April 15, 2017 — Do you or your clients find it hard to generate enough content for your business site? Content curation can be a great way to overcome this ‘content famine’. Keeping up with your field is something you do regularly. Why not curate some of that content onto your site? An even bigger benefit is that regular content curation can lead you to feel more comfortable or become better at writing your own posts and articles from scratch. With content curation and more of your own content, your site will be well on its way to ranking higher on Google. We will cover:
– The basics of content curation
– Is content curation legal?
– How does it help my SEO rankings?
April 13, 2017 — Come organizzare il menù di un sito sulla base dei suoi contenuti, dall’architettura delle informazioni alla scelta della tipologia di menù. Un’introduzione alle strategie di mapping – concettuali, tecniche e grafiche – che sono alla base di un sito che raggiunge i propri obiettivi.
April 3, 2017 — Great content makes a great website. But while most toil to write put together great pages and posts, many sites take shortcuts, including scraping content or even just plagiarizing it outright. This infringement of your work can hurt your site’s SEO and your trust with readers, making it crucial that put a stop to it.
Fortunately, there are ways you can protect your work. Whether it’s preventing infringement, tracking your content’s use or putting a stop to ongoing misuse, there are tools available.
This talk will guide you through building a strategy to protect your work including WordPress settings that can minimize content misuse, plugins that can help protect your content and strategies for monitoring and defeating ongoing infringement.
April 3, 2017 — Content hacking = creating epic, evergreen content to grow your website or blog. This is something I’ve had huge success with for my own website, and something I’ve been working on with our SEO clients at FSC Interactive.
I would show specific examples of types of content (both the written content and the visual content) I’ve created / helped to create and how that content gets shared across the web & social media sites, as well as how to identify your best-performing content and make it epic. Attendees would come away with actionable ideas for how to create epic online content that drives traffic to their website, grows their brand online, and even how epic content can be converted into information products (books, ebooks, online courses) that can generate revenue and leads.
March 31, 2017 — When timid users step up to your site and are spooked by the ghosts of content past, or those who dare to enter become lost in a maze of composted navigation, a dusting just won’t fix the years/decades of content rot. You know you need to pull everything out to figure out what you have, what to keep, and what to toss—but that can be a daunting and overwhelming endeavor.
In this talk, I’ll equip you with the tools and approaches you’ll need to face the overwhelming content beast head-on, to organize it in a way that is not only useful to your visitors, but actually feels welcoming. This talk introduces information architecture techniques, best suited for site owners, designers, freelancers, or small teams lacking dedicated content strategists.
March 28, 2017 — If you want to learn how to create video with a smartphone for your WordPress blog, then this talk is for you. With practical examples, I am going to show you some basic rules for creating relevant video content for your blog.
Since about a year now, I have been using videos, more and more, to illustrate my social media and blog. I am Digital Nomad and I travel a lot while working remotely. Videos are a great way to show my followers what I am up to and they love it!
With VINUBIS Video Editor plugin for WordPress, I found a way to easily create video out of my smart phone directly onto my WordPress blog. My talk will include a live video recording that I will then edit and render with VINUBIS Video Editor plugin for WordPress. We will publish the result all together into a WordPress blog post. All this will be done live during the talk, so that you will be able to really experience my process of video creation. Hopefully, I’ll inspire you to create more video for your blog.
March 23, 2017 — As New Mew Media Director for Amarin Printing & Publishing PCL., it’s a big challenge to turn Microsoft Word (traditional media editorial staff) to WordPress (online & integrated media editorial team)
I would like to share my experience how to turn 40 years old printed content company into new media era, focusing on editorial topic.
March 16, 2017 — Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mobile). It can be difficult to balance the web content so that visitors receive the information that they are looking for without being frustrated with excess.
This session will cover some ideas & examples to get you started whether you are creating a new site or revamping your current site. If anyone is brave enough, I would love to do a live critique of your website & the content that is there.
March 15, 2017 — As a site owner, I wanted to have more flexibility and control over my content so looked towards custom post types and custom meta fields. This is the journey of how a non-developer learnt to structure post types, custom meta fields, the plugins and libraries I’ve used to create my sites with and some tips for making the editor more user friendly so all the extra fields don’t feel overwhelming.
March 10, 2017 — Can improv help you be a better content creator? Does Big Red go with Barbacoa? (The answer to both, is “yes.”) I’ll show you how I apply improv philosophies, such as “Yes, and,” giving gifts, and many more, in my roles as blogger, Community Manager and co-host of multiple podcasts. You’ll leave learning how you can use these same philosophies to create new and interesting content on your own or in collaboration with others.