November 7, 2014 — A designer’s perspective on working with clients of different sizes to form creative solutions that meet them where they’re at, and where they’re going.
Taylor will focus more on understanding the position of clients within their own business/organization and asking key questions to further understand their design requests in order to create effective design solutions.
November 4, 2014 — Personas are a form of synthesis and as such they lead as much value as much we can embed them in the existing discussions, design and development. In this talk we are going to see how personas can be built in a lean approach, how to make them visible, and how they can be used in various stages of a product evolution.
We are also going to see a real case scenario: the WordPress.com personas work, currently in progress.
August 27, 2014 — As responsive design and progressive enhancement become mainstream design practices, the decades old approach of using Adobe Photoshop to comp up page designs for clients is becoming increasingly irrelevant. A quick search online shows designers quickly clamoring for a better way to do their work. This presentation looks at some “post-Photoshop” design practices and how they might fit into a designer’s workflow.
August 25, 2014 — Web and UX designer Loris Grillet on presenting design work and building a good relationship with clients.
August 21, 2014 —
August 9, 2014 — Provides a blueprint for investing your time and money wisely to end up with a site you love that is also useful, effective and easy to manage. This talk is about finding a good developer, asking the right questions, and what you as the site owner should be prepared to contribute.
August 8, 2014 — Web design does not start with a Photoshop comp. Web design does not start with a Photoshop comp. Photoshop is step 7. Or 10. Or 50. Before you draw a single pixel on your canvas there are a myriad of things that need to be covered. This talk is an exploration of the web design process, all the way from the first client meeting to the shipping of the final product. Llearn about IA and UX techniques, card sorting, personas, concurrent development, agile process, version control, the works.
July 16, 2014 — Designing for first impressions is no easy task. 50 milliseconds isn’t enough time to read a single line of copy or even fully comprehend what you’re looking at. So how can you design for good first impressions? The key is understanding human psychology and emotional reactions. Despite our highly evolved state, all humans have a subconscious “lizard brain” that makes lightening fast assessments about what feels good or bad. If you understand the lizard brain, you can use design to illicit positive first impressions. This talk discusses the lizard brain and how it secrets influences our actions and thought. It then covers the framework for emotional reactions and how you can use design to illicit positive reactions to visual stimuli.