August 17, 2015 — It’s easy to talk about designing for conversion until you decide you’re really going to do it. What design considerations really do matter for conversion? What’s the role of copy, given these two prevailing (and conflicting!) attitudes:
1. Just make the BUY button big and add a picture of a baby. Nobody reads the copy anyway.
2. Copy is everything! If someone really is in the market for your thing, they’ll read everything you have to say! (Just add a video of someone saying the exact same thing at the top, and use LOTS of subheads.)
Take a look at these points of view and more, on the road to converting your lookers to buyers, one press of that blue button* at a time.
August 5, 2015 — Learn how to leverage psychology in boosting conversion rates on your WordPress website. What makes a site visitor click? What makes a site visitor frustrated and leave? In this session, you’ll uncover key insights into the intersection of human psychology and user experience (UX) and learn to tap into your site visitors’ subconscious to spur them into action.
September 9, 2014 — You design attractive, functional, memorable websites – but do they turn visitors into customers for your clients? Get insights into the latest trends in website usability, searchability and design elements that encourage conversions — purchases, form completions, event registrations, etc. Learn best practices for designing a site with WordPress that both looks great AND converts website visitors into the customers, clients, and potential leads every business needs.
October 4, 2011
September 28, 2011