar.
December 5, 2014 — This session takes a fresh look at web content by seeing it through the eyes of the user, and discusses methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO.
October 20, 2014 — There’s a thin line between a content-rich WordPress website and a content-cluttered one. When your list of posts or pages goes beyond a few screens, it’s a sign that you might want to do some spring cleaning. In this talk, I’ll share strategies to reviewing your existing content, purging or updating old posts, and how to re-structure your content plan to help keep things organized in the future.
March 1, 2014 — This presentation gives you an overview of creating great content for your site that works with your goals. Be ready to leave the session and implement the simple things that will help your site.
February 4, 2014 — We all know that WordPress is an amazing tool, but producing an amazing website is never a given. A little planning goes a long way, so take a little time to get organized before you place the first pixel or spend hours searching through themes.
This session walks through the needs analysis and planning phases for a typical small business or personal brand website. Covering: Audience profiles, Project goals, Content requirements & strategy, Wireframes, Rapid Prototype and Style Board
October 30, 2013 — This talk shows how to make your mistakes on paper or simple desktop and online tools before you commit to a server. Fast, Good, Cheap; Choose two. Do it Good and on the Cheap. It may take a little longer but it will be Right.
October 30, 2013 — This talk walks you through organizing content through posts and pages, best practices for making your content reader friendly and a few tips to make life simpler for you on WordPress.
August 2, 2013 — Using examples from working with university departments (which Steve Krug calls “content factories”), this presentation shows you how you can manage the complete content life-cycle in WordPress using plugins that are available on Extend right now.