August 17, 2016 — Google search results have changed. There are fewer and fewer search result slots that show real content. In a marketing era that’s all about content, how do you produce content that has a chance? In this instructional presentation, I will show you how to use free tools to assess your search result potential and craft content that can get you on the coveted first page of Google Search Results.
Learn how to use free tools to make informed decisions about what topics to write about.
Learn how to assess your search potential.
Learn how to sum up your competition.
August 15, 2016 — Whether you’re using WordPress as a blogger, a brand or a social enterprise, placing your audience at the heart of the content you publish can make the experience more rewarding.
This talk explores why audience-led content performs better and gives you practical advice on how to create content that builds a relationship with your community of users.
The principle of attracting, engaging and converting your audience by meetings needs
Implications of Google’s Hummingbird and RankBrain updates and Google’s Search Quality Guidelines
Understanding audience needs: how to mind-map intentions and tools to use to research search trends
Understanding user journeys: analysing trigger events and the decision-cycle
Tailoring content to mind-sets: how to use psychographic framing
Testing and refining: tools and metrics to use to analyse WordPress content performance and make improvements to increase engagement
August 2, 2016 — If there’s one thing worse than writer’s block, it’s running out of ideas for your blog or business — or not having any to begin with. Luckily, the internet has made getting inspired an easy task, not to mention an incredibly quick one. In this talk, I’ll share tips, tools, and content “lifehacks” you can use to generate 100 (or more!) content ideas in less time than it takes to settle on a new theme.
July 25, 2016 — Hvordan bruger jeg WordPress strukturen passende til mit indhold?
Hvis du vil overføre dit content / din struktur til WordPress, er der er mange muligheder:
Menuer, Portfolio, Pages (Parent- og Child), Posts, Kategorier, Tags, Tagcloud, Search, Produktmenu, Produktportfolio, Produktpages, Produktkategorier, Produkttags, Produkttagcloud osv.
Men hvordan begynder du og hvordan benytter du mulighederne rigtig til din egen hjemmeside, så du samtidigt får en god Google ranking?
I denne introduktion får du en indledende præsentation på max. 30 minutter, hvorefter du har mulighed for at stille spørgsmål med dine egne eksempler.
July 5, 2016 — Online video is getting more and more important. If you want to get awareness outside in the www you need to use videos for your messages besides of text and images. Why? There are a lot of reasons. One of them is that Youtube is second largest search engine in the world. If you go for SEO on your website: don’t forget it is only 50% of the whole traffic. If there is no video – you miss every second search. I am not talking about videos from other sources you simply embedd. I am talking about videos you created individually for you post. My speech tells you in short term what is important when it comes to creating videos and how you should proceed. Easy and simple rules let you create good videos even with your smartphone.
July 3, 2016 — I had a writer’s block and it was horrible: I felt uncreative, watched my blog dry up, and crawled in the corner and cried. I felt like a loser. But I’m NOT a loser. So I fixed it. I created a blogging plan that involved only 10 minutes each day. My writer’s block disappeared, my blog stats climbed, and I now know how to turn it around when I find myself neglecting my site. Whether you are a personal blogger or run a business website, this talk will give strategies for adding content without huge time investments. Learn how to eliminate writer’s block, create material relevant to your site’s purpose, and build a regular publishing habit.
July 1, 2016 — Face it, a lot of great content is trapped in pages and an amorphous post content field. Looking at an example project we’ll see how a clean content structure can simplify content management and get your site prepared for future changes. It will make your client happy now as well as for years after the launch.
June 29, 2016 — SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.