‘content’ Videos

  • Syed Balkhi: How to Repurpose Your Content to Boost Your Traffic

    Syed Balkhi: How to Repurpose Your Content to Boost Your Traffic

    WordCamp Europe 2017Speaker: Syed Balkhi

    June 22, 2017 — Are you struggling to come up with new content? Repurposing content is a little-known secret that all smart marketers use to keep driving traffic to their site. This talk highlights the actionable strategies you can use to make your most popular blog posts work even harder for you.

  • Justin Belleme: The Content Development Bottleneck – Don’t Let Content Slow Down Your Development Projects

    Justin Belleme: The Content Development Bottleneck – Don’t Let Content Slow Down Your Development Projects

    WordCamp Asheville 2017Speaker: Justin Belleme

    June 21, 2017 — Website development companies have long struggled with the challenge of getting website content from clients in a timely manner. This causes a variety of problems for web development and programming companies including mismatched expectations, extended project timelines, excessive client communication, delayed project payment timelines, and in some cases unhappy clients. In some cases this can also lead to websites that are ineffective because although the design is functional, the content fails to compel the site visitor to take. During this presentation we will explore a variety of tools, best practices, and strategies that website development agencies can test and implement to help overcome this challenge

    Presentation Slides »

  • Prithu Singh Thakuri: Quality Content – The Game Maker

    Prithu Singh Thakuri: Quality Content – The Game Maker

    WordCamp Kathmandu 2017Speaker: Prithu Singh Thakuri

    June 19, 2017 — Prithu is one of the youngest CEOs in WordPress World. She gave a talk about the current context of Free and Premium WordPress themes market. How quality of products along with their online visibility/impressions are helping authors to better position in the market, increase revenue etc.

    Presentation Slides »

  • Monique Dubbelman: The Importance of Information Architecture - How to Organise Content to Improve User Experience

    Monique Dubbelman: The Importance of Information Architecture – How to Organise Content to Improve User Experience

    WordCamp London 2017Speaker: Monique Dubbelman

    June 6, 2017 — The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.

    Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method – “I think this is right”. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there’s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance. So don’t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.

    This helps you answer user’s four most important questions when they arrive at a website:

    Am I in the right place?
    Do they have what I am looking for?
    Do they have anything better (if this isn’t what I want)?
    What do I do now?
    After this talk you’ve learned what content should be on your website and how you should structure it.

    Presentation Slides »

  • Francesca Marano: Help Your Readers - Format all the Things!

    Francesca Marano: Help Your Readers – Format all the Things!

    WordCamp London 2017Speaker: Francesca Marano

    June 6, 2017 — WordPress professional, community junkie, business explorer. She make WordPress things happen from Torino, Italy: Polyglots and Community team member, Meetup and WordCamp organizer.
    She said People read on screen differently than on paper and formatting the text will help them get to the end of it.
    She shows how to leverage the options available in WordPress and it will teach you how to fix some common problems with a few HTML tags.

    Presentation Slides »

  • Andy McIlwain: Busting Through the Content Bottleneck - How to Efficiently Collect Content from your Clients or Colleagues

    Andy McIlwain: Busting Through the Content Bottleneck – How to Efficiently Collect Content from your Clients or Colleagues

    WordCamp Portland ME 2017Speaker: Andy McIlwain

    June 5, 2017 — Content is a huge bottleneck for freelancers and agencies. (How many sites have you seen get delayed because of content loading?) I’ve felt the pinch on projects big and small, both in-house and with client work. But I’ve also learned a few tricks for getting around it.

    In this session we’re going to look at four approaches for dealing with the content problem: Making it an up-front dependency; treating content development as an early project phase; working on content in tandem with a website build; and making content development a standalone value-added service. We’ll also review a handful of different tools and resources that make content less of a pain to work with.

  • Lisa Linn Allen: Content Dark Launch

    Lisa Linn Allen: Content Dark Launch

    WordCamp Raleigh 2017Speaker: Lisa Linn Allen

    June 4, 2017 — We’ve given the content owners of our big, complicated, custom WordPress intranet a great way to safely stage their pages on a private site, then move changes over to the live site without having to copy the entire database.

    But when they need to launch a new section of the site, things get very complicated – and deploying a lot of new content to the live site on launch day is a stressful and time-consuming process. Content owners quickly get in over their heads when they try to manage a launch, so developers spend precious hours planning and executing content launches.

    Dark launch to the rescue! Borrowing ideas from software companies that use feature flagging of new software to test the waters, roll out gradually, or roll back quickly – we’re gradually moving new content areas over to the live site well before launch day, as the new content is developed.

    The cool thing is, no one knows the new content is there until we decide to make it available – not even the search engine – unless we tell them exactly how to find it.

    Content dark launch is saving our sanity and giving hours back to our developers, and I’ll explain just how it all works.

  • Syed Balkhi: How to Create Compelling Content That Increases Traffic and Sales

    Syed Balkhi: How to Create Compelling Content That Increases Traffic and Sales

    WordCamp Miami 2017Speaker: Syed Balkhi

    May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.

    You will learn:

    How to come up with blog post ideas that your audience wants to read.
    How to use systems and processes to better organize your workflow.
    How to optimize your content for maximum conversions.

  • Rebecca Haden: Content, WordPress, and SEO

    Rebecca Haden: Content, WordPress, and SEO

    WordCamp Kansas City 2017Speaker: Rebecca Haden

    May 13, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

    Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

    Presentation Slides »

  • Rebecca Haden : Content, WordPress, and SEO

    Rebecca Haden : Content, WordPress, and SEO

    WordCamp Kansas City 2017Speaker: Rebecca Haden

    May 9, 2017 — What exactly is SEO, what does it have to do with content, and how does all that connect with WordPress?

    Learn the essentials of SEO, how to plan a content marketing strategy, and the plugins that will make it practical.

    Presentation Slides »