July 25, 2016 — Hvordan bruger jeg WordPress strukturen passende til mit indhold?
Hvis du vil overføre dit content / din struktur til WordPress, er der er mange muligheder:
Menuer, Portfolio, Pages (Parent- og Child), Posts, Kategorier, Tags, Tagcloud, Search, Produktmenu, Produktportfolio, Produktpages, Produktkategorier, Produkttags, Produkttagcloud osv.
Men hvordan begynder du og hvordan benytter du mulighederne rigtig til din egen hjemmeside, så du samtidigt får en god Google ranking?
I denne introduktion får du en indledende præsentation på max. 30 minutter, hvorefter du har mulighed for at stille spørgsmål med dine egne eksempler.
July 5, 2016 — Online video is getting more and more important. If you want to get awareness outside in the www you need to use videos for your messages besides of text and images. Why? There are a lot of reasons. One of them is that Youtube is second largest search engine in the world. If you go for SEO on your website: don’t forget it is only 50% of the whole traffic. If there is no video – you miss every second search. I am not talking about videos from other sources you simply embedd. I am talking about videos you created individually for you post. My speech tells you in short term what is important when it comes to creating videos and how you should proceed. Easy and simple rules let you create good videos even with your smartphone.
July 3, 2016 — I had a writer’s block and it was horrible: I felt uncreative, watched my blog dry up, and crawled in the corner and cried. I felt like a loser. But I’m NOT a loser. So I fixed it. I created a blogging plan that involved only 10 minutes each day. My writer’s block disappeared, my blog stats climbed, and I now know how to turn it around when I find myself neglecting my site. Whether you are a personal blogger or run a business website, this talk will give strategies for adding content without huge time investments. Learn how to eliminate writer’s block, create material relevant to your site’s purpose, and build a regular publishing habit.
July 1, 2016 — Face it, a lot of great content is trapped in pages and an amorphous post content field. Looking at an example project we’ll see how a clean content structure can simplify content management and get your site prepared for future changes. It will make your client happy now as well as for years after the launch.
June 29, 2016 — SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing good content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
May 14, 2016 — Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We’ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn’t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.
May 12, 2016 — What does it take to get that traffic? Christina Hills will discuss how to utilize content and media to your benefit.
May 12, 2016 — Ako tvoriť obsah pre webový projekt, od analýzy kľúčových slov, cez formátovanie textu a paragrafov, nadpisov, interného a externého odkazovania, nofollow/dofollow odkazov, až po obrázky, videá, buttony a call-to-action prvky na webe. Spomeniem veci, ktoré možno viete, ale neviete, že sú dôležité, spomeniem veci, ktoré možno nepoznáte a môžu sa vám pri tvorbe vlastného obsahu hodiť a môžu hrať dôležitú úlohu pri boji s konkurenciou. Budem hovoriť z pohľadu človeka, ktorý vlastní stovku webov a živí ho affiliate marketing.
April 26, 2016 — Content…content…content — that’s all marketing people want to talk about. But, is your content strategy actually helping your business achieve its goals? This session is designed for marketers, WordPress users, and anyone who wants a jump start with their content game.