December 1, 2016 — Sure, you could do a lot of guesswork at the beginning of a website design project. Let’s build a template and throw in some placeholders, and see what becomes of it! Only to discover when the text and media come rolling in from your content creators that half the template needs to be rebuilt, and the menu structure you had in mind was way off-base.
This happens a lot, costing everyone involved valuable time and energy — especially you. Learn how to put content first in the sequence of design steps.
This talk will cover:
Defining your audience and goals
How to convince your client to provide content in a timely fashion
Understanding, organizing, and prioritizing content
Brainstorming ideas for optimal site and page structure
November 21, 2016 — Now that you’re publishing with WordPress, it’s time to get your posts in front of the right people. This session will explore the benefits of content promotion and amplification methods like email, social media, ads, and more. We’ll also look at how you can figure out which marketing method best matches up to your blog, business, or budget — because no one likes ineffective strategies.
November 11, 2016 — Most people think of website content as static pages that hold basic information. This is not the best way to engage your site visitors and grow your business.
Instead, it’s possible to create website content that’s a dynamic story told through the pages of your website. In this way, your website becomes a *process*, not just a dumping ground for information.
This talk is all about how to identify a goal for your website and develop a clear strategy to guide your visitors through your website in a way that gets them to do what you want them to do, whether that’s build your list, sign up for a session, or buy your product.
November 2, 2016 — There is one thing that many people have difficulty when it comes to writing; coming up with content ideas which people are looking for.
The other difficulty is that not everyone can afford to pay hundreds of pounds for different tools which can help you to come up with content ideas.
So what do you do? Well just use Google, search and that’s it. It’s that simple, except there are various tactics and hacks which are unknown to many people which can help to extract more keyword data from Google. And it is these data which can help you to find out what people are searching for and how they can inspire you to create content.
This topic will be a live demo of how you can find endless content ideas using just the Google search page. I will not be using PowerPoints, whiteboard, blackboard or flip-chart. Just Google.
October 31, 2016 — Now more than ever good content will not get the job done. Learn the traits of content: The Good, The Bad, The Ugly & The Superb, and make something happen for your site.
October 27, 2016 — n this session The Stacey Harris shares why content alone is not as valuable as you’d like. Real talk time, is a gorgeous website and valuable content still gorgeous or valuable if no one sees it? The answer is no. Get real about what it takes to share your content on social media in a way that makes sense, and actually connects. No douchebag tactics allowed.
October 17, 2016 — A Customer Focused and Content Centered Process.
October 10, 2016 — Blog monetization is always a hot topic, but what does it REALLY take to go full-time?
Professional blogging is a business…potentially a very profitable one. With the right strategy, skills, and mindset, you can build a revenue stream from your WordPress blog that supports your lifestyle.
In this session, we’ll discuss why you need a business plan and how to write one, and how to develop a monetization strategy that makes sense for you. Plus, we’ll discuss exactly how you can use your WordPress blog to develop an income that supports your lifestyle, even if you don’t have hundreds of thousands of unique web visitors every month. We’ll probably also have a few laughs at the speaker’s expense. It will be a good time.
October 8, 2016 — When your website is accessible, all users can access your content no matter their abilities. Visually-impaired users can visit your website using a screen reader.
October 7, 2016 — You have a beautifully designed website and regularly produce unique, high-value content. Yet, your website has really low engagement metrics and an incredibly high bounce rate! What could you be doing wrong? It may be your site’s information architecture.
I’m going to walk you through and help you avoid some common IA mis-steps that I see people making, and show you some must-have tools you should use to make sure people can easily navigate your site and find your great content.
Whether you’re a designer, a developer, or a business owner, there are some critical tips and suggestions here that you won’t want to miss!